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Tanimura & Antle Acquires Boston-Based Green City Growers

The merger of the two companies is based on a common commitment and passion to provide communities, organizations, and individuals with a hands-on educational experience to increase awareness

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March 9, 2021 - General News

SALINAS, Ca. (March 9th, 2021) – Employee-owned grower-shipper, Tanimura & Antle BB #:115075 announced today the acquisition of Boston, Massachusetts, based Green City Growers.

The merger of the two companies is based on a common commitment and passion to provide communities, organizations, and individuals with a hands-on educational experience to increase awareness, build engagement and provide education about where food comes from. By providing a path to engagement with hands-on experience, Green City Growers will assist Tanimura & Antle with reaching individuals of all ages, promoting a long-term healthy lifestyle with consumers.

The combined goal of this partnership is to access and serve individuals and local communities not ordinarily provided with the opportunity to connect with their food while strengthening the food supply by providing a supplemental, healthy, and independent food source.

Founded in 1982, the Tanimura and Antle families created a partnership centered on equality, trust and ownership. Since their foundation, Tanimura & Antle has been an industry leader in innovating how food is produced and delivered as well as their first-to-market product offerings.

The Company’s foundation on partnerships has built a culture that carries forward with its employees, customers and suppliers, creating an environment that fosters innovation and willingness to succeed or fail forward.

“Our investment in Green City Growers is our next level of engagement to continue our efforts to impact the lives of all. Our philosophy has always been a learning by doing approach. By reaching children, charitable organizations, corporations, wellness and community outreach programs, we can have a strong impact on promoting a healthy lifestyle,” said Scott Grabau, President & CEO of Tanimura & Antle.

“This partnership and acquisition will also provide our retail and foodservice partners their own opportunity to have an impact in the communities they serve by partnering with us on these programs.”

Founded in 2008 and a certified benefit corporation (B-Corp), Green City Growers started their business by installing and maintaining raised garden beds at people’s homes. From there, the business expanded to include schools, non-profits, corporate clients and real estate companies.

The company provides their customers with the infrastructure, tools, and educational tools required in order to grow their own fresh produce using the principles of organic, regenerative and pesticide free agriculture practices. Green City Growers also offers consulting on design, workshops, virtual engagement and educational opportunities.

With this certification comes a mission that combines bottom-line success with environmental and social responsibility. Green City Growers reaches thousands of children and adults with hands on educational programs about growing healthy food.

As of 2021, Green City Growers has installed hundreds of garden spaces using organic, regenerative and pesticide free agriculture practices and currently services over 150 unique farm and garden locations. The current farms and gardens range from small raised garden beds to rooftop farms and are located throughout New England, Rhode Island, Connecticut, and New York.

The Company is proud to service New England’s largest rooftop farm on top of Whole Foods Market in Lynnfield, MA, and be the Red Sox’s “other farm team”, maintaining the rooftop farm at Fenway Park since 2015.

In addition to these unique farm and garden locations, Green City Growers also manages garden education programs for Public Schools, Boys, and Girls Clubs and supports wellness and sustainability programs for property management, real estate companies, and corporations with their own gardens.

“We see innovation in the food production and distribution chains as a societal and environmental necessity. We are implementing creative and realistic solutions that help to meet the multiple challenges food systems currently face. We work towards this while at the same time providing local jobs, sourcing local materials, and supporting local economies”, said Chris Grallert, President and equity partner of Green City Growers.

“With a solid business foundation in our proven and robust soil growing technologies, we can now thoughtfully look into how we can expand our custom services in other areas of urban agriculture including vertical and other indoor technologies. I could not be more excited about this new partnership.”

Under the new ownership, the company will continue doing business as Green City Growers with Chris Grallert as President of this new partnership.

Lead photo: The 5,000-square foot Green City Gowers rooftop farm at Fenway Park is on the roof of the front office on the third-base side.

