In-Store Mini Farms Could Change How We Eat
BY MEGAN CERULLO
FEBRUARY 20, 2019
Andrew Carter and Adam DeMartino want to revolutionize the way we eat by installing compact farms in restaurants and grocery stores across the country. Their goal is to distribute fresh produce on-site and at scale.
Cognizant of the physical limitations of traditional farming, the former college roommates married their backgrounds in indoor agriculture and business to find a way to make farming infinitely scalable, accessible and affordable. The answer? Smallhold, New York City's first and only remotely operated mushroom farm.
Founded in 2017, Smallhold places proprietary mini-farms in restaurants and grocery stores, allowing subscribers to grow fresh produce in their aisles or kitchens and deliver it directly to customers.
No farming knowledge is required -- the company operates the units using remote technology.