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Square Roots Expands Premium Herbs Range With Fresh And Aromatic Cilantro, Dill, And Parsley Grown In Climate Controlled Local Farms Across The Country
Indoor farming company takes the next step in bringing local, real food to cities using modular farm technology that empowers both farmers and consumers
Indoor farming company takes the next step in bringing local, real food to cities using modular farm technology that empowers both farmers and consumers
May 17, 2021 (New York, NY) — Square Roots, the technology leader in urban indoor farming, is expanding its herb range by introducing three premium fresh offerings - Cilantro, Dill, and Parsley - to complement its widely successful signature Basil. Co-founded by Kimbal Musk, Square Roots’ herbs are grown across the company’s network of cloud-connected and climate-controlled indoor farms in New York and Michigan and are now available in more than 200 retail stores - including Whole Foods Market, Fresh Thyme Market, SpartanNash, and FreshDirect.
“COVID-19 has accelerated the adoption of locally grown indoor produce”, said Raji Margolin, EVP of Sales and Marketing at Square Roots. “The habits of at-home cooking and using fresh, local produce are here to stay. Now more than ever, people care about the food they eat, and where it's grown - and our goal is to make sure that fresh and local food is available to consumers year-round. These herbs are just the beginning of our product offerings and we can’t wait to expand into additional categories.”
Square Roots has a strategic partnership with Gordon Food Service (GFS), one of the country’s leading food service providers, to deploy farms across the country together and provide fresh, high-quality, local food to consumers across cities, year-round. Square Roots broke ground on its latest indoor farm in Grand Rapids, Michigan in December 2020 and began planting seeds just three months later, in March 2021. This rapid deployment capability is enabled by the company’s modular farm-tech platform.
“We’re using technology a little differently at Square Roots farms”, said Tobias https://www.igrow.news/igrownews/indoor-ag-science-cafe-may-18th, Co-Founder, and CEO at Square Roots. “Food, farmers, and consumers are all connected at the center of our system. We surround our farmers with data, tools, and insights to help them grow more, better-tasting food with fewer resources. At the same time, with features like our unique Transparency Timeline, we help our consumers understand exactly where their food comes from and who grew it.”
The expanded herb range is available in both the New York City area and the Great Lakes Region.
About Square Roots
Square Roots is the technology leader in urban indoor farming. Its mission is to bring local, fresh, real food to people in cities around the world - setting new standards for transparency and responsibility while empowering the next generation of leaders in agriculture. Founded by serial entrepreneurs, Kimbal Musk and Tobias Peggs, its range of fresh produce is available in more than 200 retail locations around the country including Whole Foods Market, Fresh Thyme Market, SpartanNash, and FreshDirect. Square Roots’ strategic partnership with Gordon Food Service reinforces a larger shared ambition to build commercial scale, climate-controlled indoor farms together across the continent - enabling local food at a global scale, year-round.
For more information, please visit www.squarerootsgrow.com.
Farming Goes Vertical
Vertical farming works by growing vegetables in stacked layers that takes place in a controlled environment, often without the use of soil and instead the use of light energy
06-08-2020 | This is money
Top of the agenda for many big firms across Britain and the world in recent years is to find ways to help reduce their environmental footprint and become more sustainable. This has been driven by consumer demand for change and warnings over irreversible damage by large companies, who can make small improvements to help that add up. One such way is vertical farming and it has seen one middle-class supermarket favourite get involved in some stores.
· Vertical farming works by growing fruits and veg in vertically stacked layers
· Claims it can significantly reduce environmental damage
· M&S Simply Food is one of the latest UK retailers to introduce vertical farming
Marks and Spencer is the latest UK retailer to adopt vertical farming into its stores, with a selection of herbs now freshly grown and harvested in stores across London for shoppers to buy.
Vertical farming works by growing fruits and vegetables in vertically stacked layers inside
It has partnered with Infarm, a fast-growing vertical farming firm based in Berlin, that also now operates in other supermarket chains across Europe.
