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Running A For-Profit Business With A Not-For-Profit Mission
Vertical Harvest is using controlled environment agriculture to give people with disabilities the opportunity to improve their livelihoods along with the sustainability and economies of their communities
Vertical Harvest is using controlled environment agriculture to give people with disabilities the opportunity to improve their livelihoods along with the sustainability and economies of their communities.
Jackson, Wyo., might not be the first place you think of when it comes to innovation in controlled environment agriculture. Vertical Harvest, which began operating in 2016, produces leafy greens, tomatoes, and microgreens in a 13,500-square-foot vertical greenhouse.
“From the beginning, Vertical Harvest set out to create a model that could leverage the greatest impact in communities,” said Nona Yehia, co-founder and CEO. “We are a model that is setting forth to cultivate healthy people, communities, and economies. It is through that understanding that all those things are linked to create sustainable communities. We know that successful communities are sustainable communities.”
Yehia said Vertical Harvest was born out of two critical needs in her community.
Nona Yehia, co-founder and CEO at Vertical Harvest, said her company is a model that aims
to cultivate healthy people, communities, and economies. Photos courtesy of Vertical Harvest
“Number one was that we import the vast majority of food that we eat,” she said. “By the time it arrives, it’s not that great to eat. Number two is that Jackson is a burgeoning local community, but it has never been a place that has been known to build careers. People come here to ski and party and then they leave. Business owners were having a really hard time keeping consistent employees, making it really hard to run a business.”
Creating a diverse, inclusive, and profitable workplace
One of the things most unique and innovative about Vertical Harvest is the workforce it employs.
“What was really important to me and to company co-founder Caroline Croft Estay was that Vertical Harvest would provide a place where underemployed populations could feel that they were contributing in a profitable environment,” Yehia said. “By employing people with physical and intellectual disabilities we were exposing peoples’ abilities rather than focusing on their disabilities. We were creating an employment bank that was actually beneficial to the bottom line. This was a big part of why we wanted to be a for-profit organization as well.”
From the beginning, Vertical Harvest was set up as a L3C or a benefit corporate model.
By employing people with physical and intellectual disabilities, Vertical Harvest has developed a workforce that is beneficial to the company’s bottom line.
“We wanted Vertical Harvest to be a scalable, replicable model that doesn’t have to be supported by a charitable or philanthropic organization,” Yehia said. “We wanted it to be a model that could be a part of the civic infrastructure and could perpetuate its own growth. The scalability and replicability of Vertical Harvest was why we chose the L3C model.”
Croft Estay was an employment facilitator trying to find consistent, meaningful work for her clients with physical and intellectual disabilities.
“These were people who grew up in the community, who wanted to contribute to their community and wanted to find consistent meaningful work,” Yehia said. “This is where we put food and jobs together in this vertical capacity. From the beginning, we were targeting a common problem that businesses undergo in our community.
“Right from the outset, other business owners were saying they were having this problem and they saw that Vertical Harvest was not. They asked us to help them. There is not only support for the individuals with disabilities, but there is support for the whole employee team to create a diverse inclusive workplace. The most valuable thing that we have built out of this commitment is our culture. We all know that businesses live or die on the quality of the culture that they have built. It is one of the most amazing things that we have built through this commitment to diversity and inclusion.”
Vertical Harvest, which initially built a 13,500-square-foot vertical greenhouse (shown) to
produce leafy greens, tomatoes and microgreens, is planning to expand with a 50,000-square-
foot prototype.
Developing a premium brand
Arik Griffin, who is Vertical Harvest’s chief financial officer, said one of the things the company has discovered is that part of the power of Vertical Harvest’s brand is the humanitarian good it is doing.
“People want to support us and buy our products,” Griffin said. “The restaurants and grocery stores like us for our quality and for the humanitarian message that they can get behind as do the consumers in the market place. People love our quality and they love our message. That translates into a brand premium.”
Yehia said it also helps that more people want to know where their food is coming from.
“Everybody has someone they know or a family who has a disability and the struggles that person goes through,” she said. “The reason that I am so passionate about this project is because I have a brother with a disability. At a very young age I realized he wasn’t going to have the same opportunities that I was going to have to create a career. That really resonates with people.
Vertical Harvest has expanded its customer base for its leafy greens, tomatoes and microgreens from Wyoming to include Montana and Idaho.
