Organic: The Battle for a Single Word

Throughout history, when we see great leaps forward in technology, there are always pushbacks from the old world who want to maintain the status-quo. This can be for a variety of reasons and come from a variety of people. Sometimes, the resistance comes from workers, an example of this would be the fierce opposition from workers who protested the mechanisation of their jobs brought about by the industrial revolution. They were often referred to as luddites because of the propensity to destroy the new machines that were taking their jobs.

On the other hand, there can be examples of when the resistance to innovations come from industry competitors who don’t want to lose the dominance they once had. An example of this can be seen through the fossil fuel industries continuous attempts to limit the growth of renewables by lobbying governments to pursue policies more favourable to them.

Today we are seeing resistance to a new green revolution through innovation in the vertical farming sector primarily from industry competitors or even protective policy makers. Politico recently reported on a story regarding a fight between a Danish vertical farming company, called Nordic Harvest, and the EU whereby the former was prohibited from labelling their crops as organically produced. The reason given for this was that EU regulation demanded that anything being described as organic had to be produced in soil. This seems to be the antithesis to their Farm to Fork strategy as it heavily handicaps innovative indoor vertical farming companies.

Image from: Nord Harvest

Now this may not seem much like a significant infringement on the indoor vertical farming sector, but what this does is make it more difficult for companies, such as Nordic Harvest, to indicate to consumers their green credentials. Moreover, under the EU’s Green Public Procurement rules, indoor vertical farming companies gain a smaller share in food market than it normally would have due to the ruling on the definition of organics. The unfortunate aspect of this is that words only mean what we define them as, so the personal opinions of the individuals who made this decision are going down this direction for reasons not non-partisan.

Now there may so semi-legitimate reasons to resist the rise of indoor vertical farming, but it is clear that this will be the future of farming and it must not be kneecapped by ill-intentioned actors. The limitations of the sector, such as intense energy use or limited crop varieties, can only be solved if there is financial and legislative support from the powers that be.

This is clear with the recent certification of Sky Greens in Singapore as organic whereby the central government has been forward thinking. Speaking of their decision, the chair of the Food Standards Committee stated:

“The certification may allow local urban farms to expand into markets outside of Singapore. Having a national organic certification will help local urban farms to be on equal footing with the US…”

The Food Standards Committee in Singapore defined organic differently from the EU affirming that as long as they avoid mineral fertilisers or other pesticides and herbicides, which indoor vertical farms operating on controlled environment agriculture adheres to. At full capacity, Sky Greens can produce up to half a tonne of salads daily without LEDs and using gravity to collect rainwater to avoid pests. An important point to note however is that the vast majority of Singapore is urbanised with no domestic traditional rural farming industry.

Image from: Sky Greens

Another problematic component of this EU ruling is that may prove controversial is its impact on trade. Any vertical farming company from a country not with the restrictive rules and the EU that wanted to export their food produced in a vertical farm, they would as need to abide by these rules. For example, with basil being one of the major herbs produced in vertical farms, we often see it being used in Pesto. Unfortunately, this would not be able to be marketed as organic. With the EU being the largest trading bloc in the entire world, this will affect the global fortunes of the sector. We are also seeing this happen in the US but due to many legal appeals and challenges, they have not currently implemented the same rules as the EU.

So, with all this in mind, it is important to be aware of the pushback that will inevitably happen due to a green revolution brought about by innovation in the indoor vertical farming sector. The debate surrounding the definition of the word organic is only the start. We already see concerted efforts to ban synthetic meat companies from using words such as hamburger, hot dog or steak. However, even with this uneven playing field, indoor vertical farming is on track to increase its market share significantly over the next decade and beyond while traditional farming methods are on the decline.