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“The Shift From The Old Way of Farming Is Going To Be A Big Feature in 2021”
In a normal year Henry Gordon Smith, CEO of consultancy firm Agritecture, and Darryn Keiller, CEO of technology company Autogrow would have met up quite a few times and would have discussed the challenges and developments of the industry regularly
Darryn Keiller & Henry Gordon Smith:
In a normal year Henry Gordon Smith, CEO of consultancy firm Agritecture, and Darryn Keiller, CEO of technology company Autogrow would have met up quite a few times and would have discussed the challenges and developments of the industry regularly. This year though everything has been different – like it has been for everybody – but despite all of that they are positive for 2021. “The energy and the enthusiasm for CEA has not slowed down whatsoever – on the contrary. It feels like 2021 is going to be huge. We’re on track for the big boom of CEA.”
Transparent challenges
“2020 has had its own challenges for everyone. What’s interesting is how the industry has responded. At first, the greenhouse industry, and mainly the US and Canada, had to deal with social distancing, getting their staff together and, particularly in the US and Canada, COVID outbreaks amongst labor force,” Darry Keiller, CEO with Autogrow, says when asked about 2020 in the horticultural industry. “At the same time and due to the COVID outbreak, 2020 is also the year the challenges we’ve all been talking about in the food industry became transparent to everyone in the world: the reliance on immigrant labor, the importance of food safety, the vulnerability of transportation and logistics,” he sums up.
“COVID has further demonstrated the benefits of CEA by exposing the fragility of the food system,” Henry Gordon-Smith, CEO with Agritecture, adds. “In India for example there have been experiments with high-tech CEA – now the full force of the government is getting behind it. For the Middle East it’s the same: the second wave of funding and the support for innovation in farming is up and running.” Being located in Dubai, he’s seen the demand for consultancy grow in countries like Oman. “There’s new programs and tenders. In Saudi there’s a big push for greenhouses and vertical farms, Qatar has recently published tenders for vertical farms and the UAE as a whole is continuing to push money and policy in this space. Before not many stakeholders might have been convinced, but now they see that its the right time for vertical farming especially.”
Darryn Keiler, CEO with Autogrow
Massive explosion
“If it’s indoor farms, tunnels, high tech greenhouses – it doesn’t matter,” Darryn adds. “We’re expecting a massive explosion in CEA for the upcoming years. 2020 has already seen memorable events – if we only look at the reversed IPO of AppHarvest, the first time that a high-tech greenhouse company has gone public this way. But it’s not just the big guys and the megacompanies - there’s more going on: from Florida to the North East there’s a higher demand for lettuce greenhouses and even though people might feel as if this is old news, it’s still the idea of localized food production that is the driving force behind these initiatives.”
Henry adds how COVID again has played an important role in this. “Before many CEA farms were seen as expensive and suitable only for supplying restaurants. Then COVID happened and even though the restaurants shut down, these farms were quicker to adapt, to change their distribution models and to focus on shipping directly to consumers. By focusing on local customers, the CEA farms suddenly had an advantage in being local and in being able to adapt more easily than the large growers. For the vertical farming industry that’s an interesting thought – the adaptability of the food value chain will be a strong part of the road to food security when other shocks occur in the years to come.”
Henry Gordon Smith, CEO with Agritecture
Remarkable is also how the people behind these projects have nothing to do with traditional growers and farmers. “There’s many young people – millennials, GenZ – you name it. After seeing the need for local food supply, they’re the driving force behind this second wave of interest around indoor farming,” Darryn says and points at Henry, who started as a blogger for the vertical farming industry ten years ago and added consultancy to the business in 2014, to guide these ‘newbies’ in the industry. “Based on the 2020 Census 49% of the respondents in our industry have zero experience in growing,” he laughs. “But it’s different than before and they’re challenging us as consultants as well. The general knowledge on CEA increased and so have higher expectations. Even though they have no experience, still they are more educated than many of the people entering the industry before. They understand what vertical farming is, that leafy greens are the most important crops and why some crops can’t grow inside. And they want more: more than traditional growers, they’re eager to learn. The archetype of many traditional growers is still that the way they work is how it should be done and often they’re not open to change. These newbies are open to new things, yet they don’t need to know all parts of growing, they prefer to make use of the techniques relevant to them,” he explains.
