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Singapore’s Giant Vertical Farm Grows 80 Tons of Vegetables Every Year
The farm was founded by Panasonic, and it uses LED lights to quickly and efficiently grow produce indoors without depending on unpredictable weather conditions. Panasonic believes indoor farming is a key to the future that could solve food supply issues worldwide
by Lacy Cooke
This vertical farm in Singapore grows a whopping 80 tons of veggies every single year. The farm was founded by Panasonic, and it uses LED lights to quickly and efficiently grow produce indoors without depending on unpredictable weather conditions. Panasonic believes indoor farming is a key to the future that could solve food supply issues worldwide.
Panasonic started their indoor farm in a 2,670 square foot space and initially produced 3.6 tons of vegetables per year. But the company’s Agriculture Business Division assistant manager Alfred Tham recently told Business Insider that the farm has quadrupled its square footage and food output.
Vertical farming allows Panasonic to make the most of the warehouse space, although they do grow their plants in soil in contrast to many vertical farms. They source their LED lights from a local company. Rather than depending on sunlight or rain showers, the farmers can control the indoor farm’s climate – including pH levels, temperature, and oxygen.
40 varieties of crops grow in the indoor farm – from mizuna to romaine lettuce, mini red radishes, and Swiss chard. But the goal is to start cultivating 30 additional varieties by March of this year. Right now the flourishing farm accounts for just 0.015 percent of produce grown in the country, but Panasonic hopes to boost that statistic up to five percent. As Singapore currently imports more than 90 percent of its food, indoor farms could enable the island nation to become more self-sufficient.
Panasonic is selling the indoor farm’s produce under the brand name Veggie Life, and a three-ounce bowl of greens goes for around $5 in grocery stores. They also sell their produce to local restaurants.
Via Business Insider
Lifestyle Food Sustainable Agriculture, Food, Gardening, News, Sustainable
Federal Grant Bolsters Higher Education In AgTech
Cornell University has reported that the US Department of Agriculture (USDA), through its National Institute of Food and Agriculture (NIFA), has endowed the university’s College of Agriculture and Life Sciences’ School of Integrative Plant Science with a $496,000 grant
Growers have indicated the need for highly skilled workforce is becoming more urgent as technology restructures the future of farming.
Today’s blog notes a bright spot amongst many past reports of reduced government-backed financial support in research & development (R&D) and education programs that aim to improve living conditions, reduce environmental impact, and manage the growing population’s resources via technology.
Cornell University has reported that the US Department of Agriculture (USDA), through its National Institute of Food and Agriculture (NIFA), has endowed the university’s College of Agriculture and Life Sciences’ School of Integrative Plant Science with a $496,000 grant. The federal funding will be used to develop new controlled environment agriculture (CEA) training programs for a skilled workforce that is sorely needed.
Cornell’s associate professor of horticulture Neil Mattson, well-known to us as the keynote speaker at our 2019 HortiCann Light + Tech conference, will collaborate with Cornell Small Farms program director Anu Rangarajan, Ohio State University’s Agricultural Technical Institute, and SUNY Broome Community College to create a technical training certificate in CEA production. The partners also expect to develop a two-year associate’s degree program for students at these institutions and other community colleges to provide solid education in CEA.
Mattson said in the Cornell Chronicle, “Growers consistently state that finding well-trained personnel to operate their facilities is among the largest barriers to expansion.”
Why do we need this educational support? The global population is growing, and supply needs to ramp up to deliver healthy foods to all economic strata. Many food crops are currently unavailable close to home for many, which places a burden on transportation and increases carbon footprint, as well as impacting shelf life. CEA can bring many food-growing resources closer to consumers, especially in urban areas or regions that would prove inhospitable to sensitive crops in a traditional farming operation.
CEA gives growers the means to apply physical systems of growth media, environmental controls, horticultural lighting, and water supply systems along with evidence-backed research in pest management, food safety processes, light customization, and more to produce food sources in a manner designed to balance economic viability, food demand, and sustainability.
Technologies available to modern CEA growers would naturally require a more advanced skillset. Indeed, said Rangarajan, “Our efforts have laid the groundwork for what I hope will be a dynamic training program that will build the workforce and elevate the industry as a whole.”
It’s an exciting time in the horticultural and agricultural space, and learning opportunities abound. Bookmark our HortiCann Light + Tech conference homepage for updates on our upcoming October program, now virtual for 2020. Moving beyond horticultural lighting fundamentals, the program will also delve into agribusiness and the return on investment in advanced systems and controls, AgTech systems integration, and topics related to legalized cannabis growing operations.
Photo credit: Image by iamereri via Pixabay; used under free license for commercial or non-commercial purposes.
Author: Carrie Meadows | LEDsMagazine | Jul 10, 2020
What Are The Pros And Cons of Hydroponics?
Hydroponics is a type of aquaculture that uses nutrients and water to grow plants without soil. It is an increasingly popular growing method in urban areas and regions with extreme climates
AUGUST 28, 2020
Hydroponics is a type of aquaculture that uses nutrients and water to grow plants without soil. It is an increasingly popular growing method in urban areas and regions with extreme climates. There are many benefits to hydroponics as an alternative form of agriculture, including fewer chemicals, higher yields and greater water efficiency.
However, hydroponics is not a perfect solution. The initial setup is expensive, and the whole growing system is heavily dependent on access to electricity and a clean water source. Here are just a few pros and cons of hydroponics.
Pros
The benefits of hydroponics are myriad and include:
1. More Water Efficient
Growing plants can require a lot of water, and conventional agriculture is historically wasteful of this resource. For example, a single walnut requires almost 5 gallons of water, and an orange uses nearly 14 gallons. Globally, over 70% of freshwater is used for agriculture.
Compared to traditional growing methods, hydroponic systems are much more water-efficient. Growing in a climate-controlled environment allows cultivators to use the exact amount of water required for healthy plants, without any waste. Overall, hydroponics utilizes 10 times less water than conventional agriculture.
2. Higher Yields
Since crops are grown in a climate-controlled environment, hydroponic farmers are not limited by extreme weather or annual rainfall, resulting in higher crop yields. There’s more control over the setup of the system, and crops aren’t limited to a specific growing season.
Additionally, when comparing vegetables grown in soil, hydroponics can sometimes grow plants at up to 16 times higher density. Hydroponics allows growers to do this without using significantly more nutrients or other inputs.
3. Less Space
Some crops require a lot of space, and many conventional forms of agriculture are inefficient when it comes to using land. For example, row crops like soybeans and corn take up most of the arable land in the United States, but the harvest is used mostly for livestock and processed food, not human consumption.
In contrast, hydroponic systems focus on cultivating fruits and vegetables, providing nutrient-dense food for consumers without taking up significant amounts of space. Additionally, researchers at NASA are studying how to incorporate hydroponic systems for longer-duration space missions by providing the right balance of light, carbon dioxide, and water.
4. Community Resilience
Many cities have significant food deserts, and access to quality and affordable items is significantly limited. Urban hydroponic systems enable communities to cultivate their own crops, increasing food security for vulnerable populations.
While hydroponics requires significant operational costs, there is also some proof that it may be a possible solution for countries that struggle with food insecurity or need back-up options during months of extreme drought.
For example, in the United States, many agricultural enterprises grow food in one region but ship it to another for consumption. Many rural communities struggle with access to healthy produce because of this. Hydroponics may help foster community resilience by setting up an accessible system.
5. Fewer Chemicals
Many advocates of hydroponic systems stress that hydroponics reduces the need for synthetic chemicals. Since plants are most often grown in greenhouses with strictly controlled environmental inputs, pest pressure is almost nonexistent. Considering the detrimental impact of pesticides on the environment, using fewer chemicals is a huge advantage for hydroponics compared to traditional growing systems.
However, there is an ongoing debate regarding how to qualify hydroponic crops, and whether they are eligible for organic certification. According to the USDA, this refers to the care and maintenance of soil without chemicals. Since hydroponics do not use earth, many traditional organic growers feel that they are not eligible. Regardless of how crops are labeled, the fact that hydroponics uses fewer chemicals is a definitive advantage compared to conventional agriculture.
Cons
Despite the many positives, hydroponics also has some challenges to overcome.
1. Technology Reliance
Hydroponics is a high-tech process. Most commercial operations utilize specialized equipment that regulates water temperature, as well as acidity and nutrient density. Because plants are cultivated in a completely climate-controlled environment, there is a significant reliance on technology. Hydroponics is considerably more high-tech than other growing methods, and there is an opportunity in agtech to improve yields and decrease inputs. However, the amount of tech also makes it cost-prohibitive for beginning growers.
2. Initial Investment
The hydroponics market is expected to grow from $9 billion to $16 billion in the next five years, so there is certainly an opportunity for investors to consider vertical farming as a viable operation. In traditional agriculture, is it hard for new and beginning farmers to get started, as many face difficulties with land access and infrastructure investments.
However, getting into hydroponics is not necessarily any easier or cheaper. Despite a growing market, the initial investment in hydroponic systems is steep, especially on a commercial scale. For this reason, many of the largest growers are established agriculture corporations that already have capital in place. The initial investment limits profitable hydroponic operations to a few large farms, making it tricky for smaller growers to enter the market.
3. Organic Debate
As mentioned above, there is an ongoing debate in the farming community about whether hydroponic produce can be labeled organic according to USDA standards. Without a clear definition of the nutrient profile of hydroponics, nor stringent guidelines on which fertilizers or chemicals are permissible, many consumers remain cautious about hydroponic produce. This affects the industry’s success, as many consumers don’t know how crops are grown or what’s added to the water.
Without a clear definition from the USDA, there remains some question over self-labeling of hydroponic crops as organic when synthetic chemicals may still be added.
