US: Colorado - A New Building Rising Behind Stanley Marketplace In Aurora Will Be An Commercial Greenhouse

New York-based Gotham Greens coming to Colorado, will open 30,000-square-foot facility in 2020 that will serve retailers throughout state and region

Michael Ciaglo, Special to the Denver Post

Gotham Greens co-founder and CEO Viraj Puri gives a tour of their new 30,000 square foot greenhouse next to the Stanley Marketplace Thursday, Oct. 17, 2019, in Aurora. The greenhouse is less than an acre but will produce the equivalent of over 25 acres of conventional farming.

October 23, 2019

In a budding industry, Aurora has been handpicked as a landing spot for a green giant. Gotham Greens, the Brooklyn-born company at the forefront of the urban farming industry, is coming to town.

By the spring of 2020, Gotham Greens will be growing arugula, basil, bok choy and a variety of other herbs and leafy greens out of a 30,000-square-foot greenhouse nestled behind Stanley Marketplace, 2501 Dallas St. As recently as last week, the site wasn’t much more than a slab of concrete spiked with steel beams, but when it opens it will be a state-of-the-art facility set up to produce fresh food 365 days per year.

“Where we’re standing will be filled with plant growing beds,” company co-founder and CEO Viraj Puri said while walking the construction site last week. “Our proprietary growing method uses 95% less water and 97% less land than traditional farming.”

Indoor farming isn’t a new idea in the Denver area. Nonprofit fresh produce provider The GrowHaus will celebrate its 10th anniversary next month. It operates a trio of indoor farms in the Elyria-Swansea neighborhood. Altius Farms has been harvesting and distributing its own brand of aeroponically grown leafy greens and herbs since late 2018. It’s roughly 7,000-acre greenhouse sits on the roof of a restaurant in the S*Park development in Denver’s River North Art District. That project is owned by Westfield Co., the same developer behind Stanley Marketplace that has now brought in Gotham Greens.

What will set Gotham Green’s Denver operation apart is its scale. Its greenhouse is designed to serve the entire state and even some parts of bordering states, Puri said. Whole Foods has already signed on to carry Gotham Greens lettuce mixes, herbal dressings and other goods in all of its Colorado stores, according to the CEO. By growing its products close to consumers, the company also limits the carbon footprint of its business.

“What’s remarkable about this system, is it’s a climate-controlled greenhouse that employs a lot of technology — hydroponic, automation, computer control systems, advanced drip irrigation techniques,” he said. “It will produce a yield equivalent to a 25-acre farm.”

RELATED: Denver urban farming trend grows from a Sloan’s Lake condo tower to a Larimer Square parking garage

Stanley Marketplace is the western front of an ambitious expansion effort. Founded in 2009, Gotham Greens opened its first greenhouse in Brooklyn until 2011. It expanded to Chicago in 2014 and has grown its presence in New York over the last few years but 2019 has been its busiest year to date.

With new greenhouses in Providence, R.I., and Baltimore expected to open by the end of the year, the company will soon crack the New England and Mid-Atlantic markets. When those facilities are up and running, Puri will oversee a company with more than 500,000 square feet of greenhouse space and 350 employees. That’s before the Aurora facility opens and brings on 30 full-time workers, he said.

Colorado — and the Denver metro area specifically — were a good fit for Gotham Greens because many consumers in the state value sustainably grown, eco-friendly food products, Gotham Greens co-founder and chief financial officer Eric Haley said. Haley should know. He grew up in the south metro area and graduated from Cherry Creek High School in 1999.

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