Developments In Fresh Produce

 Developments In Fresh Produce

The first in-store Farming unit in the Netherlands has opened it's doors three weeks ago at the renovated AH XL store in Purmerend. The XL store is completely refurbished and implemented some new innovative concepts. The very first "self service herb garden" where the customer can harvest their herb of choice by using the pair of scissors provided at every herb garden module and a bag to put their freshly cut herbs in. There are 13 herbs to choose from. Customers will only take as much as they need so this will eliminate unnecessary food wastage. All herbs have one price so customers can mix the herbs to their liking. 

The herb garden is divided into two sections "one more week" and "ready to cut". The herbs arrive as semi finished products and grow their last week with the help of Led grow lights. This way the customer can see the growth with their own eyes. The low maintenance watering system makes sure all the herbs receive the right dosage of water at all times.

We keep getting positive feedback from our customers and so far our concept of the "self service herb garden" has been shared more than 600 times world wide! Freshness adds to any food experience and you can't get any fresher than this!