4. Equipment Requirements
While a home gardener can easily utilize some plastic bottles and storage containers to build a small hydroponic system, commercial farmers have significant equipment requirements. In addition to the initial costs of setup for infrastructure, there are also necessary and costly machines to consider. Pumps, tanks, and other controls can be expensive, not to mention electricity and access to filtered water.
5. Waterborne Diseases
While hydroponic systems may reduce or eliminate pest pressure, certain waterborne diseases are more prevalent in hydroponically grown produce. The most common ones affect the plant’s root structure, such as Pythium, which includes several water mold species.
Proper hygiene and cleaning practices can reduce the risk of plant disease, but it is often impossible to avoid completely. Because of this likelihood, many hydroponic growers incorporate bio fungicides to prevent breakouts.
Soil-Free Growing
Hydroponic growing can increase crop yields while reducing water usage. The benefits of hydroponics are significant, and the industry is expected to grow astronomically in the next five years. However, there are also some disadvantages to growing hydroponically. Improving access to infrastructure and making technology more accessible will enable more beginning growers to enter the market.
VIDEO: Will This Y Combinator-Backed Startup’s Urban Home Farms Take Root In India?
UrbanKisaan leverages hydroponic technology for home growing kits, as well as a network of urban farms for online delivery and retail channels
Inc42 Staff
27 Aug'20
UrbanKisaan leverages hydroponic technology for home growing kits, as well as a network of urban farms for online delivery and retail channels
During the lockdown phase, the company claimed to have seen 10x growth in terms of demand for its fresh produce, compared to pre-Covid times.
Based in Hyderabad, UrbanKisaan has installed close to 30+ vertical farms and plans to expand to Bengaluru, Chennai among other cities
There’s a minor revolution underway in many of India’s biggest cities. We are talking about hydroponic farming and this soil-less method is fast becoming the answer to solving the problem of carbon footprint in food. Call it hydroponic farming, soilless farming, vertical farming or anything else — for many it is the long-awaited answer to responsible eating.
In this backdrop, agritech and hydroponics startups are quickly finding niches in various produce categories and cities. Despite their shared ethos for sustainable food production, the likes of UrbanKisaan, Barton Breeze, Hydrilla, Simply Fresh, Acqua Farms, Letcetra Agritech, BitMantis Innovations, Future Farms, Ela Sustainable Solutions, Agro2o, Junga FreshnGreen, Pindfresh are working in this field through different models and targeting different niches — from large-scale hydroponics farming in rural areas to small home farms for the cities.
Working on the philosophy of bringing farms closer to home is Hyderabad-based UrbanKisaan. With the vision of making hydroponic technology more affordable and accessible for the masses, UrbanKisaan offers home-grow kits or vertical hydroponic farms. And by creating mini-farms in cities and revitalizing farmlands with hydroponic technology, the startup also supplies fresh produce to customers through Swiggy, Zomato, Dunzo, and other retail channels as well as in the D2C model on subscription and on-demand basis.
“We are the only startup in the hydroponic landscape to have taken a hybrid approach, where we have 20,000 sq. ft. research and development facility, along with 15+ in-house scientists working on newer innovations and products,” claimed cofounder and CEO Vihari Kanukollu elaborating on how the company is looking to differentiate itself in the burgeoning hydroponic market.
However, UrbanKisaan is not alone in the game, Simply Fresh, another Hyderabad based agritech startup, also grows and supplies a line of medicinal plants and fresh produce from its greenhouses. Similarly, Chennai-based Future Farms works on hydroponic technology at a commercial level, where it designs integrated full-stack solutions for alternative farming in the country. The vibrancy of the hydroponic models and the large ground area that needs to be covered across cities and villages has made it possible for multiple startups to thrive in this space.
Needless to say, the market opportunity is huge, as ‘urban farming’ is catching up at a rapid pace globally. According to MarketsandMarkets, the global hydroponics market is expected to reach $16.6 Bn by 2025, growing at a compound annual growth rate of 11.9% from $9.5 Bn in 2020. The growth of the sector is said to be driven by the increase in population and the need for food security through alternative high-yield farming techniques, given the depletion of water across the globe.
Plus, the rise in awareness and demand for a healthier lifestyle is said to have opened doors for a plethora of possibilities for hydroponic startups to reap the benefits in the long run.
UrbanKisaan earns revenue from its multiple channels which allow it to reach all kinds of consumers — from those who want a taste of the hydroponic produce to those who want to grow it themselves. Its urban farms are strategically located next to retail stores to facilitate hyperlocal deliveries and its DIY home kits are for the latter set. Additionally, it is also supplying its technology to local farmers to reutilise farmland.
The startup was founded in 2017 by Kanukollu, Srinivas Chaganti, Dr Hari, Shiva Prasad and Dr Sai Ram, a scientist who has been instrumental in developing the nutrient solution for their state-of-the-art vertical farming technique. In March 2020, the company also raised $1.5 Mn in seed funding from Y Combinator.
Home Farming In The Times Of Covid
During the lockdown phase, the company claimed to have witnessed 10x growth in terms of demand for its fresh produce, compared to pre-Covid levels. Further, cofounder Kanukollu said that the disruption in the supply chain and consumers leveraging on the hyperlocal delivery modes, along with the change in consumer lifestyle, for the consumption of fresh, organic produce has resulted in the surge in demand.
The Covid-19 pandemic temporarily halted the movement of produce across India and highlighted the gap in the food supply chain. This allowed agritech startups such as UrbanKisaan that specialise in hydroponic farming to tap a tremendous opportunity and bring efficiency in the supply chain.
With its hyperlocal urban farms model, Kanukollu claimed UrbanKisaan is not only bringing transparency to the vegetable supply chain but also lowering the carbon footprint, reducing food waste. Most importantly, their farming technique also claimed to save 95% water, and grow the produce 30x compared to traditional farms.
Its home kits are priced anywhere between INR 9,900 and INR 19,900 with about 50+ varieties of leafy vegetables and exotic vegetables supported by these kits, including spinach, coriander, mint, basil, bok choy, lettuce, parsley, fenugreek, capsicum, tomato and kale among others.
Further, the company claimed to have semi-automated the entire process and has designed the kits in such a way that it requires limited resources to manage it. “Once installed, it requires 15 min/week of effort to take care of the plants, thereby making it seamless for consumers to grow their own fresh produce,” said Kanukollu.
A Tech Upgrade For Rural Farmers
In addition to this, UrbanKisaan also works with local farmers who own greenhouses, where it helps them in setting up vertical farms from scratch to producing and supplying fresh fruits and vegetables.
Cost-wise, the poly house or greenhouse setup would typically cost farmers anywhere between INR 35 to INR 50 Lakhs per acre, of which, the government may subsidise up to 80%. Once this is installed, which is a fixed cost, for setting up of hydroponic setup, it would cost the farmer additionally INR 50 Lakhs. But, UrbanKisaan told Inc42 that it looks to reduce this cost at INR 15 to INR 20 Lakhs.
UrbanKisaan claims to have installed close to 30+ hydroponics farms in the state, across its various offerings. In the coming days, it plans to expand into other cities, including Bengaluru, Chennai among others, along with growing its team, adding newer varieties of hydroponic seeds, fruits and vegetables, and enhancing its technology capabilities.
Kanukollu is looking at creating a centralised monitoring system through UrbanKisaan for these various hubs and farms. “We are heavily investing in artificial and machine learning tools, where once the network of the urban farm increases, we will be able to monitor and control their farms remotely and provide a real-time update to customers.”
Special Report: How Farming Is Gaining Ground in UAE
The UAE has implemented a range of policies, measures and strategies to ensure constant food supplies from abroad and scaled up agricultural production at home - and this is evident as businesses come forward and share their roles in aligning their strategies to boost food and water security.
Photo Supplied by VeggiTech
8/24/2020 11:00:45 PM
(MENAFN - Khaleej Times) The UAE has implemented a range of policies, measures and strategies to ensure constant food supplies from abroad and scaled up agricultural production at home - and this is evident as businesses come forward and share their roles in aligning their strategies to boost food and water security.
On Sunday, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said: "Food and water security are among the priorities of the UAE government for the post-coronavirus period, and the objective is to launch specialist initiatives that will ensure our readiness to confront all types of crises."
The farming sector is aggressively working towards boosting local production of agro produce. Agrotech company VeggiTech, for instance, is addressing the key challenges of traditional farming through its design of protected hydroponics and grow lights-assisted hydroponics.
"We have chosen the challenging conditions of UAE to demonstrate the positive use of agro technology to create sustainable farms aligned to the UAE's vision of food security," said Hemant Julka, co-founder and COO of VeggiTech.
In the last 18 months, the company has built and is operating over 30 hectares of farms with protected hydroponics and is also in the process of going live with 4,500 sqm of indoor vertical farms that employ grow light-assisted hydroponics.
"We produced over 1.6 million kg of produce last year and this year [including the summer months] and we will produce more than 1.9 million kg with over 500 tonnes of organic produce from our farms between August 2020 and July 2021," added Julka.
Similarly, Dake Rechsand's primary focus is enabling desert regions to expand their agriculture and long-term water storage capacities and create food and water security.
"Our strength is being able to achieve this using simple, ordinary and abundantly available sand as a raw material. We are ramping up production and expect our technologies to enable farming and greenery for at least 10,000 acres across the UAE or for half-a-million trees by the first half of 2021," said Chandra Dake, executive chairman and group CEO of Dake Group.
"Within the same period we also expect to be ready with a comprehensive strategy for harvesting and usage of rainwater, which will allow us to enable 10 cubic metres [two million gallons] of water storage from harvested rainwater. In fact, we are ready to take on pilot projects during the upcoming monsoons next month and work with the government bodies to showcase how our products and technology can help harness rainfall and deliver immediate and tangible results for the UAE."
