The Wonderful Co. Named Fastest-Growing Company
The Wonderful Co. Named Fastest-Growing Company
JUNE 14, 2018
The Wonderful Co. has positioned itself as the No. 1 growth leader among all multibillion-dollar consumer packaged goods companies, as well as the No. 1 growth leader in produce in 2017. That’s according to data provided by market research firm IRI. In addition, a study released today by the Boston Consulting Group and IRI measuring growth across all CPG categories positions Wonderful as the top growth leader amongst all midsize companies in the U.S. ($1 billion to $5.5 billion in retail sales).
A deeper dive into the IRI data reveals that Wonderful ranks in the top five for adding dollars to the entire CPG industry and accounted for an astounding 5 percent of all CPG growth. As the only multibillion-dollar company with double-digit growth at 13 percent, it underscores that part of the reason for Wonderful’s success is the popularity of convenient nutrition and wellness products.
“More than half of U.S. households already buy a Wonderful product each year, and IRI data in concert with this study clearly demonstrates that our healthy offerings are resonating with consumers,” said Adam Cooper, vice president of marketing for The Wonderful Co. “The Wonderful Company is relentlessly focused on driving healthier eating options. Over the past 10 years, we’ve invested more than $3 billion in capital and $1 billion in marketing and brand building. With these investments, and consumers increasingly seeking nutritious choices, Wonderful is poised for even more growth in the future.”
The BCG report notes that Wonderful and a handful of other CPG leaders were able to buck the trend of declining sales experienced by most midsize and large companies. They did so by developing differentiated offerings for their core audience, targeting consumers with greater precision, and relying on inorganic as well as organic growth to bolster their portfolios and facilitate expansion into new markets.
The report’s findings were based on the growth performance of more than 400 CPG companies with annual U.S. retail sales exceeding $100 million. The analysis, which covered both public and private companies, focused on what consumers actually buy in measured channels, as opposed to what factories ship. Companies were ranked on a combination of three metrics: dollar sales growth, volume sales growth, and market share gains. The study also analyzed trends that drove performance in the sector.