“We are creating opportunities and we have created an employment model where we bring out the abilities and it changes perceptions of what people are able to do. That creates a foundation of trust and strength with the community that really resonates with people, especially right now. It is what businesses can do. There is a real reward in benefitting people outside of your own stakeholder groups. This is something that is going to become more attractive as we move into 2021 and beyond.”
Unlimited expansion
Yehia has no doubt that the model Vertical Harvest has created can be profitable.
“Our incubator farm in Jackson will achieve profitability next year,” she said. “Vertical Harvest’s position in the industry is unique. There are a lot of these farms that have not succeeded. We have created a group of stakeholders who are committed to seeing Vertical Harvest and its prototype achieve profitability.
“Our two biggest hurdles that we learned are the production facility was too small to start out with and our market is too small. Jackson is a seasonal market. It is a smaller market than what our production system can produce in order to be profitable. We’ve expanded our customer base to include Montana and Idaho.
Arik Griffin, chief financial officer at Vertical Harvest, said part of the power of the company’s brand is the humanitarian good it is doing, which has been supported by its customers and consumers.
“We have worked very hard to understand the right crop mix, the correct market size, and the correct farm size that can create a return that would be attractive to social impact investors. We have created a 50,000-square-foot prototype that when placed in the right markets will succeed and that will occur quickly. We knew that we could take what we’ve learned from our successes as well as our failures to create this model that fits within the objectives of social impact finance.”
Vertical Harvest is looking at building five new greenhouses in the next five years. Its next project will be built in Westbrook, Maine, in 2021 with crop production expected to begin the following year.
“We want to bring this model to every community that we possibly can within the country and internationally,” Griffin said. “We have as our mission providing good food and good jobs to local communities. Another piece of our mission is to spread that out, to bring it to as many people as possible. We’re in the first stage of our Series A capital raise. We are raising funds in order to provide the infrastructure at the corporate level so that we can expand.
“The other thing we need to achieve this is hearing from communities and finding local stakeholders who want to do impact investing and make a difference in their communities. Bringing together the people who want to make a difference. We also need to make sure we are constantly in touch with experts in the CEA industry trying to nurture our relationships with the very best people.”
For more:
Vertical Harvest, (307) 201 4452; info@verticalharvestfarms.com; https://verticalharvestfarms.com/
This article is the property of Urban Ag News and was written by David Kuack, a freelance technical writer in Fort Worth, Texas.
Four Innovative Design Responses To The Climate Emergency
Design Emergency began as an Instagram Live series during the Covid-19 pandemic and is now becoming a wake-up call to the world, and compelling evidence of the power of design to effect radical and far-reaching change
October 4, 2020
Design Emergency began as an Instagram Live series during the Covid-19 pandemic and is now becoming a wake-up call to the world, and compelling evidence of the power of design to effect radical and far-reaching change. Co-founders Paola Antonelli and Alice Rawsthorn took over the October 2020 issue of Wallpaper* – available to download free here – to present stories of design’s new purpose and promise.
The redesigned System 001/B, The Ocean CleanupTragic, and destructive though the Covid-19 crisis has been, it is one of a tsunami of threats to assail us at the same time. A concise list of current calamities includes the global refugee crisis; spiraling inequality, injustice and poverty; terrifying terrorist attacks and killing sprees; seemingly unstoppable conflicts; and, of course, the climate emergency. Since the start of the pandemic, global outrage against systemic racism following the tragic killing of George Floyd, and the destruction of much of Beirut have joined the list. Design is not a panacea to any of these problems, but it is a powerful tool to help us to tackle them, which is why Paola Antonelli and Alice Rawsthorn are focusing Design Emergency on the most promising global efforts to redesign and reconstruct our lives for the future.
Thankfully, there are plenty of resourceful, ingenious, inspiring, and empathetic design projects to give grounds for optimism. Take the climate emergency, where design innovations on all fronts: from the generation of clean, renewable energy, to new forms of sustainable food growing, and rewilding programs are already making a significant difference to the quality of the environment.