Tech disruption
VeggiTech produce utilises less than 10 percent of the water used in traditional farms and is pesticide-free. In addition, they have deployed technology for complete food transparency through QR codes that give complete visibility of the growing process of the vegetable produce from farms. The firm is in the business of offering "farming as a service", where the firm builds and operates digital smart farms that are sustainable and environmentally friendly.
In the first half of 2020, despite the Covid-19 circumstances, VeggiTech signed contracts for 13,000 sqft of grow area for indoor vertical farms and building protected hydroponic farms of 80,000 sqft.
"We are upbeat on the current pipeline of projects [over 10 million sqft of farms - protected hydroponics; more than 200,000 sqft of indoor vertical farms] to be signed in the third and fourth quarters of 2020 and these would start producing over 25 million kg of produce every year from 2021-22. The optimal use of land assets combined with the reduction in water resources and pesticide free crops are an ideal example of using technology to align with the UAE's food security goals," added Julka.
Desert farming
The Middle East, including the UAE and GCC, is enriched with desert sand. However, most of these desert regions import a bulk of their food commodities. Dake Rechsand has what it calls 'magic sand', a technology enables the sustainable production of organic food in the desert using up to 70 percent less water than conventional methods. At 65 percent of total use, the agriculture sector is the largest consumer of water in the UAE.
"On average, about 11 to 12 litres of water is being used to irrigate one sqm of land per day in the UAE. If we reduce that requirement by 70 percent, we could conserve about 45 percent of the total water consumed in the UAE. More importantly, this can be achieved while increasing the UAE's agricultural production significantly," said Dake.
Dake Rechsand creates breathable surfaces for roads, kerbstones and pavements, etc, which can absorb water, and harvest it.
"Coupled with our decentralised mini-reservoirs made from the same material, we can help harvest rainwater and keep it fresh for up to seven years, without any energy inputs. This can not only result in creating a new, reliable and cost effective water source, adding to the UAE's water reserves, but also one that is much cleaner since rainwater is a better source than desalination," added Dake.
"Our approach towards maximising water retention in sand is what propels desert farming and is both economically as well as organically efficient. That means one can get organic products grown from these regions very easily. Our products are designed scientifically, and they contribute to environmental sustainability."
ICBA committed to boost food and water security
The International Center for Biosaline Agriculture (ICBA) completely supports every effort towards the food and water security of the UAE's vision.
Dr Ismahane Elouafi, director-general of the ICBA, said: "Like national security, food and water security must be a priority for all countries. Thanks to the UAE's wise and visionary leadership, the country has always been at the forefront of ensuring food and water security in the country. During the recent disruption to global food systems, due to the Covid-19 pandemic, the UAE set an excellent example of its efforts towards food security. It was one of the few countries where the food supply remained uninterrupted. Even though the UAE is short of arable land and freshwater resources, and has harsh climatic conditions, the country harness the benefits of innovation to make agriculture possible and profitable in the country."
The UAE's National Food Security Strategy 2051, which was launched in 2018 with a vision to become a world-leading hub for innovation-driven food security, also prioritizes agricultural research and development. The country rose from 33rd place in 2017 to 21st in 2019 in the Global Food Security Index, compiled by the Economist Intelligence Unit. The ICBA has been working on several technologies and innovations to boost agricultural productivity and improve farmers' livelihood, in non-arable lands and harsh ecosystems.
All of the ICBA's research and development programmes are directly beneficial to the region, particularly to the UAE.
"We have introduced what we call climate-smart and resource-efficient crops such as quinoa, pearl millet, sorghum, and Salicornia, among others, in countries in Central Asia, the Middle East, and North Africa. These crops are nutritious and resilient to heat, drought, and salinity, therefore fit for ecosystems such as UAE. Furthermore, our crop development and research trials have been mostly conducted in our experimental farm in Dubai. Hence, all data and results are very relevant to the UAE," added Dr Elouafi.
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A Focus On New Kinds of Vertical Farming Applications
“At Vertigo Farms, we believe that vertical farming serves the future not only for direct consumption purposes but it may also serve as a base for highest quality natural extracts for food, cosmetics and pharma industries”, comments Dawid Drzewiecki, the CEO of Vertigo Farms.
Netled Partners Up With Agritech Start-Up Vertigo Farms
Netled and a Polish agritech start-up, Vertigo Farms have announced a new technology partnership. Vertigo Farms will use Netled’s Vera vertical farming technology in its indoor growing projects. The collaboration has already started, and the goal is to have the first plants growing at the beginning of 2021.
Vertigo Farms is the first publicly known European actor to produce natural extracts from plants grown indoors. Mainly herbs are grown and processed in a sustainable manner with no use of chemicals, all-year-round, regardless of weather conditions.
“At Vertigo Farms, we believe that vertical farming serves the future not only for direct consumption purposes but it may also serve as a base for highest quality natural extracts for food, cosmetics and pharma industries”, comments Dawid Drzewiecki, the CEO of Vertigo Farms.
The company works with research laboratories and universities to develop methods for optimal conditions and nutrition of plants to boost their growth. Each type of plant requires a different approach. For start, the company will experiment with Safflower, Lovage, and Opium poppy, but there will be more species along the way.
Niko Kivioja, CEO of Netled, comments the newly formed partnership: “Vertigo Farms has a very interesting approach to produce natural extracts. Netled is proud to be Vertigo’s technology partner. In addition to this, our crop specialist team is especially excited to have insight into the new, more exotic plants growing in a vertical farming environment. Globally, we see massive opportunities to produce crops which have very high-quality standards in vertical farms, alongside the more common leafy greens.”
The mission of Vertigo Farms is to process and deliver the highest quality natural ingredients with the use of state-of-the-art solutions. Thus, the goal is a great fit with Netled, as the company aims to provide the best technology, expertise, and guidance for vertical farming projects and actors all around the globe.
Read more about Netled’s Vera® Vertical Farm: https://netled.fi/vertical-farming-vera/
Read more about Vertigo Farms: http://vertigofarms.eu/
26th August 2020 by johannak
For more information:
Netled
netled.fi
“If We Really Want To Make A Change, We Should Intensively Invest In Innovation and Technique In Africa”
Christine Zimmerman discusses vertical farming trends
Christine Zimmerman Discusses Vertical Farming Trends
Vertical farming is a rapidly growing industry, and there are many challenges and opportunities. In this interview with Christine Zimmermann-Loessl, Chairwoman at the Association for Vertical Farming, she discusses the latest trends and developments within the vertical farming sector worldwide.
What are the latest trends within vertical farming?
Zimmermann-Loessl stated that there is a very clear trend in automation and fully automated systems. Especially in the USA, Japan, and Europe. “The main trend here is that we see robotics and AI machine learning that will even play a bigger role than it does now. Another trend is scaling, as people start to understand the necessity of vertical farming. I still hear from the majority of greenhouse growers, to have a fully automated greenhouse, the vertical farmers say: no we can be more efficient and it can be much more controlled. However, there are so many input factors that cannot be perfectly controlled in a greenhouse. In order to have reliable minimal resources and yield, vertical farming is a better solution.”
Zimmermann stated that once the energy problem issue is solved, they can connect the issue with solar and teach students about it in the AVF demonstration center. Using solar is possible and there are the costs to have the proof of concept.
Have you seen positive developments in vertical farming regarding COVID-19?
As there are strict hygiene standards, higher than in any other farm, there is a very clean environment. “We are beyond ahead COVID-19 measurements and this needs to be communicated even better.” According to Zimmermann, a great advantage of indoor farming the high hygiene standards. Working with a hygiene room quality and improving these standards. “We have seen a lot of growth, also at the AVF as we gained 11 members. Start-ups have the ambition to grow out of that start-up phase.”
She also notes that vertical farming has had more understanding of politics and politicians, but also on a national- and municipal level. They understand that there is a need to secure the future, being less dependent on external factors. “We had to communicate all these advantages even better. The majority doesn’t know them yet and we have to improve that”, she adds.
What is the quickest growing country in terms of vertical farming techniques?
“That’s a tough question. I think that in Germany really took off in the past two years. We have Fraunhofer Institute in Aachen with two brand new systems that haven’t been on the market before with that high level of innovation. The Orbiplant, from Fraunhofer, shows how economical VF can be today. It is built from material on the market for automation or transport systems highly automated and allows cheap production prices. Another company, Lite+Fog, where I see innovation at a level of experience with a new system design and water-saving fog for the roots instead of hydroponics.
Zimmermann continues that Japanese farming company Spread, its Techno farm, is really the state of the art. It’s a proven operation and they produce for the market. “However, Orbiplant and Lite+Fog are still in a demo size compared to the commercial farms of SPREAD and the fully on-demand farms now. We have a differentiation to make between these three.”
And in terms of newly constructed farms?
"I have visited Farminova, Turkey, and it’s very interesting to see how in such an agricultural country a company takes on the innovative food business. Cantek Turkey, the owner Hakan Karaca decided to go into vertical farming and built a system in one of his warehouses, near Antalya, to bring the topic forward. They see the need for sustainability and innovation.” Zimmermann said that Italy is also becoming an interesting country for vertical farming. Companies such as Planet Farms and Ono Exponential Farms that have fully automated new constructions. “People need to build up their trust in technology and the produce from it. In Europe, they have a prejudice against artificial environment by technology, but in Asian countries such as Japan and Singapore they don’t. They’re much more open to it, also in the new farming technology because it offers safe, fresh, local products. They see the shrinking traditional farming in their countries and growing imports."
Are we at a maturity stage in vertical farming yet?
