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Re-Nuble And KETOS Partner To Provide Turnkey On-Site Food Waste Recovery Solution For Soilless Farms
Re-Nuble’s on-site food waste recovery system helps soilless farms optimize their operations while reducing costs
By 24-7 Press Release
June 17, 2021
NEW YORK, NY, June 17, 2021 /24-7PressRelease/ — Re-Nuble has announced a new strategic partnership with water innovator KETOS today, providing soilless farms across the United States with a turnkey on-site food waste recovery solution. By combining the technology of Re-Nuble’s on-site food waste recovery system with the KETOS SHIELD, soilless farms will not only be able to produce their own free supplementary and sterile biostimulants and potable water for reuse, but they will also gain access to industry-standard lab data on the quality of their treated water.
Re-Nuble’s on-site food waste recovery system helps soilless farms optimize their operations while reducing costs. Through its Organic Cycling Science™ approach, farms can finally use a fully integrated, closed-loop, and self-sustaining nutrient system, capable of reducing input and disposal costs, while delivering biostimulants capable of improving crop yield and nutritional value. However, as water droughts and erratic weather patterns become more frequent, the need for resource efficiency using circular economy strategies, particularly water reuse, is becoming increasingly necessary.
“We’re here to help our clients be proactive about water reuse in order to create a fully circular food production and hedge their risks. For that reason, we saw an immense value add for our clients by partnering with KETOS,” commented Tinia Pina, Founder, and CEO of Re-Nuble.
The KETOS SHIELD is part of a fully integrated solution offering valuable water insights including automated reporting, real-time alerts, EPA-compliant or custom threshold-based diagnostics, custom reports, historical trends, and more. These insights are used for water quality, safety assurance testing, protecting liability, understanding process optimization, improving crop yields and water data for farming and protecting consumer health.
“We are pleased to partner with Re-Nuble, as water quality and conservation is critical for agricultural applications – particularly in instances where nutrient management, water availability, water quality and consistency, or product safety is essential,” said Meena Sankaran, Founder and CEO of KETOS. “For many farmers, poor nutrient management, a lack of water, low water quality, inconsistent or varied water sources, and safety concerns can have a significant impact on both revenue and profitability.”
Re-Nuble noticed this was a salient challenge for all farms but more prevalent amongst the growing indoor, controlled environment agriculture market due to the frequent wastewater discharges not reclaimed. However, the solution is also of interest to soil-based farms as more municipalities seek to limit nutrient runoff and water contamination, impacting underground water tables.
Today’s announcement builds on Re-Nuble’s mission to help global agricultural communities reimagine localized food waste for more sustainable growing practices.
ABOUT RE-NUBLE
Re-Nuble is an MWBE-certified agricultural technology company that uses organic cycling science™ technology to transform unrecoverable vegetative food byproducts into a platform of sustainable technologies for soilless farming. Our closed-loop process transforms unrecoverable food byproducts into organic goods while eliminating landfill waste and greenhouse gasses. We were founded with the mission to help global agricultural communities reimagine localized food waste for more sustainable, environmentally-friendly growing practices.
For more information, please visit www.re-nuble.com.
ABOUT KETOS
KETOS delivers smarter, safer, and more sustainable water solutions to change the way the world thinks about water. This is done through a comprehensive offering of industrial-grade patented hardware, an IoT communication framework, and a robust software platform to address global water management issues. Real-time monitoring and understanding of water, both quantitatively and qualitatively, helps address both water efficiency (leak-detection & usage) and water quality (safety), ultimately increasing water availability. With the power of actionable and predictive water intelligence on a global scale, KETOS seeks to solve a number of the world’s water challenges with the goal of preserving this quintessential resource for generations to come. Learn more at http://www.ketos.co.
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China Enacts Food Waste Law, Brings In Bans For Binge-Eating & Fines For Leftovers
The food waste law also introduces a fee that restaurants can charge to their patrons if they leave “excessive” amounts of uneaten food at the end of their meals. Vendors that “induce or mislead consumers into making excessive orders” can now be fined up to ¥10,000 ($1,540)
May 4, 2021
The Chinese government has passed a wide-ranging law aimed at reducing food wastage in the world’s most populous country.
Among the provisions of the food waste law are a ban on competitive eating and hefty fines of up to ¥100,000 ($15,400) for making “binge-eating” videos where vloggers “usually leave a lot of food uneaten and often vomit what they have consumed,” according to the state-owned Global Times.