Ocado has also invested £17million in vertical farming while John Lewis plans to grow salads in store in the future in a partnership with LettUs Grow.
Aside from Marks and Spencer, Infarm has recently partnered with the online sustainable supermarket Farmdrop, which stocks a selection of herbs and salad leaves.
It added it will be announcing some new retailers it has teamed up with in the next few months.
Inform also works with a number of chefs in Europe, some of whom have installed farms into their restaurants so they can access the herbs at the freshest point, whenever they want.
In the UK, it supplies produce to Zala Grill in Camden Lock, but it doesn't have a farm in the restaurant.
Meanwhile, in Germany, Infarm currently has eight restaurants with farms including the Michelin starred Sky Kitchen at Vienna House Andel's.
How does it work?
Vertical farming works by growing vegetables in stacked layers that takes place in a controlled environment, often without the use of soil and instead the use of light energy.
Emmanuel Evita, global communications director at Infarm, said: 'Our approach allows us to be climate independent and grow under any conditions, despite changing climate, extreme weather, or disasters which normally interfere with food production and distribution.
'Our vertical farms can be installed directly in any urban space, which is where the majority of the global population will live in the next few decades.'
Compared to conventional farming methods, Infarm argues that vertical farming uses less space, less water, and less transportation.
Its plants are also all locally-grown and free of chemical pesticides, making them better for both consumers and the planet.
When the food comes to harvest, it's just one person in store, moving the produce about a meter from the growing with no machinery, storage or long-distance haulage.
Infarm's hubs are used to initiate the growth seeds.
Once these seeds have developed to a certain maturity, they are delivered to the in-store farms at retailers, to complete their growth cycle and be offered to the consumer.
The hubs grow seeds across more than 65 combinations of herbs, microgreens and leafy greens and also deliver special varieties, like Peruvian Mint or Wasabi Rucola, directly to chefs for use that day.
The fruit and vegetables growing in vertical farming takes place in a controlled environment
One reason vertical farming can help reduce the ecological waste associated with traditional industrial farming, according to Infarm, is that it uses 95 percent less water and 75 percent less fertiliser.
It also uses no chemical pesticides, no genetically modified seeds and says it is able to save 14 litres of water per kilogram of produce.
Evita said: 'Growing fresh produce creates a huge environmental burden on our planet.
'People want to eat the same foods at all times of the year, and this, combined with lengthy transportation routes, and overtaxed soil take a heavy toll not just on the environment but also on the taste and nutrition of what we eat.'
He believes that more retailers are now interested in vertical farming due to the current climate uncertainty.
However, vertical farming is not the cheapest resource out there and has been predicted by some agriculture experts to be three to five times more expensive than traditional farming.
But Infarm says that the product they provide is worth the extra money, especially with the benefits it brings to the environment.
Retailers set the price for the produce Infarm provides in-store with M&S currently charging £1.20 for herbs.
It said the price does not tend to be significantly higher than their other produce offerings.
Vertical farming helps reduce the ecological waste associated with industrial farming
Evita added: 'We find that in recent years, investors from around the globe have been drawn to innovation that addresses the need for sustainable solutions to the challenges that affect our planet.
'Certainly, these are challenges that many countries and regions are dealing with now, and they are becoming increasingly urgent for all of us.'
Coronavirus has also posed many problems to the vertical farming industry, including the need to implement social distancing measures at hubs, although Infarm said it has been able to keep growing during this period.
It added that the global pandemic has seen increased interest from both investors and consumers in the industry with Infarm clients experiencing a 222 percent sales growth in the second quarter of this year.
This means the business has more than doubled its employees since June last year.
The future of vertical farming definitely looks bright. Infarm started just under a decade ago and since then, it has grown to more than 900 farms in supermarkets and distribution centres all around the world, allowing it to harvest over 250,000 plants a month and growing.
It is now expanding from just Europe to the United States with Kroger and Canada with Sobeys as well as recently announcing plans to enter Japan and build the first vertical farming network in Asia through a new partnership with Konikuniya.
Source: This is money
Photo Courtesy of Infarm