“Not at all. When we started we were in an infant stage. Now we are at age 12 to 14. From an age perspective, we are not mature enough yet. It would be really good to have official government backing. Not just money-wise, but also policy-wise. We want more agriculture sustainable methods. One of these is indoor vertical farming. Once that statement comes, it would help VF implementation a lot.”
Why do you think that governments haven’t done that yet?
“It’s all about the necessity. ‘Why do we need it? We have greenhouses. We have industrial agriculture. Now, with severe droughts, even in Europe, more politicians see the need. I am part of the dialog forum for the 'Future of Agriculture', where all major stakeholders gather in Berlin twice a year. I get to meet all the associations from traditional farming and few of them have heard of vertical farming. Not to talk about embracing, saying it could be a part of agriculture production. However, it’s still a long way to go for communication, marketing, and raising awareness.
"We need more innovation- and vertical farming centers around the cities and rural areas to enable our hands-on learning and demonstration. If we do that, farmers will see it and understand it better. We start with the farmers. More young people are coming in the industry. We will rely on vertical farming systems to maintain reliable food production. It will play a major role if we want to protect the ecosystem when we have over 10 billion people on this planet.”
What would you address as the most frequent struggles within the industry?
“Investment is still a major struggle. Either banks don’t understand the business model of high-tech farms, because they have only know traditional agriculture business models. Or investors don’t have a sufficient understanding of vertical farming. They want a quick ROI and don’t know that they need patience. So, in order to find the right investor and money, it’s not that easy. If you want to scale, you have to have a proof of concept. But more money is needed to go to that next level.
"It ‘seems easier’ in the USA and Asia. Looking at the UAE, which is taking off with vertical farming, partially because the government is supporting it now too. Their food supply chain is in the hand of a couple of people and they were used to importing all food. It takes time to build a new food chain and trust in new suppliers."
In what underdeveloped countries do you see the most potential for vertical farming?
“Absolutely, we just founded our regional chapter by our team. We cannot serve the interest in India anymore, so we decided to have a local team there. It’s taking off like crazy. Now, we have two members in Africa and we get at least two requests per week. In South Africa, it can be seen that there’s a lot of equipment development. Which gives them the highest level of technology compared to the rest of Africa.
"We see a lot of the need to train farmers and really implement vertical farming in Africa. We just received new proposals from Cameroon to train 1200 farmers on vertical farming in the Northwest. So far, our partner in Cameroon has built the center already and we only need the equipment yet and training can start. It’s great to see what they do. If we really want to make a change, we should intensively invest in innovation and technology in Africa. We can grow forest there, instead of turning more land into agriculture and reduce CO2 even more. They are willing to do that and know what they need. It’s not up to us to tell them what they do. If AVF would have the financial power, we’d be there tomorrow to help them."
Where do you see the most positive reactions towards vertical farming?
"In Asia, we can find mature markets, especially in Singapore and Japan. People are willing to buy and understand the concept. China is an important market from a global perspective. A lot of projects in vertical farming are happening there, but the government policy to protect traditional agriculture has such a big importance for the government. Therefore, it’s very tricky to launch vertical farming in the right way. They have megacities and over 1.3 bln people so the demand is huge. But, they only have 12% of land and so there are many opportunities for farming. However, there’s a huge challenge for vertical farming as it’s very hard to implement it on a bigger scale."
For more information:
Association for Vertical Farming
Christine Zimmermann-Loessl, Chairwoman
czl@vertical-farming.net
www.vertical-farming.net
Publication date: Wed 26 Aug 2020
Author: Rebekka Boekhout
© HortiDaily.com
World's Biggest Rooftop Greenhouse Opens In Montreal
Lufa Farms on Wednesday inaugurates the facility that spans 15,000 square metres, or about the size of three football fields. "The company's mission is to grow food where people live and in a sustainable way,"
Lufa Farms just opened what it says is the world’s largest commercial rooftop greenhouse, seen in this aerial photo in Montreal
26 Aug 2020
MONTREAL: Building on a new hanging garden trend, a greenhouse atop a Montreal warehouse growing eggplants and tomatoes to meet demand for locally sourced foods has set a record as the largest in the world.
It's not an obvious choice of location to cultivate organic vegetables -- in the heart of Canada's second-largest city -- but Lufa Farms on Wednesday inaugurates the facility that spans 15,000 square metres, or about the size of three football fields.
"The company's mission is to grow food where people live and in a sustainable way," spokesman Thibault Sorret told AFP, as he showed off its first harvest of giant eggplants.
It is the fourth rooftop greenhouse the company has erected in the city. The first, built in 2011 at a cost of more than C$2 million (US$1.5 million), broke new ground.
Since then, competitors picked up and ran with the novel idea, including American Gotham Greens, which constructed eight greenhouses on roofs in New York, Chicago and Denver, and French Urban Nature, which is planning one in Paris in 2022.
A local Montreal supermarket has also offered since 2017 an assortment of vegetables grown on its roof, which was "greened" in order to cut greenhouse gas emissions linked to climate change.
'Reinventing the food system'
Lebanese-born Mohamed Hage and his wife Lauren Rathmell, an American from neighboring Vermont, founded Lufa Farms in 2009 with the ambition of "reinventing the food system."
At Lufa, about 100 varieties of vegetables and herbs are grown year-round in hydroponic containers lined with coconut coir and fed liquid nutrients, including lettuce, cucumbers, zucchini, bok choy, celery and sprouts.
Bumblebees pollinate the plants, while wasps and ladybugs keep aphids in check, without the need for pesticides.
Enough vegetables are harvested each week to feed 20,000 families, with baskets tailored for each at a base price of C$30.
The company's "online market" also sells goods produced by local partner farms including "bread, pasta, rice, etcetera," Sorret said.
On the ground floor of the new greenhouse, a huge distribution center brings together nearly 2,000 grocery products for offer to "Lufavores," including restaurants.
Shopper Catherine Bonin tells AFP she loves the freshness of the produce but laments that some items are always out of stock. "I can never get peppers," she says.
Sales doubled during pandemic
"We are now able to feed almost two percent of Montreal with our greenhouses and our partner farms," said Sorret.
"The advantage of being on a roof is that you recover a lot of energy from the bottom of the building," allowing considerable savings in heating, an asset during the harsh Quebec winter, he explains.
"We also put to use spaces that were until now completely unused," he said.
Fully automated, the new greenhouse also has a water system that collects and reuses rainwater, resulting in savings of "up to 90 percent" compared to a traditional farm.
Lufa "more than doubled" its sales during the new coronavirus pandemic, a jump attributable "to contactless delivery from our online site," says Sorret.
Profitable since 2016, the private company now employs 500 people, around 200 more than before the pandemic, according to him.
It is currently working on the electrification of its fleet of delivery trucks and is in the process of exporting its model "to different cities around the world," starting with Canada and the United States, Sorret said.
"What's a little crazy," he recalls, is that none of the founders "had grown a tomato in their life" before opening the business.
Gotham Greens Produces Sustainably Farmed Lettuce In Stapleton
What was once the Stapleton Airport runway is now sprouting sustainably grown greens. Brooklyn, New York-based Gotham Greens has opened its high-tech urban greenhouse
Look for the urban greenhouse’s lettuces, basil, salad dressings, and pesto at Alfalfa’s, Safeway, and Whole Foods locations in the Denver metro area.
By Allyson Reedy • 5280 | July 20, 2020
What was once the Stapleton Airport runway is now sprouting sustainably grown greens. Brooklyn, New York-based Gotham Greens has opened its high-tech urban greenhouse next to Aurora’s Stanley Marketplace, and is out to woo Front Rangers with local basil, greens, salad dressings, and pesto.
Gotham Greens’ aim is to provide high-quality local product on a national scale, bolstering the food supply chain by stocking cities with fresh greens grown right there in the area. The company started in Brooklyn in 2011 and has slowly expanded, with the Aurora greenhouse marking its eighth—and furthest west—location. The 30,000-square-foot facility will provide two million heads of lettuce to the Rocky Mountain region each year, as well as serve as the company’s flagship site on this side of the country. Because the greens are grown and sold locally, the products are fresher when they get to your kitchen, and because the plants are grown hydroponically, Gotham Greens’ produce uses 95 percent less water and 97 percent less land than traditional soil-based produce.
“The technology enables us to have perfect conditions for our plants,” says director of community and partnership marketing Nicole Baum. “Our plants are very spoiled. They’re very coddled.”
That technology includes curtains to create a natural SPF for the plants, as well as to shade them from the sun or lock in heat in the winter. The temperature-controlled space, which is typically set at 75 degrees with 70 percent humidity, can even create different climates depending on where you are in the greenhouse. Basil, for example, likes it a couple degrees warmer than the lettuces. The misting system works overtime in Colorado’s dry climate to inject moisture into the air.
Unique to this Centennial State location are two new-to-Gotham varieties of lettuce: the crispy green leaf, a hardier and more nutrient-dense alternative to romaine, and Rocky Mountain Crunch, a toothsome green whose leaves grow in a rose-like pattern.
You can buy both of those lettuces, along with eight other types of lettuce, basil, salad dressings (don’t miss the Vegan Goddess), and pesto, at Alfalfa’s, Safeway, and Whole Foods locations in the Denver metro area, but you’ll also find Gotham Greens products at an increasing number of local restaurants. At neighboring Stanley Marketplace, Annette and Comida use the greens, and owner Tommy Lee nabbed the crispy green leaf lettuce for his menus at Uncle and Hop Alley.
“We like working with chefs who care about where the food comes from, and luckily in Colorado there’s a lot of them,” Baum says.