Baseline understanding to accelerate growth
As an answer to these people, Agritecture this year released software “Agritecture Designer” allowing growers and investors to check what they’re getting from their business plan and their investments. “Technology companies use it to check their own products, growers to check their farm yields. Our goal with it is to create a baseline understanding of growers to further accelerate growth,” he says. “These new entrepreneurs don’t want to be a grower, they want to be the Elon Musk of their food adventure – build a successful, profitable business. With this eagerness, they’re pushing the industry to move forward: they want high-tech, they want an investible project, they want to differentiate in strawberries or mushrooms and they want the data. Actually, they want all of it because they know it is possible. And that’s pushing us as consultants as well to develop continuously.”
It’s not only new growers and investors entering the industry. “We’re still seeing ourselves as a young company,” Darryn adds – the original Autogrow business began 27 years ago but in 2014 began to expand into software platforms and cloud-based technology including the launch of FarmRoad and Folium Network Sensors “Now all of a sudden there’s a raft of other guys springing up all over the place I don’t think that’s an accident: those founders must have seen what we saw: a transformation in the industry and an opportunity to contribute to that.” He explains how that’s indeed how they look at these developments – not as a threat but as help to lift the digital tide. “If more players talk about using data and platforms to help growing, it can help the industry move away from the old, mechanized way of farming.”
Wireless smart sensor Folium
Data-driven growing
The shift to data-driven growing is not only happening in new markets or new companies. Also, existing associations are looking for ways to catch up. “Egypt and Morocco for example,” Henry gives as an example. “We’re seeing both governmental initiatives as companies trying to catch up. What they’re looking for is not only the technology we have, but the knowledge that can be offered. They’re understanding that’s valuable and that moving farming forward is also something what they are paying for.” Darryn adds how also new generations are following up their parents in existing companies – with often no intention to follow the same strategy as their parents did. “They’ve studied and have grown with new techniques including AI and data. They want to know how these new forms of technology will help the industry and their company move forward.”
“The long-awaited shift from the old way of farming is going to be a big feature in 2021,” Henry concludes. Does this mean both Agritecture can sit down and relax with customers showing up, and Autogrow can wait for their products to sell themselves? Unfortunately not. Back in spring Agritecture lost about sixty percent of their consulting business and significant challenges lasted until November before the company had a positive revenue again. “Still we see the momentum and believe in building the marketplace. We’ve launched a digital product in April and have our first 2000 users and are getting amazing testimonials, we’re about to begin fundraising for the next stage of our software.”
“With the borders closed, the Netherlands in a new lockdown, all the trade events shut down, the situation remains challenging,” Darryn confirms. “Connecting with customers has become harder in 2020, we have to hustle more now.” Being based in New Zealand and having customers all over the world means the usual challenges with different time zones but it’s what everyone needs to do in this new normal. Convinced the situation will not change any time soon, the company has rapidly expanded their presence all over the world. “It’s a high-risk play, but we hired 15 people in the last 12 months. By being present in Europe, in Asia, in America, we are in a better position to support our customers and also learn from their challenges."
Digital twin
And there’s more to come in 2021. “Of course there will be super-advanced stuff coming out,” Darryn laughs and although not all of it can be revealed yet, he explains how the creation of a digital twin for greenhouse crops will be a new tool in the road to the autonomous greenhouse. “But that’s for the long term – for now, it’s technique and software helping the industry to grow. Together with the industry, we’re on track for the big boom of CEA,” he says and Henry adds how it’s one they didn’t expect to happen this way per se. “We always knew CEA was getting bigger but thought on droughts, climate change, and food safety to steer this. We didn’t expect the pandemic to be the next big driver, but it feels like next year is going to be huge.”
Annually Autogrow and Agritecture release a Global CEA Census report, an in-depth global survey of indoor & controlled environment agriculture. The insights discussed in this article can be read in the greater perspective in the second edition of the Global CEA Census Report, that was launched early December. Click here for more information on it and a free download of the report.
For more information:
Autogrow
Agritecture
henry@agritecture.com
www.agritecture.com
Publication date: Thu 24 Dec 2020
Author: Arlette Sijmonsma
© HortiDaily.com
Welsh Government Fund The Supply & Installation of CEA Systems
To date, the approaches to CEA (Controlled Environment Agriculture) have been vastly different, uncoordinated, and largely unsupported. Through this pilot, we will offer real growth potential at a scale that is impactful, replicable and delivers wider benefits for the region
To date, the approaches to CEA (Controlled Environment Agriculture) have been vastly different, uncoordinated, and largely unsupported. Through this pilot, we will offer real growth potential at a scale that is impactful, replicable and delivers wider benefits for the region.
