Badia Farms Signs With Classic Fine Foods, Becoming Their First Local Partner In The UAE

Badia Farms Signs With Classic Fine Foods, Becoming Their First Local Partner In The UAE

-Badia Farms partners with Classic Fine Foods to deliver local, fresh and chemical-free leafy greens from farm to fork within hours-

DUBAI: 17 May 2018:

The GCC’s first commercial vertical indoor farm, Badia Farms, is now the first local brand to have their products be distributed by Classic Fine Foods. This partnership will extend the farm’s reach to the premium restaurants and HoReCa trade across the UAE, as Classic Fine Foods caters only to the country’s top food destinations.

Badia Farms - which was officially inaugurated March 1st, 2018 by His Excellency Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of Climate Change and Environment - grows an extensive range of post-organic micro-greens and baby leaf herb varieties in a controlled indoor environment, using hydroponic technology. As the farm’s distributor, Classic Fine Foods will be the logistical partner, delivering its products to chefs across the UAE.

Omar Al Jundi, founder and Chief Executive Officer at Badia Farms said: “Classic Fine Foods is a company that shares our values for quality food, grown using the most sustainable and eco-friendly practices. We have received incredible feedback from chefs so far, who are extremely passionate about our products and our methods – that can’t be matched with imported produce.

“We have started a new wave of farming technology in the region, with a vision to shape the future of how we grow our food. We are delighted that through this partnership we are able to deliver our leafy greens to more chefs’ tables across the UAE.”

Classic Fine Foods represents premium products from across the globe, with over 25 years experience in the industry. As the market leading importer and distributor of fine foods, the company serves five-star hotels and high-end restaurants across the Middle East, Asia, and Europe. Classic Fine Foods will be distributing Badia Farms’ greens in Dubai’s top restaurants and hotels, including Ruya, Jumeriah Beach Hotel, Renaissance Hotel and The Address Boulevard, among many others. 

Commenting on the partnership, Thomas Leroy, Regional Director for the Middle Eastat Classic Fine Foods said: “We are always on the lookout for the finest and freshest food suppliers. It is extremely rare in our region to have a farm on our doorstep that can grow quality, fresh produce in a sustainable way. Working with Badia Farms we can substantially cut down the travel time of fresh produce while extending our offering to the region’s top restaurants with Badia Farm’s unique varieties.” 

The farm produces an extensive range of micro-greens and baby leaf herb varieties which adds complex flavors to salads, main dishes, sandwiches, and soups. The micro-greens, including arugula, kale, radish, red cabbage, basils, coriander, and mustard, are packed with antioxidants and rich in nutrients. 

About Classic Fine Foods:

Classic Fine Foods partners with the world's unique food producers to offer products that are of the highest quality and integrity enabling the creation of menus and recipes that will excite the most demanding of tastes.

Located in 15 countries and established in the United Arab Emirates since 2005, Classic Fine Foods specialize in sourcing, importation, storage, marketing and distribution of fine food products. The range includes premium and niche dairy, meat, pastry, gastronomies, seafood, high-quality perishables, condiments, pasta, dry products, beverage and Chefs’ accessories.

For more information on Classic Fine Foods, please visit: www.classicfinefoods.com

About Badia Farms:

Badia Farms is the GCC’s first commercial vertical indoor farm, using innovative commercial hydroponic technology to grow leafy greens. Based in Al Quoz Dubai, the farm’s ground-breaking methods sustainably grow crops without sunlight, soil or pesticides. The company’s vision is to revolutionize the agricultural industry in the Middle East to provide a solution for the region’s food security.

For more information on Badia Farms, please visit: www.badiafarms.com