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Publix And Its GreenWise Stores Go After Hydroponics In Big Ways
Publix partnered with St. Petersburg-based Brick Street Farms on the initiative, a good fit because of Brick Street’s focus on quality and sustainability
September 9, 2020
by: Grier Ferguson
Sarasota-Manatee Editor
The Lakeland-Based Grocery Giant Is
Targeting Customers
Who Want Fresh, Local Products
There was a time when hydroponic farming seemed almost futuristic, like flying cars or underwater houses. But not anymore. The future is now for hydroponics.
Hydroponics, which involves growing plants without soil, is becoming more prevalent, including with Lakeland-based grocery giant Publix and the company’s GreenWise Market stores that sell organic, natural, and specialty groceries. Publix operates GreenWise stores in Lakeland, Tallahassee, Boca Raton, Ponte Vedra, and Odessa as well as in Mountain Brook, Ala., and Marietta, Ga. It closed two GreenWise stores in South Carolina in late August, citing the locations’ space constraints, but it plans to open a store in South Florida in the fourth quarter.
Publix and GreenWise are biting into hydroponics in some big ways, hoping it pays off with customers seeking fresh, local products.
Courtesy. Lettuce grown in the hydroponic container farm at Publix’s GreenWise Market in Lakeland is sold in the store.
In one major move, the company installed a 40-foot hydroponic container farm in front of its Lakeland GreenWise store. The container, added at the beginning of March, uses mineral-rich water instead of soil to grow lettuce plants. Publix partnered with St. Petersburg-based Brick Street Farms on the initiative, a good fit because of Brick Street’s focus on quality and sustainability efforts, Publix Business Development Director for Produce and Floral Curt Epperson says.
One key feature of the container is a viewing window on the side that allows people to see the plants growing. Along with showing off the growing process to customers and store employees, GreenWise also wants to use it during educational tours for schoolchildren. The image of the fresh product is key, Epperson says. “You have a good visual of farming at its best inside a container,” he says.
The hydroponic farm is near an outdoor sitting area, encouraging people to mingle and see what it's all about. “There’s certainly been some interest in that,” Epperson says. People are also attracted to the system’s sun-emulating lighting. “It really has an iridescent grow to it,” he says. “It draws you into the container. It’s hard to walk by it and not say, ‘What is that?’”
The lettuce, which takes about five weeks to grow, is harvested right in the container. GreenWise has a grower on site who works with Brick Street and harvests the product three days a week, amounting to about 720 heads of lettuce each week. The same day it’s harvested, the lettuce is taken into the store to be sold. “It really brings a new level of freshness and sustainability to the customer,” Epperson says.
Sustainability can be a key selling point for consumers who are becoming savvier and more knowledgeable about where their food comes from. Because the lettuce from the hydroponic container only has to travel mere feet to end up on store shelves, the product uses fewer resources and has a reduced carbon footprint.
Customers are already responding well. The lettuce grown in the container has done well at the store, Epperson says, and currently, all of it is purchased at that location. Once the lettuce is harvested, more is planted, continuing the cycle.
Other GreenWise stores are getting in on the hydroponic action, too. Brick Street, for instance, is providing lettuce for other locations. Publix has also worked with South Carolina-based Vertical Roots on a mobile hydroponic farm that it brought to stores, giving people the chance to walk inside the farm. The mobile educational tool is on hold during the pandemic, but it’s expected to come back. “It’s really just a cool opportunity to bring the farming concept to the customers,” Epperson says.
Courtesy. Publix worked with South Carolina-based Vertical Roots on a mobile hydroponic farm that it brought to stores, giving people the chance to walk inside.
In another hydroponic effort, Publix has partnered with vertical farming company Kalera to distribute the lettuce it grows hydroponically in Orlando.
Other crops might be involved in the future as well; growers are working on expanding beyond lettuce. “Each of these growers are looking at other ways to grow other commodities,” Epperson says. “I think you’ll see more trials into tomatoes, cucumbers, and peppers going forward.”
Epperson says Publix is working with more hydroponic growers, too, in states including Florida, Georgia, South Carolina, and North Carolina. “Every day, we’re outsourcing product,” he says. “It’s a great way to support communities that are supporting the growers and us. It’s great for the customer, great for the grower, and great for Publix.”
Publix Grows Hydroponic Produce At Greenwise Store
Publix has partnered with local hydroponics firm Brick Street Farms to grow, pack and harvest hydroponic lettuce in a container farm located outside its Lakeland, Florida Greenwise Market store
Krishna Thakker@krishna_thakker
Aug. 3, 2020
Dive Brief:
Publix has partnered with local hydroponics firm Brick Street Farms to grow, pack and harvest hydroponic lettuce in a container farm located outside its Lakeland, Florida Greenwise Market store.
The 40-foot container farm will grow an equivalent of 2.5 to 3 acres of lettuce and can operate 365 days a year in any weather conditions, Brick Street Farms told Grocery Dive in an emailed announcement. It substitutes soil for mineral-rich water, which means no pesticides are needed. The container farm uses 90% less water than a traditional farm and produces 720 heads of lettuce each week.
