The Vertical Farms of ZERO Democratize Access to Sustainable Agro-Food
The Pordenone-based company lands on the Italian market with salads, aromatic herbs and microgreens, whose cultivation is totally entrusted to an intelligent virtual agronomist who ensures maximum performance in industrial spaces or abandoned buildings regenerated in farms powered by clean energy. "Ours is an advanced and proximity agriculture: we cultivate close to the places of consumption, reducing the impact of the logistics of products that often travel thousands of kilometers" explains the CEO, Daniele Modesto
With the launch of the distribution of single variety salads, salad mixes, aromatic herbs, and microgreens in the Eurospesa supermarkets of the Dado SpA Group in Veneto and Friuli Venezia Giulia, the Pordenone company specializing in Vertical Farming marks its entry into the Italian market. In the meantime, ZERO works on the development of the cultivation of strawberries, wild strawberries and cherry tomatoes and on the strengthening of its activities in the North East and West with the aim of gradually expanding the installed capacity and passing from 30 tons of product per year to 1,500 tons in 12 months
“Vertical farms are a frontier of agriculture in terms of production quality and reduced environmental impact: all our work is concentrated on making them sustainable also on an industrial level. This launch is the demonstration that ZERO Farming, the innovative approach to agricultural production that we have reached after three years of study and experimentation, is the solution to democratize access to quality products for an increasingly wider range of consumers " explains the CEO of ZERO, Daniele Modesto .
Smart production approaches the consumer by reducing logistics costs
The ZERO Farms project involves the application of proprietary vertical farming technologies to set up production plants (the first are under construction in Italy, Switzerland, the Middle East and the Caribbean) for vegetables and small fruits then distributed in supermarkets, restaurants and through direct channels. . The Farms are entrusted to ROOT , an intelligent virtual agronomist who knows and finely manages all the variables that affect the cultivation cycle in a controlled environment, on multiple levels and without the use of earth or other substrates, ensures maximum plant performance. with the result of products that keep freshness and beneficial properties for a long time.
Tags: AGRICULTURE 4.0 AGRI-FOOD DIGITAL TRANSFORMATION ESG FOOD INNOVATION
GREEN DEAL GREEN ECONOMY INNOVATION INTERNET OF FARMIN INTERNET OF THINGS LOGISTICS
SMART AGRIFOOD TRACEABILITY VERTICAL FARM FoodTech , Made in Italy , Sustainability HOME SUSTAINABILITY