The Founders of The Farm Project Announce Nationwide Launch of Lettuce Grow
THE FOUNDERS OF THE FARM PROJECT ANNOUNCE NATIONWIDE LAUNCH OF LETTUCE GROW: A NEW MEMBERSHIP EXPERIENCE EMPOWERING AMERICANS TO GROW 20% OF THEIR FOOD AT HOME
Los Angeles, CA, and Austin, TX (March 13, 2019)
The Farm Project is proud to announce today the nationwide launch of Lettuce Grow, providing everyone the tools, encouragement and inspiration to grow 20% of their food at home while building an expanding community of passionate growers who connect deeply through food and sustainable living. Lettuce Grow is now available for pre-orders, with membership programs starting in April 2019.
Founded by Jacob Pechenik and Zooey Deschanel as an initiative of The Farm Project, Lettuce Grow is calling all front yards, backyards, patios and balconies to move fresh food production back into our communities. By building the world’s largest distributed farm, Lettuce Grow is on a mission to change our food system, closing the gap on food mileage and resource waste, all while re-establishing a deeper, lasting and experiential connection with the food we eat.
The company will donate one Farmstand and membership for every ten member sign-ups to a school or community-based organization via its Lettuce Give program, in order to advance fresh food access and help cultivate the next generation of sustainable farmers, chefs and consumers.
”We couldn’t be more excited to finally bring Lettuce Grow to homes across the country,” say Founders Jacob Pechenik and Zooey Deschanel. “It’s something we’re extremely passionate about – empowering people to grow a substantial portion of healthy, fresh food at home while also helping to reduce waste and create more sustainable communities. We hope to inspire people to develop a new, more healthy relationship with the food they eat.”
More and more people want to grow their own food, but the lack of space, time, dependability and expertise keeps many from making it a reality. With Lettuce Grow, members only need a power outlet and 9 square feet of sunny outdoor space – everything else required to become successful master growers is included with the membership.
Lettuce Grow Farmstands use self-watering hydroponic technology and are sustainably made from ocean plastic. They’re designed to save time and space, delivering about the same yield as 40 square feet farmed conventionally in raised beds, with only a few minutes needed for maintenance and harvesting each week.
Lettuce Grow sends members bi-weekly deliveries of living baby plants, so their Farmstands are always fully stocked. Growing plans are curated based on eating preferences and include over 75 varieties of leafy greens, vegetables, herbs and edible flowers – even watermelons! Lettuce Grow’s data-driven approach takes into account the member’s location, individual environment, weather data and seasonality to make sure members can successfully and reliably harvest meaningful quantities of fresh food at peak harvest.
Along the way, members have access to educational content and support from expert horticulturists as well as their own interactive farming dashboard, which always shows them what’s growing and what’s ready in their Farmstands. And because the goal is to help members meet their personal healthy eating goals, Lettuce Grow provides them a steady stream of exclusive recipes and how-to’s to accompany their harvests.
Lettuce Grow Farmstands start at $399, with a monthly membership at $49 per month. For more information about how to sign up for Lettuce Grow and to start growing at home, visit
lettucegrow.com. Follow Lettuce Grow on Instagram at @lettucegrow and Facebook at @LettuceGrow.