Customers can watch the produce grow through a window on the side of the container and purchase heads of lettuce inside the store.
Explore how the current landscape is impacting coffee manufacturers and how organic and fair trade can help ensure long-term success of the industry.
Dive Insight:
Publix has recently stepped up its partnerships in alternative agriculture. Earlier this year, the company began hosting Vertical Roots' interactive mobile hydroponic farm in the parking lots of its grocery stores and Greenwise locations. In March, Publix began selling microgreens from Kalera, a hydroponic farm on top of a Marriott hotel that lost all its business due to coronavirus, at 165 stores.
Hydroponic farming has been plagued by inefficiencies and high costs in the past, but improvements in technology are helping suppliers better meet retailers' demands for pricing and scale. On-site farms also add a bit of theater that can draw curious shoppers to stores.
Publix isn’t the only food retailer exploring this field. Kroger last year installed mini hydroponic farms in a handful of Seattle stores in partnership with Infarm, a start-up based in Germany. Around the same time, Gordon Food Service and indoor farming startup Square Roots opened their first co-located hydroponics farm on Gordon’s headquarters in Wyoming, Michigan. H-E-B and Whole Foods have also experimented with hydroponics in and around their stores.
Having a hydroponic farm at the store removes the need for transportation and storage of lettuce before it hits shelves, according to Brick Street Farms. It also allows Publix to sell the produce in-season all year round, providing some supply stability.
Although omnichannel business is booming for grocers like Publix right now, many are looking for ways to drive traffic to their stores, where they can make the most money per order. Grow farms and other safe, eye-catching attractions could be one way to accomplish this.
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Lead Photo: Permission granted by Publix
Filed Under: Fresh food Natural/organic
Tall Lettuce Farm To Rise in Houston Industrial Building
It will be the fourth facility for the company, which opened a large Orlando location this year after proving the concept with The HyCube, a modular vertical farm built to supply the Marriott Orlando World Center on-site in 2018
July 31, 2020
Kalera, an Olrando, Fla., company, has selected a new industrial building in the northeast Houston submarket for what would be its largest hydroponic farm yet, producing nearly 5 million pounds of artisan lettuces a year as part of a strategy to grow food near where it is consumed in a high-tech, earth-friendly manner.
It will be the fourth facility for the company, which opened a large Orlando location this year after proving the concept with The HyCube, a modular vertical farm built to supply the Marriott Orlando World Center on-site in 2018.
At 83,436 square feet, the building, at 7159 Rankin Road in Humble, will be 2½ times the size of the newest Orlando farm, and about 12 percent larger than one going up in Atlanta. The vertical farms are part of a plan to scale the company across North America and globally.
“What we’re doing is bringing back what used to always be the normal, which is to eat where you are, and to eat produce that is not weeks old,” said Daniel Malechuk, CEO of Kalera.
Kalera wants to take a bite out of the lettuce market, which is concentrated on traditional farms in California and Arizona. Its cleanroom technology process eliminates both the need for pesticides and washing and processing the lettuces to prepare them for shipment up to 1,200 miles or more by truck.
The Kalera farms, which grow lettuces by stacking them in LED-lit warehouses, are designed to use 95 percent less water than traditional farms. It takes six weeks from seed to harvest, shaving about two weeks off the traditional timeline. The process also protects against pathogens such as E. coli.
With COVID-19, consumers have a heightened concern for where products come from and how many people have touched them, said Malechuk.
When it opens in late spring 2021, Kalera will work with local grocers and major food distribution companies to deliver produce to stores, restaurants, schools, hotels, hospitals, and cruise lines the same day harvested. The prices will be in line with traditional artisan lettuces, Malechuk said.
The facility, which will employ 55 to 70 people, will serve Houston as well as markets within a few hours away by truck. Lettuce harvested in the morning could be served at a restaurant in Dallas the same evening.
Kalera is the first tenant in Parc 59, a two-building development of Jackson-Shaw and Thackeray Partners off U.S. 59, just north of Beltway 8. It’s leasing the rear-load building with a clear height of 28 feet. A cross-dock building with 196,064 square feet and clear height of 32 feet is available for lease. The building is suited for warehousing, manufacturing, distribution, and assembly.
“The building’s prime location in Houston was the perfect fit for all of Kalera’s needs to serve its customers seamlessly and deliver high quality, fresh products to the Houston market and regionally,” Grant Pearson, vice president of development at Jackson-Shaw, said in an announcement.
Jason Dillee and Nathan Wynne of CBRE represented the landlord, while Mike Spears and Derek Riggleman of Lee & Associates represented Kalera in the 10-year lease. Terms were not disclosed.
