Big News:

The USDA responded to our lawsuit and has issued the final GMO labeling rules. Unfortunately, the final rules allow for companies like Kellogg’s to label GMOs using QR codes. These codes require consumers to use their smartphones on every coded product to try and find out if they contain GMOs.  And even if the Wi-Fi is working in the store, they then often just get a website where they have to search further for this information. Labeling through QR codes adds countless hours to weekly shopping trips and the companies using GMOs are counting on customers not to be able to afford that time, and stay in the dark about their products.

Even worse 1/3rd of Americans do not have smart phones or access to reliable broadband connection. They cannot even use these QR codes to find out if a product is genetically engineered. The population that wouldn’t have access to this information would be disproportionately low-income, rural, minority, and elderly. That’s not transparency that’s discrimination against more than 100 million Americans. Everyone should have access to the truth about their food. Not just those of us who have smart phones. All GMO labeling should be on the package!

We’ll be taking USDA to court about these QR codes and other problems with the GMO labeling regulations that show these rules have been designed to hide and confuse rather than inform. Stay tuned for updates!

In the meantime, you can help recruit companies to stand up for transparency and commit to on package, text or symbol labeling of GMOs. We’ve already gotten commitments for this on package labeling from companies like Campbell’s and Mars. However, the Kellogg Company is still planning to use QR codes for its GMO labeling.

Let’s all take to Twitter to demand that Kellogg’s stop being anti-consumer and discriminatory and label GMOs on package with text or symbol!