Tagged mergers & acquisitions, tanimura & antle


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Sino Group Presents City-Wide Integrated Green Community Project Farm Together

Ms. Nikki Ng, Group General Manager of Sino Group, says, 'With a vision of Creating Better Lifescapes, the Group focuses its efforts on three interconnected pillars, namely Green Living, Community Spirit, and Innovative Design

January 28, 2021

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Dedicated to Creating Better Lifescapes for the community

HONG KONG, Jan. 28, 2021 /PRNewswire/ -- The year 2021 marks the 50th Anniversary of Sino Group (the 'Group'), commemorating its effort in community-building and dedication to building a more sustainable society. Sino Group today presents Farm Together – an integrated green community project that promotes urban farming and brings the community closer to nature, in keeping with the Group's Sustainability Vision 2030 commitment of Creating Better Lifescapes. With six farms currently operating across its properties in Hong Kong that span over 23,000 square feet, the Group has one of the largest urban farming footprints in the city.

Ms. Nikki Ng, Group General Manager of Sino Group, says, 'With a vision of Creating Better Lifescapes, the Group focuses its efforts on three interconnected pillars, namely Green Living, Community Spirit, and Innovative Design. In collaboration with our green partners and NGO partners, Farm Together aims to encourage our community to re-establish a connection with nature. We promote sustainable living and wellness while celebrating local biodiversity in alignment with the mission of the United Nations Sustainable Development Goals. Through Farm Together, we seek to plant the seeds of sustainability and grow a greener future with our colleagues, residents, tenants, and the wider community.'

Sino Group sees sustainability as the core of its business and has introduced many green initiatives over the past 50 years, including the 'Mission Green Top' that has brought green inspiration to commercial buildings since 2008 and Hong Kong Gold Coast Hotel's outdoor organic farm, launched in 2018, which pioneered the industry. Over 5,000 tenants, hotel guests, students, and colleagues have participated in a variety of green tours, workshops, and educational programmes over the years, and more than 1,000 kg of vegetables have been harvested from rooftop farm that has generated over HK$2 million of sales proceeds for the not-for-profit Hong Chi Association. These meaningful experiences and networks laid a solid foundation for the city-wide Farm Together project.

Urban farming footprint across the city

Farm Together currently operates six farms city-wide, across the Group's commercial and residential properties as well as hotel. The largest farm in the portfolio, spanning 11,840 square feet, is Sky Farm at the Skyline Tower, located in Kowloon Bay. Featuring a wide range of seasonal plants from Romaine lettuce to sweet potatoes as well as being Hong Kong's first rooftop farm at a commercial building to grow indigo plant for tie-dyeing, the farm is managed in collaboration with sustainable social enterprise Smiley Planet and local NGO Hong Chi Association.

Other farms include 148 Farm (1,300 square feet) on 148 Electric Road that is a lush urban garden with mesmerising views of the Victoria Harbour. The Group's Hong Kong Gold Coast is home to four farms: Gold Coast Eco Farm (2,500 square feet), bringing the joy of urban farming to residents at Hong Kong Gold Coast Residences; Gold Coast Fun Farm (1,600 square feet), a green oasis where families and neighbours meet and share wonderful moments together; Gold Coast Farm (3,680 square feet), the first farm within a hotel in Hong Kong using organic farming practice to grow a variety of crops; and Butterflies and Herbs Farm (3,700 square feet) at the Hong Kong Gold Coast Hotel, which features more than 20 types of butterflies and 40 types of flower and plant species.

These farms together grow over 150 plant and crop species including the seasonal plants snow jade cabbage and taro winter melon. Farm Together aims at promoting a more sustainable urban lifestyle through vertical farming practices and farm-to-table experiences. It is expected to generate a total of around 1,000 kg of produce annually to be shared with residents, tenants, and charitable organizations to support the local community.

Following this success, Farm Together has been extended outside of Hong Kong. The Fullerton Farm (2,152 square feet) at The Fullerton Hotel Singapore has been launched to promote the concept of sustainability and biodiversity to the Singapore community.


148 Farm on 148 Electric Road is a lush urban garden with mesmerizing views of the Victoria Harbour.

Wide range of activities to bring the community closer to nature

Committed to creating a better community that thrives in harmony by embracing green living and wellness, the Group's Farm Together project offers a range of community workshops, programmes, and tours – that teach participants everything from the farm-to-table concept to expert farming tips – in collaboration with urban farming experts including Smiley Planet, Rooftop Republic, Fung Yuen Butterfly Reserve and NGO partners including Hong Chi Association, New Life Psychiatric Rehabilitation Association, Warehouse Teenage Club and The Providence Garden for Rehab.