This project, Crop Cycle, is being funded by the Welsh Government through the Foundational Economy Challenge Fund and we will be working with businesses and partners who are committed to the four pillars of the Economic Contract. The project will provide a testbed for Controlled Environment Agriculture (CEA), in the community setting – the very heart of our Foundational Economy. The project is being led by Social Farms & Gardens supported by Welsh Government’s Horticulture Cluster group and NutriWales CEA Special Interest Group.
The project allows for multiple & differing CEA systems to be tailored to fit different community settings but allowing them to be investigated and assessed in a coordinated and joined-up way across the pilot sites. This approach is unique, allowing the testing of new socially focused business models, the engagement of the local communities and businesses with CEA, and the development of new technical solutions.
This project will introduce food growing right into the heart of our communities, ones where they understand the local issues and are connected to the particular dynamics of the local area. Activities will test new community-based engagement models looking at social well-being, local entrepreneurship, and environmental impact. In this way, the project will be innovative in its operational delivery, social engagement, and business model creation bringing together community, businesses, and local public sector organizations.
Three sites will be supported, two of which are in the Valleys. Green Meadow Community Farm in Cwmbran, one of only two ‘city farms’ in Wales, and one which connects people to food and farming in a very public way. It is owned and operated by Torfean County Borough Council, bringing with it a high-level partnership. The farm already welcomes thousands of visitors through its gates and connects locally through a number of schools and college partnerships – making it an ideal ‘showcase’ location for this pilot.
Welcome To Our Woods in Treherbert is the site of the second valley, nestled in the heart of the Rhondda Valleys. This proactive community group has been actively engaging with its communities through partnerships with the Green Valleys CIC and their joint ‘Skyline’ project. This partnership and ground-up way of working has led to several funding investments in the region looking to explore community ownership of land and the benefits that can be brought about by allowing the community to utilize some of their surrounding natural green assets for the betterment of the environment, and the local communities. This makes it a unique and perfect fit for this pilot.
Ian Thomas from Welcome To Our Woods, said, ‘work is progressing well on the growing facility in Treherbert and we are excited to be bringing such an innovative and progressive project to our local high street. We have already been engaging with the Upper Rhondda community to explore the projects that actively use our woodlands for the benefit of those they surround, and initiatives such as this help give local people an idea of what can be achieved’.
The third site will be in Ty Pawb Community Hub in Wrexham, situated in the center of Wrexham, this recently refurbished site boasts a monthly footfall of 50000. One of the key players in the successful regeneration of the town it will also link with the community rooftop garden where Welsh Heritage Fruit trees are to be planted. Its facilities include an art gallery, stage area for concerts, and rooms for educational visits and community clubs.
Gary Mitchell, the Wales Manager for Social Farms & Gardens who is leading the project team stated, "we are excited to be running the pilot project across a diverse set of sites to gain insight and further knowledge into how new agricultural systems can successfully support communities in delivering local, fresh and nutritious foods as well as important social benefits in a sustainable manner."
For more information:
Social Farms & Gardens
Gary Mitchell, Wales Manager
gary@farmgarden.org.uk
www.farmgarden.org.uk
15 Dec 2020
Global CEA Census Report Shows Continued Positivity Despite COVID-19
Data captured over an 8-week period show 95% of growers have an optimistic outlook for the next 12 months with all types of operations including greenhouses, shipping containers, tunnel and vertical farms showing profitability
1 DECEMBER 2020
Autogrow and Agritecture Consulting have released the 2nd Annual CEA Census Report highlighting positive signs of growth despite the global pandemic.
Data captured over an 8-week period show 95% of growers have an optimistic outlook for the next 12 months with all types of operations including greenhouses, shipping containers, tunnel and vertical farms showing profitability.
“The optimism reflects what we have seen across many areas of the industry including increased technology adoption and increased consumer expenditure on fresh produce. And despite the challenges we’re seeing an overwhelming number of new entrants into the market,” says Autogrow CEO Darryn Keiller.
“What has not changed is the high percentage of new growers, almost 50%, that have no experience in agriculture before starting their business. That lack of experience has an impact on new technology solutions created and the need for more education to be available to support them. It also shows a real desire to make a difference considering their willingness to start during a pandemic.”
Respondents from 58 countries shared their views on their farming practices, financials, and the impact of COVID-19. The report also gave insight on three key growth regions around the world – India, the UK, and MENA (Middle East & North Africa).
