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USA - MARYLAND: Local Farmers Work Together To Sell Produce With Online Ordering And Delivery
“The goal of Garrett Growers is to feed our community, help our farmers and protect agricultural land in the county,” said Hannah Frazee, one of the coordinators for Garrett Growers
OAKLAND — Local fresh produce from a variety of local farms is now available for purchase online through the Garrett Growers Online Ordering System.
Individuals can order from the website and pick up at one of several locations throughout the county.
The online local fresh produce ordering system is one of the services provided by Garrett Growers to connect participating local agricultural farms with consumers.
Garrett Growers is a farmer’s cooperative located in Garrett County.
Currently participating farms include DeBerry Farm Fresh Produce, A.L.L. Produce, Naaman Miller Farm, Fawn Valley Farm, Whistle Pig Farm, Fred Petersheim Farm, Yoder’s Tomatoes, Lynndale Produce, Philip Schrock Farm, Jay Maust Farm, Backbone Food Farm, David & Martha Yoder Farm, Punky’s Place, Simon Yoder Eggs and Stemple Brothers Farm.
“The goal of Garrett Growers is to feed our community, help our farmers and protect agricultural land in the county,” said Hannah Frazee, one of the coordinators for Garrett Growers. “By opening up an online store, we can give individuals the convenience of being able to purchase fresh, local produce from our area farms anytime through their computer or mobile phone. This is extremely important for individuals who find it difficult to get to a produce market or who may be avoiding crowds due to COVID.”
Pickup is available on Thursday afternoons each week throughout the summer. Individuals can order online any time up until 3 p.m. on Wednesday for that Thursday’s pick-up.
Pickup locations include: University of Maryland Extension Office in Mtn. Lake Park; Deep Creek Pharmacy in McHenry; Firefly Farms Creamery & Market in Accident; and High Country Creamery and Market in Grantsville.
Other services offered by Garrett Growers include an ordering and delivery service of local produce for restaurants, grocery stores, caterers and institutions along with a weekly Veggie Box program.
According to Frazee, individuals who would prefer home delivery can purchase a Veggie Box on the same online ordering system.
Veggie Boxes can be home delivered as long as the residence is within the delivery radius. Residents can check to see if they live on the delivery route by emailing Garrett Growers at garrettgrowers@gmail.com.
“Some of the same challenges that have affected other industries because of the pandemic have also affected local farm sales, so it is more important than ever to support local agriculture,” said Frazee. “Fresh produce is often healthier because of the shorter time between picking and purchase, so the vegetables and fruits retain more nutrients. Plus, the one thing I generally hear is how much better local, fresh produce tastes. But something else that does not receive as much focus is the fact that local food production strengthens the local economy and helps to protect our local agricultural land. There are just so many benefits to purchasing local produce.”
For more information about Garrett Growers and the online ordering system, individuals can visit the co-op website at www.garrettgrowers.com or email garrettgrowers@gmail.com.
For information about other farms selling local products or to find a farm to visit, check out www.GarrettFarms.org.
Lead photo: Jacob “Jake” Hauser, delivery driver for Garrett Growers, stands in front of one of the delivery vehicles. Photo by Hannah Frazee
CANADA: Salad Days Vertical Farming Company Growing Business With Microgreens Subscription Program
For Scott Hyndman and Adam Dudek, the entrepreneurial learning curve has been as steep as their vegetable farm is tall — that is to say, very
For Scott Hyndman and Adam Dudek, the entrepreneurial learning curve has been as steep as their vegetable farm is tall — that is to say, very.
Years ago, the friends were sitting on Dudek’s Osborne Village balcony on a sunny summer day, admiring his tomato plants and grumbling about how difficult it was to find high-quality local produce year-round. The conversation became the catalyst for 3 Guys Greens, an urban vertical farm founded by the duo in 2016.
"If we’re frustrated with it, I’m sure there’s a lot of people who are frustrated with this too," Dudek says of Manitoba’s short growing season. "So we started looking into: how can we do this? There’s gotta be a way to grow this stuff indoors year-round."
They rented warehouse space and started experimenting with vertical gardening and aquaponic systems to grow microgreens for local restaurants. Dudek is a plumber by trade and Hyndman is a trained chef — backgrounds that made up for what they lacked in business and agricultural experience. "This sort of farming is pretty much all plumbing," Dudek says with a laugh. "We’re consistently learning and consistently growing."
Until the COVID-19 pandemic hit, 3 Guys Greens sold microgreens — young, nutrient-packed vegetable sprouts — directly to restaurants as a garnish. The public health crisis has thrown the industry into turmoil and cut off a major revenue stream for the entrepreneurs.
"With the restaurants being shut down, there’s no real desire for them to have the added cost of garnish when they’re just putting it in a takeout box," Hyndman says. "That’s kind of why we wanted to go towards (selling) direct to the consumer."
This month, the company launched a salad subscription program that will see Winnipeggers getting greens and dressing delivered to their door once a week. The salads include a base of sunflower and pea shoots and a rotating blend of garnish mixes made from micro arugula, radish shoots, brassicas and mustard greens. They’ve also partnered with local catering company Loaf and Honey to create specialty salad dressings.
A monthly subscription costs $80 and each salad kit is expected to be enough greens for three to five days worth of meals, depending on how customers use the product. The microgreens can be eaten solo, added to other dishes or cooked as a side.
"The greens on wraps and sandwiches are absolutely amazing," Dudek says. "The pea shoots and sunflower I like to sauté with a little bit of lemon juice and some garlic."
Hyndman is a big proponent of the nutrient value of microgreens. One 2017 study out of Idaho State University found that broccoli sprouts had larger quantities of certain beneficial nutrients compared with their fully grown counterparts.
"You can eat your whole entire (microgreen) salad and you’ve eaten your 30 pounds of greens for the week," Hyndman says. "(Or) you can replace your normal lettuce on your burgers and in your tacos or whatever, and you still get to eat what you love, but now you’re incorporating these highly nutritious, nutrient-dense microgreens into your diet."
The microgreens take 10 days to mature and are grown to order.
Since 2016, 3 Guys Greens — which was named when there was in fact a third business partner — has moved three times and now operates out of 26,000-square-foot building with rows upon rows of heavy-duty growing racks and four staff members. The system uses energy-efficient LED grow lights and minimal water, which gives traditional agriculture a run for its money, according to Hyndman.