The first round of community activities will open to public this April. Popular workshops that utilize the plants and herbs grown at the farms include the Tie-Dying Workshop where participants can create their own tie-dyed fabrics and accessories with indigo, and the Herb Soap Making Workshop in which participants can create their own sustainable soap using a traditional cold processing method with herbs and flowers. Those who wish to learn more about farming techniques and harvesting can enjoy the Mixed Farm Tour and Urban Farm Tour. Please visit the Farm Together website  https://www.farmtogether.com.hk/ for details and fee of the workshops, with online registration starting mid -February on a first-come-first-serve basis. Proceeds from the workshops (deducting administrative cost) will be donated to New Life Psychiatric Rehabilitation Association.

About Sino Group

Sino Group is one of the leading property developers in Hong Kong. It comprises three listed companies – Sino Land Company Limited (HKSE: 083), Tsim Sha Tsui Properties Limited (HKSE: 0247), and Sino Hotels (Holdings) Limited (HKSE: 1221) as well as private companies held by the Ng Family.

The Group's core business is developing residential, office, industrial, and retail properties for sale and investment. In addition to an extensive portfolio in Hong Kong, the Group has footprints in mainland China, Singapore, and Australia. The Group has developed more than 250 projects, spanning a total plot ratio area of over 84.6 million sq ft. Our core business is complemented by the gamut of property services encompassing management, security, and environmental services to ensure a seamless Sino Experience. We are also a key player in hotel and club management.

The Group employs more than 10,000 committed staff members, who share the vision of creating better lifescapes. Lifescape is our vision – to build a better life together, where the community thrives in harmony by embracing green living and wellness, by engaging with all and pursuing meaningful designs, and by seeking innovation while respecting heritage and culture. Committed and together, we create a better community where people live, work, and play. In the year 2021, the Group celebrates its 50th anniversary, commemorating our five decades of community-building and dedication to Creating Better Lifescapes.

The Group focuses its sustainability efforts on three areas, namely Green Living, Innovative Design, and Community Spirit. Sino Land Company Limited (083) has been a constituent member of the Hang Seng Corporate Sustainability Index Series since September 2012 for its continual efforts in promoting sustainability.

www.sino.com

About Farm Together

Farm Together is Sino Group's integrated green community project for planting the seeds of sustainability and bringing the community closer to nature. 

Farm Together currently comprises 6 farms in Hong Kong and 1 farm in Singapore, spanning over 26,000 sq. ft. and including the Sky Farm at Skyline Tower, the 148 Farm at 148 Electric Road, Gold Coast Fun Farm, Gold Coast Eco Farm, Gold Coast Farm and the Butterflies and Herbs Farm at the Hong Kong Gold Coast Hotel, the Fullerton Farm at the Fullerton Hotel Singapore. 

Creating a sustainable future is at the heart of what we do, and Farm Together is one of the ways we are bringing this vision to life. Let's Farm Together! 

Related Links :

https://www.sino.com

Lead photo: The Farm Together project currently operates six farms city-wide, across Sino Group’s commercial and residential properties as well as hotels.

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New Green Space Trend In City Centers: Vertical Gardens

One of the major environmental problems we face today is air pollution. According to the World Health Organization (WHO) data, 8 million people die each year from air pollution-related causes

OP-ED

BY MEHMET EMIN BIRPINAR

OCT 27, 2020

Throughout history, the world's population has lived in rural areas by and large. In the 1800s, at least 90% of the world's population lived in the countryside, while the urban population constituted less than 10%. With the development of trade, people switched to urban life as cities became centers of trade.

As industrial production became widespread, migration multiplied and people moved to areas with more production, establishing new and large settlements.

Especially with the Third Industrial Revolution, rapid urbanization began and today, 54% of the world's population lives in cities. By 2050, the world's urban population is projected to rise to 66%.