"The results of the 2020 Census confirmed our hypothesis that the UK, India, and MENA regions are the emerging hotspots for CEA, albeit for different reasons. In the UK, Brexit is driving investment towards CEA to combat supply chain risks, while in India rising population and increased premium consumer demand for clean food are driving CEA. In the MENA region, government responses to COVID-19 have accelerated policies and incentives for developing scalable CEA solutions,” explains Agritecture Consulting Founder Henry Gordon-Smith.
“All of these regions present great opportunities for the CEA industry to grow and make a meaningful impact on their respective local conditions.”
Other takeaways from the Census:
· CEA businesses showing optimism and resilience despite the COVID hurdles
· 88% of growers surveyed are below age 50
· 29% of respondents receive funding from multiple sources
RECEIVE THE FREE REPORT!
MEDIA QUERIES
Kylie Horomia, Head of Brand & Communications
(e) Kylie.horomia@autogrow.com
(m) +6421 733 025
(w) www.farmroad.io www.autogrow.com
Sales queries – info@farmroad.io
Briana Zagami, Agritecture Media Strategist
(e) briana@agritecture.com
About Autogrow
Autogrow leverages the power of technology, data science, and plant biology to provide indoor growers affordable, accessible, and easy-to-use innovation – 24/7, anywhere in the world.
Our solutions support growers and resellers in over 40 countries producing over 100 different crop types.
We are the experts in Controlled Environment Agriculture (CEA) and continue to stay ahead of a rapidly evolving landscape.
About Agritecture Consulting
Agritecture Consulting provides a comprehensive approach to CEA project development.
In operation since 2014, Agritecture has helped more than eighty organizations determine the feasibility of their ideas, validate their business strategies, recruit talent for their projects, and manage operational challenges.
Our job is to jumpstart your knowledge of CEA, help you navigate barriers to entry, make industry connections, and mitigate risk. Our consulting services are backed by several years of operations data and a team of experienced growers, engineers, and sustainability managers.
FURTHER READING:
AUTOGROW AND AGRITECTURE RELEASE FIRST-EVER GLOBAL CEA CENSUS REPORT
GLOBAL CEA CENSUS LAUNCHED TO HELP DRIVE AGRICULTURE INDUSTRY FORWARD
RII And ACEEE Awarded USDA Grant To Transform Controlled Environment Agriculture Toward Resource Conservation And Efficiency
“As an industry-leading indoor vertical farming company with two farms and over 126,000 sq. ft. of growing space which can produce over 500,000 lbs. of fresh food each year, Fifth Season is committed to this exciting project,” said Grant Vandenbussche, Chief Category Officer, Fifth Season
Washington, D.C. (November 9, 2020) – Resource Innovation Institute (RII) and the American Council for an Energy-Efficient Economy (ACEEE) will receive nearly $600,000 over three years from the Conservation Innovation Grants (CIG) program at the United States Department of Agriculture’s Natural Resources Conservation Service. The project was one of 24 projects selected for the 2020 program. RII and ACEEE will jointly implement the project through 2023.
Authorized by the 2002 Farm Bill, the CIG program helps develop the tools, technologies, and strategies to support next-generation conservation efforts on working lands and develop market-based solutions to resource challenges.
The awarded proposal, titled Data-Driven Market Transformation for Controlled Environment Agriculture, will characterize key performance indicators, baseline data, and facility-level benchmarking for controlled environmental agriculture facilities. The project will develop a comprehensive suite of data tools, coupled with a market intervention strategy to address barriers to energy conservation, adoption of energy-efficient technologies, access to energy use data, and best practices.
“We’ve been assessing energy and water use in the energy-intensive cannabis cultivation sector for years and have built a set of vetted tools and resources that will now be extended to the broader controlled environment agriculture marketplace,” said Derek Smith, Executive Director of Resource Innovation Institute. “We appreciate the support of the USDA as well as leading producers, supply chain actors, universities, utilities, governments, standards organizations, and other project partners.”
“Market transformation is a proven strategy for creating and sustaining energy efficiency improvements in energy-intensive market sectors,” said Jennifer Amann, ACEEE’s Buildings Program Director. “With USDA’s support, we’ll engage leading CEA market actors, utilities, and policymakers to demonstrate market transformation’s potential to drive resource efficiency in the fast-growing and innovative CEA market.”
“Agricultural innovation has long played a key role in Oregon’s rural economy, and has made countless contributions to our state for generations,” said Oregon’s U.S. Senator Jeff Merkley, who serves as the top Democrat on the Senate Appropriations subcommittee that funds the USDA. “I’m pleased that this funding will help Oregonians keep us at the cutting edge of the newest technology in sustainable agriculture, and I will continue to partner with our state’s researchers and farmers to make sure Oregon agriculture continues to thrive.”
