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BrightFarms Innovates With A Crunchy Iceberg Baby Leaf! 

BrightFarms Innovates With A Crunchy Iceberg Baby Leaf! 

A new take on a salad classic, BrightFarms Sunny Crunch is now on shelves in partner retailers.

New York, (February 2, 2018) – BrightFarms is announcing the launch of Sunny Crunch, a packaged salad that features a unique baby leaf iceberg not typically found in US supermarkets.

With a mild flavor profile that’s aimed at families and kids, Sunny Crunch combines the crisp texture of iceberg with the flavor and color of a leafy green. BrightFarms’ innovation team spent months researching and testing non-traditional lettuce varieties before landing on Sunny Crunch. It will be grown and distributed to local supermarkets from each of the company’s current greenhouse facilities.

“Iceberg lettuce is an American classic that continues to command a strong position in the salad category,” said Abby Prior, BrightFarms VP of Marketing. “Sunny Crunch adds a new level of flavor and excitement to a variety that many of us grew up with. We’re very excited to be introducing it to our retail partners as an exclusive offering.”  

Through the use of controlled hydroponic growing systems, BrightFarms is able to bring innovative products to market in a relatively short amount of time. The company is testing a number of other leafy greens and herbs and plans to roll out additional new products this spring.  

For more information about BrightFarms and Sunny Crunch, please visit www.brightfarms.com.

About BrightFarms

BrightFarms grows local produce, nationwide. BrightFarms finances, builds, and operates local greenhouse farms in partnership with supermarkets, cities, capital sources, and vendors, enabling it to quickly and efficiently eliminate time, distance, and costs from the food supply chain. BrightFarms’ growing methods, a model for the future of scalable, sustainable local farming, uses far less energy, land and water than conventional agriculture. Fast Company recognizes BrightFarms as “One of World’s 50 Most Innovative Companies” and one of the “Top 10 Most Innovative Companies in Food” in the world.  For more information, please visit www.brightfarms.com.

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Media Inquiries:

Megan Foard

Abel Communications for BrightFarms

megan@abelcommunications.com

410-688-0741