At the heart of mass migration lies the anxiety of a comfortable life with transportation, communication, education, and health being the most obvious reasons for this. This puts pressure on the area where people migrate to, as the resources are limited but the number of people looking to take advantage of them increases every day. While cities offer people the chance to live a more comfortable life at the same time they create local, regional, and universal problems that are difficult to solve.

Population growth and rising income levels are another source of problems. In our country, the population has increased by 50% in the last three decades from 55 million to 83 million. In the same period, developments within the country, where national income per capita increased by about four times, also led to an increase in consumption. This excessive consumption has undoubtedly put pressure on the environment.

Currently, cities consume 75% of natural resources globally and are responsible for 50% of the waste generated while also producing on average 70% of the world's greenhouse gas emissions.

Of course, cities should address needs, such as food, housing, clean air, water, and waste services but additionally should provide green spaces where citizens can go to be healthy, take a break, and refresh.

Silent Killer: Air Pollution

One of the major environmental problems we face today is air pollution. According to the World Health Organization (WHO) data, 8 million people die each year from air pollution-related causes.

Air pollution is an important environmental problem for Turkey, too. While developments designed to reduce pollution such as the spread of natural gas, the advancement of technology, the spread of public transport and alternative means of transport have been implemented and lowered pollution levels to some degree, pollution caused by public transport, in particular, continues to add to the issue.

The main factor affecting air pollution levels is vehicle density. According to the Turkish Statistical Institute (TurkStat) data, the number of vehicles on the streets in 1990 was 4 million, 8 million in 2008, 23 million at the end of 2019 and has reached 25 million currently. As with the population, about 20% of vehicles are in mega-city Istanbul.

A project carried out by Hacettepe University on behalf of Ministry of Environment and Urbanization revealed that about one-third of these vehicles are over 16 years old and equipped with old technology. This makes the application of green walls, which are becoming more and more common in the world, more attractive and necessary in order to prevent air and noise pollution caused by heavy vehicle traffic.

Refreshing green spaces

According to WHO assessments, the green space per person should be 9 square meters (97 square feet) for a healthy life. However excessive densities occur in some regions that can pose a number of difficulties for green space production.

The new garden trend was developed in order to prevent such problems in several developed megacities such as New York, Melbourne, London, and Paris, in order to alleviate the increased air pollution to some extent and to enable people to relax spiritually.

With the concentration of population density in certain regions within the scope of commercial activities, the space problem has become important in the world, and vertical growth has been achieved by developing multi-story buildings for housing. Vertical agriculture (multistory garden applications), which is also a new application in the agricultural sector which is gradually decreasing due to climate change and soil erosion, is becoming increasingly popular today.

Vertical gardens began emerging in the 1970s but now new types of green spaces are being cultivated that can be put to many different applications. Whether it be a rooftop garden, vertical garden, green or living wall, leading cities around the world including New York, Melbourne, London and Paris are incorporating a bit more nature into their concrete landscapes.

These gardens' most important trait is that they do not require additional space and are usually cultivated on unutilized rooftops or external wall surfaces. Even public transport stops, such as train stations, and the tops of the vehicles themselves are being used to increase the green view.

Benefits at hand

These gardening practices, which have been in our lives for the last 50 years, offer environmental benefits such as preventing air and noise pollution and reducing global greenhouse gas emissions, and economic benefits such as energy savings and reducing possible health costs.

Moreover, they act as a kind of filter for important air pollutants released from exhausts. According to research, a 60-square-meter garden wall can filter 40 tons of harmful gasses and 15 kilograms (33 pounds) of heavy metals. They also contribute to the air quality by absorbing harmful volatile organic compounds.

According to a 2012 article in the Environmental Science & Technology magazine published in the U.S., green wall applications on roads in the canyon structure (with buildings or walls on both sides) reduce harmful dust (PM10) by up to 50%. Again, similar results were obtained in studies conducted under an article published in ScienceDirect in 2016, where green wall applications were seen to prevent air pollutants by 24%-61%.