"One of our towers grows roughly 50 plants on it, so basically in one square foot of our growing space we’re able to do roughly 100 feet of row farming," he says.
The company started growing basil last year and hopes to raise different kinds of produce in the future. They’re also working to develop vertical farming systems within northern Manitoba communities.
Visit 3guysgreens.com for more information and to sign up for their salad subscription program.
Twitter: @evawasney
eva.wasney@freepress.mb.ca
Eva Wasney
Arts Reporter
Eva Wasney is a reporter for the Winnipeg Free Press.
Urban Oasis Project Launches CSA Program
Since 2009, Art Friedrich, co-founder of Urban Oasis Project, has had one goal in mind: to make healthy, local food more accessible to all
JOSIE GULLIKSEN | OCTOBER 2, 2020
Fresh produce boxes like this will be part of the Urban Oasis Project's CSA program.
Since 2009, Art Friedrich, co-founder of Urban Oasis Project, has had one goal in mind: to make healthy, local food more accessible to all.
Friedrich and his group of volunteers do this by teaching people in underserved communities to start and maintain food gardens. They also connect consumers to local produce through farmers' markets and fruit and vegetable subscription programs in conjunction with various health clinics.
Five years ago, Urban Oasis operated the CSA (community-supported agriculture) program for the Farm at Verde Gardens. That experience, and urging from its loyal customers to start a program of its own, prompted Friedrich to kick one-off.
The weekly CSA box will cost a flat fee of $40. Inside, customers will find a surprise assortment of locally grown produce.
The CSA program is a win-win for farmers and consumers alike, Friedrich says. “We get to buy more from local farms and the customers get a premium, first-dibs selection of what’s available. Because of the standardization and commitment, we will be able to offer more produce for less price."
For the program, Urban Oasis will be drawn from multiple farms they’ve been working with for years, plus any new local ones they can find, Friedrich adds. It will be a multifarm CSA," he says. "It will be a shorter commitment than the usual CSA because we have a lot more flexibility since we also run farm stands at so many farmers' markets.
Since the coronavirus pandemic closed Urban Oasis' in-person farmers' markets around town, Friedrich and his volunteers have found a new, larger home at Radiate Fermentation Lab in Allapattah to store, pack, and sort produce.
“This current site is much more developed and helps us keep everything fresh. We converted an old walk-in fridge into our packing area, so it keeps everything nice and cool,” Friedrich says.
Since the pandemic descended, Urban Oasis has been packing community food boxes to give to families in need. Before that, it had staged a variety of special events for different groups, including a Thanksgiving giveaway for the Miami Dade College Hialeah campus. "We’ve done this for the past few years and it’s very similar to what we’ve done with the fruit and vegetable subscription program," Friedrich says.
Friedrich says all of Urban Oasis' projects serve one main goal. “We want to connect people to fresh, seasonal produce. The online store and our pick-up and delivery gives people another option. And because we are used to doing deliveries now, CSA feels like a very natural extension of what we do,” he says.
Creating the CSA program is also a homage to horticulturist Booker T. Whatley, an agriculture professor at Tuskegee University in Alabama who is credited with introducing the CSA model to the United States in the 1960s. Sam Vazquez, who with Ashley Varela runs Urban Oasis’ Project Maracuya, a CSA-style SNAP box program for families experiencing food injustice for a variety of reasons, did extensive research on Whatley.
“CSA has been an important part in the growth of the local food movement therefore, it’s imperative for the public to know that the roots of this very important development of farms came from an African-American farmer,” Friedrich says.
Friedrich anticipates reopening Urban Oasis' farmers' markets at Legion Park and the Arsht Center the weekend of October 24, and in South Miami and Vizcaya on November 7.
“We’re excited to get the physical markets back open but even when they do, we plan to keep the online market as long as people keep ordering and, of course, keep up the CSA Program,” says the Urban Oasis cofounder.
Order an Urban Oasis CSA box at urbanoasisproject.org.
Josie Gulliksen is a Miami native who's been covering Miami's arts and culture scene for more than two decades. She loves biking, spending time in nature, eating out, and attending all types of events. She dreams of one day writing a play and being on the stage.
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Josie Gulliksen FOLLOW: Twitter: @josiegullikse
US (CA): Vertical Farm Launches Personalized Cultivation and Delivery Service
South Bay Area residents will be the first to experience Farming as a Service through Willo’s innovative cultivation technology. Residents within 20 miles of Santa Clara, Calif. can subscribe to an exclusive plot in Willo’s farm starting at $99 a month at willo.farm
Indoor vertical farming startup Willo debuted a brand new direct-to-consumer delivery program in San Jose to provide a custom produce experience in the Bay Area. Founded by brothers Samuel and John Bertram, Willo’s personalized cultivation and delivery service connects consumers directly to their own plot in Willo’s local vertical farm.
South Bay Area residents will be the first to experience Farming as a Service through Willo’s innovative cultivation technology. Residents within 20 miles of Santa Clara, Calif. can subscribe to an exclusive plot in Willo’s farm starting at $99 a month at willo.farm. The membership grants access to regular deliveries of customizable packaged salads starting in August. A single purchase option is also available for $49. The rapidly growing list of available crops currently includes Toscano Kale, Red Mizuna, Pea Shoots, Protein Crunch and Genovese Basil. Willo will add additional fruits and vegetables to its farming capabilities as it scales.
“Willo is unleashing the power of plants on human health,” said Samuel Bertram, co-founder and CEO of Willo. “For the first time, fresh food will be grown specifically for the person consuming it. Personalization exists everywhere except for the food industry; and we’re here to give the market what they are asking for. By letting people configure their own plot in Willo’s farm, we can grow the specific fruits and vegetables they desire, while making recommendations tailored to their health needs. Willo plans to build farms in every major city on Earth with the mission to eliminate diet-related disease through personalized plant-based nutrition.”
A strong proponent of Community Supported Agriculture (CSA), Willo also announced a partnership with HomeFirst Services of Santa Clara County to further extend the positive impacts of sustainable local indoor farming practices. Willo will deliver fresh produce from its farm to assemble 40 ready-made plant-based meals each month for homeless individuals and families in the San Jose area.