Here Are Four of Paola Antonelli And Alice Rawsthorn’s
Favorite Design Responses To The Ecological Crisis
Urban farm
Photography: © Nature Urbaine
Looming beside the Porte de Versailles subway station in south-west Paris is the colossal exhibition venue Paris Expo Porte de Versailles. By the time it hosts the handball and table tennis events in the Paris 2024 Olympics, Paris Expo will also be the home of Agripolis, the largest urban farm in Europe. Agripolis already operates other urban farms in Paris and occupies 4,000 sq m of Paris Expo’s roof. Over the next two years, it plans to expand across another 10,000 sq m, to produce up to 1,000kg of fresh fruit and vegetables each day using organic methods and a team of 20 farmers. The produce will be sold to shops, cafés, and hotels in the local area, while local residents will also be able to rent wooden crates on the roof to grow their own fruit and vegetables. Once it is completed, Agripolis’ gigantic rooftop farm at Paris Expo should place the Ville de Paris’ program of encouraging urban agriculture at the forefront of global developments in greening our cities.
The Ocean Cleanup
The redesigned System 001/B, The Ocean Cleanup
Scientists claimed that it wouldn’t work. Environmentalists warned that it risked damaging marine life. Few design projects of recent years have been as fiercely criticized as the Ocean Cleanup, the Dutch social enterprise founded in 2013 by Boyan Slat, who quit his degree in design engineering to try to tackle one of the biggest pollution problems of our time by clearing the plastic trash that is poisoning our oceans. Despite its critics and a series of setbacks, notably, when the original rig had to be towed back to San Francisco to resolve technical problems, the Ocean Cleanup has persevered. The redesigned System 001/B (pictured top) successfully completed its trials in the Pacific last year, and System 002 is scheduled for launch next year. The Ocean Cleanup has also developed a parallel project, The Interceptor, a solar-powered catamaran with a trash-collecting system designed specifically for rivers, and which can extract 50,000kg of plastic per day.
The Great Green Wall
Photography: The Great Green Wall of the Sahara and Sahel © UNCCD
Few regions are hotter, drier, and poorer than the Sahel, on the southern edge of the Sahara Desert. The brutal climate has wrought devastating damage in recent decades by causing droughts, famine, conflicts, poverty, and mass migration. The Great Green Wall is an epically ambitious project launched in 2007 by the 21 countries in the Sahel to restore the land by planting an 8,000km strip of trees and plants from the Atlantic coast of Senegal to Djibouti on the Red Sea. The practical work on the Great Green Wall, which is run as an African-led collective supported by the United Nations Convention to Combat Desertification, is executed by each of the 21 countries. So far, more than 1,200km of greenery has been planted, although the focus of the project is less on the progress of the wall itself than on its impact in persuading each country in the Sahel region to transform what has become arid desert back into fertile farmland.
Zero-waste village
Photography: © Kazuhiro Nogi/AFP via Getty Images
This was to have been the year when the people of Kamikatsu, a village on the Japanese island of Shikoku, would achieve their goal of becoming a zero-waste community. The 1,500 villagers may struggle to produce no waste at all in 2020 but will come impressively close to doing so in a 20-year experiment that demonstrates the contribution a resourceful group of individuals can make to curb the climate emergency. The initiative began in 2000 when the local government ordered the closure of Kamikatsu’s incinerator. Rather than ship their waste elsewhere, the villagers took a collective decision to reduce and, eventually, eliminate it. They opened a Zero Waste Academy, where waste is sorted into 45 categories for reuse or recycling. Anything sellable is dispatched to a recycling store; fabric is upcycled at the craft center. The villagers have now eliminated over 80 percent of their waste, but are still struggling to recycle leather shoes, nappies, and a few other tricky exceptions.
Future of Farming: Vertical Harvest Announces Plans For New Location In Westbrook, Maine
Maine’s first vertical farm, Vertical Harvest, is dedicated to jobs serving the underemployed population and enhancing community access to exceptional farm-fresh foods year-round using less land, water, and fuel
Maine’s first vertical farm, Vertical Harvest, is dedicated to jobs serving the underemployed population and enhancing community access to exceptional farm-fresh foods year-round using less land, water, and fuel
Westbrook, Maine (July 28, 2020) – Born from the creative minds of a group of women in Jackson Hole, Vertical Harvest became the first vertical greenhouse in the United States. In the last four years, Vertical Harvest has perfected the urban farm model and will bring their second location to Westbrook, Maine. The project will start construction in 2021 in partnership with the City of Westbrook.
Vertical farming is a growing industry that uses environmentally sound practices to produce nutrient-dense food grown locally year-round, and yields more crops per-square-foot than traditional farming. Vertical Harvest has a company mission to grow both food and futures. The company pairs innovative growing technologies of vertical farming with jobs for the underemployed population in what has been proven in Jackson to be a successful model for uplifting local economies, providing fresh nutritious produce to schools, hospitals, restaurants, markets, and consumers, and embodies a commitment to civic participation, health, and the environment.