One of the important effects is the prevention of greenhouse gases. The greenery functions as a swallow space for greenhouse gases that lead to global warming. A living wall of only one square meter removes 2.3 kilograms of carbon dioxide gas from the air, while they also give 1.7 kilograms of oxygen to the environment, which is our source of life.

A study conducted at the Royal Melbourne Institute of Technology, the largest university in Australia, also stated that if green walls are constructed correctly they can act as an ecological buffer, preventing both air and noise pollution. The study's results show that green walls can combat up to 63% of carbon emissions, which would contribute to the fight against climate change.

One of the important benefits is the reduction of noise. Vegetation in vertical gardens allows the noise from vehicles to be dispersed in multiple directions, rather than reflected directly in one. It acts as a kind of noise barrier by dampening it within itself. Up to 40% noise reduction can be achieved depending on the selected plant type and planting frequency.

Vertical gardens also absorb the sunlight, stabilizing the temperature in the region and preventing the formation of heat islands in city centers, one of the major problems caused by global climate change. They also absorb the energy in the environment through plant sweat. However, if it is applied to the external wall of a building, it keeps the building cooler in summer and protects it against adverse weather conditions such as winds in winter, thus contributing to energy saving.

According to the report of the ninth National Roof and Facade Conference held in 2018, the studies carried out by the National University of Singapore showed that reducing the temperature of a building by only one degree leads to as much as 5% in energy saving. Likewise, according to the evaluations of the American Society of Landscape Architects (ASLA), which has a history spanning 120 years, green walls contribute to energy efficiency by 23% like green roofs and rooftop gardens and can reduce temperatures by up to 10 degrees.

In addition, they are more aesthetically pleasing in appearance and provide relief for people as well as acting as the natural habitat for species of birds and insects. In this way, they help promote biodiversity, which is one of the major environmental problems facing the world today.

On the other hand, research shows that they also increase productivity in business environments as cleaning the air eliminates complaints such as headaches, eye irritation, and fatigue caused by air pollution – allowing employees to feel more energetic. They also provide relief by reducing stress.

Watching a green space for 3-5 minutes is known to improve blood pressure, heart rhythm, muscle tension and brain activities. According to relevant research, a green working office increases productivity by 15%. Amazon Towers in Seattle hosts 40,000 plants of 400 different species while the Desjardins building in Canada’s Quebec province is home to the world's largest living wall with a height of 65 meters, housing 11,000 plants.

The 800-square-meter entrance surface of the iconic Musee du quai Branly – Jacques Chirac in Paris has been adorned with 15,000 plants. Paris has a target of covering 1 million square meters of roadside wall, roofs, and façades of buildings facing main streets with greenery.

As part of the Bosco Verticale (Vertical Forest) project, 800 trees and 15,000 plants were planted on the balconies and rooftops of two 111-meter-high buildings in downtown Milan, overwhelmed by air pollution, bringing both fresh air and making it a beautiful site. Additionally, as part of the project, thousands of bird and insect habitats have been created in the center of the city, which has been landlocked by concrete.

A living wall was created in the passenger boarding hall at London’s Heathrow Airport, Europe's busiest airport, to create a healthy environment for passengers. In the section called Garden Gate, seven panels with an area of 4.5 square meters were created, each containing 240 plants.

The motivation to create the gate was customer satisfaction. Passengers reported 47% satisfaction prior to the living wall which increased to 72% once the wall was up and operating healthily.

Likewise, studies carried out by the U.K.'s Birmingham and Lancaster Universities in 2012 revealed that adding more green life to the streets could prevent air pollution by 30% on a cumulative basis. According to British experts, green walls reduce NO2 emissions by 40% and particulate matters by 60%.

In this respect, walls on both sides of a busy main road that runs through London have been converted into green walls. It is reported that a four-meter square wall can produce the same effect as 275 trees. It is predicted that a portion of the £500 million budget allocated for the development of the green infrastructure of the city will be designated for the development of living walls in areas with heavy traffic.

Mexico City, the capital of Mexico, launched the initiative in 2018, covering columns on the roads with heavy traffic and the walls around the roads with green vegetation. The aim is to prevent vehicle-induced air pollution while beautifying the city.