The Parc 59 project team includes Cadence McShane as a general contractor and Powers Brown Architecture.
katherine.feser@chron.com
twitter.com/kfeser
PHOTOS:
1. Malechuk holds a head of lettuce at HyCube, Kalera’s vertical farm on-site at the Photo: Kalera
2. Kalera uses cleanroom technology and processes to eliminate the use of chemicals at its vertical farms. The Orlando-based company says its lettuces consume 95 percent less water compared to field farming. Photo: Kalera
3. Kalera, a vertical farming company, leased a new 83,436-square-foot building in Parc 59 at 7159 Rankin Road in Humble. Jackson-Shaw developed the two-building, 279,500-square-foot Parc 59 with equity partner Thackaray Partners . Photo: Jackson-Shaw
Katherine Feser
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Katherine Feser covers a variety of subjects for the Houston Chronicle Business section. She coordinates some of the paper's most popular special sections, including the Chronicle 100, Home Price Survey, and Top Workplaces. She compiles many of the staples of the section, including the daily markets page, People in Business, event listings and real estate transactions.
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Kalera Opens Texas’ Largest Vertical Farming Facility in Houston
Houston farm will be the company's newest and largest yet, joins farms in Orlando and Atlanta
Houston farm will be the company's newest and largest yet, joins farms in Orlando and Atlanta
July 13, 2020 | Source: Kalera
The new Houston facility, which will be the largest vertical farming facility in Texas, is the next step in Kalera’s rapid domestic and international expansion plan to bring consumers fresh leafy greens right where they are.
ORLANDO, Fla., July 13, 2020 (GLOBE NEWSWIRE) -- Today, technology-driven vertical farming company Kalera announced that it will open a new state-of-the-art growing facility in Houston, Texas in the spring of 2021. The new Houston facility — which will be the largest vertical farming facility in Texas — is the next step in Kalera’s rapid domestic and international expansion plan to bring consumers fresh leafy greens right where they are. By placing its farms directly in the communities that they serve, Kalera is able to supply national retailers and foodservice distributors without a long haul across the country, guaranteeing that its leafy greens are fresher longer, and much safer than field-grown lettuce.
The new facility is being announced a mere two months after Kalera announced it will be opening a new facility in Atlanta in early 2021—an announcement that took place less than two months after it opened its second Orlando, Florida farm. While Kalera’s Atlanta farm is slated to be the highest production volume vertical farm in the Southeast, the new Houston facility will be even larger and will generate dozens of new jobs for the local Houston community. Kalera’s Houston farm’s lettuce will be available at retailers and foodservice distributors, as well as through the hospitality and travel industry.
Retailers, distributors, and food services facilities interested in carrying Kalera’s lettuce can connect with the sales team at orders@kalera.com.
Kalera is able to quickly open its newest growing facility in Houston as a result of a streamlined design and construction process, further illustrating its ability to rapidly scale and expand its vertical farms. As Kalera accelerates its growth over the next few years, it will continue to open additional facilities, expanding production capacity throughout the US and internationally.
“In light of the global pandemic and seemingly endless food safety recalls, today, more than ever, consumers are demanding food that is local and that they can trust. Kalera is leading the way in the indoor-farming AgTech revolution and we are proud, especially in today’s environment, to bring the safest, purest, freshest, most nutritious, sustainable, non-GMO, pesticide-free lettuce to cities across the country as we continue our rapid expansion plan across America and prepare to open our largest facility to date,” said Daniel Malechuk, CEO of Kalera.
“Houston presents Kalera with a wonderful market for our produce, as it allows us to not only supply one of the largest cities in America, but also service cities throughout the region including Dallas-Fort Worth, Austin, San Antonio, and New Orleans. Since we can easily supply produce within hours of harvest from this location to surrounding cities, Kalera can ensure the highest quality and freshness by delivering product to customers within hours of harvest, rather than days or weeks.”
The company utilizes cleanroom technology and processes to eliminate the use of chemicals and remove exposure to pathogens. With indoor facilities situated right where the demand is, Kalera is able to supply an abundance of produce locally, eliminating the need to travel long distances when shipping perishable products. Kalera's plants grow while consuming 95% less water compared to field farming.
In addition to its R&D center, Kalera opened its first commercial vertical farm, the HyCube growing center, on the premises of the Orlando World Center Marriott to bring fresh, local produce to the hotel’s visitors and customers. In March this year, it announced the opening of its second facility in Orlando, and in April, announced that it will open an Atlanta facility in early 2021. The Houston facility is the fourth farm in Kalera’s portfolio, and will soon be joined by more in the United States and around the world. Kalera also made headlines after pivoting their business strategy amidst the COVID-19 crisis, shifting from a foodservice-focus to land their produce in the aisles of Publix. During this time, Kalera also organized giveaways for the Orlando community, giving away tens of thousands of heads of lettuce to provide access to fresh, local, produce to residents.