“This is a really important part of a well-balanced diet that is difficult to procure on a large scale for homeless shelters,” said Lori Smith, director of development and communications at HomeFirst. “Together with HomeFirst, Willo will bring tasty, nutrient-dense produce to shelter guests and the at-risk community served in Santa Clara County.”
Scalable and sustainable farming in cities
Willo’s technology is optimized for scaling into urban settings with the intent of making local farming a global reality. Willo currently delivers within 20 miles of its farm, and the consumer’s hands are the first to touch it. Willo’s highly automated farming techniques remove pesticides and contamination, and produce essentially zero water consumption by recycling the water supply.
Following the success of the Bay Area launch, Willo will continue expanding the Farming as a Service model to urban communities across the country with planned expansions to cities like Los Angeles, San Diego, New York and Washington D.C. in the next 24 months. Willo aims to scale its technology to every major city globally to make local and sustainable farming accessible to everyone.
For more information:
Willo
willo.farm
Publication date: Mon 15 Jun 2020
Localization is Seeding Innovative Produce Supply Chains
The COVID-19 crisis is shining a light on the vulnerabilities of food supply chains, as well as opportunities to develop inventive ways to deliver fresh foods such as fruit and vegetables from farm to table
A Key Theme of These changes is Localization – An Increasing Reliance on Local Growers to Supply Produce To Retail Outlets.
By Chris Mejia Argueta, Alexis H. Bateman, & Ken Cottrill · June 12, 2020
Editor’s Note: Chris Mejia Argueta is a Research Scientist at the MIT Center for Transportation & Logistics and directs the MIT Food and Retail Operations Lab. Alexis H. Bateman is a Research Scientist at the MIT Center for Transportation & Logistics and directs MIT Sustainable Supply Chains. Ken Cottrill is the Editorial Director at the MIT Center for Transportation & Logistics.
The COVID-19 crisis is shining a light on the vulnerabilities of food supply chains, as well as opportunities to develop inventive ways to deliver fresh foods such as fruit and vegetables from farm to table.
A key theme of these changes is localization – an increasing reliance on local growers to supply produce to retail outlets. The movement has gained momentum as a result of shifting consumer buying preferences and the need to make food supply chains resilient to a wide array of risks.
What is localization?
From a global perspective, localization can mean reorienting supply chains towards suppliers in specific countries or regions in any market. In this article, we focus on the localization of fruit and vegetable supply chains in the United States.
There are several definitions of what constitutes a “local” food supply in the US. The United States Department of Agriculture maintains that although “local” connotates short geographic distance between producer and consumer, there is no consensus on what products meet the definition. A government definition assumes that a product can be considered locally or regionally produced if it is less than 400 miles from its origin or within the state in which it was produced. A consumer survey carried out by the research firm Nielsen found that most buyers classify products across various food categories made 50 miles or less from the store, as local.
Local sources of produce are not confined to farms or small-size plots of land; They also include specialist operations such as high-tech commercial greenhouses and urban gardens. The enterprises sell directly to consumers or to retail customers such as supermarkets.
The size of the market for local food is unclear. From an industry standpoint, research from the Congressional Research Service (CRS) estimates that direct-to-consumer food sales account for about 3% of the total US agricultural production value. Up to one-half of the produce industry relies on sales to supermarkets and other chain stores, and the remainder serves foodservice companies (e.g., restaurants) and large consumers of produce such as schools and other institutions.
Pre-pandemic drivers
The localization movement was gathering steam in produce markets before the COVID-19 pandemic.
One of the drivers is the need to make produce supply chains more resilient to disruptions, like market volatility and labor shortages. Local sourcing avoids the risks associated with shipping perishable product long distances from growers to consumers. Also, shorter supply chains are more flexible, require fewer product touches and intermediaries, reduce wastage, and minimize potentially costly and delay-prone cross-border movements. There are cost advantages as well, mainly in the form of reduced transportation and warehousing costs.
Localization is finding support among consumers. Trust in food crops grown on distant, large-scale factory farms has declined as consumer interest in the safety and origins of food products has increased. Another component of this trend is the increased demand for sustainable products. For example, research by The Center for Food Integrity suggests that concepts such as “food miles” are becoming more relevant to consumers, as they place more value on shorter, more carbon-efficient supply chains.
The localization movement also aligns with the need to provide underserved communities with sources of fresh, nutritious food. One way to combat the spread of so-called food deserts – communities where access to fresh fruit and vegetables is limited – is to connect these communities with local growers.
These forces drive demand for locally grown fruits and vegetables and increase the premium that consumers are willing to pay for “locally produced” and “farm to table” product labels.
Coronavirus-related market shifts
Today, the COVID-19 crisis is reinforcing many of these market changes by illuminating weaknesses in produce supply chains. The pandemic shuttered restaurants and other places where large numbers of people congregate such as schools – effectively depriving fruit and vegetable producers of a primary market.
An obvious response was to pivot to other customers, notably supermarkets and other retail outlets. However, these are different channels with distinct specifications for product packaging and unit sizes. Reorienting supply chains geared to foodservice and institutional buyers towards customers in the retail business proved extremely challenging. To solve this issue, some farmers turned to selling their produce directly to the consumer, highlighting the value of locally produced foods as a source of revenue for farmers during supply chain disruptions. Some farmers may never go back to the original model.
The pandemic also exacerbated the labor shortages that plague growers in agricultural regions of the US. Restrictions on migrant workers crimped the supply of labor before the pandemic. The coronavirus’s health threat made it even more difficult to recruit the workers that growers need to harvest and pack food crops.
While localization does not address all pandemic-related supply chain issues, it does promote the flexibility, agility, and resilience needed to mitigate the risks associated with COVID-19 disruptions. This is one reason why the pandemic has underscored the advantages of local sourcing, especially for perishable products such as fruit and vegetables.
Moreover, preference for neighborhood markets may grow beyond food deserts. A recent study from mathematician Elena Polozova indicates that buying in corner stores is less risky than in big retail formats.
Innovations hone local models
The localization movement also benefits from a number of supply chain innovations in the agricultural industry. Here are some notable examples.
Local supply programs. As NPR reported recently, the movement known as community-supported agriculture (CSA) is experiencing growth in various parts of the country. Members of CSA programs typically commit to buying regular deliveries of fresh produce from local growers. The coronavirus pandemic has raised the profile of CSAs for the reasons described above, although the model is mainly growing in wealthy communities.
