US (IA): Removing Seasonality by Rolling Out Multiple Farms Throughout The State

By Rebekka Boekhout

July 6, 2021

“We want Nebullam Farms to be available in every city throughout the US, so we can fulfill our mission of creating access to reliable and local food for everyone, year-round,” says Clayton Mooney, founder of Nebullam.

Over half of the Nebullam team is comprised of Iowa State University Alumni. Today, Nebullam HQ and its Nebullam Farm 1 in Ames, located in the Iowa State University Research Park. At the end of this year, the company will be launching Nebullam Farm 2, which will be in another location in Iowa.

Clayton Mooney, founder

Tomatoes as a cash cow
The company’s staple food is Red Butterhead Lettuce. Next to that, Nebullam grows Red Oakleaf lettuce, pea shoots, micro radish, broccoli sprouts, and cherry- and slicer tomatoes. “What we grow comes from direct feedback from our subscribers. Tomatoes are a great example, as we started trialing them in mid-2020, delivered samples to chefs, produce managers, and subscribers,” notes Clayton. He says that their feedback helped to bring the tomatoes to market 3 months earlier than expected, which has continued to add to Nebullam’s revenue. Now, the company is looking at peppers, cucumbers, strawberries, and spinach, which are subscriber requests. 

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For more information:
Clayton Mooney, founder
Nebullam
c@nebullam.com 
www.nebullam.com