Local Produce for the Masses | The Kalera Vision
The Golden Question: “What’s the price?”
“We don’t want to be exclusive or elitist. We want to deliver fresh & local lettuce at a price where people don’t have to break the bank to buy it.”
Kalera’s CEO, Mr. Daniel Malechuk
Such is the vision painted by Kalera’s new CEO, Mr. Daniel Malechuk, in his exclusive interview with iGrow News.
Mr. Malechuk went further, expounding a vision of food production coming full circle. He spoke of a technological evolution that has enabled humans to enjoy avocados in Michigan, or more generally, to consume massive amounts of food thousands of miles away from where it was produced.
The technology of today however is enabling the return of a simpler, time-tested model. Tersely put: local farms are making a return.
Mr. Malechuk spoke further on Kalera’s undergoing transition. In their past, they helped build the beautiful HyCube at the Orlando World Center Marriott, — in the future he sees the company perfecting their own production processes in their new state of the art facility. His goal: local produce at a price affordable to the masses.
Kalera’s Beautiful Indoor Vertical Farm at the Orlando World Center Marriott