The social media phenomenon of livestream eating originated in South Korea where it is called mukbang, meaning ‘eating broadcast.’ The Chinese term for the genre, chībō, means the same thing. Chībō has become wildly popular throughout China in recent years – though not without controversy.
The food waste law also introduces a fee that restaurants can charge to their patrons if they leave “excessive” amounts of uneaten food at the end of their meals. Vendors that “induce or mislead consumers into making excessive orders” can now be fined up to ¥10,000 ($1,540).
Restaurants that consistently waste “large amounts” of food face fines of up to ¥50,000 ($7,720).
The law was first proposed to China’s legislature, the Standing Committee of the National People’s Congress, late last year after Chinese president Xi Jinping described the country’s food waste problem as “shocking and distressing.”
According to the Chinese Academy of Social Sciences, restaurants in the country’s major cities waste 18 million tonnes of food a year, which the Academy estimates as being enough to feed up to 50 million people in the same timeframe.
While the Communist Party-affiliated Times claimed the “adoption of the legislation against food waste does not imply that China is facing an immediate food shortage risk, but [is] a far-sighted move for food security,” China simply can’t afford to waste this much food.
With 1.4 billion mouths to feed and issues such as a growing but ageing population, desertification of already limited cultivable land, and deteriorating relations with major food exporter countries, China is facing significant food shortage risks over the medium to long term.
The Academy predicts a domestic grain supply shortfall of 130 million tons by 2025, with China’s dwindling rural workforce cited as a key factor – meaning that the country can’t simply turn to traditional agriculture as a solution.
In recent years, investment has been pouring into China’s burgeoning agrifoodtech space, with much of it targeted at solving the country’s food security and resilience issues.
Released last month, AgFunder‘s China 2021 Agrifood Startup Investing Report found that agrifoodtech funding in the country rose 66% year-on-year in 2020 to reach $6 billion.
While most of that capital went to e-grocery companies, upstream categories raised a total of $1.4 billion, taking a 24% share of overall agrifood investment compared to 14% a year earlier. In particular, business models and technologies aimed at bringing efficiencies and smaller environmental footprints to farming – such as robotics and drones, farm management software, and biotech solutions – received substantial funding; while startups developing alternative protein sources with the objective of reducing China’s reliance on animal agriculture also saw a pop in funding.
However, solutions specifically targeting food waste reduction and valorization were notably absent from China’s top agrifoodtech funding deals last year – perhaps indicating a major area of white space for entrepreneurs and prospective investors to keep an eye on going forward.
VIDEO: Will This Y Combinator-Backed Startup’s Urban Home Farms Take Root In India?
UrbanKisaan leverages hydroponic technology for home growing kits, as well as a network of urban farms for online delivery and retail channels
Inc42 Staff
27 Aug'20
UrbanKisaan leverages hydroponic technology for home growing kits, as well as a network of urban farms for online delivery and retail channels
During the lockdown phase, the company claimed to have seen 10x growth in terms of demand for its fresh produce, compared to pre-Covid times.
Based in Hyderabad, UrbanKisaan has installed close to 30+ vertical farms and plans to expand to Bengaluru, Chennai among other cities
There’s a minor revolution underway in many of India’s biggest cities. We are talking about hydroponic farming and this soil-less method is fast becoming the answer to solving the problem of carbon footprint in food. Call it hydroponic farming, soilless farming, vertical farming or anything else — for many it is the long-awaited answer to responsible eating.
In this backdrop, agritech and hydroponics startups are quickly finding niches in various produce categories and cities. Despite their shared ethos for sustainable food production, the likes of UrbanKisaan, Barton Breeze, Hydrilla, Simply Fresh, Acqua Farms, Letcetra Agritech, BitMantis Innovations, Future Farms, Ela Sustainable Solutions, Agro2o, Junga FreshnGreen, Pindfresh are working in this field through different models and targeting different niches — from large-scale hydroponics farming in rural areas to small home farms for the cities.
Working on the philosophy of bringing farms closer to home is Hyderabad-based UrbanKisaan. With the vision of making hydroponic technology more affordable and accessible for the masses, UrbanKisaan offers home-grow kits or vertical hydroponic farms. And by creating mini-farms in cities and revitalizing farmlands with hydroponic technology, the startup also supplies fresh produce to customers through Swiggy, Zomato, Dunzo, and other retail channels as well as in the D2C model on subscription and on-demand basis.
