Welcome to iGrow News, Your Source for the World of Indoor Vertical Farming
How Square Roots Is Meeting Unprecedented Post-Pandemic Demand For Fresh, Healthy, Locally-Grown Food
Square Roots is expanding fast—deploying its latest indoor farm in Michigan in just three months
Square Roots Is Expanding Fast—Deploying Its Latest
Indoor Farm In Michigan In just Three Months.
To meet rapidly increasing demand for our locally-grown produce, today we’re announcing our newest indoor farm in Grand Rapids, Michigan. We broke ground in late December and planted the first seeds in March—just three months later. Now we're preparing for the first harvest, and our delicious, fresh produce will be available at grocery stores, eCommerce platforms, and restaurants across the Great Lakes region in the coming weeks.
Kimbal Musk, our Co-founder and Executive Chairman, says: “COVID-19 exposed major weaknesses in the industrial food supply chain, and accelerated the already fast-growing local farming movement. Square Roots can now deploy commercial-scale, controlled-climate farms, fast, in locations across America to meet the demand for local food, all year round. My wider mission is to bring responsibly-grown, local food to everyone in America. With Square Roots, we’re going to do it fast.”
From shovels-in-the-ground to first-seeds-planted, we built our new farm in just three months.
Growing Reliable, Fresh Produce Throughout the COVID-19 Pandemic
While COVID-19 wreaked havoc across the industrial food system, consumers increasingly valued local food, which in turn accelerated the adoption of indoor-grown produce. Consumers, forced to stay at home and cook, were able to experience the consistent peak-season flavor of our locally-grown greens. Meanwhile, retailers appreciated the reliability, longer shelf life, and complete traceability of all Square Roots’ products. As a result, we’ve seen a big increase in retail demand this year, and we’re now available in more than 200 stores (including Fresh Thyme Market, D&W Fresh Market, Whole Foods Market, FreshDirect, and more!).
In parallel, working hand-in-hand with our strategic partner Gordon Food Service—one of the largest food distributors in North America—we've been supporting and supplying restaurants throughout the pandemic. We’re as excited as anyone to see diners begin to venture out once more, and the restaurant industry bounce back strong.
Square Roots' new Michigan farm
This new farm in Michigan, our third commercial facility, is co-located with Gordon Food Service and represents another step towards a larger shared ambition to build indoor farms together across the continent—enabling local food at a national scale.
Our produce can be found at more than 200 stores across the Midwest and New York City area.
Square Roots’ Modular Farm-Tech Platform
Central to our ability to move fast and meet demand is our modular farm-tech platform. Capital-efficient and pre-fabricated inside upcycled shipping containers, ready-to-go farms can be shipped and deployed just-in-time to any site in the world, immediately creating the perfect conditions for growing the highest quality food, regardless of local climate conditions or time of year. The overall growing capacity of any Square Roots farm can seamlessly scale up or down depending on demand in the local market.
Our new two-story farm in Michigan also includes all of the necessary infrastructures to run a state-of-the-art, food-safe, and people-safe commercial operation. This includes cold storage, biosecurity, climate-controlled packaging space, distributor loading docks, and more. Meanwhile, all of our farms are Harmonized Good Agricultural Practices (GAP) certified, in line with the USDA’s standards, and operate to strict COVID-19 safety protocols to keep farmers and the local community safe.
Our farms are also cloud-connected and managed by a combination of skilled Square Roots farmers and sophisticated in-house software. Known as The Square Roots Farmer Toolbelt, our proprietary OS provides day-to-day guidance to farmers while capturing millions of data points throughout growing cycles across our network. This data can then be analyzed to determine how changes in certain environmental parameters impact factors like yield, taste, and texture. Our system learns faster as we deploy more farms and our network gets larger, all while helping farmers determine how to grow more, better-tasting food with fewer resources. Training new farmers—and empowering the next generation of leaders in indoor agriculture—has always been core to our mission, and the Farmer Toolbelt is a key enabler in our ability to offer accessible pathways for young people to enter the high-tech farming industry.
