Marco Gualtieri, Seeds&Chips: "Reaching the SDGs is the greatest business opportunity that has ever occurred for humanity"

Milan, 10 May 2019 - On the fourth day of Seeds&Chips, the most important international event dedicated to innovation in the food chain, Goals on Tour was launched as a global campaign to raise public awareness and support for the 17 Sustainable Development Goals of the United Nations (SDGs).

Seeds&Chips 2019 houses 16 containers (the 17th represented by the unity of intent of the community gathered and represented here), which each symbolize an SDG. From here, they will embark on a sustainable journey around the world. The colorful containers, with the symbols of the Goals and full of graphic and interactive content will make stops in the main capitals of the world, functioning as a traveling exhibition that showcases artistic installations and displays of public and private sector initiatives that aim to realize the SDGs. The exhibition content has been provided by the partners of this project and by Elisabetta Lattanzio Illy, journalist and photographer with over twenty-five years of experience in the defense of equality and dignity for all.

The Summit was in fact the first part of this world tour, which immediately saw the participation of large global players like FAO, IFAD, WFP, UNIDO, UNECE, INTERNATIONAL TRADE CENTER, the Republic of San Marino, Deloitte Foundation, Oceana, Robert Kennedy Human Rights, Fondazione Politecnico. It is destined to grow bigger, combining international bodies, institutions and the private sector.

The SDGs were launched in 2015 by the United Nations and were included in the 2030 Agenda. They aim to resolve economic and social development problems in the world such as poverty, hunger, health, education, climate change, gender equality, water, sustainable energy, urbanization, environment and social equality.

Marco Gualtieri, President and founder of Seeds&Chips, commented: "Reaching the SDGs represents the greatest business opportunity that has ever occurred for humanity. We have the honor of launching the Goals on Tour initiative because we must begin to create awareness, make systems and unite the intentions around the SDGs."

In the launch session of Goals on Tour, the major international humanitarian organizations came together at Seeds&Chips to share their initiatives and commitments in achieving the objectives.

According to FAO, 821 million people worldwide suffer from chronic malnutrition, which has steadily increased since 2014, while 672 million people suffering from obesity. In the world 1/3 of available food is wasted:#zerohunger is the campaign that FAO has presented on stage and is committed to supporting in the coming years. It has the same intent as the WORLD FOOD PROGRAM, the United Nations agency that assists over 100 million people.

IFAD (International Fund for Agriculture Development) is working toward increasing the sustainability of agriculture, while INTERNATIONAL TRADE CENTER is at the forefront in achieving gender equality from within and improving the sustainability of exporting goods around the world. UNIDO is committed to sustainably increasing the industrial activities of member countries while aiming to reduce emissions and their impact on climate change.UNECE is active in promoting approaches for greater economic integration and cooperation and  sustainable development and prosperity for all.

The Republic of San Marino was the first State to join Goals on Tour, choosing to be part of the global network, "because environmental sustainability must be pursued concretely, the environment is not infinite,” declared Marco Podeschi the Secretary of State for Education and Culture of the Republic of San Marino.

For more information: https://www.seedsandchips.com/

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Seeds&Chips - The Global Food Innovation Summit, founded by entrepreneur Marco Gualtieri, is the world’s flagship food innovation event. An exceptional platform to promote technologically advanced solutions and talents from all over the world. An exhibition area and conference schedule to present, tell and discuss the themes, models and innovations that are changing the way food is produced, transformed, distributed, consumed and talked about. In 2017, Seeds&Chips’ keynote speaker President Barack Obama participated as a speaker The event hosted over 300 speakers from all over the world; over 240 exhibitors and 15800 visitors. It also garnered 131 million social impressions in 4 days. The 2018 edition saw more than 300 international speakers, among them former US Secretary of State John Kerry, President of IFAD Gilbert Houngbo and Starbucks’ former CEO and Chairman Howard Schultz. The 5th edition of Seeds&Chips – The Global Food Innovation Summit took place at Fiera Milano Rho, from May 6 to 9, 2019.