VIDEO: Growing Your Offtake With Minimal Marketing

The initial thoughts of any product-supplying business should answer the question; Who, what and where is my potential offtake?

You are about the produce the best product of current times. Marketing is key to grow businesses in ensuring success to those that sell their product and or services. “Marketing is to sales as plowing is to planting for a farmer”- Mary Ellen Bianco, well now, in vertical farming we don’t plow, is the necessity still applicable to extensively market the product?

The production approach at CAN-AGRI is focused on consumer satisfaction. We accomplish this with proper nutrient supply in turn producing a great tasting product with no harmful chemical sprays. Our hypothesis is; High-quality products with extended shelf-life and good presentation will sell themselves. We are proud to know that through our product we set new standards in quality and freshness, a fantastic product to use in restaurants and homes. It has been proven, growth cycle, after the growth cycle, with the greatest success.

The technology of the vertical farming industry is growing faster than the produce. There are many different target points, to name a few, i.e. lights, HVAC, vertical vs horizontal operations, stacking horizontal, and combinations thereof. The technology developers need to keep a continuous drive in the development and improvement. The fact that food insecurity becomes an ever more concerning issue aids in the justification why this should be one of the top fields in research and development.

The R&D outcome focus should enable the customer to produce an economically viable safe to consume fresh produce. CAN-AGRI’s (www.can-agri.com) approach to this is in the trailed and tested uniquely designed patented grow towers. The technology not only addresses the supply and demand orders but also achieves global targets in reducing the use of scarce resources coupled with a low carbon footprint accomplished by our “use of natural resources” approach.

Each facility is tailor-made to you, the clients’, comfortability, and needs. Depending on your conditions CAN-AGRI’s adaptability and flexibility in the facility make your system a success.

Farm 111, Klipkop, Graham Rd, Pretoria, South Africa.