More than 1,000 columns were covered with greenery and living material in an area exceeding 54,000 square meters and the project is expected to meet the oxygen needs of 25,000 people while absorbing 27,000 tons of harmful gases and about 6,000 tons of dust annually.

Turkey's efforts

Great efforts are being made both on a local and national front to increase green areas per capita in our country. As part of its vision project for 2023, the Ministry of Environment and Urban Planning aims to bring 81 million square meters of green space to 81 provinces with the project of national gardens greatly contributing to this goal.

According to the municipal data, as a result of the investments made by the capital Ankara in the last 25 years, the green area per person has reached 20 square meters, marking a 10-fold increase with this figure standing at 6-7 square meters per person in Istanbul and 4-5 square meters in Izmir, another important big city of Turkey. Keeping this value in mind, when we look at other world metropolises, it is around 3 square meters in Tokyo, 5 in Barcelona, 10 in Paris, and 23 in New York.

These values are not the same for the entire province and differ in parts. According to international assessments, woodlands, green vegetation on roadsides, and green spaces on private property (including the gardens of public buildings) are not included in these values.

Therefore, due to space limitations, vertical and rooftop gardens are becoming a matter of greater importance with Turkey creating the necessary regulations in 2013, bringing the issue to legal ground.

The amendment to the Planned Areas Type Zoning Regulation paved the way for the building gardens on rooftops. Given the numerous benefits of green spaces such as air quality, energy saving, temperature balance, and contribution to biodiversity, this regulation is of great importance.

However, we cannot say that rooftop gardens and vertical gardens have become very common in our country.

Municipalities are implementing green initiatives especially in megacities such as Ankara, Izmir, and Istanbul where local governments are cultivating roadside wall gardens in areas with heavy traffic.

Caring for a wall or rooftop garden is very simple as they require minimal interference as they are designed with an internal irrigation system but do need an annual pruning, some fertilizer, or, when called for, the removal of harmful pests. The walls offer numerous ecological, economic, and mental benefits, with municipalities decorating the panels with figures derived from recycled plastic - both reducing maintenance costs and decorating the area.

Istanbul municipality's move

Istanbul Metropolitan Municipality (IBB) administration is taking an odd position after it previously stopped investments in advanced biological treatment plants with a membrane system that would bring with it a new era in wastewater management in Istanbul, saving a lot of money. The 55,000-square-meter green wall application, which offers countless benefits, unfortunately, faces a massacre.

Developing and growing vegetation is being removed and replaced by graffiti using a synthetic chemical paint. The IBB claims the move is due to the walls' high cost as well as pollution caused by the chemicals used in the care of these areas. However, the plants used for the vertical gardens are no different from those in other public parks and gardens and are subject to the same care and chemicals.

People continue to visit public parks, even bringing their children, and do not experience any side effects from the pollutant chemicals used on the plants, so why should the case for the roadside be any different? Moreover, plants in public parks and gardens are prone to vandalism whereas vertical gardens on roadsides are not.

The graffiti process in these areas has negative environmental effects with an average of 11,000 to 15,000 liters of paint being used, meaning at least 5-10 tons of volatile organic compounds will be released into the air. In addition to destroying the benefits of green vegetation, volatile organic compounds are formed as a result of the painting that emits compounds into the air, which are extremely harmful to health. When these compounds interact with NO2 gas released from vehicles it causes the formation of ground-level ozone, which is extremely harmful. Ground-level ozone, whose effects will gradually increase with hot weather, puts those with respiratory conditions such as asthma at great risk.

Colorful graffiti is more likely to distract drivers with dark colors absorbing more solar energy than concrete would, causing temperatures to further rise. The murals decompose faster due to sunlight and other meteorological factors and therefore will inevitably need to be renewed – an inevitable financial burden that eliminates the benefits the vertical gardens offered.

The destruction of a beneficial, functioning system – instead of utilizing the one million square meters of available wall in Istanbul – highlights the lack of planning that has gone into the move.

In our world where the effects of global warming are increasing day by day as heat islands emerge and high air pollution makes city centers more uninhabitable the importance of greenery per square meter increases. Environmental investments should increase rather than eliminating the existing ones.