“The world’s population is increasing, but available agricultural land is decreasing. Through science and innovation, we can help farmers improve the health of their operations and productivity on their lands while protecting the natural resources we all depend on,” said Natural Resources Conservation Service Acting Chief Kevin Norton. “The new systems, tools, and technologies being developed through CIG are helping us ensure the longevity of American agriculture.”
Additional support includes:
Fifth Season
“As an industry-leading indoor vertical farming company with two farms and over 126,000 sq. ft. of growing space which can produce over 500,000 lbs. of fresh food each year, Fifth Season is committed to this exciting project,” said Grant Vandenbussche, Chief Category Officer, Fifth Season. “We will benchmark the resource efficiency performance of our facilities, evaluate potential efficiency upgrades, and be featured in case studies demonstrating the financial and environmental results of our projects.”
Fluence by OSRAM
Fluence is a leading global provider of energy-efficient LED lighting solutions for commercial agriculture production. Fluence regularly contributes to RII’s cultivation guidance and serves as an industry-leading voice for RII on efficient energy consumption for LED lighting in CEA facilities. “We are increasingly observing global growers commit to more energy-efficient cultivation solutions at their facilities,” said Corinne Wilder, Vice President of Global Business Operations for Fluence. “This grant underscores the important work RII has already done for growers and we will enthusiastically recruit cultivators to engage with this project to not only help improve the efficiency of their own operations but those of the entire CEA industry.”
Grodan
“For more than 50 years, Grodan has developed Precision Growing methods proven to reduce water and nutrient use while maximizing crop quality and yield. Vertical farms and greenhouses are critical to the future of global food and medicine production as well as minimizing resource usage with technologies such as recirculation,” said Gonneke Gerkema, North American Business Director, Grodan. “This project collaboration brings together several key companies who share the same vision of industry benchmarking combined with Data-Driven decision making to generate water-use efficiencies that will benefit the cultivators, the industry, and indeed the environment.”
Northwest Power & Conservation Council
“Indoor agriculture is a significant part of the driving force behind forecast growing electric loads in agriculture,'' said Ben Kujala, Director of Power Planning, Northwest Power & Conservation Council. “The Council supports looking for opportunities for cost-effective energy efficiency and demand management within the growing indoor agriculture sector as part of its power planning and conservation responsibilities. As project advisor, Council staff commit to engage and educate stakeholders.”
For more information, go to ResourceInnovation.org/CEA. To schedule an interview with an RII representative, please contact Ellie Malone at ellie@themaverickpr.com or 262-337-3312.
About Resource Innovation Institute: Advancing Resource Efficiency to Cultivate a Better Agricultural Future
Resource Innovation Institute (RII) is a non-profit organization whose mission is to advance resource efficiency to cultivate a better agricultural future. Founded in 2016 to address the resource impacts of cannabis cultivation, RII is extending its services to other energy-intensive horticultural sectors. Its PowerScore benchmarking platform represents the world’s largest dataset on indoor agriculture energy use. RII’s Technical Advisory Council, which includes a Policy Working Group and a Utility Working Group, is the leading multi-disciplinary body assessing the environmental impacts and best practices associated with cultivation resource issues. RII’s Board of Directors includes the American Council for an Energy Efficient Economy (ACEEE) and a former board member of the US Green Building Council. RII is funded by utilities, foundations, governments and industry leaders. Visit our website at ResourceInnovation.org. Follow us on LinkedIn, Facebook, Twitter and Instagram.
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Register For ERASMUS + ECVET PONICS VET LAUNCH - Friday, October 16th
Erasmus plus helps the CEA industry grow with free online vocational training courses in hydroponics for the technician level profile
ERASMUS DAYS PUBLIC LAUNCH
October 16th, 2020
Register for ERASMUS+ ECVET PONICS VET
LAUNCH:
Erasmus plus helps the CEA industry grow with free online vocational training courses in hydroponics for the technician level profile
PONICS VET:
Hydroponics Technician is an Erasmus + project. It aims to service agriculture communities and future growers from outside the industry. It provides essential basic training and an introduction into practices and the use of technology in the soilless growing of plants. Hydroponic systems have a proven track record in resource efficiency and resilience in the age of climate change. It also provides an attractive solution for existing farm operations that are not economical anymore and create new income streams for growers and would-be farmers.