Farmers are guided through day-to-day operations by The Square Roots Farmer Toolbelt.
Responsibly-Grown, Local Food, Available Everywhere
We’ve always designed our farms to provide responsibly-grown food in areas close to the end consumer. Our hydroponic system uses 95% less water than conventional agriculture, our farms require zero pesticides, and the location of our facilities cuts down dramatically on food miles and food waste by enabling delivery of fresh produce within 24 hours of harvest, all year round. Meanwhile, our latest farm design is easily configured for both vertical and horizontal-stacked growing formats—a new and unique capability that means we can grow a wide range of crops to meet a variety of local market needs. To date, we've grown over 200 different varieties of herbs, microgreens, leafy greens, fruits, and even root vegetables—and we’re just getting started!
Keep an eye on this blog for announcements about more new farms soon. For more information about Square Roots check out our website, squarerootsgrow.com. And for daily updates, follow us on social media @squarerootsgrow.
Vertical Farming To Shape Food's Future Top Companies To Share Expertise At Online Congress - September 22-24, 2020
The first Vertical Farming World Congress will now be held online on 22-24 September, with numerous innovations to help develop an emerging community of leading producers, funders, suppliers, and customers. Its theme will be ‘Shaping Food’s Future
The first Vertical Farming World Congress will be held online from 22nd to 24th September, bringing together the sector’s top minds and businesses, who believe the coronavirus pandemic will accelerate the industry’s inevitable growth. With the theme ‘Shaping Food’s Future’, the event is sponsored by LED lighting solutions provider Heilux.
“This is a unique opportunity for interested investors, agriculturalists, food producers, suppliers, academics and governments,” commented Richard Hall, Chairman of event organizer Zenith Global, the food and drink experts. “There may never be a better time, because the industry is rapidly establishing itself and an online event gives a ringside seat more affordably, along with all kinds of extra features.
“In addition to the most authoritative speakers ever assembled on the sector, there will be virtual farm tours, round tables on key issues, and extensive social as well as one-to-one networking. There will be ongoing access afterwards to review presentations and continue making new connections.
“It will be difficult to beat the caliber and geographic spread of our speakers:
Our industry leadership panel has the founders and chief executives of AeroFarms and 80 Acres Farms from the United States plus Intelligent Growth Solutions and Jones Food Company from the United Kingdom.
On sustainability, we have the World Wildlife Fund; on retailing, we have Migros from Switzerland.
Investors are represented by AgFunder, Ashfords, Innovate UK, and Virgo.
Other leading contributors range from the global Association of Vertical Farming to Wageningen University.
Other talks include a view of the city of the future, a nutrition briefing, and debate about the relative merit of aeroponics, aquaponics, and hydroponics.
A technology briefing will look in-depth at operational choices, plant growth, lighting, and robotics.
Innovator case studies include growing underground, modular aeroponics, shipping containers, and success in Taiwan.”
Media partners include AgFunder, Agritecture, AOA Chile, Association of Vertical Farming, Eatable Adventures, Farm Tech Society, FoodBev Media, Hortidaily, iGrow, Japan Plant Factory Association, NextGenChef, Urban Ag News, Vertical Farming Consulting, and Vertical Farming Podcast. Full program and booking details are available at zenithglobal.com/events. There is a specially discounted rate for start-ups.
Media partners include AgFunder, Agritecture, AOA Chile, Association of Vertical Farming, Eatable Adventures, Farm Tech Society, FoodBev Media, Hortidaily, iGrow News, Japan Plant Factory Association, NextGenChef, Urban Ag News, Vertical Farming Consulting, and Vertical Farming Podcast.
Full program and booking details are available at zenithglobal.com/events.
There is a specially discounted rate for start-ups.
For further information, go to www.zenithglobal.com/events or contact events@zenithglobal.com.
Publix Grows Hydroponic Produce At Greenwise Store
Publix has partnered with local hydroponics firm Brick Street Farms to grow, pack and harvest hydroponic lettuce in a container farm located outside its Lakeland, Florida Greenwise Market store
Krishna Thakker@krishna_thakker
Aug. 3, 2020
Dive Brief:
Publix has partnered with local hydroponics firm Brick Street Farms to grow, pack and harvest hydroponic lettuce in a container farm located outside its Lakeland, Florida Greenwise Market store.