About Kalera
Kalera is a technology-driven vertical farming company with unique growing methods combining optimized nutrients and light recipes, precise environmental controls, and cleanroom standards to produce safe, highly nutritious, pesticide-free, non-GMO vegetables with consistently high quality and longer shelf life year-round. The company’s high-yield, automated, data-driven hydroponic production facilities have been designed for rapid rollout with industry-leading payback times to grow vegetables faster, cleaner, at a lower cost, and with less environmental impact.
FREE WEBINAR: CEO Panelists To Discuss "How To Get Indoor Farm Up and Running" on July 22, 2020 @ 2 PM EST
Whether just starting out or looking for fresh new ideas to bolster a current operation, the CEO panelists joining the July 22, 2020, Indoor Ag-Conversations free webinar series from Indoor Ag-Con will offer participants a wealth of business-building ideas to get a farm going and growing
Leaders From Kalera, Vertical Harvest, Artesian Farms, & Danforth Plant Science Center Join Indoor Ag-Conversations Webinar Series
LAS VEGAS (July 13, 2020) –Whether just starting out or looking for fresh new ideas to bolster a current operation, the CEO panelists joining the July 22, 2020, Indoor Ag-Conversations free webinar series from Indoor Ag-Con will offer participants a wealth of business-building ideas to get a farm going and growing. Moderated by Claire Kinlaw, Director of Innovation Commercialization, The Donald Danforth Plant Science Center, "How To Get An Indoor Farm Up & Running" webinar panelists include Daniel Malechuk, CEO, Kalera; Nona Yehia, CEO & Co-Founder, Vertical Harvest; and Milan Kluko, CEO, Artesian Farms LLC.
During the 60-minute session, the panel will cover a number of topics and issues like:
Crops: types, traits, sourcing
Customers: profiles, targets, buying interests
Selling: direct to consumer, distributors, grocery chains
Technology: what’s best suited for geography, crop, scales of production
Founding Team Skills: technical, agronomic, sales/marketing, biology/genetics
CapEx – How and where to access funds to get established
Indoor Ag-Conversation webinars are free to industry members. To register for the upcoming July 22, 2020 session, visit www.indoor.ag/webinar. Indoor Ag-Conversations presenters include:
Claire Kinlaw, Director of Innovation Commercialization, Danforth Plant Science Center --Claire combines science research and business knowledge along with experience with startup companies to support commercialization of innovative technologies in agriculture. She began work at the Danforth Center in February of 2019. She promotes the commercial impact of the Center’s intellectual property through such activities as patent filing, license agreements, and oversite for an innovation incubation program (IN2, funded by the Wells Fargo Foundation). IN2 accelerates early-stage agriculture technologies into the market through the execution of validating research for companies in collaboration with the Danforth Center.
Daniel Malechuk, CEO, Kalera -- A food industry veteran, Daniel Malechuk has spent his career managing and growing several of the world’s leading food, grocery, and produce companies. As a leader in the industry, Daniel has worked in both sales and supply chain optimization and has built sustainability programs for companies such as Shamrock Foods, Kalera HyCube, Keysource Foods, and ALDI. While at Shamrock Foods, Malechuk led the retail division and drove explosive revenue and profitability growth and expansion across the Southwest. Daniel also served as Vice President at Keysource Foods, where he led company strategy and sales operations and negotiated contracts with some of the world’s largest food companies, including ConAgra, Carnival Corporation, PF Chang’s, ALDI, and Sysco.
Nona Yehia, Co-Founder & CEO, Vertical Harvest -- Nona Yehia is uniquely positioned in the vertical farming sphere. She is at once a practicing Architect and the Co-Founder and CEO of the 1st vertical hydroponic greenhouse in the United States. Vertical Harvest of Jackson Hole is a cutting-edge commercial-scale greenhouse that not only grows food for communities, in communities~ but futures for those who need it most.
Following her passion for local food and experiences growing up with a brother with developmental disabilities, Nona conceived of a three-story hydroponic greenhouse that employs people with developmental disabilities while producing local food for the community year-round. In 2016 Vertical Harvest opened its doors.
Milan Kluko, CEO & Co-Founder, Artesian Farms LLC & Berrien Processing Solutions (BPS) -- Milan Kluko has been in the environmental engineering, alternative energy, agriculture, and solid waste industry as an engineering consultant, developer, vendor, and technology supplier for 38 years. For nearly four decades he has worked on developing recycling and solid waste reduction programs, sustainable agriculture, renewable energy, and low impact development projects worldwide. From 2001-2015 Mr. Kluko worked on worldwide projects as a sustainability consultant for the Coca Cola Company. During the past several decades his focus has been primarily on “project-based” assignments gaining significant expertise with a wide variety of environmental, agriculture, alternative energy, and recycling systems starting in 1982.
Indoor Ag-Con LLC created the new Indoor Ag-Conversations series to share content originally planned for its May 2020 in-person annual conference that was postponed due to the Covid-19 pandemic. More details on the upcoming and future sessions, as well as recordings of previous webinars, are available at www.indoor.ag/webinar.
ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con touches all sectors of the business, covering produce, legal cannabis, hemp, alternate protein, and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki, and Brian Sullivan – purchased Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. For more information, visit: www.indoor.ag
Florida Indoor Farming Firm Turns Pandemic Disruption Into Opportunity
Orlando, Fla.-based Kalera had to give away an entire harvest in March when the company's commercial customers closed amid stay-at-home orders. But, like some other greenhouse operations around the country, Kalera found other customers and avoided layoffs or going out of business
JULY 9, 2020
A large greenhouse operated by Brooklyn, N.Y.-based Gotham Greens helped produce food as the coronavirus pandemic cut supply chains in March.
Photo courtesy of Gotham Greens
ORLANDO, Fla., July 9 (UPI) -- A Florida company that grows lettuce in greenhouses turned a desperate situation during the coronavirus pandemic into new opportunities, thanks to a nationwide upswing in produce purchases from indoor farms.
Orlando, Fla.-based Kalera had to give away an entire harvest in March when the company's commercial customers closed amid stay-at-home orders. But, like some other greenhouse operations around the country, Kalera found other customers and avoided layoffs or going out of business. Indoor farms like Kalera produce food close to their customers, in clean, hygienic facilities. The process also is called vertical farming because produce is grown on racks, using hydroponics -- raising crops with water and nutrients, but without soil.
Good hygiene and a local supply are more important than ever during supply chain disruptions and waves of panic buying during the pandemic, said Daniel Malechuk, Kalera's chief executive officer.
RELATED NASA advances food-in-space technology"
It was literally the day of our first harvest at a new facility when the state announced stay-at-home orders and many of our food-service customers closed overnight," Malechuk said about what the company faced in March."
My reaction at first was massive disappointment. That would be an understatement. But we rolled up our sleeves and were determined to make the best of it," he said.
Kalera has developed its farm technology over the past 10 years and had built a demonstration farm and production facility in Orlando. To the CEO's dismay, the crops in the new greenhouse became ready for harvest just as Gov. Ron Desantis ordered all restaurants closed to indoor dining.
RELATED USDA announces another $470 million in purchases for food banks
That meant Kalera -- and other farmers who faced similar closures around the nation -- had nowhere to sell their crops. Some growers buried their produce rather than shoulder the expense of harvesting crops without having buyers waiting.
Among the customers Kalera lost were Marriott Orlando World Center, the Orlando Magic basketball team, and area theme parks, Malechuk said.
Kalera had built a large grow house on the grounds of the Marriott resort to supply fresh lettuce and micro-greens to the kitchens there. But the resort has been closed for months and does not plan to reopen until Aug. 1.
RELATED Florida team studies hydroponic hemp as toxic algae remedy
Instead of destroying the food, Malechuk donated his crop directly to local residents and food banks. That's also when he reached out to Florida-based Publix, one of the nation's largest grocery chains with more than 1,200 stores in the Southeast and Mid-Atlantic regions.
At first, Publix paid Kalera for some crops and donated the produce to food banks.
Worried about possibly laying off his workforce of about 100, Malechuk wrote a heartfelt email to a Publix executive with whom he previously corresponded. His subject line was "Humble Plea."
The email asked Publix to make Kalera a permanent supplier. It worked, and Kalera produce now is sold in hundreds of Publix stores."
I knew Publix wasn't accepting new suppliers at that point, and I didn't think it would work," Malechuk said. "But I had to try, and I told Publix that.
"Unexpectedly, Publix expedited its process for accepting new products because of Kalera's crisis, said Curt Epperson, the company's business development manager for produce and floral.
“We were not only able to help their business -- and all the people who depend on them -- but our customers and our community," Epperson said in an email to UPI.
Kalera was not alone in turning a dismal outlook to a brighter future. Other indoor farm companies overcame difficulties during the pandemic and saw new opportunities.
Brooklyn, N.Y.-based Gotham Greens opened new greenhouses in several states as the pandemic spread around the world, CEO and co-founder Viraj Puri said.
His employees already had been wearing masks in growing areas before the pandemic struck. As coronavirus advanced, management added more levels of safety. "We started detailed health screening calls, temperature checks, increased distancing. It was a hard time for everyone. We all knew people who tested positive, and we saw people lose their jobs," Puri said.
Gotham Greens soon saw increased demand from retail merchants for its greenhouse produce as other farmers around the country struggled to find labor for harvests and had difficulties shipping food across the country during the pandemic, the CEO said."
The pandemic altered life around us, unfortunately, but it also showed that we can help ensure food security with indoor farming in controlled environments," Puri said. "These local supplies for growing produce are going to be important."
A number of other indoor farming operations found new customers -- and appreciation for their products -- during the pandemic, said Joel Cuello, a professor of agricultural and biosystems engineering at the University of Arizona and vice-chair of the Association for Vertical Farming, based in Munich, Germany.
“In the future, customers want to make sure they have reliable access to food nearby. Vertical farming can be hyper-local, with a facility next to your restaurant or inside your grocery market if wanted," Cuello said.
