ALDI Named America’s Grocery Value Leader
ALDI Named America’s Grocery Value Leader
JUNE 22, 2018
ALDI, one of the fastest-growing retailers in the country, continues to dominate the competition when it comes to value. For the eighth consecutive year, the grocery retailer has been named the value leader by Market Force Information, which surveyed nearly 13,000 U.S. consumers.
In addition to earning the top spot for value, ALDI moved up to No. 4 among America’s favorite grocery stores, as measured by customer satisfaction and loyalty. When surveyed, ALDI customers were among the most loyal and least likely to switch to a different grocery store. ALDI was also the only grocery retailer among the top five to increase its loyalty score year-over-year.
“The grocery industry is fiercely competitive,” said Jason Hart, chief executive officer of ALDI. “Maintaining the No. 1 position for value highlights our constant commitment to offer customers high-quality food at the low prices they deserve.”
In addition to securing the top value leader spot and a leading customer satisfaction and loyalty ranking, ALDI earned top scores in other survey categories, including checkout speed and cashier courtesy.
“We make grocery shopping smart, fast, easy and affordable. We’re thrilled shoppers are loyal to ALDI and chose us, again, as one of America’s Favorite Grocery Stores,” Hart said.
The Market Force Information U.S. Grocery Benchmark Study surveyed consumers online in April 2018 to gauge shoppers’ grocery habits, including satisfaction, preferences and brand awareness.
“The insights Market Force provides through our annual supermarket study serve as a meaningful performance measure in the marketplace,” said Brad Christian, chief customer officer for Market Force. “It is great to see our research affirm the value proposition of ALDI as the industry landscape has evolved over the last eight years. Consumer feedback consistently shows that ALDI leads the marketplace in value.”
ALDI is deep into expansion and remodeling plans that will bring its store total to 2,500 by the end of 2022, helping as many as 100 million people save money on groceries every month. ALDI also offers online grocery ordering via Instacart in the Atlanta, Chicago, Dallas and Los Angeles metropolitan areas.