The 40-foot container farm will grow an equivalent of 2.5 to 3 acres of lettuce and can operate 365 days a year in any weather conditions, Brick Street Farms told Grocery Dive in an emailed announcement. It substitutes soil for mineral-rich water, which means no pesticides are needed. The container farm uses 90% less water than a traditional farm and produces 720 heads of lettuce each week.
Customers can watch the produce grow through a window on the side of the container and purchase heads of lettuce inside the store.
Explore how the current landscape is impacting coffee manufacturers and how organic and fair trade can help ensure long-term success of the industry.
Dive Insight:
Publix has recently stepped up its partnerships in alternative agriculture. Earlier this year, the company began hosting Vertical Roots' interactive mobile hydroponic farm in the parking lots of its grocery stores and Greenwise locations. In March, Publix began selling microgreens from Kalera, a hydroponic farm on top of a Marriott hotel that lost all its business due to coronavirus, at 165 stores.
Hydroponic farming has been plagued by inefficiencies and high costs in the past, but improvements in technology are helping suppliers better meet retailers' demands for pricing and scale. On-site farms also add a bit of theater that can draw curious shoppers to stores.
Publix isn’t the only food retailer exploring this field. Kroger last year installed mini hydroponic farms in a handful of Seattle stores in partnership with Infarm, a start-up based in Germany. Around the same time, Gordon Food Service and indoor farming startup Square Roots opened their first co-located hydroponics farm on Gordon’s headquarters in Wyoming, Michigan. H-E-B and Whole Foods have also experimented with hydroponics in and around their stores.
Having a hydroponic farm at the store removes the need for transportation and storage of lettuce before it hits shelves, according to Brick Street Farms. It also allows Publix to sell the produce in-season all year round, providing some supply stability.
Although omnichannel business is booming for grocers like Publix right now, many are looking for ways to drive traffic to their stores, where they can make the most money per order. Grow farms and other safe, eye-catching attractions could be one way to accomplish this.
Follow Krishna Thakker on Twitter
Lead Photo: Permission granted by Publix
Filed Under: Fresh food Natural/organic
Vertical Farming Congress Makes Virtue of Virtual
The first Vertical Farming World Congress will now be held online on 22-24 September, with numerous innovations to help develop an emerging community of leading producers, funders, suppliers, and customers. Its theme will be ‘Shaping Food’s Future.’
By urbanagnews
July 30, 2020
The first Vertical Farming World Congress will now be held online on 22-24 September, with numerous innovations to help develop an emerging community of leading producers, funders, suppliers and customers. Its theme will be ‘Shaping Food’s Future.’
“We already had top speakers confirmed from around the world including North America, the Middle East and Asia as well as Europe,” commented Richard Hall, Chairman of the food and drink experts Zenith Global and the event’s organiser.
“Now, instead of one vertical farm tour, we plan to offer a selection. Beyond chance encounters, it will be possible to contact other delegates and set up meetings beforehand. Questions can also be tabled in advance and sessions will be recorded for later review. Regional welcome receptions will enable introductions to other delegates from the same geographic area.
“When you add the advantages of extra people being able to attend because of no travel, time being used more flexibly and costs being substantially lower, we believe we can deliver even greater value,” Richard Hall added. “I hope attendees will be surprised how virtual can be made to feel real.”
Full programme and booking details are available at www.zenithglobal.com/events. Topics include: market opportunity; an industry leadership panel; strategic alternatives between aeroponic, aquaponic and hydroponic systems; technology briefings ranging from lighting and robotics to overall system design; a nutrition briefing; a funding panel; and key innovator case studies.
