Leamington, ON (October 11th, 2018) – With the produce industry preparing to head to Orlando for PMA Fresh Summit, greenhouse vegetable grower Pure Flavor® is prepping for one of the biggest trade shows ever. In addition to creating conversation about the company’s recent expansion to Georgia, Pure Flavor® will be launching 7 new items at the trade show. 

“We are bringing new products to market that will help our retail & foodservice customers grow their business. New items not only create impact in the produce aisle but are also a vehicle to help increase fresh produce consumption”, commented Jamie Moracci, President. In addition to the new items being launched at PMA Fresh Summit, Pure Flavor®’s new greenhouse facility in Georgia will soon be growing tomatoes & cucumbers year-round under the Georgia Grown brand.

Pure Flavor®’s family of growers are producing more than ever before fueling the company’s positive momentum in the marketplace. This in turn is setting up opportunities to connect with retail & foodservice partners at the PMA Fresh Summit Trade Show in Orlando, FL October 19-20.

Pure Flavor® will be unveiling a host of new items at PMA Fresh Summit that include:

REDZILLA™ Monster Sized Sweet Red Peppers; The King of Peppers has arrived! Rich, sweet, stuffed or sliced. This larger than life pepper is versatile and ready to be your meal time hero.

Stingrays Hot Peppers; Spicy and ready to sting! Spicy and ready to sting, these multi-colored hot peppers are the secret ingredient to give a little heat to your next authentic creation.

Mini Munchies 4x4 Tomato Snack Packs; Our Mini Munchies Snack Sized Veggies aim to promote a healthy, active lifestyle to both children and their parents alike. The perfect healthy snack combination makes it easy for a grab and go snack! Exclusively on display at Booth 707 at PMA Fresh Summit, be on the lookout for the new 4x4 Tomato Snack Packs, a burst of sweet flavor in every bite!

SNACKERZ One Bite Nano Cucumbers; “Uh Oh, we shrunk the cukes!”  We tried smaller but the technology would not allow it!  Snackerz are here! Hydrate by the handful with the snack that will change recess & break time forever! Fresh, crunchy and full of healthy goodness!

SNACKERZ One Bite Nano Tomatoes; “Uh Oh, we shrunk the tomatoes!”  We tried smaller but the technology would not allow it!  Snackerz are here! Sweet treats by the handful with the snack that will change recess & break time forever! Nano sized, fresh, and full of healthy goodness! 

Juno On The Vine; Vine Fresh Sweetness in Every Bite!” Nurtured on the vine and hand-picked at peak flavor, the new Juno on the Vine Sweet Red Grape Tomatoes are the perfect selection for a tomato connoisseur.

Azuca On The Vine; “Sweet Red Cherry Tomatoes on the Vine”. A premium tomato for the discerning tomato aficionado.

“By having a variety of fresh vegetable options from our family of growers, we remove the seasonality and provide a consistent, flavorful product 12 months a year. With new options and our Georgia facility getting ready for its first crop, we have a very exciting year ahead of us”, said Moracci.

“Our brand strategy is to always go beyond the package; when it comes to bringing new products to market, we want to ensure that our customers have all the information they need to make the right purchasing decision”, said Chris Veillon, Chief Marketing Officer. Pure Flavor® develops in-depth product descriptions, multi-product recipes, performs nutritional testing, and develops an extensive variety of promotional content to support all of its products. With a new website (pure-flavor.com) that was launched in July, Pure Flavor® employs a variety of digital strategies to connect with consumer in geo-specific regions throughout North America.

To learn more about Pure Flavor®, visit Booth 707 at PMA Fresh Summit in Orlando, FL October 19-20 or visit Pure-Flavor.com/PMA2018.

-30-

About Pure Flavor® -

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise