Flashfood, Price Rite to Boost Fresh Sales, Cut Waste

August 12, 2021

Flashfood, an app-based marketplace that strives to eliminate retail food waste by connecting consumers with discounted food nearing its best by date, is adding more stores to its U.S. footprint through a new pilot program with Price Rite Marketplace. Price Rite Marketplace customers in the western New York area can now save up to 50 percent off select groceries that would otherwise go to waste.

The Flashfood app allows shoppers to browse and purchase fresh food, including produce, meat, deli and bakery products, nearing its best before date at significantly reduced prices. Shoppers can find great deals and purchase through the app, then simply pick up their items at the Flashfood zone located at their selected Price Rite store.

“We’re thrilled to work with Price Rite Marketplace as our newest partner committed to fighting food waste while helping their customers save significantly on their groceries,” said Josh Domingues, CEO of Flashfood. “Flashfood is a triple-win for our partners, the planet and people. We look forward to connecting Price Rite Marketplace shoppers with great deals while helping them make sustainable choices.”

In addition to helping customers shop more affordably with Flashfood, Price Rite Marketplace also supports local communities by donating to charitable organizations such as Feed the Children, contributing nearly 3 million pounds of food across 49 cities since 2015.

“Partnering with Flashfood is a natural next step as we continue to create environmentally-friendly neighborhoods and exceptional value for shoppers,” said Jim Dorey, president of Price Rite Marketplace. “We are proud of the concerted efforts our stores have made over the years to minimize our environmental footprint and look forward to seeing the impact of our new partnership with Flashfood.”

To date, Flashfood has partnered with grocery chains across the U.S. and Canada to divert more than 25 million pounds of food from landfills.