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Albertsons To Bring Plenty Leafy Greens To 400-Plus Stores
Plenty products are already available in some Safeway and Andronico’s locations in the Bay Area, and the plan is for more of the company’s stores in California — Albertsons, Vons and Pavilions locations — to also carry Plenty products as supply increases
August 12, 2020
Boise, Idaho-based Albertsons has entered into an agreement with South San Francisco, Calif.-based Plenty Unlimited to bring its leafy greens to more than 430 California stores.
Plenty products are already available in some Safeway and Andronico’s locations in the Bay Area, and the plan is for more of the company’s stores in California — Albertsons, Vons and Pavilions locations — to also carry Plenty products as supply increases, according to a news release.
Stores plan to carry four Plenty products to start: baby arugula, baby kale, crispy lettuce and mizuna mix.
“We pride ourselves on offering fresh, quality products that surprise and delight our customers,” Geoff White, executive vice president of merchandising for Albertsons, said in the release. “Plenty’s data-driven and sustainable methods are truly innovative, and we look forward to bringing their unique and exciting products to more customers in California as they scale their operations.”
The company’s indoor vertical farm is powered by wind and solar energy, and its operation leverages customized lighting, machine learning and data analytics, per the release. The farm can grow a million plants at a time and process 200 plants per minute.
Lead Photo: Albertsons and Plenty announced a new partnership. ( Albertsons and Plenty )
Related Topics: Produce Retail Sustainability Lettuce