Pure Harvest Aims To Change The Face of Fresh Food

Having secured $60 million in funding, Pure Harvest Smart Farms is looking to expand its operations into Saudi Arabia and Kuwait, using advanced technology to bring food security to the arid Middle Eastern climate.

7 June 2021 

By AfricaMe-Team

Year-round Local Fresh Food

Pure Harvest is a farming startup using hi-tech, fully climate-controlled greenhouses and a coconut shaving hydroponic solution. Their aim is to provide year-round fresh food in a region where nearly 90% of food is imported. Having secured $60 million in funding, with a further $100 million earmarked by Kuwait’s International Investment Company (Wafra), Pure Harvest Smart Farms is looking to expand its operations into Saudi Arabia and Kuwait, using advanced technology to bring food security to the arid Middle Eastern climate. CEO and co-founder Sky Kurtz described their pilot project in Abu Dhabi as showing promising results with the “potential for year-round local production at very high quality and at a very good cost structure.”

Taming the Desert with High Tech Solutions

Farming consumes huge amounts of water, leading to water scarcity even in temperate regions such as Europe and America. In the arid, dry desert wasting even a drop of water is inconceivable, and Pure Harvest Smart Farms claims their self-contained greenhouses offer a level of efficiency 30 times greater than traditional field farms.

This model of controlled-environment agriculture (CEA) uses greenhouses that go far beyond glass walls to isolate plants. A climate chamber removes heat and humidity from the outside air; this humidity is condensed and fed to the plants inside. There is no soil as plants are grown inside a nutrient rich solution and monitored by sensors to keep the plants healthy. Triple-paned smart glass windows and over-pressurized airflow help manage temperatures to within a 1 degree Celsius margin and carbon dioxide is added to optimize plant growth. 

Kurtz claims that Pure Harvest is expecting a yield of six to eight times more food per meter than other greenhouse farms, while using only one-seventh the amount of water. It will produce 17 to 23 times more food per meter than a traditional field farm.

A Large Market but Pure Harvest struggles to Gain Funding

Despite the success of the pilot, Pure Harvest has a long way to go. According to Kurtz, once they are producing at a scale of 30,000 square meters the produce should be 20-40% cheaper than imported fresh food giving them a very promising market.

But even with the investment of $60 million, and the $100 million soon to follow, Pure Harvest has struggled to secure the funding to expand. The industry is extremely capital intensive, and the Middle East venture capital market is less developed than in other countries. The company has managed to raise $50 million through bonds known as “Sukuk,” Shariah law compliant Islamic bonds, with a further $10 million investment from a January fundraising round led by Sancta Capital.

With the additional $100 million from Wafra, the total sum might appear to be significant, but compared to comparable ventures it is low. Recently a vertical farming firm in the U.S., Plenty, raised more than $500 million in funding.

A Promising Future for Local Food

With global supply chains heavily disrupted by the Covid-19 pandemic and further shaken by the blockage of the Suez Canal by the Ever Given in March 2021, the UAE region has become increasingly concerned about securing a food supply. If Pure Harvest can deliver on their promises, they stand to benefit handsomely. At the moment there is no reason to suspect otherwise as the company moves forward with expansion plans. Already the Pure Harvest has reached a $35 million agreement with The Sultan Centre in Kuwait to build a farm stretching across 80,000 square meters that can produce millions of kilograms of fresh fruit and vegetables, well past the size that Kurtz marks for profitability.

Photos: findwonder.abudhabi / agfstorage.blob.core.windows.net

Kuwait JV Opens Large-Scale Indoor Vertical Farm

August 16, 2020

View fullsize

&Ever Middle East, a joint venture between Kuwait’s NOX Management and German company &ever, in partnership with German engineering companies SAP and Viessmann,  has opened the first commercial indoor vertical farm in the Middle East.

Kuwait, a country that previously relied on European and overseas imports for most of their leafy greens and herbs, can now locally grow up to 250 varieties of greens and herbs using dryponics technology. 

The facility, with approximately 3,000 sq m growing (or farming) space, has a daily output capacity of up to 550 kg of salad, and herbs.  The products are available in all leading retailers and co-operatives under the brand name &ever Kuwait.  

The farm produces high-quality and sustainable crops indoors, which increase the nutritional quality and decrease environmental impact. The cutting-edge vertical farming method uses 90 percent less water compared to traditional farming, 60 percent less fertilizer, and zero pesticides. Using a sustainable “farm to fork” model, the technology is able to preserve the plants’ nutritional value until the produce reaches the customer, said the statement.

“Previously, Kuwait’s restaurants imported all of our greens and herbs, mainly from Europe,” said Faisal AlMeshal, Director of Strategy and Business Development, NOX Management. “Our JV with &ever and the partnership with SAP and Viessmann on this indoor farm is enabling the local farming supply chain to save on costs and logistics, to minimize waste, and to make a better choice for the planet. Our customers have enhanced experiences with tastier and fresher produce.”

This knowledge exchange complements Germany and Kuwait’s trade ties. Bilateral trade is €1.3 billion, and Germany’s private sector invests €14.6 billion in Kuwait, according to Germany’s Federal Foreign Office.

Germany and Kuwait are strong partners not only in politics but also in business, said Stefan Möbs, German Ambassador to Kuwait, who recently participated in a virtual media roundtable about the farm’s success hosted by the German Business Council Kuwait. 

“I welcome the innovative business idea of German company &ever specifically here in Kuwait. Both countries are seeking new ways in difficult times. Even better to work together!”

Climatized rooms

The farm has partnered with Viessmann Refrigeration Solutions to develop highly efficient climatized rooms which are used in its indoor vertical farm. The technology is 40% more energy-efficient than other indoor vertical farming systems when it comes to energy use for climatization, said the statement. 

&ever built its operating system, &ever Cloud, using the SAP Business Technology Platform -- SAP HANA in-memory platform and SAP Cloud Platform. Farmers can monitor, analyze, and adjust hundreds of data points on plant health, airflow, light, carbon dioxide levels, humidity, and temperature in real-time. 

“Technology is the foundation for transforming customer experiences in restaurants and agricultural production in Kuwait, and for fostering diversified economic growth and sustainable agriculture worldwide,” said Andy Froemmel, Managing Director, SAP Kuwait. “Digitally transforming Kuwait’s agricultural sector supports New Kuwait 2035 goals, and helps to foster the local innovation economy and job creation.”

&ever is ready for global roll-out 

Building on the global deployment capabilities of its key partners, &ever will scale its operations quickly and globally. “Our vision is to bring better tasting greens with high nutritional value to more and more people,” says Mark Korzilius, Founder of &ever. “We have an interesting pipeline of opportunities around the globe,” adds Dr Henner Schwarz, CEO of &ever. “We hope to be able to travel internationally again soon to get our next farms live as quickly as possible.” 

The German Business Council Kuwait is a non-profit organization and business platform, founded in 2005, in order to promote and cultivate relations between German-speaking individuals and companies with their counterparts from the host country and the region. - TradeArabia News Service

View fullsize