Veggie box models. The so-called veggie box model is an evolution of the CSA movement. In this variation, groups of farmers create boxes of produce items in accordance with consumer preferences.
Commercial veggie box models such as HelloFresh are expanding, and provide a new buying channel for fresh produce. However, they do not offer the variety and quantity that most customer segments need. In addition, these services are configured for middle-to-high income population segments and assume that there is enough last-mile delivery capacity to perform dozens of deliveries effectively. However, the capacity is not always available, a problem exacerbated by the COVID-19 crisis.
Dr. Chris Mejia, Dr. Lars Sanches, along with master’s students Jamal Taylor and Luiz Barreto from the MIT Food and Retail Operations Lab have collaborated with colleagues from Tufts University, and the City of Somerville, MA, to explore the veggie box model, in underserved communities. The options under review use neighborhood markets as pickup points for veggie boxes, analyze the impact of ride-sharing systems, and extend the impact of grocery delivery models in the city. Despite its complex design, the researchers found that the veggie-box model can support a local economy, decrease food insecurity, and address shortages of healthy food items. However, neighborhood market owners or managers need to widen the choice of produce, promote the veggie box service to the appropriate customers, and allocate space to store the boxes of produce.
A future article in this series on food supply chains will give a detailed account of the veggie box research described above.
Innovative growing models. Growers are harnessing novel agricultural methods such as hydroponics, advanced sensing, and information technologies to develop alternatives to traditional farms. An example is BrightFarms, a company that grows produce sustainably in high-tech, hydroponic greenhouses located in Pennsylvania, Ohio, Illinois, and Virginia. The greenhouses typically supply local supermarkets. In January 2020, the company opened a 280,000 sq. ft facility in Selinsgrove, PA, that can deliver over 2 million pounds of fresh, local produce year-round in PA and the PA-NJ-DE tri-state area. It has partnered with local supermarkets, including the Giant chain.
Urban and Container Farms. Small urban farms that sell to retail, food service, or restaurants have also become increasingly common with open fields, rooftops, brownfields, and other open spaces being utilized in cities to grow fresh fruits and vegetables. Urban farms that serve public demand reduce product transit and storage needs and increase food freshness in most cases.
Container farms use shipping containers to create self-contained growing environments for fresh produce, often in urban settings. One example is FreightFarms, which provides the container and set up that enable people to grow produce anywhere in the world.
Diversity programs. Traditional farmer’s markets allow residents to shop for a variety of produce items at specific locations in city locations at weekly times. However, these markets may not cater to the fruit and vegetable needs of ethnically diverse communities. World Farmers Organization in Massachusetts is implementing an innovative strategy to support culturally diverse farmers who grow their preferred products in small parcels and connect them to retail outlets. Some of these outlets are located in neighborhood markets.
Small growers, big potential?
While the localization of fruit and vegetable supply chains is attracting interest, most conventional, large-scale growing operations are not under threat.
Not all food crops are viable candidates for small, local suppliers. Moreover, the competitive advantages of localization are subject to tradeoffs between economies of scale, the capital cost of growing facilities, and transportation costs. Also, more emphasis on locally grown produce increases the importance of supply chain transparency. Consumers who buy local produce want to be reassured that their purchases are sourced locally, and this will require relevant sourcing information at the point of sale. The availability of investment funds also influences the commercial success of localization – a factor that could become more critical while the US economy remains mired in recession.
Still, consumers switching to local growers pre-COVID, in combination with the changes wrought by the pandemic, are creating a significant market for locally sourced produce that poses new supply chain challenges and opportunities. Researchers across MIT CTL are working on research projects to better understand this trend.
This Vertical Farm Lets You Subscribe to Your Own Plot of Indoor-Grown Greens
At a new vertical farm inside a warehouse in San Jose, consumers can subscribe to their own “plot,” where kale and mizuna grow under LED lights. It’s the 21st-century version of a CSA: Greens grow in towers with no pesticides and almost no water—and when they’re harvested, they’re delivered directly to consumers living within a 20-mile radius
06-11-20
For $149 a month, Willo will manage a spot in an LED-powered indoor farm for you, delivering you enough greens for five salads a week.
At a new vertical farm inside a warehouse in San Jose, consumers can subscribe to their own “plot,” where kale and mizuna grow under LED lights. It’s the 21st-century version of a CSA: Greens grow in towers with no pesticides and almost no water, and when they’re harvested, they’re delivered directly to consumers living within a 20-mile radius.
Willo, the startup behind the farm, wants to push people to adopt healthier eating habits. “Diet kills more people than anything else every year in the United States,” says Samuel Bertram, Willo co-founder and CEO. The promise of indoor farming—that it’s possible to grow produce in any climate at any time, deliver that food locally while it’s at the peak of freshness, and eventually sell it for less than conventionally grown greens—is something that he thinks could help convince more people to eat vegetables regularly.
The startup is one of several that are developing technology to make warehouse-grown kale and lettuce compete with greens grown in fields, both to deliver the freshest possible produce and to shrink the environmental footprint of food since indoor farming uses little water, less land, and avoids the need for pesticides. Nearby, a startup called Plenty has developed a fully automated system for planting, growing, and harvesting produce. On the East Coast, startups like Bowery and Aerofarms are developing technology of their own.
Willo has its own approach, growing plants aeroponically—meaning that the roots are exposed in the air and sprayed with a mist of water—on vertical walls, which Bertram says is “faster and more resource-efficient than our hydroponic and horizontal-plane counterparts.” The company has also tweaked other parts of the system; LED lights, for example, can be robotically moved around the farm to provide the right spectrum of light to each plant at any given time. Each plant is monitored by cameras and sensors that help the company learn how to improve growth and nutrition over time.
The startup’s business model is also unique. Rather than relying solely on sales to restaurants and grocery stores, it’s betting on a subscription model. Consumers will pay $149 a month for their own plot, where the farm will grow the salad greens and herbs that a particular consumer has ordered, and will get five weekly custom salads. A $99 subscription delivers five salads every two weeks. (The cost will go down over time; the company claims that the technology it has designed makes the production system cheaper than other vertical farms.) Because the company wants to reconnect people with the origins of their food, customers will be able to take tours of the farm. The startup also plans to connect subscribers with an online portal that shows time-lapse images of their plot, with data about the plants and nutrition.
