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Fashion Giant Makes Foray Into Leafy Greens

Y CHRIS KOMOREK

@ckfruitnet

25th March 2021, London

New Investment In Vertical Farming Company Ljusgårda AB

Comes From Platform Owned By Chairman of H&M

The investment platform owned by H&M chairman, Karl Johan Persson, has invested in Ljusgårda AB, the Swedish vertical farming business based in Tibro.

Reports published by HortNews indicate the vertical farming company is backed by a number of investors, including Philian, which is the investment platform owned by Persson.

Ljusgårda, which produces crispy bagged salads, is planning to use the new investment to expand its production area in order to produce more products.

“We will grow from a cultivation area of 300m2 to 2,500m2, and thus from cultivating two tonnes a month to 60 tonnes when the factory is in full swing after the summer,” Ljusgårda marketing manager Maria Hillerström told reporters. “We will expand with more products this spring.”

Ljusgårda’s chief executive, Andreas Wilhelmsson, added the company is ambitious to expand. “We are looking at a number of possible new locations. As our first factory will soon start producing, it’s time to start financing the growth plans.

“The interest is huge out there. On the one hand, we are joining the sustainability trend, food-tech is starting to become very popular at the same time as this type of company out in the countryside where we are is not so common.”

Lead Image credit: Hort News

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