USA: ILLINOIS - Glenview's Wiseacre Farm To Be Featured On History Channel
This Sunday's Episode of "Modern Marvels"
Will Highlight Innovative Hydroponic Techniques
March 23, 2021
The Wiseacre Farm crew (left to right): Sam Sheinfeld, Yael Sheinfeld and Aviad Sheinfeld. (Photo by Wiseacre Farm)
GLENVIEW, IL — Back in December of last year, a television production crew from the History Channel made a special visit to Glenview. Wiseacre Farm, a family-owned hydroponic farm, will be featured this Sunday as part of the network's "Modern Marvels" program.
Yael Sheinfeld, who handles marketing for the farm at 1975 N Lake Terrace, said the team at Wiseacre hasn't seen the episode titled, "Future of Food," yet. It is set to air at 9 p.m.
"We were connected to this opportunity through Freight Farms, a hydroponic farming container company in Boston. Our farm was built and distributed by Freight Farms," said Yael Sheinfeld, whose father, Aviad, founded Wiseacre Farm. "We're so grateful for the experience, and are very excited for the episode to air."
Aviad Sheinfeld shows off Wiseacre Farm during an episode of "Modern Marvels" on The History Channel. (Courtesy of Wiseacre Farm)
Sunday's episode of "Modern Marvels," hosted by food author and culinary entrepreneur Adam Richman, showcases Wiseacre's innovative hydroponic farming process as the future of food, highlighting the farm's mission to grow clean, fresh produce within the community that it serves.
"It was exciting for the film crew to visit the farm. Our farming team (Aviad Sheinfeld and his dad, Sam Sheinfeld) talked through each step of the plant life cycle and delivery process while the crew filmed," Yael Sheinfeld said. "[We also] participated in sit-down interviews where we discussed the concept behind the farm, how we started it, etc."
Yael Sheinfeld said that due to COVID-19 restrictions, the entire film crew for the episode was local.
Founder Aviad Sheinfeld talks about Wiseacre Farm during the episode of "Modern Marvels" titled, "Future of Food." (Photo by Wiseacre Farm)
Wiseacre Farm works to shorten the path from farm to table, promote and practice environmental sustainability, and educate consumers about the origins of their food.
"We're a family-owned hydroponic farm in Glenview that provides fresh, hyperlocal greens to the community," Yael Sheinfeld said. "We currently offer home delivery and farmside pickup options."
Wiseacre greens are available through home delivery subscriptions and weekly farmside pickup. Wiseacre Farm also makes frequent donations to local food pantries, working to ensure that fresh greens are accessible to all.
More information about Wiseacre Farm can be found here: https://www.wiseacre.farm/.