It’s Always Sunny At Red Sun Farms

BY ELIZABETH LOUISE HATT | JUNE 08, 2018

2018 will be a year of growth and product innovation at Red Sun Farms. The team continues to move forward with expansion plans for Mexico, the United States, and Canada, all while trialing new varieties, which will exceed customer expectations in flavor, texture, and quality.

The Organic Grape tomatoes are some of the sweetest snacking varieties and becoming very popular with retailers and consumers. These delicious varieties also have a unique characteristic, lovingly refer to as dimples. To spread the news, the team is getting ready to “show its dimples” this summer. The upcoming campaign will include new advertising elements and a social media program focused on organic grape tomatoes.

“We can’t wait to show off our dimples,” said Leona Neill, marketing and packaging manager for the Kingsville, ON-based company. “There is always something new growing at Red Sun Farms. The team has been busy and there is a lot more excitement to come.” The new items join the company’s existing portfolio of tomatoes, peppers, cucumbers, and the organic line and artisan line of select specialty products.

Education plays a big part in marketing at Red Sun Farms. The company offers several resources for both retailers and consumers to learn more about its produce. This includes an online catalog highlighting information about each product’s unique attributes; a library of recipes on the website that offers at-home chefs new, exciting ways to incorporate vegetables into their diets; and even information on the company’s eco-friendly packaging, explained Neill.

Education is also driving a new promotion around the seed-to-plate model. One of the largest fully integrated high-tech greenhouse growers in North America, the company owns and operates farms throughout Canada, the United States, and Mexico. The seed-to-plate approach ensures consumers that consistent care is implemented throughout the entire growing process, from seed selection to propagation, to harvest, to transportation and delivery.

The upcoming advertising and social media campaign are designed to teach consumers and retailers about the difference Red Sun Farms delivers by owning all steps from seed to plate. “By controlling all steps in the process, we can ensure the same high-quality product from all our locations,” said Neill.

Retailers can meet the Red Sun Farms team and check out their latest products at the United Fresh Convention. Stop by booth No. 1619 to see the new line of avocados, organic grape tomatoes, and the ever-popular cherry on the vine.