The new farm in San Jose will begin making deliveries to new subscribers in August. It hopes to expand to other West Coast cities, and eventually to cities globally. “As soon as we show farm-level profitability, which is what we expect to show in the next 12 months, we can plant these facilities in every city in the United States and around the world to feed people locally sourced, fresh and sustainable nutritious product,” Bertram says. “That is the goal.” Other indoor farming startups have made similar promises about rapid expansion that haven’t yet materialized. But as the technology continues to improve, that may begin to change.
ABOUT THE AUTHOR
Adele Peters is a staff writer at Fast Company who focuses on solutions to some of the world's largest problems, from climate change to homelessness. Previously, she worked with GOOD, BioLite, and the Sustainable Products and Solutions program at UC Berkeley, and contributed to the second edition of the bestselling book "Worldchanging: A User's Guide for the 21st Century."
VIDEO: Community Supported Agriculture - CSA - Basics - Massachusetts
Red Fire Farm currently farms two pieces of farmland, one in Granby, MA and one in Montague, MA. The two properties allow more effective soil building and crop rotation than could be achieved on either piece individually.
People "don't want that many hands on their food right now," said Sarah Voiland. "And we can offer that."
She and her husband, Ryan, run the organic CSA Red Fire Farm, in the Connecticut River Valley outside of Amherst, Mass.
Enjoy the Seasons With Us!
Delicious heirloom tomatoes, crisp salad greens, tender tasty carrots, hearty golden potatoes… these are just a few of the many exciting vegetables that members will find in the Red Fire Farm Community Supported Agriculture (CSA) farm shares this season.
We offer local organic vegetable farm shares, local fruit shares, pasture-raised egg shares, fresh mushroom shares, and local organic flower shares for pickup or delivery to various locations in Western Massachusetts and the Boston area.
Here’s How the CSA Works:
Members sign up for a farm share in the winter and spring
We seed and raise lots of produce for the CSA at the farm
Then the CSA season starts, and each week…We harvest, wash, and deliver the week’s share to you
Members pick up shares at locations around Western MA and the Boston Area, getting super-fresh produce harvested just the day before
Members cook it up and eat very well!
Pick up your weekly share of fresh, organic produce either at the farm in Granby and in Montague or delivered to locations in Northampton, Springfield, Jamaica Plain, Somerville, Worcester, Brighton, Watertown, Cambridge, Boston, and Newton.
Extra Benefits for All Red Fire Farm CSA Members:
Pick Your Own (PYO) for free at the farm in Granby or Montague
(including peas, beans, cherry tomatoes, strawberries, herbs, flowers and other crops)Weekly newsletter full of recipes and farm stories
Bulk produce ordering with convenient pickup locations
Farm events like the Tomato Festival, cooking demonstrations, and more
For more information visit: https://www.redfirefarm.com/
Successful CSA Strategies For Small Farms
With grocery store shelves empty in the wake of the COVID-19 pandemic, customers all around the United States are beginning to consider their regional food systems in a new light
BY ALLIE HYMAS
With grocery store shelves empty in the wake of the COVID-19 pandemic, customers all around the United States are beginning to consider their regional food systems in a new light.
“We have never seen this kind of demand,” Vera Fabian of Ten Mothers Farm near Hillsborough, North Carolina, says. “If ever there was a time to be getting into the CSA business, this would be the moment.”
For the last ten years, Fabian and her husband, Gordon Jenkins, have been raising organic vegetables using the Community Supported Agriculture model. Today, Ten Mothers Farm supplies boxes of vegetables on a seasonal subscription basis to 184 households, and they’re pleased with how this format has allowed them to feed their local community, both in good times and bad. “Something that gives me hope in this time is that people are trying to figure out how to have more resilient communities, whether we’re talking about climate change or the coronavirus.”
Ten Mothers Farm’s CSA strategy and offers timely lessons for farmers who wish to build their business around this model and those who simply want to try this approach to reach customers during the stressors of a health crisis. For Fabian, running a CSA is more than just a method of moving her products. “We are more motivated than ever to feed more people and spread the word. If more businesses were run like a CSA then the world would be in a different place!”
The Ten Mothers Farm Story
The Ten Mothers Farm website explains their name: “there’s an old saying from India that ‘garlic is as good as ten mothers,’ which to us means that food is medicine, as nourishing and powerful as ten whole mothers.” Having met as employees at the Edible Schoolyard in Berkley, a school started by Alice Waters, Fabian, and Jenkins bonded over a mutual love for cooking and an interest in farming, both as a means of social justice and for supplying food.
While Jenkins’ food journey began in the restaurant industry, Fabian discovered gardening with the intent to participate in agricultural relief work in sub-Saharan Africa.
“I wanted to save the world, but simultaneously I found that I loved cooking, which felt like a frivolous thing, and I felt conflicted between the two of them,” Fabian says. “I studied abroad in West Africa in a women’s garden cooperative and I observed these women solving these huge problems of hunger and education through growing food.” Upon her return, Fabian was gripped with the sense that organic agriculture would be her opportunity to make an impact. “I thought maybe my love of food and desire to fix problems could come together.”
The couple took a diligent, methodical approach to begin their farming journey. After working for food-related nonprofits for five years, Fabian and Jenkins took their saved resources and years of research and apprenticed themselves to Bob Cannard at Green String Farm and then to Eliot Coleman at Four Seasons Farm.
“These were two farmers that we really looked up to and knew we would get a great education from. We learned a ton and shook the city life off,” Fabian says.
Having weighed their options between finding land in Jenkins’ home state of California and Fabian’s of North Carolina, the couple chose the more affordable land prices and water accessibility of North Carolina and spent two years working at Maple Spring Gardens, learning how to farm there.
In 2015 Fabian and Jenkins felt prepared to start their own operation and began renting land from a local family. “For our first three years we started really small,” Fabian says. “Farming is definitely an expression of your personality, and we are pretty careful, methodical people. Farming is so risky and we wanted to reduce as much of the risk as possible.” With Fabian working halftime off their farm for a nonprofit agricultural organization serving refugees from Burma, the initial Ten Mothers Farm endeavor was rolled out with the bigger timeline in mind. “We had thought we would be a market farm, but the markets around here are difficult to get into, so we said ‘Okay, I guess we’ll be a CSA!’” Fabian says. Having operated the CSA successfully for five years, she is grateful that circumstances dictated this model for this business. “It’s especially great during this moment in time!”
