Diana Chingakham Inc42 Staff

The Startup Is Developing An App That Will Notify Customers When To Take Care Of The Plants

Food today is laden with chemical fertilizers that cause some major health risks such as cancer. Fertilisers such as ammonium nitrate, cadmium, potassium chloride, organophosphate (OP), pyrethroids, etc. are used to protect vegetables against pest and premature decay. Despite the apparent impact on health, the irony is that India is now the second largest manufacturer of pesticides in Asia after China and ranks twelfth globally.

“It was the importance of clean and healthy food dawned upon us. Bringing farming to the urban Indian homes, and making people aware of what they eat is the mission behind setting up Pindfresh,” says Somveer Anand, founder of agritech startup Pindfresh.

For Somveer and his wife Sohila Anand, the idea to launch Pindfresh was very much based on a personal experience that he had after one of his close relative fell ill due to the consumption of chemical-loaded food.

During their India visit the husband-wife duo had an hands-on experience on the extreme dearth of hygienic, nutritious food in India and this is where, they also felt, there was a dire need to provide people with the ability to grow vegetables locally. That’s precisely where the Pindfresh’s journey began 2016 when they were also joined in by Jaspal Singh Anand.

The agritech startup Pindfresh is turning small plots or spaces between buildings or in buildings into usable farm space. From rooftop gardens to floors specifically designed to incorporate farming, to other spaces within high-rises filled with racks of perfectly lined leaf vegetables, it is striving to bring about a farming revolution in urban India.

Apart from selling in-house home systems (hydroponic and others) and fresh produce (lettuce, rocket, basil, and mushrooms), it also runs programmes to train people (in schools and societies).