Thanks to the greenhouse’s ideal year-round growing conditions, it takes only about a month for seeds to metamorpihize into those verdant, leafy greens. Which means you’ll probably be seeing a lot more of Gotham Greens’ locally-grown produce in grocers and restaurants around town—even through winter.
Lead Photo: by Allyson Reedy
Pablo Bunster, Co-founder and CCO of AgroUrbana “In Our Next Farm, We Will Be Able To Use 100% Renewable Energy”
As Chile has been in a complete lockdown since mid-May, AgroUrbana is lucky to continue its operations. “It’s not easy, because you have to change the way of operating, the interactions, and in-farm activities, even when food safety was already key to the company culture
As Chile has been in a complete lockdown since mid-May, AgroUrbana is lucky to continue its operations. “It’s not easy, because you have to change the way of operating, the interactions, and in-farm activities, even when food safety was already key to the company culture. Our customers have been ordering through home delivery”, Cristián Sjögren, Co-founder and CEO of AgroUrbana says.
Renewable energy
Bunster notes: “It took us from the energy market, from renewable energy, to farming. We believe that this is the perfect testing round to see what vertical farming can do.” Chile has drought, cheap labor, we have competitive, available and abundant renewables. Which is always a discussion around vertical farming. We manage sunlight here as we use 100% renewable energy PPA. However, we cannot do this with our pilot because the overall consumption is too low, so we have to regulate it. In our next farm, we will be able to go 100% renewable. That puts a lot toward sustainability for vertical farming.” The urban population is growing fast in Latin America. AgroUrbana believes that vertical farming can accommodate that food demand.
“Our next stage is, going commercial to a scale where we can bring costs down”, Bunster continues. “First, we thought of a small community distributed model with a few small blocks around, such as container farms. But, we believe that scale is still required as you can become more competitive with higher efficiency.
“First, we’re farmers and technology comes to serve that purpose be the best farmers! We are developing some technologies internally to run our farms, but our focus now is how we can actually rate the curve of cutting costs to make our products increasingly competitive. We want to stay out of the commodity but still reach the masses. Our mantra is to deliver better quality food to everyone”, Sjögren adds.
Pablo Bunster harvesting some fresh lettuce
Pilot farm
Sjögren states: “We started with a pilot farm, because vertical farming is something completely new in Latin America.” Before launching a new category for Agriculture in Chile, Sjögren and Bunster wanted to understand the economics of vertical farming. They took an approach of technology-agnostic by building a 3000 sq. ft pilot farm, where different technologies are tested. The 18-month pilot phase will be completed by the end of this year.
“We are integrating our own recipe that combines the seeds nature provides us with its nutrition and environmental parameters. Next to that, we are constantly improving and optimizing our operations in order to drive down costs”, Bunster adds. These quantities are allocated in a 3000 sq. ft farm which is not a large production, Sjögren noted, but this is done to test the market, integrate and develop our technology and do R&D in new varieties. AgroUrbana is planning on scaling up throughout Chile in 2021 with an aim to further expand into the new markets, mainly large urban areas, in the region in the next years.
“Chile is a perfect testing ground to start, test and stress what vertical farming can do, due to the Mediterranean weather we have, favorable to open farming, but also abundant and competitive renewable energy. We both spent our last ten years in the wind- and solar energy industry. Renewables will help AgroUrbana close the gap between traditional agriculture and vertical farming”, Sjögren says.
The country has suffered from climate change, with a 10-year drought that highly affected Chilean agriculture. AgroUrbana has achieved surprising improvements in its yield. “We are planning to transfer all this knowledge to our next farm, a 30,000 sq. ft commercial-scale farm. In the upcoming months, we are doing funding rounds in order to help us realize this farm.
Sjögren says that AgroUrbana is going to pilot in the berry space as well, such as strawberries. “We are starting a pilot to test the different varieties of strawberries. Next to that, we are developing edible flowers and some microgreens”, Sjögren affirms. Most of the volume is lettuce, but we will be rolling out other leafy greens and we will see how it goes with the other crops.
Carmelo platform
“There are many components such as climate control, irrigation, growing structures, and so on. We want to put all the pieces together and operate these very efficiently”, Sjögren states. The company is developing a technology ‘Carmelo’, a platform of sensors with hardware and software to monitor and control our operations. “We are at a level of precision, where we are able to handle the microclimates within the farm. Using Carmelo, we are collecting data already for over one year which is helping us to become even more precise and consistent.” All data gathered will be used for our first large scale commercial farm planned for 2021.
“We’re all about technology and data because that’s how you drive down the costs. We are combining genetics, giving the perfect climate, and the perfect environment. Carmelo is all about finetuning the recipe we’re creating, through managing a farm, and having consistent quality food, every day of the year”, Bunster adds.
Product pricing
“Our team is in good spirits as we have been keeping up production. The pandemic hit us hard, but we were able to relocate all production to different distribution channels, such as e-commerce, supermarkets and subscriptions”, Bunster states. We were planning on doing that already, but we accelerated our go-to-market because of the current situation. “There’s no going back on e-commerce because customers are getting used to it. If we can take our produce to e-commerce, keep our customers satisfied and easy about always getting the perfect product, they’ll always order it online. It’s something we already wanted to do and we are currently testing and proving it. So far, we’re doing okay”, Bunster adds.
AgroUrbana has two markets, one of them being retail with a fast pace opening of new distribution for their products, with 100% recyclable packaging. Furthermore, the company delivers its products to restaurants. Since one year, AgroUrbana has launched its own house mix of lettuce.
Cristián Sjögren and his colleague preparing the plugs for planting
Bunster mentioned that AgroUrbana is selling to restaurants that are price sensitive. Meaning that they care about food quality and the costs. “Here’s where food waste comes into play. We do not have any food waste. We’re coming to the point where most of what we grow, we’re able to process and sell. In restaurants only, we’re saving between 25-35% food of waste in leafy greens. We are very efficient in logistics as we don’t truck. We move food for a few miles from our farms to the kitchens of different clients. This helps us to make numbers for a competitive market.”
Focusing on the next generation
“It has been exciting to put our team together because nobody has a vertical farming degree on its resumé. We’re really excited to prepare the next generation of vertical farmers. We’re putting together different skills and attracting the next generation of farmers that want to move from the countryside to the city. It’s an attractive way to get a generation back to growing veggies in the city with a lot of interaction with technology”, Sjögren ends.
For more information:
AgroUrbana
Cristián Sjögren, Co-Founder and CEO
cristian.sjogren@agrourbana.ag
Pablo Bunster, Co-Founder and CCO
pablo.bunster@agrourbana.ag
www.agrourbana.ag
Publication date: Tue 25 Aug 2020
Author: Rebekka Boekhout
© HortiDaily.com
Smart Acres CEO on The launch of The UAE’s Latest Vertical Smart Farm
The launch of Smart Acres, the UAE’s latest addition to the hydroponic vertical farming industry, this week means that a line of the freshest, most nutrient-dense greens for UAE residents and businesses alike is now being produced in containers on the Armed Forces Officers Club in Abu Dhabi, with the aim to expand across the UAE
Smart Acres Is Here With Lettuce At The Helm. In An Exclusive Interview With Abu Dhabi World, Smart Acres CEO Abdulla al Kaabi Reveals What This Means To Abu Dhabi And The Farming Community On The Whole.
words Derek Issacs
If you love healthy produce, and who doesn’t, then this news is going to please you and your tastebuds no end. The only draw back at the moment is they’re not for sale in supermarkets just yet, but it won’t be long before they are.
The launch of Smart Acres, the UAE’s latest addition to the hydroponic vertical farming industry, this week means that a line of the freshest, most nutrient-dense greens for UAE residents and businesses alike is now being produced in containers on the Armed Forces Officers Club in Abu Dhabi, with the aim to expand across the UAE.
So we headed over to the St. Regis Abu Dhabi to meet Smart Acres CEO Abdulla al Kaabi to find out more.
Tell us about your background?
I am from tech and farm background. My father has a passion for farming and gardening; he’s very strict about anybody who messes around with his garden or farm. My father has a few farms across the UAE, where he grows crops and dates. When he heard that I was pursuing a project in the agriculture sector he got excited and actually gifted me a farm, which I am grateful for and will keep. However, Smart Acres, rather than the farm my father gifted me, is an urban farm.
How was Smart Acres first developed?
CEO Abdulla al Kaabi (centre)
Smart Acres was founded in 2017 and local testing began in July 2019. Smart Acres was developed by a team of experts, including myself, Director Sean Lee and Lead Project Manager, Aphisith Phongsavanh with the aim of improving food security within the United Arab Emirates and developing the country’s farming capabilities, providing a solution to potential socioeconomic threats such as pandemics and climate limitations the Middle East currently endures.
Tell us more
We planted lettuce and after a few harvests, we decided to expand from two containers to eight containers. From the two insulated containers the yield was 3.5 tons annually, which was our proof of concept. For the proof of concept, our target weight for each lettuce head was 140g. However, we have reached an average of 200g per head. I don’t think any other vertical farm here reached that quality or weight in terms of vegetables at this size.
How would you describe Smart Acres?
It is a one-of-a-kind agriculture system that is designed to produce some of the highest yields of crops within the UAE’s vertical farming industry, while introducing a new future for clean foods and allowing both business to business (B2B) and business to consymer (B2C ) sectors to locally source produce.
Tell us about the containers
We invested heavily in the containers, not just financially, and it took us a while to partner up with n.thing, a South Korean vertical farming technology company, to bring the best vertical farm here in the UAE. We had talks with other companies before and we decided to go with this one, in terms of risk, in terms of technology they are using. And the system we are using in the containers is hydroponics (growing plants without soil) which has been used by growers for hundreds of years. Techno advancements means we were able to implement the Internet of Things for operations, which helps us to monitor the entire farm in terms of humidity, temperature, and even the nutrients that goes inside the plants. Now we have our expansion plan from eight to 78 containers, which eventually will produce more than 140 tons of produce annually. We are currently in talks with private and public entities in terms of the expansion. We are also planning to have a research and development centre in order to start growing our own potato seeds in a controlled environment.