The PONICS VET training services an innovative professional profile, the hydroponics technician, and delivers credentials for such a profile in a commercial context. The course will introduce system definitions, various technical insights, and important proficiencies in practical growing, including pest control, food safety, and certification information. Also included are case studies and ample supporting material. The micro-credential rules are drawn from the ECVET (the European credit system for VET) methodology, which will allow recognition of applied learning outcomes in the EU and beyond.
As the development of workforce pathways in times of CoVid19 and for the agriculture, communities has become a critical demand, FTS and its industry-based membership was selected as a critical partner in the development and deployment of PONICS VET project. Stay tuned for further modules and languages.“Workforce development in Agriculture has been underserviced in new and innovative agriculture practices and needs to be the main focus by the industry as well as the policymaker, PONICS VET is a great start for the Controlled Environment Agriculture sector as there currently no accredited vocational training courses online outside of the NL/BE greenhouse cluster. “ ~ FarmTech Society
HOW TO JOIN THIS EVENT:
Registration Page
INTERESTED IN JOINING THE COURSE:
Link to FREE ONLINE COURSE (Guest)
About FTSFarmTech Society (FTS) ASBL is an international non-profit association that unites and supports the Controlled Environment Agriculture (CEA) industry, seeking to strengthen the sector through the development and implementation of resilient and future-proof methods and technologies for indoor growing. A prime focus area of the FTS is education, by developing training and education courses and creating credentials for graduates facilitating certification that meets industry needs. Secondly, the FTS engages with lawmakers in order to help promote policies and regulations that foster innovation and propel businesses in CEA. Thirdly, the FTS supports the establishment of standards to help the industry grow and innovate. Lastly, the FTS also provides an international network for the CEA industry.
Project Partners:
1 Latvia University of Lifesciences and Technology (Lativia)
2 Eurocrea Merchant Srl (Italy)
3 IDEC (Greece)
4 BIC Innobridge (Bulgaria)
5 FarmTech Society ASBL (Belgium)
6 zemniekusaeima (Lativa)
Darryn Keiller, Autogrow CEA And The Way Forward In A COVID-19 Reality
Autogrow is a New Zealand-based global technology company and a world leader in controlled environment farming
Autogrow is a New Zealand-based global technology company and a world leader in controlled environment farming. Most of the work they do is about moving farm operators from analog to digital management of the farm. They offer products for both smaller farms, like automation systems, and for newer, larger farms they offer a crop management platform FarmRoad and yield prediction for greenhouse based tomato production. Darryn Keiller, CEO of the company (photo right), talks about how the virus is impacting the industry and how their technologies can help growers post-COVID.
Dashboard FarmRoad
COVID-19 impacts
A major impact of COVID-19 is that virtually every greenhouse producer in the world relies on immigrant labour and there have been a lot of challenges to get labour forces across the borders everywhere. “There’s been high infection rates on large commercial greenhouse producers in North America.” There’s also been a concern about the safety of the produce.
The impacts of the virus have been very different for growers around the world. “For instance, we have two similar customers producing leafy greens and herbs, one in the US and one in Australia. They both supplied their produce to restaurants and specialty supermarkets and got hit really hard with those supermarkets and restaurants having to shut down. They had to find new ways of getting their product into the market. The one in the US started supplying directly to consumers, was able to pivot quickly. And unfortunately, the one in Australia is in a very remote location and did not have that option. They’re still operating but had to let a large portion of their staff go.”
Solutions
There were a lot of challenges in food production before COVID-19, but the virus does amplify those issues. To summarize it, farms have to become more efficient. Most of the industry is still analog, and Autogrow is creating new solutions to take growers into the digital realm. “It’s about how we apply software and data and artificial intelligence. In that regard, we’re having a lot of engagement from growers in Europe, the US, Mexico, Canada. All large enterprises looking for ways to advance the way that they operate their farms.”
Another thing that Darryn and his colleagues see it that the global crisis is invoking local business helping other local businesses. They are curious to see if those changes will stay, and expect that to become visible in the coming months or years. “And for us, it’s really about the growers who need help. Our focus is on them now. The last thirty years have been about the individual, now the situation requires us to work together and be more selfless.”
Vertical PAR
Action
The company has seen a little extra enquiry from the Middle East, but even more from India. People there are looking into hydroponics, looking to start up a hydroponic business for local productions. There is also more enquiry from South East Asia and parts of Europe. “People are taking more proactive action now, realising their own risk and wanting to do something about it.”
For more information:
Publication date: Fri 21 Aug 2020
Author: Marlies Guiljam
© HortiDaily.com