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US (NY): Wall-To-Fork Fresh Produce Comes To Monsey
The iconic Evergreen Market is debuting a revolutionary 20-foot high geoponic (soil-based) wall farm that lets customers not only choose clean, fresh-picked produce but also see exactly where it comes from
The world of freshly harvested greens and herbs is looking up – literally – in Monsey, NY. The iconic Evergreen Market is debuting a revolutionary 20-foot high geoponic (soil-based) wall farm that lets customers not only choose clean, fresh-picked produce but also see exactly where it comes from.
The pesticide-free lettuce, kale, arugula, basil, and cilantro from Evergreen’s on-site farm are sold at competitive prices in individual pots, making the “buying local” experience more convenient than ever. Pesticide-free and grown in soil that is never exposed to bugs, all products are Star-K Kosher Certified for purity.
“We are gratified to be the first kosher supermarket in the country to introduce the Vertical farm,” said Malki Levine of Evergreen. “Our customers are very much looking forward to buying fresh produce that is grown in our own backyard rather than being transported on long hauls from farms across the country. They will also appreciate the significantly reduced level of infestation, a major concern of kosher consumers.”
Shoppers can visit the thriving vertical farm when they visit the store. The state-of-the-art system features a controlled, sterile environment with soil beds containing a proprietary mix of minerals and nutrients. Advanced sensors constantly monitor, irrigate, and fertilize the crops throughout every growth stage.
Evergreen’s wall farm is the latest installation from Vertical Field, an Israeli ag-tech company that produces innovative vertical agricultural solutions that help the environment, improve human health conditions, and make fresh, delicious produce available all year round.
Geoponic (soil-based) vertical farming yields a new crop every few days, ensuring that fresh greens and herbs will always be in season in Monsey. The sustainable and eco-friendly method produces cleaner, healthier, tastier veggies than those shipped from miles away. And, reduced soil-to-plate time means a longer shelf life and fewer hands involved – a welcome benefit in the age of Covid-19.
“We are extremely excited with the partnership with Evergreen,” said Guy Elitzur, the CEO of Vertical Field. “They are precisely the type of supermarket that has the right customer base and will successfully integrate the latest technological advances in geoponic farming.”
For more information:
Vertical Field
info@verticalfield.com
www.verticalfield.com
Publication date: Tue 18 Aug 2020
Aldi Teams Up With Vertical Farming Company Infarm
According to a report from Supply Chain Analysis, by the end of this month, five Aldi stores throughout Germany will be growing fresh herbs and leafy greens in Infarm’s vertical units. By the end of the year, this store count number will jump up by seven
May. 21st, 2020
by Anne Allen
GERMANY - Aldi Süd recently announced a partnership with indoor vertical farming company Infarm as it seeks to offer consumers high-quality greens they can see growing in-store.
According to a report from Supply Chain Analysis, by the end of this month, five Aldi stores throughout Germany will be growing fresh herbs and leafy greens in Infarm’s vertical units. By the end of the year, this store count number will jump up by seven.
Aldi Süd recently announced a partnership with indoor vertical farming company Infarm to grow fresh herbs and leafy greens in five locations throughout Germany
This is an interesting move from the retailer, whose name is often associated with discount prices—not leading-edge tech. However, this move firmly puts Aldi in line with other retailers chasing after innovation in fresh produce and it’s one that we here at AndNowUKnow are intrigued to see.
Infarm made headlines last November when it partnered with Kroger for similar reasons, bringing its living produce farms right to the retailer’s floor.
Although this Infarm expansion is overseas, we know opportunity when we smell it. How soon will we see more vertical farms in the United States? Perhaps much sooner than we expect. Keep reading ANUK as we cover the latest in retail, innovation, and more.
Aldi
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