Pure Flavor® To Launch RedRoyals™ At PMA Fresh Summit

Oct 14

Leamington, ON (October 10th, 2019) While increasing its acreage of traditional greenhouse commodities of Tomatoes, Peppers, Cucumbers, and Eggplants season after season, Pure Flavor® continues to focus its strategic growth efforts on bringing new specialty items to market to meet retail, foodservice, and consumer demand. After years of research & development, the company will be unveiling its new RedRoyals™ Cherry Tomatoes on the Vine at the PMA Fresh Summit in Anaheim, CA October 18-19.

“We are excited to be bringing a new variety to market that we believe will be a game-changer”, said Jamie Moracci, President. After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic variety with a unique burst of sweet and unmistakable flavor.

RedRoyals™ Cherry on the Vine are flavor-rich with a vibrant sweet crunch, these royal wonders are the perfect accent to any eating occasion. Hand-picked with the utmost care, their majestic sweet flavor is nurtured on the vine by our family of growers who carefully select the perfect tomatoes for your delight. As the king of the tomato crop, RedRoyals™ deserves a crown.

Read more about RedRoyals™: https://www.pure-flavor.com/redroyals/

Watch the RedRoyals™ Promotional Video: https://youtu.be/OubFFSCOKi4

Pure Flavor® has been busy developing additional products to strengthen the brand’s product offering in the marketplace this year. The company has been working with their growers, seed companies, and retail partners to bring new items to market. The following items will be on display at Fresh Summit:

“It’s been a great year for launching new products & brands, we look forward to showcasing them all at Fresh Summit in Anaheim at Booth 4451 and in the New Product Showcases”, said Chris Veillon, Chief Marketing Officer.

To learn more about Pure Flavor® and what the company is promoting at the upcoming PMA Fresh Summit Trade Show (Booth 4451), please visit Pure-Flavor.com/PMA2019

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About Pure Flavor® -

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.