As people value their health more during a global pandemic, nutrient-packed leafy greens are the most likely food that will be produced indoors, especially in remote areas with harsh environments, said Krishna Nemali, assistant professor of controlled environment agriculture at Purdue University in Indiana. "In northern places, like Iceland or Alaska, or in desert regions, like the Middle East, they struggle to grow food outdoors, so they are turning more to hydroponics," Nemali said. "That's where we will see more demand."
Another vertical farm company, Indiana-based Green Sense Farms, also reported an increase in calls and inquiries to its sales staff from potential customers about its technology, said Robert Colangelo, a founder, and CEO.
Colangelo's company provides contract research, design, and construction of indoor, controlled-environment agriculture facilities. Green Sense charges a little under $1 million to provide a system that includes an automated germination room, grow room, equipment room, and cooled packinghouse room."
What we found is the COVID virus caused people to look at the length of their supply chains. Long complex supply chains can really be disrupted," Colangelo said.
He said he has spoken to officials in various cities who want to learn more about setting up vertical farms."
If you have a food desert [an area with few grocery stores] or a school or hospital in a remote area, you could produce greens right on your property or right next door for that," he said.
Kalera and University of Florida LED Lighting Study Sheds New Light on Cost-Effective Modes of Increasing Nutritive Value in Lettuce
Today, technology-driven vertical farming company Kalera announced the publication of a new study, “Effect of End-of-Production High-Energy Radiation on Nutritional Quality of Indoor-Grown Red-Leaf Lettuce,” conducted in partnership with the University of Florida Institute of Food and Agricultural Sciences
The New Study Reveals Exciting Findings For Both Consumers and
Vertical Farming Industry Practices
June 04, 2020, | Source: Kalera
ORLANDO, Fla., June 04, 2020 (GLOBE NEWSWIRE) -- Today, technology-driven vertical farming company Kalera announced the publication of a new study, “Effect of End-of-Production High-Energy Radiation on Nutritional Quality of Indoor-Grown Red-Leaf Lettuce,” conducted in partnership with the University of Florida Institute of Food and Agricultural Sciences. The Kalera-sponsored study found that by using high-energy LED lighting prior to harvest, red-leaf lettuce significantly increases the production of antioxidants and especially of anthocyanins, compounds in plants that may offer health-promoting benefits by protecting cells from free radicals — exciting news for health-conscious consumers. By only using high-energy LED lighting for the last few days before harvest, both yield and quality could be maximized indoors, indicating promising and cost-effective future practices for the vertical farming industry.
The entire study can be read here.
Representative plants at harvest after exposure to EOP treatments
While numerous studies have evaluated the effect of high-energy light as a means to increase nutritional quality of lettuce grown in vertical farms, most research has focused on providing constant light quality or quantity throughout the production cycle, which typically reduces yield or increases production costs. In this new University of Florida study, Dr. Celina Gómez, Assistant Professor of Controlled Environment Horticulture at the University of Florida, who led the study, evaluated the use of end-of-production (EOP) high energy light as a cost-effective, pre-harvest practice that can allow growers to manipulate product quality and increase market value of lettuce without negatively affecting yield.
“Dr. Toma approached me to discuss the possibility of leading the study, which resulted in exciting findings for the vertical farming industry and consumers of healthy produce alike. The objective of the study was to compare growth and accumulation of secondary metabolites such as antioxidants from two popular red-leaf lettuce cultivars grown indoors and exposed to different strategies of EOP high-energy lighting. In general, EOP with blue or high-intensity lighting increased anthocyanin content and antioxidant capacity,” noted Dr Gómez. “Considering potential implications on production costs, EOP with additional blue light is an effective strategy to increase the quality of indoor-grown red-leaf lettuce plants.”
“Given the positive effects of pre-harvest light treatments on nutritional value and marketability of red-leaf lettuce cultivars, vertical farms like Kalera offer tremendous opportunities to deliver fresh, high-quality produce to local markets. This is just one example of what vertical farming can do,” noted Dr. Cristian Toma. “By investing in new developments in science and technology, Kalera is positioning itself as a leader in the vertical farming space and as an expert in the ag-tech revolution. This new research reflects the importance of constantly educating our company, our customers, and our industry on best practices, even as we continue to expand and grow into new markets.”
The new study is being released shortly after Kalera announced its expansion into Atlanta, GA, with its newest facility. Kalera opened its second Orlando, Florida indoor vertical farm in March. While Kalera’s Orlando farm is currently the highest production volume vertical farm in the Southeast, the new Atlanta facility will be more than double the size while generating over 70 jobs for the local community. As was the case in Orlando, Kalera is able to quickly open its newest growing facility in Atlanta with its proprietary technology as a result of a streamlined design and construction process, further illustrating its ability to rapidly scale and expand its vertical farms. The Atlanta facility is the third indoor vertical farm in Kalera’s portfolio and will soon be joined by more in the United States and abroad.