Amongst the speakers are:
• Leading producers such as 80 Acres Farms, Aero Farms, Growing Underground, Intelligent Growth Solutions, Jones Food Company, LettUs Grow, Root AI, Square Roots, The Circle, Uns Farms, Vertical Future and YesHealth
• Association heads and academics from Germany, Japan and the Netherlands
• Investment experts from Ashfords, Innovate UK and S2G Ventures. For further information, go to www.zenithglobal.com/events or contact events@zenithglobal.com
Is The Future of Farming Indoors?
The global population is predicted to reach 9.7 billion by 2050, and to feed everyone, it’s estimated that global food production will need to increase by up to 70% in the next 30 years
July 14, 2020
Brian Kateman Contributor
I write about sustainable and ethical technology and consumer trends.
The global population is predicted to reach 9.7 billion by 2050 and to feed everyone, it’s estimated that global food production will need to increase by up to 70% in the next 30 years.
There are many challenges to overcome before fears of a worldwide food shortage can be allayed, including rising temperatures and more frequent droughts caused by global warming. These obstacles are making traditional farming methods increasingly inefficient and unpredictable.
Traditional farming has also been hit hard by the COVID-19 pandemic. According to the FAO, border closures, quarantines and disruptions to supply chains are limiting some people's access to food, especially in countries hit hard by the virus or already affected by high levels of food insecurity.
There’s an emerging consensus that the agriculture industry needs to adapt to use less water and chemicals, make crops less vulnerable to changes in the climate, and produce more reliable yields. Part of the answer may lie in the emerging start-ups growing produce in indoor environments, where growing conditions can be better managed.
The indoor farming technology market was valued at $23.75 billion in 2016, and is projected to reach $40.25 billion by 2022. Yields are typically much higher than traditional farming methods. Crops from indoor farming are grown in three dimensions, rather than two – and can be grown all year round, independent of external weather conditions.
Square Roots next-generation farmers growing basil. CRAIG VANDER LENDE
One of Square Roots’ indoor farms, for example, produces the same amount of food as a two- or three-acre farm annually, just from 340 square feet. This yield is achieved by growing plants at 90 degrees, and by using artificial intelligence (AI) to ensure the environment is optimal for each specific plant, including the day and night temperatures and amount of CO2 needed.
“Our indoor farms are living biosystems, constantly adapting to maintain optimal climates for growing specific crops. We’re then able to understand how changes in the climate can impact yield taste and texture,” says Tobias Peggs, Square Roots’ chief executive.
Not only could indoor farming help adapt to a warming planet, but it has the potential to help slow down climate change by being more sustainable – using less water and producing fewer emissions. While estimates vary widely, according to the United States Environmental Protection Agency, agriculture accounted for 10% of all greenhouse gas emissions in 2018; it is also highly dependent on, and a pollutant of, water.
Square Roots’ pop-up farms are built in shipping containers in cities, often in parking lots. They serve local communities, which means reduced emissions compared to traditional agriculture, which often involves transporting food much further. For example, it has 10 farms in Brooklyn that serve 100 retail stores all within five miles of the farm.
At the Plenty headquarters in South San Francisco, leafy greens use up one percent of the land and five percent of the water compared to traditional outdoor farms, says Matt Barnard, the start-up’s Chief Executive Officer, and Co-Founder.
AeroFarms’ indoor farm in New Jersey grows greens including baby kale, baby arugula, and baby watercress using 95% less water than conventional agriculture on just one percent of the land required. The crops grow under LED light with no pesticides and a fraction of the fertilizer used on traditional farms.
AeroFarms environmentally-controlled indoor farms can grow all year round independent of climate and ... [+] AEROFARMS
Marketing director Alina Zolotareva says being able to produce have ready-to-eat produce that doesn’t require rinsing helps to reduce water usage.
“This is a transformational innovation for agriculture at large,” she says, “as access to fresh water for growing food is one of the most pressing challenges of our time.”
As well as fewer miles and less water, indoor farming doesn’t require pesticides. This is better for the environment and human health as it eliminates the risk of water contamination due to run-off, and is in line with increasing consumer demand for non-GMO produce.
Plenty eliminates the need for pesticides with LED lights, which are synced with the crop’s growth, Barnard says, to provide the ideal spectrums and exposure and minimize energy usage.
