Dec. 23rd, 2019

by Lilian Diep

WASHINGTON, DC - Right about now, everybody is experiencing the full swing of the holiday season, but that’s not slowing United Fresh down. The organization announced that it has teamed up with the Controlled Environment Agriculture Food Safety Coalition (CEA Food Safety Coalition) to launch a new Controlled Environment Pavilion at the United Fresh Convention & Expo. This new Pavilion was made to support the growing category of indoor growers and the commitment to drive innovation in fresh produce.

Tom Stenzel, President and CEO, United Fresh Produce Association

“From first-generation indoor farms growing tomatoes and cukes to today’s innovators growing berries, leafy greens, microgreens, herbs, and more, the Controlled Environment Pavilion is the place to meet with potential customers and service providers, and learn from experts in every phase of the business,” said United Fresh President and CEO Tom Stenzel.

According to a press release, the CEA Food Safety Coalition is a new independent and member-governed coalition whose mission is to develop credible, strong, and appropriate food safety standards; educate consumers and regulators on controlled environment growing, and communicate the value of controlled environment agriculture.

This year’s United Fresh Convention & Expo will feature a Controlled Environment Pavilion, sponsored by the Controlled Environmental Agricultural Food Safety Coalition (CEA Food Safety Coalition)

“We’re pleased to collaborate with United Fresh in hosting this new pavilion,” said Marni Karlin, Executive Director of the CEA Food Safety Coalition. “Our members are pioneering new production models in fresh produce, and we look forward to the opportunity to engage with participants at the United Fresh event—to share perspectives and create an opportunity for conversation across the entire supply chain.”

Members of the CEA Food Safety Coalition include BrightFarms, AeroFarms, Plenty, Little Leaf Farms, Revol Greens, and Bowery. The Pavilion will feature a discussion area where thought leaders will share perspectives on current issues and growth opportunities for indoor ag, hydroponics, vertical farms, and rapidly expanding greenhouse production. Retail and foodservice buyers can visit the pavilion to learn more about the category and meet with potential suppliers.

For more innovative opportunities happening in the produce world, keep reading ANUK.

United Fresh

Trade Association United Fresh Produce Association Controlled Environment Agriculture Food Safety Coalition Innovation Launch Partnership Expo Feature New Feature Discussion Trade Show Event New Partner Marni Karlin Tom Stenzel