Co-founder Nona Yehia stated, “We have felt a kinship with Maine for quite some time. At our beginning stages 10 years ago, Vertical Harvest Jackson engaged the same engineer as Backyard Farms in Madison, Maine. Wyoming and Maine have more in common than just a four-to-five month grow season and drastic seasonal climates – they have polar rural and urban areas, there is deep-rooted respect for the environment, the farming and food communities are a source of pride, and there is a sense of responsibility to serve the job and food insecure population. With our second location for Vertical Harvest, we feel honored to become a part of this special state and Westbrook community.”
Pictured: Co-founders Nona Yehia (right) and Caroline Estay (left)
Vertical Harvest will generally not compete with local Maine growers. Instead, the farm lowers the need for out-of-state produce imports into Maine (representing over 90 percent of the State’s consumption), and the out-of-state jobs these imports benefit, thereby helping to strengthen the overall business base of Maine’s economy. Vertical Harvest will also support local businesses for its growing supplies, increase food security, and be part of the solution to fulfill objectives for the Maine State Economic Plan focusing on talent and innovation. In addition, Vertical Harvest will strengthen the Maine businesses it will serve by providing a stable, consistent source of produce, year-round at competitive prices.
Co-founder Caroline Estay said, “At Vertical Harvest, we have reimagined the food systems and the jobs they create to make them more nourishing, resilient, and sustainable. Maine has an impressive history of changemakers in the food and farming industry and inspiring culinary thought leaders – we are excited to bring Vertical Harvest to Westbrook and work alongside valued community members in these industries and beyond.”
The company anticipates bringing 50 full-time equivalent jobs to Westbrook, in addition to currently working with Portland-based architect and engineering firm, Harriman (in partnership with GYDE Architects in Jackson, WY where Nona Yehia is partner/co-founder).
City of Westbrook Mayor Michael Foley stated, “This exceptional mixed-use project, anchored by Vertical Harvest’s four-story greenhouse, will provide significant private commercial investment and job creation, expanded residential presence and expansion of free public parking to support growth and development of other businesses in our downtown. We are excited about the partnership and welcome Vertical Harvest to the City of Westbrook. “
Pictured: New employees get an orientation tour at Vertical Harvest Jackson Hole (L); two employees harvest produce in the greenhouse (R).
The 70,000 square-foot Vertical Harvest Westbrook located on Mechanic Street will initially grow a variety of microgreens and lettuces. It’s estimated this vertical farm will produce a million pounds of produce per year. In addition to wholesale partnerships with hospitals, corporate cafeterias, schools, chefs, restaurants, caterers and more, the Westbrook location will also have a consumer marketplace and plans for a presence at farmer’s markets.
Pictured L to R: Varieties of microgreens and lettuces grow in the Vertical Harvest flagship, Jackson Hole. Microgreen Kale (middle) is packaged for consumers.
For more information please follow @verticalharvest on Instagram, Facebook, and visit www.verticalharvestjackson.com
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About Vertical Harvest:
Vertical Harvest is a vertical farm that provides consistent, meaningful employment for people with intellectual and physical disabilities by cultivating nutritious food for the community. The Vertical Harvest company's impact is much larger, joining private investment, public resources, and philanthropy as a model to create positive economic and social impact for communities. Vertical Harvest’s focus is to create partnerships to build cost-effective, profitable hydroponic farms that will not only act as innovative urban models for growing fresh food but will have a substantial social impact. The first of these is a state-of-the-art, three-story hydroponic farm in Jackson Hole, Wyoming.
The second location will be in Westbrook, Maine. In 2020, a documentary on Vertical Harvest was released on PBS called Hearts of Glass: https://www.heartsofglassfilm.com/
About Vertical Farming:
Vertical farming is an industry that can work to supplement traditional agriculture by developing controlled indoor growing environments that save space, water, and energy use. The UN Food and Agriculture Organization estimates that by 2050 the human population will increase by 3 billion people demanding a 70% increase in agricultural production. Globally, over 80% of arable land is in use. At the same time, food deserts, where affordable and healthy food is difficult to obtain, are becoming more common in urban neighborhoods. Hydroponic agriculture uses a fraction of the water and energy of field agriculture.
Additional Press:
Farms that grow up—rather than spread out
Vertical Harvest seeks to grow jobs for disabled in city