“We started with 34 CSA families, and we’ve gradually increased it as we felt ready,” Fabian says. Ten Mothers Farms served 54 households the second year, 74 the third year, followed by 125, and this year they will feed 180 families. “We sold a little bit to restaurants too, but the demand for the CSA has felt strong, so over time we’ve focused more on the CSA and less on restaurants.”
Collaborative Land Purchasing Success
The first iteration of Ten Mothers Farm was on a rented quarter acre. “It was really just a big garden,” Fabian says. “Those first three years we stayed at a quarter acre — but we got better, so we were able to grow more food.” Throughout Ten Mothers Farm’s early years Fabian and Jenkins were searching for land in a pricey real estate market. Aware that they could access a more suitable property by joining forces with other buyers of a similar mindset, the couple chose to search for land with several friends. “It was challenging,” Fabian says. “We almost gave up.”
Their search became more heated when the owners of their rented land sold the property. “At the eleventh hour, when our lease was almost up in the summer of 2018, we happened to find a piece of land that was perfect both for us and the friends we were searching with, and we all bought it together!” To make the purchase, Fabian, Jenkins, and their friends formed an LLC through which the purchase was made and then subdivided the land with a parcel for each of them and a parcel held in common. “We’re all folks that want to have a land-based life but also people who want community out there and not be isolated.”
In the winter of 2018, Ten Mothers moved to its new location. “It was a bare field!” Fabian says. “There was no electricity, no water, no infrastructure of any kind. We quickly did the work of turning this field into a farm.” Fabian and Jenkins are currently building a house on the land and hope to move in June. “There are a lot of wonderful things about sharing the land,” Fabian says. “What we were able to afford as just the two of us would have been really small and unsuitable for farming. ”
Fabian says their space-saving strategies at Ten Mothers Farm have come from limited access to land, but their efficiency can actually offer encouragement to others who might never be able to afford a large property. “For our 180 shares, we farm only one acre of land. Being able to farm on such a small footprint means that it’s so much more accessible to people.”
Selecting Varieties to Offer in a CSA
In choosing varieties, Ten Mothers Farm started with what they enjoyed cooking and eating. “For a CSA, we have to grow a ton of different things to keep our customers happy,” Fabian says. “We grow 60 different vegetables.”
Fabian recommends CSAs keep close tabs on what their customers want.
“Every year, towards the end of the year, we send out a survey and use that survey directly to crop plan for the coming year. That way we’re growing more of what people want and less of what they don’t want.” Always mindful to make sure their products pencil out financially, Fabian notes that there are vegetables they can’t offer because the numbers don’t work, or their methods won’t allow them to grow or harvest those offerings. “For example, we don’t grow potatoes because we’re not a tractor farm,” Fabian explains. “The labor just doesn’t work out.”
As long as a vegetable offering can be produced with financial, space, and labor efficiency, it’s just a matter of taste.
“We are into strange vegetables!” Fabian says with a smile in her voice. “One year we tried molokhia, or Egyptian spinach, which does beautifully in the hot, humid summers that we have, but people hated it! It’s just too weird!”
They’ve found at Ten Mothers Farm that customers enjoy experiencing one or two new vegetables occasionally among a steady offering of recognizable staples. “Most of the time people want to see the things they love and know how to cook.”
Amid the changing climate, Fabian thinks about how certain varieties of vegetables offer more resilience and have adapted to their bioregion better than other foods that may enjoy customers’ favor. Using their weekly newsletter, Fabian is constantly working to educate CSA members on how to use new foods or varieties that are particularly hardy to their bioregion.
“We’re constantly explaining why we grow things and when, and as people have that kind of background information they become more open to trying things and more understanding when they don’t have broccoli in July.” They also host events at Ten Mothers Farm to teach their customers about the farming process. “That really brings it all to life; some of our CSA members haven’t been to the farm yet, and it’s our goal to get them all out here.”
Overcoming Challenges
Fabian encourages farmers to consider starting a CSA to be aware of its unique quirks. “It’s a lot of logistics: lots of crop planning and then executing to make sure you have enough vegetables for everybody. It’s a lot of different crops.” Fabian recommends that potential CSA farmers get used to staying aware of details and putting in place good tools to help keep abreast of the various tasks and considerations. “Making sure you’ve packed the right boxes and didn’t pack boxes for people on vacation.”
The second element Fabian brings forward is marketing and customer service. These elements are both critical to this direct-to-consumer, subscription-based model and will either make or break the business. “When we talk to new and beginning farmers we recommend you go with your personality,” Fabian says. “We happened to really like customer service stuff. We like answering our questions and writing the weekly newsletter. But if you don’t like customer service, you probably shouldn’t do a CSA.”
Fabian also recommends that new CSA operators pad their estimated timeline and hold it loosely. “Everything has taken longer than we’ve planned.” She says. “We try to be patient and not too hard on ourselves when things haven’t happened as quickly as we’d hoped.”
Jenkins and Fabian had part-time off-farm work and slowly built up their customer base before making a big land purchase – an excellent example of how being flexible with the timeline is necessary for smart business planning. “Farming and land are so long-term. We’re talking about either the rest of our lives or at least the next 30-40 years. You have to have a long-term vision or else you’ll get frustrated that it’s not all happening in a year or two.”
Collaboration has been another winning strategy of Ten Mothers Farms. While Jenkins’ and Fabian’s landmates are not partners in the farm, they are working on adding another business partner, Luke Howerter. Fabian says adding additional opinions and voices must be done thoughtfully, but such collaborations can make big things happen on the farm. “You have to keep reminding yourself what can we do together that we can’t do alone: it’s a lot of things! We’re more resilient as three people than just as two of us.”
Regenerative Farming is Giving Back
“Farming regeneratively for us means giving back more than you take,” Fabian says. “ We try to think about how we can give back more both in terms of the land and the people. We often leave humans out of the equation when we talk about sustainable agriculture. One doesn’t really work without the other.”