“Our sensor system ensures each plant gets exactly the amount of purified water it needs, and any excess water is recycled through a closed-loop irrigation system resulting in greatly reduced water consumption and zero waste,” he says.
Nanobubbles super-saturates the water with oxygen, making the plant roots healthier. This promotes ... [+]
MOLEAER
Other farms are using nanobubble technology, such as Moleaer, which has allowed more than 100 indoor farms to connect their irrigation systems to generators that provide oxygen via sub-micron gas-containing cavities to the plant’s roots to provide chemical-free water. These nanobubbles result in healthier roots, more resilient plants, and increasing crop yields, says Nick Dyner, CEO of Moleaer.
“Our oxygen transfer efficiency provides the most cost-effective solution to elevate oxygen levels in the water, which in turn promotes beneficial bacteria and root development,” he says.
The company is also working on a new NASA-approved space farming research project, exploring how astronauts on the International Space Station can grow their own food in microgravity using nanobubble technology.
There are concerns that it’s an expensive investment, but Dyner says Moleaer has various systems so it’s accessible to all sizes of indoor farms, high- and low-tech. Some products do, however, require growers to connect an external source of oxygen, which must come from a gas supply company or an onsite oxygen generator, which Moleaer provides.
“In many cases, traditional farmers may have more to gain by using our technology, since the capital investment is significantly less than the most advanced growing technologies available today, which are often out of a typical farmer’s budget,” Dyner says.
“Nanobubble technology is a cost-effective, chemical-free, and scalable solution that allows growers to increase crop yields and shorten cultivation time - which will be much needed to feed our growing population in the future.”
Peggs says Square Roots is also focused on ensuring its technology makes farming an accessible career path for young people who live in urban areas.
“If you’re a new young farmer at Square Roots, our app will guide you through what to do; what’s growing, what state is in it, what do we need to do today based on where things are in the growth cycle. Through our app and our training program we’re able to bring new people into our team, even folks with zero horticulture experience, and get them ready to go in about six weeks.”
Indoor farming is putting the youth back in agriculture. PLENTY
But despite being an emerging option for youth in the city, Barnard predicts most will remain traditional farmers.
“The world still needs the field and will need the field forever. We support the field by growing in addition to the field. Over time, [indoor] farming systems will become more accessible and affordable. Both field and indoor farming will be necessary to support global food demand.”
Viraj Puri, Co-Founder, and CEO of Gotham Greens, a pioneer in urban indoor agriculture that operates over 500,000 square feet greenhouses in 5 U.S. states, echoes this sentiment: “Growing produce indoors certainly has an increasing role to play in the future of sustainable food production. While indoor farming may not represent the future of all fresh produce production, for certain types of crops such as tomatoes, cucumbers, leafy greens, and herbs, it will become more prevalent. Customers are increasingly recognizing the reliability, consistency, and high quality of greenhouse-grown produce that’s grown in close proximity to large population centers using fewer natural resources. Other agricultural commodities like grains or fruits or root vegetables, however, can’t yet be produced.”
However, Dyner predicts that, eventually, the majority of agriculture will move to indoors, in vertical farms— the practice of growing crops in vertically stacked layers—in urban areas.
“These settings enable traditional farming to shift to controlled growing conditions, using new technology and automation, and reducing the risk of exposure to harsh climate conditions,” he says.
Plenty's goal is to build vertical farms in urban hubs and distribute each farm’s harvest locally ... [+]
PLENTY
Start-ups like Square Roots, Plenty, and AeroFarms currently practice vertical farming, which is a form of indoor farming that relies on artificial lighting such as LEDs instead of drawing on natural sunlight.
Other indoor farming companies like Gotham Greens grow produce in high-tech glass-clad greenhouses that primarily rely on natural sunlight for plant photosynthesis. According to Puri: “vertical farming is a more nascent technology within the indoor farming sector and the costs of running a vertical farm with artificial lighting and air conditioning is currently not as cost-effective as relying on natural sunlight in greenhouses.”