Will Smart Acres just be growing lettuce?
In our current eight containers, we grow four types of lettuce; Lolo rosso , green glace, oakleaf Batavia, but we are able to grow 30 types of lettuce. Currently we are testing new methods to improve quality and weight of the existing lettuce. The results of last month’s test resulted in lettuce whose individual heads weighed more than 200 grams on average. However, we aim to grow more than just lettuce. We have plans to eventually grow baby spinach, mature spinach, and baby arugula. Smart Acres’ vision is to expand to meet the demand of popular produce in the region such as strawberries, and, as I previously mentioned, a shift and emphasis on cultivating potato seeds.
Where can we buy your smart lettuces?
We are now supplying restaurants and hotels for free to get ourselves known, and we have had great feedback from them. We have also partnered with several restaurants and cafes around the country including Inked and Fae Cafe, and have plans to have our produce in the kitchen of dozens of other F&B outlets. The recent initiative by HH Sheikh Mansour bin Zayed, Deputy Prime Minister, Minister of Presidential Affairs, and Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), stating that all major grocery stores in the capital must allocate space for local produce means we are perfectly poised to enter local supermarkets. We have had lots of offers from Abu Dhabi Holding and other government entities that are members in the food security committee to buy our whole produce. Currently we are focused on our actual produce itself, in terms of quality, weight.
Posted in Features, Food, Life, News
Tagged agriculture system Abu Dhabi, CEO Abdulla al Kaabi, Clean foods UAE, food security UAE, SMART ACRES Abu Dhabi, st regis abu dhabi, UAE Climate Change Risks and Resilience, UAE farms, UAE’s vertical farming industry, vertical farming Abu Dhabi
The World's Largest Indoor Farm Is Creating 300 Jobs In Kentucky
The 2.76-million square foot controlled environment agriculture facility is based in Morehead, Eastern Kentucky. A region where unemployment is 44 percent higher than the national average. AppHarvest aims to develop this area into an agricultural technology hub
AppHarvest's new indoor farm in Kentucky is creating jobs and shows an alternative, sustainable form of agriculture and farming.
The world's largest indoor farm just created 300 jobs in Kentucky. | AppHarvest/Instagram
August 21, 2020
High-tech greenhouse developer AppHarvest just opened the world’s largest indoor farm in Kentucky, creating 300 full-time permanent jobs.
The 2.76-million square foot controlled environment agriculture facility is based in Morehead, Eastern Kentucky. A region where unemployment is 44 percent higher than the national average. AppHarvest aims to develop this area into an agricultural technology hub.
“Eastern Kentucky, with its central U.S. location, provides the perfect place to build AppHarvest’s indoor farms,” said Johnathan Webb, the founder, and CEO of AppHarvest. “While also providing much-needed jobs to a ready workforce.”
AppHarvest combines agriculture with cutting edge technology to promote sustainable change within the industry. The new indoor farm drastically reduces the land needed to increase food production. It uses no pesticides and no GMO products.
All water needs are met exclusively by a closed-loop, recycled rainwater system. This also minimizes the water runoff unavoidable with traditional agricultural methods. Overall, AppHarvest’s sustainable greenhouses use 90 percent less water than other farming.
“It’s time for agriculture in America to change,” continued Webb. “The pandemic has demonstrated the need to establish more resilient food systems, and our work is on the forefront of that effort.”
The transportation of fresh produce can have significant carbon emissions.
The Future Of Farming
In addition to job creation, the new farm’s location will also reduce production costs and carbon emissions.
Morehead is less than one day’s drive from 70 percent of the U.S. population. This means a reduction in diesel fuel costs by 80 percent and allows for more competitive pricing against low-cost foreign imports.
AppHarvest recently closed on its $28 million Series C round of fundraising, making a total of over $150 million in just two years. The company has also expanded its board to include investor and author J.D. Vance, Rise of the Rest Seed Fund partner Anna Mason, and AOL co-founder Steve Case.
Impossible Foods CEO and plant-based food proponent David Lee and lifestyle icon and keen vegetable gardener Martha Stewart also sit on the AppHarvest board. Stewart said: “The future of food will be, has to be, growing nutrient-rich and delicious produce closer to where we eat.”
“That means food that tastes better and food that we feel better about consuming,” she added. “AppHarvest is driving us towards that future and working from within Appalachia to elevate the region.”
STAFF WRITER | BRISTOL, UNITED KINGDOM | CONTACTABLE VIA: LIAM@LIVEKINDLY.COM
Liam writes about environmental and social sustainability and the protection of animals. He has a BA Hons in English Literature and Film and also writes for Sustainable Business Magazine. Liam is interested in intersectional politics and DIY music.
Automated Vertical Indoor Farming Set To Sprout
Vertical farming, which utilizes vertically-stacked layers of crops grown in climate-controlled facilities, utilizes significantly less water and soil than traditional agriculture
Vertical Farms Could Make Use of Abandoned Professional
Spaces As The Pandemic Grinds On
By Greg Nichols for Robotics
August 20, 2020
A Finish startup has been climbing the walls during the pandemic. At least the crops it helps grow in vertical gardens have been, including greens, berries, and vegetables in areas like the Middle East.
Vertical farming, which utilizes vertically-stacked layers of crops grown in climate-controlled facilities, utilizes significantly less water and soil than traditional agriculture. Increasingly we're seeing examples of the concept scaling to industrial-levels, which is good news with populations booming, arable land in ever-shorter supply, and waning interest in agriculture among city-bound youth.
iFarm has figured out a smart value proposition in the still-nascent market as a developer of vertical farm management technology, essentially an operating system that utilizes tremendous volumes of sensor data to fine tune automated crop growing. The company believes it's entering a market primed for steep growth.
"Investors can participate in the worldwide network of vertical farms and receive a rate of return well above bank deposit rates.", says Alex Lyskovsky, co-founder and President of iFarm. "We already have a group of financial partners involved in the development of our farms, and now there is a direct opportunity for this type of investment in Finland, UK, Switzerland, Netherlands, Russia and UAE."
One of the interesting advantages of vertical farming, particularly in a pandemic when so many professional spaces stand empty, is that it's possible to utilize the urban environment to facilitate crop growing. By growing crops closer to city dwellers, the company can offer logistics efficiencies and unparalleled freshness.
This at a time when traditional farming is less and less viable. Global agricultural productivity is suddenly slowing for the first time in decades. No one is quite sure why, but it's likely a systemic problem related to the rise of monocultures and the overuse of fertilizers, which add harmful salts to soils. Farmers are also aging globally as younger generations migrate to cities. That's largely because a productivity boom over the last century has kept food prices low, which makes farming unattractive economically. It's a double whammy now that that productivity can no longer be taken for granted without major rethinks to the food supply chain.
Vertical farming and other smart agriculture innovations may offer realistic alternatives, and they've captured imaginations due to novel use of space and cutting edge technologies. iFarm's Growtune tech platform allows growers to leverage technologies like computer vision, machine learning, and huge volumes of data. The system can enable farming operations to spread vertical farms across distributed networks while still maintaining centralized control. And if there's any doubt that farming has changed, the level of control is staggering. The Growtune platform can determine the plant's weight, as well as growth deviations or pathologies, and build a system that improves crop quality and characteristics on its own. According to iFarm, the optimization will reduce labor costs for crops like strawberries, cherry tomatoes, sweet peppers, radish, and others.
"The 2020 pandemic exposed the problems of the global food system – food supplies, sowing and harvesting were disrupted across the globe", says Mikhail Taver, Managing Partner at Gagarin Capital. "iFarm is taking a novel approach to agriculture, offering an automated solution to grow crops close to the consumer and ensure food security. We believe that the future of the food market lies in modern technologies and are excited to support the project on its way."
Darryn Keiller, Autogrow CEA And The Way Forward In A COVID-19 Reality
Autogrow is a New Zealand-based global technology company and a world leader in controlled environment farming
Autogrow is a New Zealand-based global technology company and a world leader in controlled environment farming. Most of the work they do is about moving farm operators from analog to digital management of the farm. They offer products for both smaller farms, like automation systems, and for newer, larger farms they offer a crop management platform FarmRoad and yield prediction for greenhouse based tomato production. Darryn Keiller, CEO of the company (photo right), talks about how the virus is impacting the industry and how their technologies can help growers post-COVID.
Dashboard FarmRoad
COVID-19 impacts
A major impact of COVID-19 is that virtually every greenhouse producer in the world relies on immigrant labour and there have been a lot of challenges to get labour forces across the borders everywhere. “There’s been high infection rates on large commercial greenhouse producers in North America.” There’s also been a concern about the safety of the produce.
The impacts of the virus have been very different for growers around the world. “For instance, we have two similar customers producing leafy greens and herbs, one in the US and one in Australia. They both supplied their produce to restaurants and specialty supermarkets and got hit really hard with those supermarkets and restaurants having to shut down. They had to find new ways of getting their product into the market. The one in the US started supplying directly to consumers, was able to pivot quickly. And unfortunately, the one in Australia is in a very remote location and did not have that option. They’re still operating but had to let a large portion of their staff go.”
Solutions
There were a lot of challenges in food production before COVID-19, but the virus does amplify those issues. To summarize it, farms have to become more efficient. Most of the industry is still analog, and Autogrow is creating new solutions to take growers into the digital realm. “It’s about how we apply software and data and artificial intelligence. In that regard, we’re having a lot of engagement from growers in Europe, the US, Mexico, Canada. All large enterprises looking for ways to advance the way that they operate their farms.”