As we have always said, the environment is an issue that cannot be politicized. Since all environmental investments will prevent health costs, we consider a healthy environment a form of preventive medicine. In this respect, we call on the authorities to do their duty. Let us not destroy the refreshing living walls but rather increase their number as it will benefit us all.

*Deputy Minister at the Republic of Turkey's Ministry of Environment and Urbanization, chief climate change envoy

Tags: VERTICAL GARDEN ISTANBUL ISTANBUL METROPOLITAN MUNICIPALITY ENVIRONMENT

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World's Biggest Rooftop Greenhouse Opens In Montreal

Lufa Farms on Wednesday inaugurates the facility that spans 15,000 square metres, or about the size of three football fields. "The company's mission is to grow food where people live and in a sustainable way,"

Lufa Farms just opened what it says is the world’s largest commercial rooftop greenhouse, seen in this aerial photo in Montreal

Lufa Farms just opened what it says is the world’s largest commercial rooftop greenhouse, seen in this aerial photo in Montreal

26 Aug 2020

MONTREAL: Building on a new hanging garden trend, a greenhouse atop a Montreal warehouse growing eggplants and tomatoes to meet demand for locally sourced foods has set a record as the largest in the world.

It's not an obvious choice of location to cultivate organic vegetables -- in the heart of Canada's second-largest city -- but Lufa Farms on Wednesday inaugurates the facility that spans 15,000 square metres, or about the size of three football fields.

"The company's mission is to grow food where people live and in a sustainable way," spokesman Thibault Sorret told AFP, as he showed off its first harvest of giant eggplants.

It is the fourth rooftop greenhouse the company has erected in the city. The first, built in 2011 at a cost of more than C$2 million (US$1.5 million), broke new ground.

Since then, competitors picked up and ran with the novel idea, including American Gotham Greens, which constructed eight greenhouses on roofs in New York, Chicago and Denver, and French Urban Nature, which is planning one in Paris in 2022.

A local Montreal supermarket has also offered since 2017 an assortment of vegetables grown on its roof, which was "greened" in order to cut greenhouse gas emissions linked to climate change.

'Reinventing the food system'

Lebanese-born Mohamed Hage and his wife Lauren Rathmell, an American from neighboring Vermont, founded Lufa Farms in 2009 with the ambition of "reinventing the food system."

At Lufa, about 100 varieties of vegetables and herbs are grown year-round in hydroponic containers lined with coconut coir and fed liquid nutrients, including lettuce, cucumbers, zucchini, bok choy, celery and sprouts.

Bumblebees pollinate the plants, while wasps and ladybugs keep aphids in check, without the need for pesticides.

Enough vegetables are harvested each week to feed 20,000 families, with baskets tailored for each at a base price of C$30.

The company's "online market" also sells goods produced by local partner farms including "bread, pasta, rice, etcetera," Sorret said.

On the ground floor of the new greenhouse, a huge distribution center brings together nearly 2,000 grocery products for offer to "Lufavores," including restaurants.

Shopper Catherine Bonin tells AFP she loves the freshness of the produce but laments that some items are always out of stock. "I can never get peppers," she says.

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Sales doubled during pandemic

"We are now able to feed almost two percent of Montreal with our greenhouses and our partner farms," said Sorret.

"The advantage of being on a roof is that you recover a lot of energy from the bottom of the building," allowing considerable savings in heating, an asset during the harsh Quebec winter, he explains.

"We also put to use spaces that were until now completely unused," he said.

Fully automated, the new greenhouse also has a water system that collects and reuses rainwater, resulting in savings of "up to 90 percent" compared to a traditional farm.

Lufa "more than doubled" its sales during the new coronavirus pandemic, a jump attributable "to contactless delivery from our online site," says Sorret.

Profitable since 2016, the private company now employs 500 people, around 200 more than before the pandemic, according to him.

It is currently working on the electrification of its fleet of delivery trucks and is in the process of exporting its model "to different cities around the world," starting with Canada and the United States, Sorret said.

"What's a little crazy," he recalls, is that none of the founders "had grown a tomato in their life" before opening the business.

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