Gotham Greens takes a different approach, relying on natural sunlight rather than the artificial ... [+]
GOTHAM GREENS AND JULIE MCMAHON
“Greenhouse indoor farming technology has been in operation globally for 20 to 30 years and is proven to be commercially viable. That being said, the costs around artificial lighting and other vertical farming technologies have been coming down significantly in the past few years,” he adds.
Nonetheless, indoor farm technology start-ups, broadly speaking, don’t see themselves as disruptive, but as being on the same side of traditional farms, for the wider cause.
“The common enemy is the industrial food system, shipping food from one part of the world to the other, rather than locally produced food,” Peggs says.
Indoor farms don’t work in competition with each other, either; they work collaboratively by forming a network that shares data. For example, AeroFarms is collecting data on a research project with the non-profit Foundation for Food & Agriculture Research to understand the sensory and nutritional characteristics of leafy greens for the benefit of the entire agriculture industry.
However traditional and AI-based indoor farming work together in the future, there’s little doubt that indoor farming is helping to meet the needs of a growing global population and support traditional farming, which is both at the mercy of and exacerbating a warming planet. Only one method will find itself in space – but there’s space for them both.
I am co-founder and president of the Reducetarian Foundation, a nonprofit organization dedicated to reducing consumption of animal products.
Lead Photo: The world’s current agricultural practices are unsustainable, and indoor farming may offer solutions ... [+] PLENTY
A Guide To Vertical Farming Techniques
If you don’t already, chances are you’ll be eating more produce from indoor farms in the near future. Learn what that means
If you don’t already, chances are you’ll be eating more produce from indoor farms in the near future. Learn what that means.
Our ancestors first learned to farm nearly 12,000 years ago. By cultivating and domesticating seeds, these once hunter-gatherers broke away from their nomadic lifestyles, settled down to produce controlled and reliable food sources (weather permitting, of course) and, little did they know, change the course of the planet’s future.
Fast forward to the 20th century when a group of architects started planning to alter food production in their own way. They aimed to decreased dependency on traditional land-based farms and harness spatial efficiency in our dense built environment; think less wide-open spaces with tractors and more structures growing stacked layers of crops. This practice—widely referred to as “indoor” or “vertical farming” (taken from Gilbert Ellis Bailey’s 1915 book of the same name)—is alive and booming today, and especially in the New York metro area.
Columbia University professor emeritus and ecologist Dickson Despommier helped to envision the modern vertical farm and indoor agriculture while teaching a graduate-level course in 1999. His students realized that simply using rooftop gardens would been grossly insufficient to feeding the population of Manhattan so inline with urban agriculture predecessors, he began researching different techniques and structures. Despommier is among several academics and vertical farming thought leaders who see vertical farming today as part of the answer to a range of global problems (many partly caused by agriculture) including climate change and water scarcity.
There are a lot of ways to farm indoors and below are three different soilless processes recommended by Despommier. Done properly at various scales, they’re as effective as at growing crops in skyscrapers as they are in 500 square foot studio apartments:
HYDROPONICS
One of the oldest and most common methods of vertical farming, hydroponics includes growing plants without soil and in a water solvent containing mineral nutrients. The simplest hydroponic method (called the floating raft system) suspends the plants in soilless raft like a polystyrene sheet and lets the roots hang to absorb the oxygen-aerated solution. Another common method is the nutrient film technique, which is popular for growing lettuce. Here, a stream of the nutrient-dissolved solution is pumped into an angled channel, typically a plastic pipe, containing the plants. This runs past the plants’ root mat and can then be recirculated for continuous use. New York’s Gotham Greens and Square Roots use hydroponics.
AEROPONICS
It’s no surprise that NASA has been backing research on aeroponic growth for the past two decades as it’s free-floating-roots aesthetic is typically used in futuristic sci-fi movies. With aeroponics, the dangling roots absorb a fine mist comprised of an atomized version of the nutrient solution sprayed directly onto the roots by a pump. Although aeroponics enables plants to grow much more quickly than hydroponics, it requires more solution and therefore is more costly. Newark’s Aerofarms uses aeroponics.