Another thing that Darryn and his colleagues see it that the global crisis is invoking local business helping other local businesses. They are curious to see if those changes will stay, and expect that to become visible in the coming months or years. “And for us, it’s really about the growers who need help. Our focus is on them now. The last thirty years have been about the individual, now the situation requires us to work together and be more selfless.”
Vertical PAR
Action
The company has seen a little extra enquiry from the Middle East, but even more from India. People there are looking into hydroponics, looking to start up a hydroponic business for local productions. There is also more enquiry from South East Asia and parts of Europe. “People are taking more proactive action now, realising their own risk and wanting to do something about it.”
For more information:
Publication date: Fri 21 Aug 2020
Author: Marlies Guiljam
© HortiDaily.com
Dubai's Green Revolution Starts At Its Vertical Farms in The Middle of The Desert
Dubai is determined to start its green revolution through its ultra-modern vertical farm in the middle of the desert
Erika P. August 18, 2020
Dubai is determined to start its green revolution through its ultra-modern vertical farm in the middle of the desert. The country decided on this project, hoping to end its dependency on food imports. One of the vertical farms in Dubai, Al-Badia market garden farm, grows a range of vegetable crops in a multi-story set-up. Inside the facility, they make sure that the plants get proper lighting and irrigation while recycling 90% of the water the facility uses.
Basel Jammal, the farm's director, said that their project is a green revolution located in the middle of the desert. It is as if the crops were a guest in a five-star hotel complete with amenities essential for its survival: the right amount of light, humidity, heat, and water.
Inside the futuristic indoor farm that could revolutionize agriculture in the UAE Screenshot from YouTube ( Photo: YouTube)
Dubai's Vertical Farm
The United Arab Emirates relies heavily on food imports, and Dubai is no exception to that. However, food security is of concern, especially in a region where geopolitical tensions may arise unexpectedly.
The UAE started buying and leasing agricultural lands in east Africa and in other countries to prevent food shortages even in times of crisis more than ten years ago, . But they aim to eradicate dependence on food imports, giving birth to different agricultural strategies, such as stockpiling and ultra-modern agriculture.
Jammal said that his farm is the "choice for the future" as high-tech computers control the facility. They aim to produce their own crops all year round without relying on imports, or worrying about climate change, drought, or rainfall.
Several vertical farms have also started in Dubai in the past years, such as in less-developed areas in Al-Ain and the mountainous Ras al-Khaimah.
Abdellatif al-Banna uses the hydroponics technology in growing his pineapples that he sells online. He experimented with growing fruits, vegetables, and wheat on his farm. Even in colder months, he was able to produce enough grain for his family in what he hopes as a prototype.
Meanwhile, in an area not far from the skyscrapers of Dubai is a farm that cares for cows in air-conditioned sheds, helping the local market to produce dairy products. They were also rearing salmon in large tanks overseen by a control room despite the scorching heat outside the farm.
Dubai Has More Than Enough Food for the Entire Country
Although these vertical and high-tech farms are privately owned, the government is even encouraging such innovations, said Dubai's Food Security Committee chair Omar Bouchehab.
The Emirati government has launched a plan to raise agricultural production in Dubai by 15% in 2021 and boost using agricultural technologies, Bouchehab said.
AT THE BEGINNING OF THE PANDEMIC, Dubai did not experience shortages in food supplies, unlike other countries that saw shelves stripped of tinned goods, pasta, and toilet papers. It's all thanks to the airborne cargo services of the giant carrier Emirates. The country even promised to re-export various goods to its neighboring countries."
Dubai has an adequate infrastructure and a stock capable of meeting the needs of the United Arab Emirates, and even the needs of neighboring countries," said Fresh Market Executive director Redha al-Mansouri.
Selfridges To Grow Fresh Produce In-Store With Infarm
The move comes as part of Infarm’s global expansion, which is backed by a $100 million Series B funding round, and has seen Infarm partner with M&S, Farmdrop and now Selfridges in the UK, and retailers across ten markets including the US, Canada, France, Germany, and Japan
by Fiona Briggs
From today, shoppers in the iconic London Selfridges’ store will be able to purchase a range of fresh produce that has been grown directly in-store by Infarm – the world’s fastest-growing urban farming network.
As part of its continued UK expansion, Infarm has completed installation of one of its iconic modular vertical farming units into the Selfridges Foodhall. Shoppers will be able to purchase Infarm’s Super Leafy Greens containing a bundle of Scarlet kale, Nero di Toscana kale, and Golden Purslane and Infarm’s Spring Leafy Greens with Red Veined Sorrel, Mustard Mix and Red Stem Mizuna, both exclusive to the retail store. The produce will also be used in Selfridges’ restaurants.
The installation of Infarm’s technology launches in line with Selfridge’s major new sustainability initiative, Project Earth, which aims to change the way we shop by 2025. Each in-store Infarm farm unit uses 95% less water and 90% less transport than traditional agriculture, as well as 75% less fertiliser and no pesticides. Measuring just two square metres, these in-store farms produce more than 8000 plants per year.
The move comes as part of Infarm’s global expansion, which is backed by a $100 million Series B funding round, and has seen Infarm partner with M&S, Farmdrop and now Selfridges in the UK, and retailers across ten markets including the US, Canada, France, Germany, and Japan.
Erez Galonska, CEO and co-founder of Infarm, said: “Our partnership with Selfridges, as part of the launch of Project Earth, is a response to the fact that more and more customers care where their food comes from, and the impact their consumption has on the planet. The food industry needs to be proactive and innovative in its efforts to reduce environmental impact, and we’re proud to be part of that.”
With installation now complete, the seedlings have been planted and will be ready for harvesting from mid-September. Infarm farmers will visit the stores after each growth cycle to harvest and add new seedlings to the farm. The plants retain their roots post-harvest to maintain exceptional flavour and freshness, meaning they’re still alive when harvested. Prior to the mid-September harvest, shoppers will be able to purchase fresh Infarm produce freshly harvested and delivered to Selfridges directly from Infarm’s London plant hub.
Chinese Startup Gets In On Ground Floor Of High-Rise Farms
Looking ahead, the costs associated with conventional farming will match those of vertical farming around 2025, according to Zhan Zhuo, Sananbio's general manager. If this forecast is accurate, opportunities for vertical farms to spread quickly would explode, Zhan said
Sananbio Develops Techniques And
Hardware To Drive Indoor Agriculture
Sananbio has successfully grown more than 300 types of plants without the help of the sun. (Photo courtesy of Sananbio)
XIAO YAN, 36kr
August 17, 2020
BEIJING -- A Chinese company expects the future of high-rise farming to arrive in 2025. That's when the costs of conventional farming are expected to match those of vertical farming, when growing food inside urban towers will be able to address population and environmental issues in a more economical way, and when the indoor agriculture market is expected to be worth $9.9 billion.
Sananbio is the vertical farm leader in China, and the market estimate is from Grand View Research of the U.S.
The sector is still getting off the ground, but overseas startups have succeeded in raising large amounts of money.
Sananbio was created in 2015 by the Institute of Plant Research at the Chinese Academy of Sciences and the Fujian Sanan Group. It inherited the Institute of Plant Research's plant technology and Fujian Sanan's capabilities in optoelectronics, a field concerned with the use of electronics and light. With these tools, it conducts research into biotechnology, photobiology, indoor agriculture, and other areas.
It currently holds 416 patents, nearly 60% of which have been filed with the Patent Cooperation Treaty, an international organization that helps patent holders gain international protection for their inventions.
Sananbio has set up research facilities in Fujian and Anhui provinces and operates large indoor farms in Beijing, Shanghai, and other major cities.
In the U.S. state of Nevada, it is developing cultivated varieties for the North American market. In Singapore, it is developing indoor farming technologies for desert and island countries.
In 2015, Sananbio worked with another research institute to build a 10,000 sq. meter indoor farm that grows leafy vegetables with artificial light, the first such facility in the world.
Its latest triumph is Uplift, a system for unmanned agricultural factories that can create construction plans for factories based on internal layouts so that sowing, dividing roots, and daily management can be automated. The system also can reduce the use of pesticides.
The company has successfully grown more than 300 types of leafy vegetables, fruits, herbs, edible flowers, and medicinal herbs.
Sananbio's business model is to provide hardware and vertical farming solutions to farmers who want to innovate and companies looking to enter agriculture. It also provides ongoing technical support. Its research facilities in Fujian, Anhui, and the U.S. already supply technology, and globally the company either owns or services 120,000 sq. meters worth of indoor farms. More than 50 indoor agricultural facilities in the U.S., Canada, Japan, South Korea, Singapore, the United Arab Emirates, the U.K., Saudi Arabia, and Germany use Sananbio facilities.
Looking ahead, the costs associated with conventional farming will match those of vertical farming around 2025, according to Zhan Zhuo, Sananbio's general manager. If this forecast is accurate, opportunities for vertical farms to spread quickly would explode, Zhan said.
The company says it is also making progress in other areas, such as plant-based bioreactors, planters for home use, and exhibition indoor farms for educational purposes.
36Kr, a Chinese tech news portal founded in Beijing in 2010, has more than 150 million readers worldwide. Nikkei announced a partnership with 36Kr on May 22, 2019.
For the Japanese version of this story, click here.
For the Chinese version, click here.
Kuwait JV Opens Large-Scale Indoor Vertical Farm
&Ever Middle East, a joint venture between Kuwait’s NOX Management and German company &ever, in partnership with German engineering companies SAP and Viessmann, has opened the first commercial indoor vertical farm in the Middle East
August 16, 2020
&Ever Middle East, a joint venture between Kuwait’s NOX Management and German company &ever, in partnership with German engineering companies SAP and Viessmann, has opened the first commercial indoor vertical farm in the Middle East.
