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A New Mobile Farmers' Market Gets Ready To Hit The Streets
A new produce stand is rolling into town—literally. The Woodland-based nonprofit Center for Land-Based Learning (CLBL) will soon launch a mobile farmers’ market to bring fresh produce like heirloom tomatoes and summer squash to food-insecure neighborhoods
AUGUST 5, 2020
BY BRANDON JETTER
Rendering courtesy of Center for Land-Based Learning
The Center for Land-Based Learning's new mobile farmers' market will resemble this version from The Farmers' Truck, the Canadian company that's building the soon-to-roam produce stand.
A new produce stand is rolling into town—literally. The Woodland-based nonprofit Center for Land-Based Learning (CLBL) will soon launch a mobile farmers’ market to bring fresh produce like heirloom tomatoes and summer squash to food-insecure neighborhoods.
The CLBL plans to conduct a pilot program in September and October and hit the streets for good starting next summer, stopping in “food deserts” (low-income areas with limited access to grocery stores and markets) in West Sacramento, with the hopes of eventually expanding to other parts of the region.
The refrigerated rig, which is currently being built by The Farmers' Truck in New Brunswick, Canada, will be emblazoned with illustrations of colorful produce, rolling green hills and the Tower Bridge, and a large pop-out window will create a shady awning for customers to comfortably pick out bunches of rainbow chard, globe eggplants, and Armenian cucumbers, sourced from half a dozen urban farms in Yolo County, including Bella Vida, Riverfront and Three Sisters Gardens.
A custom wrap depicts the Tower Bridge and a branded Center for Land-Based Learning shopping bag brimming with fruits and vegetables. (Rendering courtesy of Center for Land-Based Learning)
This initiative follows other mobile farmers’ markets that have been popping up in cities around the country, including Atlanta, Boise, and Oakland. Funded by an $84,000 grant from the California Department of Food and Agriculture, the roaming market will primarily offer seasonal fruits and vegetables, but soon after the launch, walk-up customers might find pantry staples like basmati rice or dried garbanzo beans. The truck will also participate in Market Match, a state-run program that matches, dollar-for-dollar, purchases made with CalFresh EBT cards to provide even more produce-buying power at the truck.
“People who aren’t able to access healthy food suffer disproportionately higher from diet-related illnesses—everything from obesity to heart disease to diabetes,” says Sara Bernal, manager of CLBL’s West Sacramento Urban Farms Program, a business incubator for budding urban farmers. “For us, it's about [solving] a public health issue. [We want to] create an opportunity for people to eat better."
Visit landbasedlearning.org for more information.
Lead Photo: (Rendering courtesy of Center for Land-Based Learning)