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AeroFarms CEO Rosenberg Kicks Off Indoor Ag-Con 2021 Keynote Address
“We are thrilled to have an industry leader like David Rosenberg join us as we kick off our return to the live event format,” says Brian Sullivan, co-owner, Indoor Ag-Con LLC
Rosenberg Headlines Full Roster of Keynotes, Panels, Networking & Expo Floor Innovations For In-Person October 4-5, 2021 Edition In Orlando
MAY 6, 2021 -- AeroFarms CEO David Rosenberg will lead the opening morning keynote address for the 8th annual edition of Indoor Ag-Con, scheduled for October 4-5, 2021 at the Hilton Orlando, Florida.
Themed “Growing Your Business,” the premier trade show and conference for the indoor |vertical farming industry will give attendees the opportunity to explore new resources on the expo floor and hear from Rosenberg, other CEOs, thought leaders and industry experts from today’s cutting-edge farms and other innovative companies.
“We are thrilled to have an industry leader like David Rosenberg join us as we kick off our return to the live event format,” says Brian Sullivan, co-owner, Indoor Ag-Con LLC along with other event industry veterans Nancy Hallberg and Kris Sieradzki. “We look forward to gathering with our industry colleagues again and are working hard to bring the best possible combination of networking, education and exhibition opportunities together in Orlando.”
Scheduled for opening morning, October 4, Rosenberg’s address will be held from 8:30 am – 9:20 am. Rosenberg co-founded and leads AeroFarms. AeroFarms has been leading the way for indoor vertical farming and championing transformational innovation for agriculture overall. On a mission to grow the best plants possible for the betterment of humanity, AeroFarms is a Certified B Corp Company with global headquarters in Newark, New Jersey, United States. Named one of the World’s Most Innovative Companies by Fast Company three years in a row and one of TIME's Best Inventions, AeroFarms patented, award-winning indoor vertical farming technology provides the perfect conditions for healthy plants to thrive, taking agriculture to a new level of precision, food safety, and productivity while using up to 95% less water and no pesticides vs. traditional field farming. Grown for flavor first, AeroFarms enables local production to safely grow flavorful baby greens and microgreens all year round.
ROBUST 2021 CONFERENCE SCHEDULE NOW IN DEVELOPMENT
In addition to Rosenberg’s keynote, look for additional announcements coming soon on other CEO keynote presentations planned for the October event. The 2021 conference will also include a full roster of panel discussions, fireside chats and presentations offering a deep dive into three core tracks – Business & Marketing, Science & Technology and Alternative Crops.
In addition to the extensive educational component, attendees will find more new initiatives and show highlights to explore, including:
NEW LOCATION: HILTON ORLANDO – DISCOUNTED HOTEL RATES, TOO
Indoor Ag-Con’s Hilton Orlando venue makes it the perfect opportunity for a business vacation. Centrally located to all major theme parks and attractions, it is just minutes from the eclectic dining scene and entertainment of International Drive. What’s more, the Hilton Orlando resort sits on more than 26 acres of lush landscaping and tropical inspirations making it a true destination of its own. Indoor Ag-Con has arranged for discounted hotel rates for attendees and exhibitors starting as low as $129/night. Complete details are available on the show website.
NEW ASSOCIATION ALLIANCES
Indoor Ag-Con is also forging new alliances with other events, industry associations/groups that will play an integral role in its marketing outreach and conference programming. Look for partnership announcements coming soon.
EXPANDED EXHIBIT FLOOR & NETWORKING OPPORTUNITIES
The Indoor Ag-Con team is working to bring even more resources for farmers/growers to explore across all sectors – everything from IT, energy, AI and lighting solutions to substrates, vertical farming solutions, business services and much more. Attendees and exhibitors alike will also have even more networking opportunities with daily luncheon sessions and receptions on the show floor.
QUICK FACTS:
WHEN: Monday, October 4 – Tuesday, October 5
WHERE: Hilton Orlando, 6001 Destination Pkwy, Orlando, FL 32819
INFO: For information on exhibiting or attending visit www.indoor.ag
ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein, and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki, and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. More information: https://indoor.ag
Join Our Next Conversation - April 28, 2021 | 2:00 to 3:00 pm EDT
Join us for a fun “Fireside Chat” as Indoor Ag-Con’s Content Chair Jim Pantaleo sits down with Dan to discuss this great success story
In 2010, Dan Albert began laying the groundwork for what would become Farmbox Greens, a Seattle-based vertical farm growing specialty produce for retail and foodservice customers.