Kuwait, a country that previously relied on European and overseas imports for most of their leafy greens and herbs, can now locally grow up to 250 varieties of greens and herbs using dryponics technology.
The facility, with approximately 3,000 sq m growing (or farming) space, has a daily output capacity of up to 550 kg of salad, and herbs. The products are available in all leading retailers and co-operatives under the brand name &ever Kuwait.
The farm produces high-quality and sustainable crops indoors, which increase the nutritional quality and decrease environmental impact. The cutting-edge vertical farming method uses 90 percent less water compared to traditional farming, 60 percent less fertilizer, and zero pesticides. Using a sustainable “farm to fork” model, the technology is able to preserve the plants’ nutritional value until the produce reaches the customer, said the statement.
“Previously, Kuwait’s restaurants imported all of our greens and herbs, mainly from Europe,” said Faisal AlMeshal, Director of Strategy and Business Development, NOX Management. “Our JV with &ever and the partnership with SAP and Viessmann on this indoor farm is enabling the local farming supply chain to save on costs and logistics, to minimize waste, and to make a better choice for the planet. Our customers have enhanced experiences with tastier and fresher produce.”
This knowledge exchange complements Germany and Kuwait’s trade ties. Bilateral trade is €1.3 billion, and Germany’s private sector invests €14.6 billion in Kuwait, according to Germany’s Federal Foreign Office.
Germany and Kuwait are strong partners not only in politics but also in business, said Stefan Möbs, German Ambassador to Kuwait, who recently participated in a virtual media roundtable about the farm’s success hosted by the German Business Council Kuwait.
“I welcome the innovative business idea of German company &ever specifically here in Kuwait. Both countries are seeking new ways in difficult times. Even better to work together!”
Climatized rooms
The farm has partnered with Viessmann Refrigeration Solutions to develop highly efficient climatized rooms which are used in its indoor vertical farm. The technology is 40% more energy-efficient than other indoor vertical farming systems when it comes to energy use for climatization, said the statement.
&ever built its operating system, &ever Cloud, using the SAP Business Technology Platform -- SAP HANA in-memory platform and SAP Cloud Platform. Farmers can monitor, analyze, and adjust hundreds of data points on plant health, airflow, light, carbon dioxide levels, humidity, and temperature in real-time.
“Technology is the foundation for transforming customer experiences in restaurants and agricultural production in Kuwait, and for fostering diversified economic growth and sustainable agriculture worldwide,” said Andy Froemmel, Managing Director, SAP Kuwait. “Digitally transforming Kuwait’s agricultural sector supports New Kuwait 2035 goals, and helps to foster the local innovation economy and job creation.”
&ever is ready for global roll-out
Building on the global deployment capabilities of its key partners, &ever will scale its operations quickly and globally. “Our vision is to bring better tasting greens with high nutritional value to more and more people,” says Mark Korzilius, Founder of &ever. “We have an interesting pipeline of opportunities around the globe,” adds Dr Henner Schwarz, CEO of &ever. “We hope to be able to travel internationally again soon to get our next farms live as quickly as possible.”
The German Business Council Kuwait is a non-profit organization and business platform, founded in 2005, in order to promote and cultivate relations between German-speaking individuals and companies with their counterparts from the host country and the region. - TradeArabia News Service
Coronavirus May Lead To More Indoor-Grown Produce Coming To Your Local Supermarkets
Supermarket chain Albertsons and San Francisco-based indoor vertical farm startup Plenty said this week that Plenty will supply its indoor-grown baby kale and other produce eventually to more than 430 stores across California beyond select Albertsons-owned Safeway and other stores in the Bay Area that currently, stock Plenty produce
Aug 13, 2020
Andria Cheng Senior Contributor Retail
I cover retail, from fashion to grocery, and its dance with technology
The coronavirus pandemic has disrupted traditional U.S. food and agriculture supply chain and proven to lend a potential growth opportunity for plant-based meat companies like Beyond Meat and Impossible Foods. It also may translate to your seeing more produce from indoor vertical farms in the so-called AgTech space.
Supermarket chain Albertsons and San Francisco-based indoor vertical farm startup Plenty said this week that Plenty will supply its indoor-grown baby kale and other produce eventually to more than 430 stores across California beyond select Albertsons-owned Safeway and other stores in the Bay Area that currently, stock Plenty produce.
The startup, which is backed by investors including Softbank, Amazon AMZN 0.0% CEO Jeff Bezos and Google GOOGL +0.6%’s former CEO Eric Schmidt, has raised more than $400 million as of Jan. 1, according to PitchBook. That puts it in the unicorn club of startups with valuation exceeding $1 billion.
When fresh produce demand soared at the start of the pandemic, the companies said Plenty was able to boost production to supply more produce to relieve store shortages.
“When COVID hit, that severely shocked the food chain and distribution centers were closed,” Matt Barnard, Plenty CEO, said on financial network CNBC Wednesday. “There were instances when Plenty was the only thing on the shelf. We were able to prove the extreme reliability of our farms and short food chain with our local farms.”
Like its rivals including AeroFarms and Bowery Farming, these indoor farms make part of the growing crop of AgTech companies that often have some sort of environmental sustainability pitch and tout the use of data science and other technology to increase crop yield and make different parts of agriculture more efficient and traceable. Plenty, for instance, said its vertical indoor farm uses less than 1% of land and 5% of water compared to traditional farming.
In another sign of growing interest in the space, Oracle ORCL -0.3% Co-founder Larry Ellison and physician Dr. David Agus in July formed Sensei Holdings that also includes an indoor-farm AgTech unit.
Investors also look to be taking a growing interest in the space, especially against the uncertain impact of the pandemic and how it may upend the global food supply chain.
AgTech venture capital investment totaled $2.2 billion in the first two quarters of this year, after a record 2019 when $2.7 billion in total was raised, according to a study by Pitchbook and VC firm Finistere Ventures, which also invests in Plenty. This is in sharp contrast to Pitchbook data showing VC funding in the battered-retail sector having slumped by more than half this year.
In the so-called food-tech category, $4.8 billion already has been raised the first six months of this year, compared to $7 billion in total last year, the research shows. Most of the funding for both the food and agriculture tech spaces this year came in the second quarter when Covid-19 escalated to become a global crisis.
As consumers increased online orders, that translated to delivery companies Deliveroo, DoorDash and Instacart rounding out the top four startups, along with plant-based meat company Impossible Foods, in getting most VC funding in the first half of this year, according to the study. A case in point, for publicly-traded Uber UBER -1.2%, Uber Eats-led delivery business has beat its mainstay ride-sharing bookings.
After the pandemic idled or shut meat plants and caused spikes in prices, Beyond Meat, which went public last year, said in May it would introduce “heavier discounting against animal protein.” Company CEO Ethan Brown said then meat supply disruptions gave Beyond “an opportunity for consumers to be aware of a different model.”
The pandemic continues to sow its disruptive effect across different sectors of the economy.
Related on Forbes: As coronavirus batters retailers, mall owner Simon Property sees an opportunity in bankrupt chains
Related on Forbes: Uber’s biggest business is officially no longer ride sharing
Lead photo: With coronavirus having disrupted food supply chain, that may provide more growth opportunities for ... [+] LIGHTROCKET VIA GETTY IMAGES
Bowery Farming Wants To Make Lettuce Safe, Smart And Tasty
Grown indoors, lettuces, greens and herbs are non-GMO, free from pesticides “and grown with complete transparency,” says Katie Seawell, Chief Marketing Officer
August 12, 2020
For decades, consumers have been on a quest for cleaner, safer produce — and agricultural methods that are good for both the palate and the planet.
Bowery Farming, the New York-based indoor farming start-up, thinks it’s mastered the recipe, especially given increasing safety concerns.
Grown indoors, lettuces, greens, and herbs are non-GMO, free from pesticides “and grown with complete transparency,” says Katie Seawell, Chief Marketing Officer. “We are deeply committed to increasing access to high-quality delicious food. We’re going to build an enduring brand — we hope a generational brand — that emotionally connects with consumers.”
Its main selling point? “Our produce tastes better, too, and that means a lot to our core audience.”
At present, the vast majority of produce isn’t branded, “and highly commoditized, not unlike coffee used to be,” she says. “I spent 15 years at Starbucks before joining Bowery a year ago, and I see a lot of similarities. Starbucks is a very mission-driven company, and so is Bowery. We are committed to disrupting the food-supply vision. And through technology, we want people to think differently about how we grow the food we eat.”
Currently, Bowery is selling its products in retail chains such as Walmart, Giant, and Whole Foods Market. It’s also available on Amazon Fresh and believes e-commerce will be one of its biggest sources of growth. “It’s a great cross-section of retailers, and part of our goal-to democratize access to our produce.”
Seawell says it is preparing ads set to break later this year, based on consumer research that uncovered ongoing concerns about widespread lettuce recalls for problems like E. coli and Cyclospora infections.
Mustache is the ad agency, and it also worked with Red Antler for a brand refresh and a new website.
Seawell says the pandemic has also intensified interest in safer, healthier foods. It’s also accelerated awareness of America’s gaping inequalities and inefficiencies in the food system.
So far, Bowery has two farms in Kearny, New Jersey, and the a outside of Baltimore. With its modular technology, it hopes to expand soon. Providing fresh food for underserved communities is also part of its mission, which translates into partnerships with nonprofits, including DC Central Kitchen and Table to Table.
Correction: An earlier version of this story misspelled CMO Paula Seawell’s name, as well as the location of two of its farms. They are in Kearny, New Jersey.