Eindhoven, the Netherlands – Signify (Euronext: LIGHT), the world leader in lighting, has expanded its horticulture team in North America to support business development efforts in the region. Dominic Bouchard has stepped into the role of Commercial Leader for the Canada team, and Henry Olson has taken on the commercial leadership of the US team. Both have extensive horticulture industry experience and knowledge.

Bouchard, based in the Greater Montreal area, is responsible for leading and continuing to grow Signify’s horticulture business in Canada. Bouchard has a background in sales management, territory sales, and product development in both US and Canada. He has over 15 years’ experience in the horticulture industry having held progressive roles in companies, most recently at Enza Zaden, a vegetable breeding company, as their area sales manager.

Henry Olson, based in Minneapolis, Minnesota, will focus on driving sales growth and increasing Signify’s US market share in the horticulture segment, establishing new relationships with growers, and developing a network of complementary strategic partners. Olson brings more than 12 years of experience in the horticulture industry. He led sales and business development teams and operations at seed genetics startup Phylos Bioscience and seed licensing business, Greenleaf. Olson also held numerous roles at Syngenta including overseeing strategic transformation for the flowers home and garden business and successfully delivering sales and market share gains to turn around horticultural services.

Furthermore, the horticulture team has been strengthened with the addition of two more experts to support the Philips LED solutions team, Colin Brice and Don Golema.

Colin Brice has joined as Plant Specialist and will work with the team of horticultural specialists at Signify to design and implement LED lighting strategies in the horticultural segment. Brice’s primary focus will be supporting growers of food and ornamental crops. Don Golema has joined the team as Key Account Manager. With extensive experience in marketing and sales of medicinal cannabis, Golema will focus on supporting Signify’s core partnership network and increasing market share of Philips Horticulture LED solutions to licensed medical cannabis cultivation facilities.

Horticulture expertise

Signify’s agricultural lighting business helps growers and farmers globally. The company has built up a substantial track record in more than 400 projects in the horticultural lighting market since 1995, developing ways to apply lighting technology to crop farming. With cutting-edge LED innovations, the company can custom-build a science-based solution for growers.