Czech Startup Introduces New Container Farm To The Market
Delivering To Prague, Dubai, And Shanghai
A container farm supplied by GreeenTech will soon be parked in Prague's Smíchov district. The hydroponic container farm will grow herbs, vegetables, and small fruits. The other two containers will go to Dubai and Shanghai.
"We bring a unique and modern approach to agriculture. With vertical hydroponics we will start food self-sufficiency not only in the Czech Republic," promises co-founder of GreeenTech Karolína Pumprová, who three years ago was at the birth of the Prague urban hydroponic farm HerbaFabrica, which supplies herbs to Prague restaurants.
The co-founders of Greeentech
She was later joined by entrepreneur Dmitrij Lipovský, who, after a year-long working stay in China, where he focused on ecology and sustainability issues, saw a TV report about the HerbaFabrica farm, and was so intrigued by it that together with Karolína Pumprová and technology director Milan Souček, they created the concept of GreeenTech, a technology, and cultivation company that was officially established last July. Dmitry Lipovsky invested six million crowns of his own money in the start-up and became CEO of the company.
Modular solution
GreeenTech currently has three divisions, each with its own unique product and business and marketing direction. Urbanio is a modular system whereby the company builds an urban hydroponic farm according to the customer's requirements. The price in this case starts at one and a half million crowns and depends on the number of modules purchased and the environment where it will be built. The technology was to be officially launched at Expo 2020 in Dubai.
GreeenBoxes are containers coming with GreeenTech's technology. The price for the smallest size supplied, 13 x 3 x 3 meters, is in the lower units of millions of crowns. The third division is HerbaFabrica, which sells crops to distributors and end customers. The company intends to offer its franchise in the future.
These containers make it possible to grow crops practically anywhere and anytime, even in the desert. According to Lipovský, the company will produce three containers this year, the first of which will be located in Prague's Smíchov, while the others will also be presented at the EXPO in Dubai. It is to Dubai and also Shanghai that the company wants to expand in the medium term.
"The goal is to build full container farms and to continuously improve our technology. But we are a startup, so we are constantly in a turbulent process," smiles the CEO of the company over the next plans and reveals that the final investment round with external investors is also now underway.
Everything from the container design to the software solution is being developed in-house. Some of the technical equipment is supplied by Siemens CR, which is also a long-term technology partner.
GreeenTech wants its technology to contribute to a sustainable solution to a potential future crisis around food shortages. The founders of GreeenTech promise a recurring harvest of local vegetables full of vitamins and intense flavor. Since the crops do not undergo protective spraying, they are suitable for children and allergy sufferers.
The business model for GreeenBox and Urbanio technologies work on both a sales and rental basis. "For both options, there is an 'after-sales service, where we supply seeds, substrates, fertilizers, as well as spare components for the technology and remote farm management," Lipovský explains.
He adds that GreeenTech also started offering the HerbaShare service to businesses, shops and restaurants a month ago. This is a structure with a cold box for preserving produce, where the company regularly delivers microgreens and vegetables. "Now we want to focus more on businesses as people come back to the office. We believe this is a really interesting employee benefit and a way to have a vitamin bomb right in the workplace," he concludes.
Source: StartupJobs
For more information:
Greeentech
info@greeen.tech
www.greeen.tech
18 May 2021