In 2016, Farmbox was acquired by a regional produce company and Dan went on to scale Farmbox to serve customers in the Northwest and beyond.
Join us for a fun “Fireside Chat” as Indoor Ag-Con’s Content Chair Jim Pantaleo sits down with Dan to discuss this great success story—from the farm’s early days to those first meetings with potential restaurant customers to making the connection with Charlie’s Produce.
Jim and Dan will also talk about Dan’s newest role as Vice President of Plant Performance with Unfold.
LEARN MORE & SAVE YOUR FREE SPOT!
Towards Greater Profitability And Scale In CEA And Vertical Farming
The virtual Indoor AgTech Innovation Summit on June 24-25 will gather the world’s leading farm operators, retailers, food companies, investors, seed companies, and technology providers to meet, network, and cultivate new commercial partnerships
The virtual Indoor AgTech Innovation Summit on June 24-25 will gather the world’s leading farm operators, retailers, food companies, investors, seed companies, and technology providers to meet, network, and cultivate new commercial partnerships.
350+ attendees from the US, Europe, the Middle East, and Asia will participate in live-stream sessions, join roundtable discussion groups and connect directly through 1-1 video meetings and group chats.
By sharing best practices from around the globe, and facilitating new connections and collaborations, the summit offers an invaluable platform to develop new business and accelerate projects across the Indoor AgTech ecosystem.
2021 Key Themes
· Hands-Free Cultivation: Latest developments in robotics, automation and AI
· New Crops: Mapping a pathway to mass production
· Retail Insights: Understanding the drivers behind consumer demand
· Seed Optimization: Breeding a competitive advantage
· Financial Models: The investment models scaling the industry
· Advanced Growing Environments: Blurring lines between lighting and genetics
· Profitability at Scale: The technology driving down OPEX
· Food Systems: Bringing food into urban planning
· Direct to Consumer Business Models: Scaling beyond a city
· Energy Efficiency: Driving down the costs of optimum operations
All participants can schedule video 1-1 meetings with potential partners and clients throughout the summit, and for an extended period before and after the sessions.
By sharing best practices from around the globe, and facilitating new connections and collaborations, the summit offers an invaluable platform to develop new business and accelerate projects across the Indoor AgTech ecosystem.
Summit website: https://indooragtechnyc.com/
Registration:
One Summit Pass: Indoor AgTech Innovation Summit (June 24-25, 2021)
Super Early Bird Price: $195
Register before April 2
Early Bird Price: $295
Register before May 7
Standard Price: $395
Two Summit Pass: Indoor AgTech (June 24-25, 2021) and Future Food-Tech Alternative Proteins (June 22-23, 2021)
Super Early Bird Price: $445
Register before April 2
Early Bird Price: $595
Register before May 7
Standard Price: $695
https://indooragtechnyc.com/register/
Little Leaf Farms Raises $90M to Grow Its Greenhouse Network
Massachusetts-based Little Leaf Farms has raised $90 million in a debt and equity financing round to expand its network of hydroponic greenhouses on the East Coast. The round was led by Equilibrium Capital as well as founding investors Bill Helman and Pilot House Associates. Bank of America also participated.
by Jennifer Marston
Massachusetts-based Little Leaf Farms has raised $90 million in a debt and equity financing round to expand its network of hydroponic greenhouses on the East Coast. The round was led by Equilibrium Capital as well as founding investors Bill Helman and Pilot House Associates. Bank of America also participated.
Little Leaf Farms says the capital is “earmarked” to build new greenhouse sites along the East Coast, where its lettuce is currently available in about 2,500 stores.
The company already operates one 10-acre greenhouse in Devins, Massachusetts. Its facility grows leafy greens using hydroponics and a mixture of sunlight supplemented by LED-powered grow lights. Rainwater captured from the facility’s roof provides most of the water used on the farm.
