As announced a few weeks ago, Leclerc has been stepping up its efforts to promote biological products through a new brand of organic stores. After the opening of the first supermarket in Saintes at the end of October, a second one will open today in Erstein (Bas-Rhin), near Strasbourg.

The focus is on local and short-circuit supply, as much as possible, and also on bulk. But the main asset for Michel-Edouard Leclerc are the prices. “Our products are about 30% cheaper than in specialized stores, while enhancing the producers and the sector. In order to be accessible, taking a 60% margin is out of the question,” he explained during the opening of the store in Saintes.