In addition to structuring Ten Mothers Farming practices and land-use strategies around environmental considerations, Jenkins and Fabian are mindful of how their farm can care for those who work there. “A lot of customers ask ‘is this GMO’ or ‘is this sprayed,’ and our methods address those issues, but they might not be asking if the person who grew their food is making a living.”
Given the legacy of extractive agriculture, both of the soil in extensive tobacco farming and of humans in the enslavement of African families, Jenkins and Fabian are hyperaware of how their farming model needs to put nutrients back into the soil and resources into the community. “If you’re going to farm organically in NC you have to be giving back a lot more than you’re taking because you simply can’t grow anything if you’re not giving back a lot.”
In their first year on their current property, the Ten Mothers Farm team amended their soil according to soil test results and found their soil nutrition was still so low that their spring crops would not grow. “We spent the past year doing so much to increase soil fertility.”
No-till farming is another aspect of how Ten Mothers is practicing regenerative agriculture. “We started out no-till for practical reasons: we heard it reduced weed pressure, we didn’t have money for a tractor, we weren’t particularly interested in tractors and we preferred small hand-scale tools. It turns out doing those things is really great for the soil!”
Thanks to their small footprint and their on-the-ground approach, Ten Mothers Farm has been able to improve their soil quickly through major additions of compost and close observation of soil and plant health.
“I think a lot of growers hear about no-till and they’re skeptical. They assume it wouldn’t be too labor-intensive or just wouldn’t work. We’re so used to tillage it’s hard to give it up.” Fabian says. “A turning point for us was when we were able to visit Singing Frogs Farm. They were a small, no-till operation and their soil and vegetables were beautiful and they were making it work. Then, we knew it was possible! Now, so many small farms are switching to no or low-till. We visited Singing Frog Farm in California just to see an example of how it was done, and they have such great soil. It’s so productive. They made it feel totally possible, and now we’re seeing so many farms doing no-till.”
Fabian recommends the No-Till Growers podcast to hear directly from farmers practicing no- or low-till methods.
Building Trust is the Best Strategy
Fabian is always excited to hear about farmers who want to try the CSA model. “Make sure it’s something you’re excited about – you’re asking people to become a member of your farm, and that’s a big commitment,” Fabian says focusing on just one or maybe two sales strategies have worked for them. “We’ve been able to build a loyal customer base through the CSA because we weren’t trying to do a bunch of markets or different income streams. It takes a lot to keep customers engaged each year. If you spread yourself thin, your CSA members will notice and your retention rate will decrease.”
Fabian’s secret sauce for CSA success is gratitude, trust, and sharing. “Your members are making it possible for you to farm,” she says. “Part of them coming back the next year and the next year is giving them the feeling that they’re deeply appreciated members of the CSA. They have to learn a whole new way of meal planning, cooking, and eating, and you have to be their coach. You have to share your love for your produce and the farm with your customers. Part of what they’re buying when they join a CSA is you, your story and your passion for the food and the work.”
To this end, Fabian says it’s tempting to take on too many members at once, but this should be avoided. Doing well with a small batch and working out the kinks in production and distribution will establish the trust that will lead to more customers. “Build a loyal customer base and they will be your marketing; they will get their friends and neighbors on board.”
Having established trust also helps when crises like the COVID-19 pandemic arise. Showing customers online and in a newsletter the additional sanitation practices should be a reinforcement to the work that’s already been done all along in maintaining a good relationship between producer and consumer. Fortunately for Ten Mothers Farm, while farm sales outlets like restaurants and farmers’ markets are drying up, the boxed CSA model is already compliant with increased health restrictions.
Fabian says, “I’m very inspired to see how farmers around here are figuring out ways to cooperate more to sell their goods during these uncertain times.” In addition to their partnership with additional local farms to include a flower and grain share in their boxes, Ten Mothers Farm is working on adding meat and maybe eggs from other local sources, both to help their fellow farmers and to safely provide customers with more local food. Fabian and Jenkins are also working out ways to offer boxes to unemployed members for little to no cost. “Everything’s happening so fast, and we certainly haven’t figured this all out yet, but it’s clear that we’re all going to have to cooperate more and be more generous in the days ahead.”
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'Taste The Difference': Farm-to-Fork Movement Takes Off In Urban Flanders, Belgium
Flanders, famed for its medieval cities and most urban corners of Europe. Yet this densely populated area is seeing a mini-boom in a new type of agriculture where farmers sell direct to consumersmotorways that can be seen from space, is one of the
'Taste The Difference': Farm-to-Fork Movement Takes Off In Urban Flanders, Belgium
The densely populated area of Belgium is seeing a mini-boom in model of farming where growers sell direct to consumers
Jennifer Rankin Brussels
19 Apr 2018
Flanders, famed for its medieval cities and motorways that can be seen from space, is one of the most urban corners of Europe. Yet this densely populated area is seeing a mini-boom in a new type of agriculture where farmers sell direct to consumers.
The movement, known as community-supported agriculture, is the antithesis of the sprawling global distribution chains of modern industrial food production. CSA farming means no supermarkets, no fertilizers, and no monoculture.
Advocates say the most important feature is the direct link to consumers, who pay upfront and often pick the produce from the fields.
This model of farming – sometimes referred to as farm-to-fork – originated in the United States and the Netherlands, but has quickly taken off in the Belgian region of Flanders. More people are eating CSA-grown food in Belgium than in the more populous UK, according to a 2016 report by Urgenci, the international CSA network.
Since the first Flemish CSA farmer struck his spade into the soil in 2007, at least 45 similar businesses have sprung up in the region.
Koen Tierens, a plant biologist, is one of the newest on the scene. Tierens swapped his desk job as an agrarian expert for the 5.30am harvests that come with running his own vegetable farm. He has a 1.2-hectare (2.96-acre) plot in the village of Kampenhout just outside Brussels, where the rich, loamy soil is ideal for growing.
Tierens’ father, a retired farmer, was sceptical when he outlined his plans; a small holding, no fertilisers and a few old-fashioned, second-hand tools: “My father told me, ‘Koen what are you doing? You studied at university, you have a PhD! Are you going to be an ancient Belgian farmer doing how they did it in the middle ages?’”