According to a press release, Little Leaf Farms has doubled its retail sales to $38 million since 2019. And last year, the company bought180 acres of land in Pennsylvania on which to build an additional facility. Still another greenhouse, slated for North Carolina, will serve the Southeast region of the U.S.
Little Leaf Farms joins the likes of Revol Greens, Gotham Greens, AppHarvest, and others in bringing local(ish) greens to a greater percentage of the population. These facilities generally pack and ship their greens on the day of or day after harvesting, and only supply retailers within a certain radius. Little Leaf Farms, for example, currently servers only parts of Massachusetts, Pennsylvania, New York, and New Jersey.
The list of regions the company serves will no doubt lengthen as the company builds up its greenhouse network in the coming months.
Agritech: Precision Farming With AI, IoT and 5G
For a company that grows and delivers vegetables, Boomgrow Productions Sdn Bhd’s office is nothing like a farm, or even a vertical farm. Where farms are bedecked with wheelbarrows, spades and hoes, Boomgrow’s floor plan is akin to a co-working space with a communal island table, several cubicles, comfortable armchairs, a cosy hanging rattan chair and a glass-walled conference room in the middle
For a company that grows and delivers vegetables, Boomgrow Productions Sdn Bhd’s office is nothing like a farm, or even a vertical farm.
Where farms are bedecked with wheelbarrows, spades and hoes, Boomgrow’s floor plan is akin to a co-working space with a communal island table, several cubicles, comfortable armchairs, a cosy hanging rattan chair and a glass-walled conference room in the middle.
At a corner, propped up along a walkway leading to a rectangular chamber fitted with grow lights, are rows of support stilts with hydroponic planters developed in-house and an agricultural technologist perched on a chair, perusing data. “This is where some of the R&D work happens,” says Jay Dasen, co-founder of the agritech start-up.
But there is a larger farm where most of the work behind this high-tech initiative is executed. Located a stone’s throw from the city centre in Ampang is a 40ft repurposed shipping container outfitted with perception technologies and artificial intelligence (AI) capabilities that mimic the ideal environment to produce more than 50,000kg of vegetables a year.
Stacked in vertical layers, Boomgrow’s vegetables are grown under artificial lights with Internet of Things (IoT) sensors to detect everything from leaf discolouration to nitrate composition. This is coupled with AI and machine learning algorithms.
Boomgrow is the country’s first 5G-connected vertical farm. With the low latency and larger bandwidth technology, the start-up is able to monitor production in real time as well as maintain key parameters, such as temperature and humidity, to ensure optimal growth conditions.
When Jay and her co-founders, K Muralidesan and Shan Palani, embarked on this initiative six years ago, Boomgrow was nowhere near what it is today.
The three founders got together hoping to do their part in building a more sustainable future. “I’ve spent years advising small and large companies on sustainability, environmental and social governance disclosures. I even embarked on a doctorate in sustainability disclosure and governance,” says Jay.
“But I felt a deep sense of disconnect because while I saw companies evolving in terms of policies, processes and procedures towards sustainability, the people in those organisations were not transforming. Sustainability is almost like this white noise in the background. We know it’s important and we know it needs to be done, but we don’t really know how to integrate it into our lives.
“That disconnect really troubled me. When we started Boomgrow, it wasn’t a linear journey. Boomgrow is something that came out of meaningful conversations and many years of research.”
Shan, on the other hand, was an architect who developed a taste for sustainable designs when he was designing modular structures with minimal impact on their surroundings between regular projects. “It was great doing that kind of work. But I was getting very dissatisfied because the projects were customer-driven, which meant I would end up having debates about trivial stuff such as the colour of wall tiles,” he says.
As for Murali, the impetus to start Boomgrow came from having lived overseas — while working in capital markets and financial services — where quality and nutritious produce was easily available.
Ultimately, they concluded that the best way to work towards their shared sustainability goals was to address the imminent problem of food shortage.
“By 2050, the world’s population is expected to grow to 9.7 billion people, two-thirds of whom will be in Asia-Pacific. Feeding all those people will definitely be a huge challenge,” says Jay.
“The current agricultural practice is not built for resilience, but efficiency. So, when you think of farming, you think of vast tracts of land located far away from where you live or shop.
