John Lewis & Partners Announces Partnership With LuttUs Grow to Create ‘Mini-Farms’ Within Retail Stores
LETTUS GROW
John Lewis & Partners are partnering with British start-up company, LettUs Grow, to create 'mini farms' within their retail stores. This will highlight the importance of bringing sustainable food production to the farms of the future.
The 'mini farms' will be placed inside selected stores with the aim to reduce plastic waste and cut back on the unnecessary transport of food across the country. Using pioneering technology, fresh produce will be grown within its stores for consumers to purchase.
The news ties in perfectly with our Country Living #KeepBritainFarming campaign, as both John Lewis & Partners and LettUs Grow have spoken about how they hope the new initiative will bring some much-needed change to the "broken food system."
LETTUS GROW
"We’re thrilled to be working with John Lewis & Partners to investigate the use of urban agriculture within the retail experience. This represents a real opportunity to meaningfully reduce food miles, whilst engaging shoppers with the modern food system," explained Jack Farmer, co-founder and operational lead at LettUs Grow.
"WE CAN SET UP OUR INDOOR FARMS IN ANY ENVIRONMENT - FROM DESERTS TO DISASTER SITES.."
Charlie Guy, co-founder and managing director at LettUs Grow also commented on the partnership: "We can set up our indoor farms in any environment - from deserts to disaster sites. By siting them in supermarkets we can open up a dialogue with the public about how new technologies can be used to make big changes in our broken food system."
LETTUS GROW
Who is LettUs Grow?
The agri-tech company design irrigation and control technology for indoor farms. Using exciting new technology, they work on reconnecting crowded cities with the tradition of locally grown produce.
Passionate about local food, the Bristol-based start-up exists to reduce the waste and carbon footprint of fresh produce. They launched back in 2015 and are now building commercial aeroponic systems for growers around the UK.