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VIDEO: This Company Is Solving America's Food Issues One Backyard At A Time
Love & Carrots lowers our carbon footprint by making sustainable food sources very, very local
Love & Carrots lowers our carbon footprint by making sustainable food sources very, very local
By Richie Hertzberg | January 6, 2021
The average American has an annual carbon footprint of 16 tons, which ranks among the highest in the world. In fact, it's about quadruple the global average. One of the most significant contributing factors to our elevated carbon emissions is where we get out food, which is often shipped from far away, especially for those of us who live in cities.
A plucky business called Love & Carrots, which began a decade ago with one woman and a truck, is addressing this national issue by installing produce gardens across the Washington D.C. area. They’ve installed more than 1000 gardens in almost a decade of business.
Natalie Carver, director of horticulture said, “Our founder Meredith Sheperd saw so many sunny yards not being used for food. And saw the opportunity to start a business and start building gardens in all these sunny pockets across the city."
Unlike most businesses, as Love & Carrots scales, it reduces the overall carbon footprint by bringing city residents as close as possible to their food sources…their own backyards.
Nearly 30% of our food-related carbon emissions comes from transportation. Whether we’re importing bananas from Guatemala, or trucking carrots across the country from the main producer in Bakersfield, California, there is a tremendous amount of energy wasted by shipping perishable food long distances in short amounts of time.
The cost of convenience is not just environmental—you can taste it in the quality and freshness of the fruits and vegetables you eat. “When I first started harvesting in my garden, I realized that the food that I buy in local stores is not really what it tastes like,” says Yong Lee, a Love & Carrots garden owner. “So my palate had to get used to the fact that 'carrot' actually tastes like a stronger version of the carrot you get at a store.
Love & Carrots offers a full-service, turn-key operation. People interested in a garden receive a consultation on the optimal place for their garden as well as a top to bottom installation. If they want it, they can receive garden coaching to help them manage their produce and even have Love and Carrots staff manage the garden in its entirety.
The company's goal, however, stretches from Washington DC all the way back to America's biggest carrot patch in Bakersfield, California. It aims to be a national model, creating a ripple effect across the country. "Our goal is to expose as many people as possible to sustainable practices and smart growing," the company says, "so they can use that knowledge themselves and continue to share it with others."
US: Vacant For Five Years, A Former Target in Calumet City Gets New Life As An Indoor Vertical Farm Growing Greens For The Chicago Area
The 135,000-square-foot building in the River Oaks shopping center will house stacks of trays growing kale, arugula and other leafy greens under artificial lights. A retail shop on-site will sell the produce to the community and invite people in to learn about how indoor farming works
CHICAGO TRIBUNE | JUL 15, 2020
Jake Counne, founder of Wilder Fields, is seen July 14, 2020, inside an empty Target he plans to convert to an indoor farm, in Calumet City. (Brian Cassella / Chicago Tribune)
A former Target that’s been sitting vacant in Calumet City for five years will be reborn as an indoor vertical farm producing locally grown greens for the Chicago area.
The 135,000-square-foot building in the River Oaks shopping center will house stacks of trays growing kale, arugula and other leafy greens under artificial lights. A retail shop on-site will sell the produce to the community and invite people in to learn about how indoor farming works.
Once at full capacity, Wilder Fields will employ 80 people and produce 25 million heads of lettuce a year that will be available in grocery stores across the region, said founder Jake Counne. Wilder Fields is the new name of the company, which previously was called Backyard Fresh Farms.
The property was exactly what Counne envisioned when he set out to repurpose existing buildings as indoor farms to supply fresh produce to cities far from the growing fields of California and Arizona.
An empty Target that Jake Counne, founder of Wilder Fields, plans to convert to an indoor farm in Calumet City. (Brian Cassella / Chicago Tribune)
As retail giants close stores, a trend that’s been exacerbated by the COVID-19 pandemic, Counne hopes to put the buildings they leave behind to sustainable use.
“We think this is very repeatable,” said Counne, who was a real estate investor before he became an agricultural entrepreneur. “There is a huge amount of vacant anchor retail space.”
Calumet City, which borders Chicago’s southern edge, acquired the building from Target and will lease it to Wilder Fields for 12 months, Counne said. After that, he plans to purchase the property from the city.
Counne expects to break ground by the end of this year and have the first phase of the redevelopment completed by early next year. After operating at a smaller scale to work out the kinks, Counne plans to finish developing the site by 2023. A group of investors is funding the first phase of the project. He declined to say how much funding he has received.
Produce grown locally indoors has gained popularity with consumers in recent years for environmental and quality reasons. It uses less land and water than traditional agriculture and travels far shorter distances, so the product is fresher and lasts longer when it gets into consumers’ hands. Growing year-round in controlled environments also cuts down on waste and contamination and avoids the challenges of unpredictable weather.
The Chicago area is home to several greenhouses that sell greens commercially, including Gotham Greens in Chicago’s Pullman neighborhood and BrightFarms in Rochelle, both of which have recently expanded. But vertical farms, which use artificial light rather than sunlight, have struggled to succeed at a large scale.
Counne believes he can make it profitable with lower-cost automation, which he has been testing at a small pilot facility at The Plant, a food business incubator in Chicago’s Back of the Yards neighborhood.
He’s developed robotics to reduce the amount of time workers spend climbing ladders to tend to plants. For example, an automated lift collects trays of ready plants and brings them to an assembly line of workers for harvest. He’s also developed a system of cameras and artificial intelligence software that prompts the environment to automatically adjust to optimize growing conditions.
Jake Counne, founder of Wilder Fields, on July 14, 2020. (Brian Cassella / Chicago Tribune)
Wilder Fields’ pricing will be in line with greenhouse-grown lettuces, which typically retail at $2.99 to $3.99 for a clamshell.
Though its first products will be standards like spring mix, spinach and basil, the plan is to also sell more unique varieties that people may not have tasted before. Among those Counne tested during his pilot were spicy wasabi arugula, tart red sorrel and horseradish-tinged red mizuna.
Counne is proud that his first farm is bringing fresh vegetables and jobs to an area that needs both. Parts of Calumet City are in a food desert.
Counne will be hiring for a variety of positions, from harvesters to software engineers to executives. He plans to implement a training program that will allow people to move from entry-level roles to positions managing the computer algorithms.
Alexia Elejalde-Ruiz
Alexia Elejalde-Ruiz covers the food industry for the Chicago Tribune's business section. Prior beats include workplace issues, the retail sector and lifestyle features, plus stints at RedEye, the Daily Herald and the City News Service. Alexia grew up in Washington, D.C., and has her degree in international relations from Brown University.