“The only way we could reimagine or rethink that was to make sure the food is located closer to consumers, with a hyperlocal strategy that is traceable and transparent, and also free of pesticides.”
Having little experience in growing anything, it took them a while to figure out the best mechanism to achieve their goal. “After we started working on prototypes, we realised that the tropics are not designed for certain types of farming,” says Jay.
“And then, there is the problem of harmful chemicals and pesticides everywhere, which has become a necessity for farmers to protect their crops because of the unpredictable climate. We went through many iterations … when we started, we used to farm in little boxes, but that didn’t quite work out.”
They explored different methodologies, from hydroponics to aquaponics, and even started growing outdoors. But they lost a lot of crops when a heat wave struck.
That was when they started exploring more effective ways to farm. “How can we protect the farm from terrible torrential rains, plant 365 days a year and keep prices affordable? It took us five years to answer these questions,” says Jay.
Even though farmers all over the world currently produce more than enough food to feed everyone, 820 million people — roughly 11% of the global population — did not have enough to eat in 2018, according to the World Health Organization. Concurrently, food safety and quality concerns are rising, with more consumers opting for organically produced food as well as safe foods, out of fear of harmful synthetic fertilisers, pesticides, herbicides and fungicides.
According to ResearchAndMarkets.com, consumer demand for global organic fruit and vegetables was valued at US$19.16 billion in 2019 and is anticipated to expand at a compound annual growth rate (CAGR) of 6.5% by 2026.
Meanwhile, the precision farming market was estimated to be US$7 billion in 2020 and is projected to reach US$12.8 billion by 2025, at a CAGR of 12.7% between 2020 and 2025, states MarketsandMarkets Research Pte Ltd.
Malaysia currently imports RM1 billion worth of leafy vegetables from countries such as Australia, China and Japan. Sourcing good and safe food from local suppliers not only benefits the country from a food security standpoint but also improves Malaysia’s competitive advantage, says Jay.
Unlike organic farming — which is still a soil-based method — tech-enabled precision farming has the advantage of catering for increasing demand and optimum crop production with the limited resources available. Moreover, changing weather patterns due to global warming encourage the adoption of advanced farming technologies to enhance farm productivity and crop yield.
Boomgrow’s model does not require the acres of land that traditional farms need, Jay emphasises. With indoor farms, the company promises a year-round harvest, undisturbed by climate and which uses 95% less water, land and fuel to operate.
Traditional farming is back-breaking labour. But with precision technology, farmers can spend less time on the farm and more on doing other things to develop their business, she says.
Boomgrow has secured more than RM300,000 in funding via technology and innovation grants from SME Corporation Malaysia, PlaTCOM Ventures and Malaysia Digital Economy Corporation, and is on track to build the country’s largest indoor farms.
The company got its chance to showcase the strength of its smart technology when Telekom Malaysia Bhd (TM) approached it to be a part of the telco’s Smart Agriculture cluster in Langkawi last October.
“5G makes it faster for us to process the multiple data streams that we need because we collect data for machine learning, and then AI helps us to make decisions faster,” Jay explains.
“We manage the farm using machines to study inputs like water and electricity and even measure humidity. All the farm’s produce is lab-tested and we can keep our promise that there are no pesticides, herbicides or any preserving chemicals. We follow the food safety standards set by the EU, where nitrate accumulation in plant tissues is a big issue.”
With TM’s 5G technology and Boomgrow’s patent-pending technology, the latter is able to grow vegetables like the staple Asian greens and highland crops such as butterhead and romaine lettuce as well as kale and mint. While the company is able to grow more than 30 varieties of leafy greens, it has decided to stick to a selection of crops that is most in demand to reduce waste, says Jay.
As it stands, shipping containers are the best fit for the company’s current endeavour as containerised modular farms are the simplest means of bringing better food to local communities. However, it is also developing a blueprint to house farms in buildings, she says.
Since the showcase, Boomgrow has started to supply its crops to various hotels in Langkawi. It rolled out its e-commerce platform last year after the Movement Control Order was imposed.
“On our website, we promise to deliver the greens within six hours of harvest. But actually, you could get them way earlier. We harvest the morning after the orders come in and the vegetables are delivered on the same day,” says Jay.
