An eye-catching 12-storey tower is transforming the city centre’s skyline, built and joined onto the former Woolworths store, ‘stepping up’ the building away from Oxford Street to the rear at Picton Yard.

The project is set to be complete in July, with works now around 70% finished. It will house roughly 120 residents, 350 people working in the commercial office spaces, plus ground floor businesses, an exhibition space, and education zone.

The development will feature a vertical urban farm, a five-storey green house which will produce crops and vegetables, a display aquarium, and a ‘biophilic walkway’.

It will use alternative energy sources, such as smart devices to monitor and help understand consumption levels and ecological footprint, communal residential spaces at rooftops and greenhouses, and the incorporation of greenery on balconies, and art throughout the building.

Prospective GROW dwellers, Archinect detailed, can choose from 20 residential setups ranging from minimalist studios to expansive townhouses. The variety is intentional, meant to attract a diverse milieu, including "young professionals, students, and families with children."

Per Archinect, community members receive plentiful access to "activated social spaces" like GROW's signature rooftop urban farm — where residents can help with planting, maintenance, or even the assembly and weekly sale of harvest baskets.