About Kalera
Kalera is a technology driven vertical farming company with unique growing methods combining optimized nutrients and light recipes, precise environmental controls, and cleanroom standards to produce safe, highly nutritious, pesticide-free, non-GMO vegetables with consistent high quality and longer shelf life year-round. The company’s high-yield, automated, data-driven hydroponic production facilities have been designed for rapid rollout with industry-leading payback times to grow vegetables faster, cleaner, at a lower cost, and with less environmental impact.
About UF/IFAS
The mission of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is to develop knowledge relevant to agricultural, human and natural resources and to make that knowledge available to sustain and enhance the quality of human life. With more than a dozen research facilities, 67 county Extension offices, and award-winning students and faculty in the UF College of Agricultural and Life Sciences, UF/IFAS brings science-based solutions to the state’s agricultural and natural resources industries, and all Florida residents.
Media Contact:
Elka Karl
Phone: 510-508-7328
Email: elka@dadascope.com
U.S. Department of Agriculture Secretary Sonny Perdue Visits Kalera
On Monday, June 8th, technology-driven vertical farming company Kalera welcomed Secretary of Agriculture Sonny Perdue to its Orlando facility
Perdue Visits Kalera For a Behind-The-Scenes Tour With Top Kalera Executives
June 09, 2020, | Source: Kaleraphoto-release
Secretary of Agriculture Sonny Perdue (l) stands next to Kalera CEO Daniel Malechuk (r) during a visit to the vertical farm's Orlando facility.
ORLANDO, Fla., June 09, 2020 (GLOBE NEWSWIRE) -- On Monday, June 8th, technology-driven vertical farming company Kalera welcomed Secretary of Agriculture Sonny Perdue to its Orlando facility. Secretary Perdue was greeted by Kalera’s top executives, including CEO Daniel Malechuk and CTO Cristian Toma, who, along with other staff members, escorted him on a private tour of the facility’s proprietary technology, providing a glimpse at the future of farming. Key takeaways included how Kalera:
eliminates the use of chemicals and removes exposure to pathogens through cleanroom technology.
is able to supply an abundance of produce locally, eliminating the need to travel long distances when shipping perishable products.
ensures the highest quality and freshness by delivering product to customers within hours of harvest rather than days or weeks
Is able to reduce water consumption by 95% compared to field farming.
During the tour, Perdue was able to sample the lettuce Kalera grows at the Orlando facility. Some of his positive reflections about the tour can be read in this Fox 35 Orlando news piece, “USDA Secretary visits Central Florida hydroponic farm, calls it a 'very innovative food production system'.”
Kalera recently announced its new Atlanta facility, which will open in early 2021. While Kalera’s Orlando farm, which Perdue visited on Monday, is currently the highest production volume vertical farm in the Southeast, the new Atlanta facility will be more than double the size and generate approximately 75 jobs for the local community. As was the case in Orlando, Kalera is able to quickly open its newest growing facility in Atlanta as a result of a streamlined design and construction process, further illustrating its ability to rapidly scale and expand its vertical farms.
After the tour, Daniel Malechuk, CEO of Kalera, addressed Secretary Perdue in front of assembled employees and press, saying, “Thank you very much on behalf of the Kalera staff for your time, and visiting us to discuss the future of agriculture, which is clean, healthy, sustainable, local and fresh. We look forward to helping the US stay on the cutting edge of agricultural innovation and feeding a hungry world with fewer natural resources.”
In addition to its R&D center, Kalera opened its first commercial vertical farm, the HyCube growing center, on the premises of the Orlando World Center Marriott to bring fresh, local produce to the hotel’s visitors and customers. In March this year, it announced the opening of its second facility in Orlando. The Atlanta facility is the third farm in Kalera’s portfolio, and will soon be joined by more in the United States. Kalera is currently sold in over 160 Publix stores.
About Kalera
Kalera is a technology-driven vertical farming company with unique growing methods combining optimized nutrients and light recipes, precise environmental controls, and cleanroom standards to produce safe, highly nutritious, pesticide-free, non-GMO vegetables with consistently high quality and longer shelf life year-round. The company’s high-yield, automated, data-driven hydroponic production facilities have been designed for rapid rollout with industry-leading payback times to grow vegetables faster, cleaner, at a lower cost, and with less environmental impact.
Kalera’s shares are traded on NOTC, a marketplace for unlisted shares managed by NOTC AS, which is owned 100% by Oslo Børs ASA, the Oslo Stock Exchange.