Being mindful of Boomgrow’s carbon footprint, orders are organised and scheduled according to consumers’ localities, she points out. “We don’t want our delivery partners zipping everywhere, so we stagger the orders based on where consumers live.
“For example, all deliveries to Petaling Jaya happen on Thursdays, but the vegetables are harvested that morning. They are not harvested a week before, three days before or the night before. This is what it means to be hyperlocal. We want to deliver produce at its freshest and most nutritious state.”
Plans to expand regionally are also underway, once Boomgrow’s fundraising exercise is complete, says Jay. “Most probably, this will only happen when the Covid-19 pandemic ends.”
To gain the knowledge they have today, the team had to “unlearn” everything they knew and take up new skills to figure what would work best for their business, says Jay. “All this wouldn’t have been possible if we had not experimented with smart cameras to monitor the condition of our produce,” she laughs.
[WEBINAR] Hiring For Indoor Farming | Human Resources In 2021
During this insightful session, our panel will touch on the hot areas of hiring in the Indoor Vertical Farming market today
WHAT'S HAPPENING IN THE INDOOR FARMING JOB MARKET? JOIN THE CONVERSATION & FIND OUT!
SAVE YOUR SPOT
HIRING FOR INDOOR VERTICAL FARMING: HUMAN RESOURCES IN 2021
WEDNESDAY, FEBRUARY 17, 2021
2-3 PM EDT
During this insightful session, our panel will touch on the hot areas of hiring in the Indoor Vertical Farming market today, including:
• Disciplines Hiring Manager are Seeking (computer science, A/I, robotics, engineering, & more)
• Expansion and Hiring Regions
• How Academia Can Help With Farmers of the Future | NextGen Farmers
MODERATOR
Tim Hammerich, Senior Director for Strategic Communications, Cogent Consulting and creator |host of “Future of Agriculture” podcast
PANELISTS
MaryAlice Feinstein, Chief People Officer, People Operations, AeroFarms
Brac Webb, Co-founder, and CTO, Fifth Season
Keri Gasiorowski, Chief Human Resources Officer, Kalera Inc.
LEARN MORE & REGISTER
SPECIAL THANKS TO OUR INDOOR AG-CON
EXHIBITORS, SPONSORS, MEDIA ALLIES &
INDUSTRY PARTNERS
Indoor Ag-Con, 950 Scales Road, Building #200, Suwanee, GA 30024, United States
Advice For New Vertical Farmers: Grower Spotlight on Andrew Worrall
Andrew is LettUs Grow’s Farm Manager, he manages two of our sites across Bristol and has brought a wealth of knowledge into the company through his previous experience in indoor farming roles across the UK including at Grow Up, Raynor Foods & RootLabs. In this three part interview, we explore what it’s been like to move from animal husbandry to indoor farming, the lessons he’s learned along the way, what it’s like working at LettUs Grow and his advice for those new to indoor growing.
Last week we spoke about running a farm at LettUs Grow. What excites you about vertical farming?
It’s the future of the industry. Also, the amount of salad that these farms can produce for their local community. We want to be able to eat salad all year round and we import to make that happen. However, just a small farm can easily provide for its local community, very efficiently and all year round. The sustainability element is also exciting: with our salad there’s no food miles, it’s very minimalistic. You could use an electric van or bike to distribute this crop if you wanted to. It’s a step forward in terms of what we need to do to take care of our planet.
What do you think are the biggest downsides to vertical farming?
It’s still a new technology and it can be expensive. The biggest roadblock facing the industry is that we need more people and companies to collaborate together to make sure we can build these farms at a sensible rate, so we can provide farms to anyone. We want to be able to provide farms to people, communities and countries that don’t have a lot of money, so that they can provide affordable fresh produce to local people.
How has vertical farming impacted your life?
Massively! I wanted to find my passion, a job that I loved - that was very important to me. It’s satisfying to be in a position now where I’m very happy to be doing what I do and I look forward to going into work. I was happy to make the move from London to Bristol. I would have moved even further if it meant being able to continue working within this industry.
Image from: LettUs Grow
How do you see vertical farming playing a part in the future?