Tierens says there is nothing primitive about his business, and stresses he is not against conventional farming or fertilisers. “The market is evolving in this [CSA] way,” he says, describing the combination of care for the environment and close connection to the customer, allied to marketing and a website that allows consumers to choose their vegetable boxes. Now in his second growing season, Tierens has 72 households paying him to grow their vegetables and hopes to increase this to 90. His father is now convinced, he says.
He grows 200 varieties of vegetable in a year – a much wider range than typical farmers. As well as the more common peas, carrots and potatoes, he grows less familiar varieties – purple cauliflowers, green zebra tomatoes, black radish, salsify and cardoon.
But Tierens does not grow Belgian endive, the most emblematic vegetable in the national cuisine. Although he farms in a region that is famed for the bitter white lettuce, he decided it would be arrogant to grow his fellow farmers’ best-known crop.
Another big difference with conventional farming is the limited use of subsidies, although he received EU funds to start his business and cover the costs of gaining organic certification.
Other things are constant – the unpredictability of the weather and early starts. Tierens works in his field every day, wearing a head torch on dark winter mornings. During the peak growing season from May to October, he works 12 to 13 hours a day, seven days a week. His customers share the risk of a storm or a bad harvest. “It would be a disaster for them as well, but the chance of that happening is not that big because I grow 200 types of vegetables,” he says.
Unlike most CSA farms in Flanders, Tierens’ customers do not pick their own vegetables. In the UK, a quarter of such farms are pick-your-own, but in Flanders, 85% fall into this category.
Belgium is an enthusiastic latecomer to CSA farming, which traces its roots to the biodynamic movement launched in the US in the 1980s. But there were other inspirations. The first known CSA farm in Europe was Les Jardins de Cocagne, an organic vegetable cooperative near Geneva founded in 1978. Japanese farmers were experimenting with similar models at around the same time.
“It is not only about the food, it is also about the community and being outside,” says Nele Lauwers, a policy adviser at the Flemish farming union Boerenbond. She belongs to a CSA cooperative near Ghent and describes harvesting days as “a weekly outdoor trip” for her children.
Demand for pick-your-own vegetables is growing among medium to high earners, she says. But price may limit its appeal. “It’s quite a different market. You have to pay in advance and it is not possible for everybody, although some CSA groups may offer social prices.”
CSA farming is therefore likely to remain marginal to food production – 0.1% of the population of Flanders are paying customers.
Land is also limited. Pepijn de Snijder, an independent expert, says would-be CSA farmers face competition from nature reserves, traditional farming, horse paddocks or city sprawl. “If we don’t change anything by 2050, 50% of the area of Flanders would be paved concrete,” he says.
The Flemish government has agreed a ban on new urban development from 2040 unless an equivalent area of land is returned to nature.
Another feature of CSA produce is that it takes longer to prepare. Vegetables arrive in customers’ kitchens with earth clinging to roots and leaves, rather than shiny and neat in plastic packaging. “Not everyone likes to bring soil into their kitchen,” says Tierens. “With me you need to invest a little bit more time, but you can taste the difference.”
This article is part of a series on possible solutions to some of the world’s most stubborn problems. What else should we cover? Email us at theupside@theguardian.com
We Are Building A Farm Out of Shipping Containers in Downtown Mobile
We Are Building A Farm Out of Shipping Containers in Downtown Mobile
JULY 2, 2017
“We are building Shipshape Urban Farms, eight hydroponic farms, on St. Michael Street in downtown Mobile. The whole space is the equivalent of a 20-acre farm on less than 1/4 of an acre and over 56,000 plants can grow at once. We will harvest nearly 9,000 heads of lettuces, herbs, leafy greens, and small vegetables a week and the growing season is 365 days a year. The farm is built from repurposed shipping containers because shipping containers were developed in Mobile in the 1950’s. The first harvest will be the end of November or the first of December. We can also host garden parties and events there.
Baldwin County was all farmland when I was a kid and now it is track houses. We are creating a way to take farmland back in a very small space by growing vertically instead of horizontal and using three-dimensional space. We have also taken out environmental pressures by using LED lighting and drip irrigation systems so plants don’t have to grow in soil. Everything is dense and the root structure sits in a permeable mesh. The water recycles through, it gets to the bottom and goes back up again, so we use the equivalent of 10 gallons of water a day. That is 90 percent less water than a traditional farm. We will be non-GMO and won’t use any pesticides
We will also grow herbs on a vertical wall that is about 700 square feet. We are doing an annual CSA, which is Community Supported Agriculture, and people can buy a share of a crop. It is a way to keep food local and support farmers.
Angela and I have been working on this for nearly two years. I have a background in landscape architecture and urban planning and she has a background in horticulture and she researched hydroponics. I worked for the Bloomberg team and went to work for Auburn as an adjunct professor then we started Shipshape. I am an Iraq war vet and this will have a certification for Homegrown Heroes, certifying this farm is produced by a veteran family. Starting a business is stressful and financing is challenging. It took a while to get our first dollar and show the banks that Mobile wants this. People can support it now by signing up for the CSA.
“This farm has been the focal point of all of our conversations the last two years. We had to figure out how to do bring this to Mobile. We are lucky that our backgrounds compliment each other.”
“We plan to sell to restaurants downtown, farmers markets, and directly to the consumer through CSAs. A lot of the local restaurant owners are interested. Nothing that is worth doing comes easy. Several years ago, people thought we were crazy to live downtown, now everyone thinks it is amazing and asks how they can get an apartment. It is cool to be in Mobile at this time. We are 20 years too late to hit the big cities like Seattle and Austin but you can make a” big difference here. Downtown Mobile two years from now is going to be a very different place from where it is today. It is totally different than it was two years ago.”
“We talked about going to a big city where it would be easy to start this farm, but we wanted to stay here and bring it home. We would like to expand it to other areas on the Gulf Coast.I look forward to seeing our name on a chalkboard outside of a restaurant. It gives me chills thinking about it.”
“Science brought us together. We met in a Biology lab at Faulkner. I walked into class late and she was sitting in the front row. I sat next to her because I thought she was cute.”
“We started as study buddies. I am sure we made the people behind us want to throw up. We were taking night classes and the labs were long. We had the highest grades in the class because studying was an excuse to be together. I guess it worked.”
(You can support Shipshape Urban Farms by joining their CSA)