Further information about the company may be found at www.kalera.com and www.kalera.com/investor along with an introductory Kalera film: www.youtube.com/watch?v=2Crpph9w0hE
Kalera Contact:
Daniel Malechuk, CEO
Phone: +1 407 574 2382
Email: dmalechuk@kalera.com
Tech-Driven Vertical Farming Company Kalera Announces New CIO, VP of Sales
Today, technology-driven vertical farming company Kalera announced that it has hired two new executives to fill the positions of CIO and VP of Sales. New Chief Information Officer Jeremy Johnston brings over 15 years of experience in a broad range of fields, including technology, manufacturing, and retail
The appointment of these executives coincides with Kalera’s recent expansion into new markets
ORLANDO, Fla., June 02, 2020 (GLOBE NEWSWIRE) | Source: Kalera
Today, technology-driven vertical farming company Kalera announced that it has hired two new executives to fill the positions of CIO and VP of Sales. New Chief Information Officer Jeremy Johnston brings over 15 years of experience in a broad range of fields, including technology, manufacturing, and retail. The newly appointed VP of Sales Jeff Larsen brings with him 23 years of sales experience from a diverse set of industries with Fortune 100 companies.
With over 15 years of experience, Jeremy Johnston has spent his career leading information technology for the world’s largest companies including Deloitte, Amazon, and National Oilwell Varco. Most recently, Johnston worked in technology as the CTO of Qoreboard and PH6 Labs. He has also worked with global technology at Deloitte, where he managed several massive technology transformations in the oil & gas and healthcare verticals.
New Chief Information Officer Jeremy Johnston brings over 15 years of experience in a broad range of fields, including technology, manufacturing, and retail.
At Amazon, Johnston led the design and implementation of Amazon’s internal HRIS system responsible for the timekeeping and payroll for over 250,000 employees across nine countries. Johnston spent eight years at National Oilwell Varco early in his career where he oversaw custom application development, data warehousing, and ERP implementation for over 40,000 employees in 21 countries. Johnston will manage Kalera’s Information Technology policies, procedures, strategies, standards, and roadmap. At Kalera, being a data-driven company, advanced automation and data collection with IoT, Big Data Analytics and AI capabilities are essential.
“I am thrilled to be joining a company as forward-thinking and exciting as Kalera. I believe my global experience with diverse, complex companies will inform and accelerate Kalera’s rapid growth plans as we change the way produce is grown around the world,” said Jeremy Johnston, Kalera’s new Chief Information Officer.
Kalera has also named Jeff Larsen the Vice President of Sales. A multi-faceted and seasoned sales professional, Larsen has achieved many awards and accolades across a diverse range of industries. Larsen has over 20 years of experience in sales across various industries with Fortune 100 companies. Larsen has excelled at both regional and national levels in large scale distribution, business development, and account management.
The newly appointed VP of Sales Jeff Larsen brings with him 23 years of sales experience from a diverse set of industries with Fortune 100 companies.
“From foodservice and hospitality to grocery, I am excited to be supporting this groundbreaking business with my years of sales expertise,” noted Jeff Larsen, Kalera’s new Vice President of Sales. “People need safe, delicious and affordable produce now more than ever. Kalera is leading the charge in supplying the public with the freshest, most delicious lettuce on the market.”
"As Kalera continues to focus on our rapid national and international expansion, building a world-class executive team has been among our top priorities, and we are beyond excited to welcome Jeremy and Jeff to the Kalera family,” noted Kalera CEO Daniel Malechuk.
Kalera has experienced significant growth in recent months, with plans of its new growing facility in Atlanta being announced only months after the opening of its facility in Orlando. Its Orlando facility is currently the single largest indoor vertical farm in the Southeastern United States, and the Atlanta facility will be even larger. Kalera also made headlines after pivoting their business strategy amidst the COVID-19 crisis, shifting from a foodservice-focus to land their produce in the aisles of Publix. During this time, Kalera also organized giveaways for the Orlando community, giving away tens of thousands of heads of lettuce to provide access to fresh, local, produce to residents.
Central to Kalera’s business is good science. The company is planting non-GMO seed, and over the past several years has perfected plant and data science-driven methods to naturally optimize the factors that make plants thrive. Kalera manages these natural factors in a way that makes plants reach their maximum potential, resulting in the highest quality produce, grown locally with consistent high yields year-round.
By using a closed-loop irrigation system, Kalera’s plants grow while consuming 95% less water compared to field farming. While a head of lettuce grown in a field may use as much as 60 gallons of water, Kalera’s systems result in a healthier plant with less than five gallons.
The company utilizes cleanroom technology and processes to eliminate the use of chemicals and remove exposure to pathogens. With indoor facilities situated right where the demand is, Kalera is able to supply an abundance of produce locally, eliminating the need to travel long distances when shipping perishable products and ensuring the highest quality and freshness.
About Kalera
Kalera is a technology-driven vertical farming company with unique growing methods combining optimized nutrients and light recipes, precise environmental controls, and cleanroom standards to produce safe, highly nutritious, pesticide-free, non-GMO vegetables with consistent high quality and longer shelf life year-round. The company’s high-yield, automated, data-driven hydroponic production facilities have been designed for rapid rollout with industry-leading payback times to grow vegetables faster, cleaner, at a lower cost, and with less environmental impact.
Elka Karl
Phone: 510-508-7328
Email: elka@dadascope.com