When indoor farming first came about, it had a reputation of being competition for outdoor farming, which just isn’t the case. There’s so much we can’t grow that outdoor farming can provide, such as cereal crops. I’m glad we’re at a stage where indoor and outdoor farms can start to work together to optimise both methods. With these new relationships, there should be a good increase in the amount of indoor farms you’ll be seeing. What LettUs Grow offers with DROP & GROW™ is an exciting project because that’s a 40ft shipping container which can be placed pretty much anywhere. It’s not that big - it could go in a car park or behind a restaurant, but actually provide quite a lot of salad to that area.
How much of our food should be grown this way?
Good question. If you had asked me a while back I would have just said salad, but now I’ve changed my mind. Indoor farming can have a massive impact on propagation, especially aeroponics, because of how we aerate and nourish our roots. We could start lettuce for greenhouse projects and we can also propagate tomatoes, strawberries and tree whips. Propagating trees in this way could potentially be hugely beneficial and it’s something we want to do more of.
We can also quickly grow large amounts of microgreens, baby leafs, herbs and we can grow fruiting crops like strawberries. We are slowly chipping away and it’s really exciting. I’m waiting to see if I can ever say I’ve grown or propagated every crop that can be grown in these farms!
What do you think are the biggest benefits of vertical farming?
How fast these crops can grow! The turnover can be as short as 5 days from seed, depending on the crop. Also how clean it can be - I’m very dedicated to making sure these farms are built to ensure they are easy to be maintained and clean. The most exciting part is the crop growth rate though - it’s incredible how fast our crop grows from seed to plate. In a very well maintained growing calendar, which Ostara® is great for supporting, you can optimise your beds so that the day you harvest can also be the day you germinate onto that same bed. Your farms can be forever providing salad at very fast rates.
What was the biggest change you encountered during your years indoor farming?
Moving from being a production grower to an R&D grower. It has been a great change! As a production grower I knew what I needed to know about growing the plant safely and getting it onto a plate so it was good for the consumer. Now I’m fully optimising, learning and understanding the plants completely, so that I can help the grower that I used to be. We spend a lot of time on crop recipes to make sure that whoever we sell our farms to can start up very quickly and they won’t have to spend months developing their crops. If they have the customers and clients behind them, they can buy DROP & GROW and start producing salad as soon as it's been commissioned.
What was the biggest change you encountered in the industry?
More and more people are speaking about what’s going on in the industry and getting involved. I get so many messages on LinkedIn with people who want to get into this career. It’s exciting to see that indoor growing is a career people can access now. When I was developing my skills I didn’t know I would end up in indoor farming. There are more opportunities than ever before. For example, our Crop Technician is doing a placement here for 2 years. The aim is that they can gain the skill sets and knowledge they need to then go off and do the same practice in any farm they want.
What advice do you have for people who are looking to start a career in growing?
Reach out to companies who are already out there. You could start off part-time or as an assistant. If you are patient and dedicated then it’s a journey I promise you won’t regret. It takes a lot of work, but the outcome is amazing - you’ll be learning so much about this new technology. You’ll also build great relationships: there are so many amazing people in this industry who are so interesting, with different backgrounds, who are willing to share their knowledge. You can always learn more and other people are a great source of that.
What about for those looking to start a vertical farming business?
Do your homework. There are people out there who you can reach out to and it’s very easy to get information. It’s very easy to get excited about the idea and jump straight into it, because it is exciting and can be very rewarding, but it’s really important to do it step by step. Know how to scale properly, learning the differences between a small and larger farm. Understand how many people you’ll need and the logistics. I’d also advise people to get some practical work experience before you buy. You want to start the company knowing the tricks of the trade.
LettUs Grow Blog: www.lettusgrow.com/blog/advice-for-vertical-farmers
FREE WEBINAR: CEO Panelists To Discuss "How To Get Indoor Farm Up and Running" on July 22, 2020 @ 2 PM EST
Whether just starting out or looking for fresh new ideas to bolster a current operation, the CEO panelists joining the July 22, 2020, Indoor Ag-Conversations free webinar series from Indoor Ag-Con will offer participants a wealth of business-building ideas to get a farm going and growing
Leaders From Kalera, Vertical Harvest, Artesian Farms, & Danforth Plant Science Center Join Indoor Ag-Conversations Webinar Series
LAS VEGAS (July 13, 2020) –Whether just starting out or looking for fresh new ideas to bolster a current operation, the CEO panelists joining the July 22, 2020, Indoor Ag-Conversations free webinar series from Indoor Ag-Con will offer participants a wealth of business-building ideas to get a farm going and growing. Moderated by Claire Kinlaw, Director of Innovation Commercialization, The Donald Danforth Plant Science Center, "How To Get An Indoor Farm Up & Running" webinar panelists include Daniel Malechuk, CEO, Kalera; Nona Yehia, CEO & Co-Founder, Vertical Harvest; and Milan Kluko, CEO, Artesian Farms LLC.
