Plenty Farms: Our Mission Explained And Explored
Plenty is a new kind of farm for a new kind of world. We’re an indoor farming company comprised of passionate people determined to solve systemic problems in our food system.
At Plenty, we’re on a mission to transform produce from a bland commodity to a delicious movement.
But what does that mean? And why are we so deeply invested in bringing this mission to life in local communities around the world?
From a bland commodity
Plenty’s mission began in 2014 when its founders conducted an in-depth study of industrial agriculture. Their conclusion: While traditional agriculture has the ability to feed lots of people, producing large volumes of food cheaply comes at quite a cost.
Most produce is involved in a long, inefficient distribution dance. This journey results in waste, countless miles of transportation, and has changed the very makeup of the food we eat.
Crops are bred, grown, and packaged to increase the shelf life – not to create great flavor and better nutrition. Think: tasteless iceberg lettuce, watery beefsteak tomatoes, or mealy apples.
Agriculture has developed to solve for year-round produce availability, but it’s come at the expense of loss in variety, nutritional value, and perhaps most importantly, taste and freshness.
Plenty’s founders decided to envision a different food system, one optimized for unparalleled taste and experience rather than anything else. And that’s what we’re bringing to life in every farm we build.
To a delicious movement
We know that produce can be so much more than a bland commodity, and that’s why we are committed to expanding the availability of quality, delicious produce.
We also know that solving for the deficits in the current food supply and distribution systems is a complex undertaking.
The good news is that millions of people want what we want and together, we can can build a better system. In three steps, here’s how we plan to do it:
1. Remove waste from almost every step in the supply chain to grow produce that is more flavorful and fresher than it has been in years. This will result in deeper enjoyment and satisfaction in every bite.
2. Build farms near you. We’re bringing back local farming that meets communities where they are, so you don’t have to settle for underwhelming produce that’s traveled hundreds, or even thousands, of miles.
3. Use 1% of the water, a fraction of the land, and zero pesticides, synthetic fertilizers, or GMOs. This allows us to grow produce as a force for responsibility and enjoyment so that you can feel confident that your mouth watering meals are driven by responsible farming practices.
Plenty is produce with purpose and we’re reimagining farming for a more responsible, better-tasting future.
Why this mission matters
In the last 125 years, we’ve added six billion people to the planet and are currently running out of land where it’s economical to grow crops. Simply put, we need innovative ways to meet the ever-growing demand for fresh fruit and vegetables.
Just like the world needed the steel plow and the tractor, new and sophisticated agricultural systems are what we need if we want to continue to feed the 7 billion people currently on the planet (8.5 billion by 2030).
Our goal is to give people more delicious produce, while at the same time building a future of farming that can produce food that’s healthier and more convenient.
Join us to create a better food system
Plenty is committed to helping people living healthier, happier, and more abundant lives. We know that food can inspire joy.
We also believe in doing what’s best for the planet and promise to offer the most enjoyable produce specifically grown to delight and inspire you. But we can’t do this alone.
Will you join us in helping to transform produce from a bland commodity into a delicious movement?
If you’re down for the cause, please follow us. With your help and support, we will bring this real food revolution to life!