AQUAPONICS
Like hydroponic systems, an aquaponic system contains a soil-free plant bed suspended over a body of water containing nutrients necessary for plant growth. But within the body of water is a population of fish (typically herbivores) that produce waste that function as fertilizer for the plants. In turn, the plants help purify the water to make the water suitable for the fish.
Given that a balance must be achieved to ensure the system of both life forms, aquaponics requires greater attention than hydroponics or aeroponics although filtration and aeration systems can help manage these complications. Furthermore, the types of plants one can grow are much more limited as the necessary plant nutrients must be compatible with those necessary for the fish. Brooklyn’s Edenworks and Oko Farms use aquaponics.
By Matthew Sedacca | Edible Manhattan | May 3, 2017
Lead Illustration by Chamisa Kellogg
Elon Musk’s Brother, Kimbal, Is Pretty Accomplished Himself
Based in Brooklyn, New York, Square Roots has developed and installs “modules” — hydroponic farms in reclaimed shipping containers that can grow certain non-GMO vegetables around the clock and without pesticides. Today they are producing mint, basil, other herbs, and leafy greens
08 Jun 2020 by Jasmine Stone in Berry & Donaldson, Business, Elon Musk, Lifestyle, Partners
[imagesource: @kimbalmusk / Instagram]
When your older brother is Elon Musk, you probably get used to growing up in somebody else’s shadow.
Just over a year separates Elon and Kimbal Musk (above left), with the former grabbing headlines in the wake of SpaceX’s successful launch of astronauts to the International Space Station.
Makes a nice change from some of his other headline-grabbing antics, but let’s chat about Kimbal.
In 2016, he co-founded Square Roots with CEO Tobias Peggs, to grow non-GMO crops in reclaimed shipping containers.
Based in Brooklyn, New York, Square Roots has developed and installs “modules” — hydroponic farms in reclaimed shipping containers that can grow certain non-GMO vegetables around the clock and without pesticides. Today they are producing mint, basil, other herbs and leafy greens. The company made CNBC’s 2019 Upstart 100 list…
Image: https://squarerootsgrow.com/
The modules, which employ software-controlled LED lighting and irrigation systems, can be set up in the parking lot of a grocery store or even inside a large warehouse or industrial building, enabling a food maker to access fresh ingredients locally for use in their dishes or packaged products.
Kimbal, who also serves on the board at Tesla and SpaceX, says that whilst they’re currently working on providing food for people here on Earth, the same farming technology “can and will be used on Mars”.
While freight containers are working hard to grow veggies, their former life saw them shipping goods around the world, which is no mean feat, either.
South African-owned shipping logistics company Berry & Donaldson knows all about the business of moving goods and has been handling every step of the complicated process for more than 50 years, but they’re happy to leave the veggie-growing game to Kimbal and his team at Square Roots.
The company also hopes to inspire more people to become farmers, running a Next-Gen Farmer Training Program aimed at teaching city dwellers about agriculture.
During the COVID-19 pandemic, Square Roots has also provided hundreds of kilograms of produce to Rethink Food NYC, an organization that provides nutrient-rich food to the needy, all of which was grown in its Brooklyn shipping container.
For Kimbal, it’s quite a pivot from how he originally cut his teeth. In a recent profile on 5280, his journey was summarised as follows:
In 1999, after the $307 million sale of Zip2—which he’d founded with his brother—Musk left Silicon Valley to train at the French Culinary Institute in New York City (now known as the International Culinary Center).
Image: Chris & Ruth Photography
Kimbal [above, with Elon, sister Tosca, and mother Maye back in 2018] ended up in Colorado two years later with his first wife, artist Jen Lewin. That he had moved into the “food space,” as he calls it, and eventually turned one Boulder restaurant into a formidable chain of locally sourced eateries across the country made him something of a star in the industry.
Whilst the pandemic has seen some of his restaurant empire take a real hit, Kimbal still seems in good spirits.
You can read the rest of that interview here.
Not a bad set of accomplishments for the Musk family, with Tosca running a streaming service called Passionflix, as well as having producer credits on more than 30 movies.