During the 60-minute session, the panel will cover a number of topics and issues like:
Crops: types, traits, sourcing
Customers: profiles, targets, buying interests
Selling: direct to consumer, distributors, grocery chains
Technology: what’s best suited for geography, crop, scales of production
Founding Team Skills: technical, agronomic, sales/marketing, biology/genetics
CapEx – How and where to access funds to get established
Indoor Ag-Conversation webinars are free to industry members. To register for the upcoming July 22, 2020 session, visit www.indoor.ag/webinar. Indoor Ag-Conversations presenters include:
Claire Kinlaw, Director of Innovation Commercialization, Danforth Plant Science Center --Claire combines science research and business knowledge along with experience with startup companies to support commercialization of innovative technologies in agriculture. She began work at the Danforth Center in February of 2019. She promotes the commercial impact of the Center’s intellectual property through such activities as patent filing, license agreements, and oversite for an innovation incubation program (IN2, funded by the Wells Fargo Foundation). IN2 accelerates early-stage agriculture technologies into the market through the execution of validating research for companies in collaboration with the Danforth Center.
Daniel Malechuk, CEO, Kalera -- A food industry veteran, Daniel Malechuk has spent his career managing and growing several of the world’s leading food, grocery, and produce companies. As a leader in the industry, Daniel has worked in both sales and supply chain optimization and has built sustainability programs for companies such as Shamrock Foods, Kalera HyCube, Keysource Foods, and ALDI. While at Shamrock Foods, Malechuk led the retail division and drove explosive revenue and profitability growth and expansion across the Southwest. Daniel also served as Vice President at Keysource Foods, where he led company strategy and sales operations and negotiated contracts with some of the world’s largest food companies, including ConAgra, Carnival Corporation, PF Chang’s, ALDI, and Sysco.
Nona Yehia, Co-Founder & CEO, Vertical Harvest -- Nona Yehia is uniquely positioned in the vertical farming sphere. She is at once a practicing Architect and the Co-Founder and CEO of the 1st vertical hydroponic greenhouse in the United States. Vertical Harvest of Jackson Hole is a cutting-edge commercial-scale greenhouse that not only grows food for communities, in communities~ but futures for those who need it most.
Following her passion for local food and experiences growing up with a brother with developmental disabilities, Nona conceived of a three-story hydroponic greenhouse that employs people with developmental disabilities while producing local food for the community year-round. In 2016 Vertical Harvest opened its doors.
Milan Kluko, CEO & Co-Founder, Artesian Farms LLC & Berrien Processing Solutions (BPS) -- Milan Kluko has been in the environmental engineering, alternative energy, agriculture, and solid waste industry as an engineering consultant, developer, vendor, and technology supplier for 38 years. For nearly four decades he has worked on developing recycling and solid waste reduction programs, sustainable agriculture, renewable energy, and low impact development projects worldwide. From 2001-2015 Mr. Kluko worked on worldwide projects as a sustainability consultant for the Coca Cola Company. During the past several decades his focus has been primarily on “project-based” assignments gaining significant expertise with a wide variety of environmental, agriculture, alternative energy, and recycling systems starting in 1982.
Indoor Ag-Con LLC created the new Indoor Ag-Conversations series to share content originally planned for its May 2020 in-person annual conference that was postponed due to the Covid-19 pandemic. More details on the upcoming and future sessions, as well as recordings of previous webinars, are available at www.indoor.ag/webinar.
ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con touches all sectors of the business, covering produce, legal cannabis, hemp, alternate protein, and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki, and Brian Sullivan – purchased Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. For more information, visit: www.indoor.ag