“We are the only startup in the hydroponic landscape to have taken a hybrid approach, where we have 20,000 sq. ft. research and development facility, along with 15+ in-house scientists working on newer innovations and products,” claimed cofounder and CEO Vihari Kanukollu elaborating on how the company is looking to differentiate itself in the burgeoning hydroponic market.
However, UrbanKisaan is not alone in the game, Simply Fresh, another Hyderabad based agritech startup, also grows and supplies a line of medicinal plants and fresh produce from its greenhouses. Similarly, Chennai-based Future Farms works on hydroponic technology at a commercial level, where it designs integrated full-stack solutions for alternative farming in the country. The vibrancy of the hydroponic models and the large ground area that needs to be covered across cities and villages has made it possible for multiple startups to thrive in this space.
Needless to say, the market opportunity is huge, as ‘urban farming’ is catching up at a rapid pace globally. According to MarketsandMarkets, the global hydroponics market is expected to reach $16.6 Bn by 2025, growing at a compound annual growth rate of 11.9% from $9.5 Bn in 2020. The growth of the sector is said to be driven by the increase in population and the need for food security through alternative high-yield farming techniques, given the depletion of water across the globe.
Plus, the rise in awareness and demand for a healthier lifestyle is said to have opened doors for a plethora of possibilities for hydroponic startups to reap the benefits in the long run.
UrbanKisaan earns revenue from its multiple channels which allow it to reach all kinds of consumers — from those who want a taste of the hydroponic produce to those who want to grow it themselves. Its urban farms are strategically located next to retail stores to facilitate hyperlocal deliveries and its DIY home kits are for the latter set. Additionally, it is also supplying its technology to local farmers to reutilise farmland.
The startup was founded in 2017 by Kanukollu, Srinivas Chaganti, Dr Hari, Shiva Prasad and Dr Sai Ram, a scientist who has been instrumental in developing the nutrient solution for their state-of-the-art vertical farming technique. In March 2020, the company also raised $1.5 Mn in seed funding from Y Combinator.
Home Farming In The Times Of Covid
During the lockdown phase, the company claimed to have witnessed 10x growth in terms of demand for its fresh produce, compared to pre-Covid levels. Further, cofounder Kanukollu said that the disruption in the supply chain and consumers leveraging on the hyperlocal delivery modes, along with the change in consumer lifestyle, for the consumption of fresh, organic produce has resulted in the surge in demand.
The Covid-19 pandemic temporarily halted the movement of produce across India and highlighted the gap in the food supply chain. This allowed agritech startups such as UrbanKisaan that specialise in hydroponic farming to tap a tremendous opportunity and bring efficiency in the supply chain.
With its hyperlocal urban farms model, Kanukollu claimed UrbanKisaan is not only bringing transparency to the vegetable supply chain but also lowering the carbon footprint, reducing food waste. Most importantly, their farming technique also claimed to save 95% water, and grow the produce 30x compared to traditional farms.
Its home kits are priced anywhere between INR 9,900 and INR 19,900 with about 50+ varieties of leafy vegetables and exotic vegetables supported by these kits, including spinach, coriander, mint, basil, bok choy, lettuce, parsley, fenugreek, capsicum, tomato and kale among others.
Further, the company claimed to have semi-automated the entire process and has designed the kits in such a way that it requires limited resources to manage it. “Once installed, it requires 15 min/week of effort to take care of the plants, thereby making it seamless for consumers to grow their own fresh produce,” said Kanukollu.
A Tech Upgrade For Rural Farmers
In addition to this, UrbanKisaan also works with local farmers who own greenhouses, where it helps them in setting up vertical farms from scratch to producing and supplying fresh fruits and vegetables.
Cost-wise, the poly house or greenhouse setup would typically cost farmers anywhere between INR 35 to INR 50 Lakhs per acre, of which, the government may subsidise up to 80%. Once this is installed, which is a fixed cost, for setting up of hydroponic setup, it would cost the farmer additionally INR 50 Lakhs. But, UrbanKisaan told Inc42 that it looks to reduce this cost at INR 15 to INR 20 Lakhs.
UrbanKisaan claims to have installed close to 30+ hydroponics farms in the state, across its various offerings. In the coming days, it plans to expand into other cities, including Bengaluru, Chennai among others, along with growing its team, adding newer varieties of hydroponic seeds, fruits and vegetables, and enhancing its technology capabilities.
Kanukollu is looking at creating a centralised monitoring system through UrbanKisaan for these various hubs and farms. “We are heavily investing in artificial and machine learning tools, where once the network of the urban farm increases, we will be able to monitor and control their farms remotely and provide a real-time update to customers.”
