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WayBeyond Appoints Head of Industry Transformation to Drive Sustainability Agenda
“…ensuring we deliver on the United Nations Sustainable Development Goals and formalizing and extending the work we have been doing on industry education, connecting the eco-system and our own graduate and internship program,” says CEO & Founder Darryn Keiller.
WayBeyond’s vision is to transform the agricultural industry. This is a declaration of intent and to give this intent focus and leadership, Kylie Horomia has been appointed into a new role as Head of Industry Transformation. Ms. Horomia holds a Masters in International Communications, 20 years in communications and almost 10 years in the Horticulture industry, most notably with T&G Global and recently with Autogrow where she was Head of Brand & Communications.
“Kylie is a passionate and respected communications specialist and industry advocate, who has provided the next level of thinking around our story and will begin working on our long-term global sustainability strategy. This includes ensuring we deliver on the United Nations Sustainable Development Goals and formalizing and extending the work we have been doing on industry education, connecting the eco-system and our own graduate and internship program,” says CEO & Founder Darryn Keiller.
The key to the transformation of anything is the transformation from the inside. In the context of agtech, this means ushering in a new generation of farmers, scientists, and technologists. Addressing Zero Hunger (including reduction of waste), Clean Water & Sanitation, Sustainable Cities, and the evolution of Industry, Innovation, and Infrastructure; will take creativity and collaboration.
“With our WayBeyond team based in New Zealand, the Netherlands, and United States and employees from 15 cultures; we celebrate our diversity, which critically includes the diversity of thinking required to solve the world’s greatest food production challenges," explains Mr. Keiller.
Ms. Horomia is also on the Executive Board of the NZ Guild of Agricultural Journalists and Communicators and worked to develop the Global CEA Census alongside New York-based industry partner Agritecture Consulting.
“I’m very excited about this new opportunity. AgTech is an amazingly fast-paced industry to be in and the work we are doing to grow food sustainably using science and technology is something of which I am incredibly proud. I will continue to promote the inclusion of STEM disciplines to reduce food waste, increase the efficiency of natural resources, and make a positive impact on growers, the environment and communities we operate within,” says Ms Horomia.
Ms Horomia will take up the role effective immediately.
To learn more about WayBeyond and follow Kylie’s transformation of the brand, please go to www.waybeyond.io
For further information, interviews and images, please contact
Kathy Cunningham
(e) kathy@empirepr.co.nz
(m) +6421 743 378
About WayBeyond
The WayBeyond Vision is to transform the agricultural industry to produce food sustainably for everyone on the planet.
The Mission is to break boundaries to explore new ways of farming so our solutions benefit every farm in the world (and beyond). This includes sharing knowledge and expertise with data, artificial intelligence, and plant science to transform the way growers farm. www.waybeyond.io
“Sharing Technology Is The Only Way The Industry Will Grow”
Lack of this might lead to farmers being susceptible to misleading information, using ineffective technologies, which I’ve seen many people suffering from.
“There is a lack of know-how amongst farmers to apply those techniques in a successful way,” says Joe Swartz, Vice president and Lead horticulturalists at AmHydro. In every situation, according to Joe, from geography to the skill of the grower or climate control, all play into what types of technology should be used. This requires a lot of experience and knowledge. Lack of this might lead to farmers being susceptible to misleading information, using ineffective technologies, which I’ve seen many people suffering from.
Joe adds, “Watching many good growers that have been led down a bad path in the industry, while investing so much into technologies that are not really effective, really breaks my heart. While providers know that they aren’t effective in this particular situation. With many years of industry experience, Joe is well aware of the challenges that the industry faces these days. Within the aquaponics sector there is not one singular technology, just as in conventional farming, rather various unique technologies can be combined for different outcomes.
Lack of know-how
When asked about the kind of growers that Joe educates, he notes that there are two kinds of growers contacting him. “We have two types of growers: either growers facing challenges or new growers wanting equipment and knowledge. Both of those approaches are interesting and it’s great to be able to help them become successful. It is great to see our system helping companies to grow and develop and become a worldwide provider. Growers like that keep coming back to us. They are the ones that move the industry”.
Joe Swartz, Vice president
An essential part of being a vertical farmer, in Joe’s opinion, is having experience with working on the ground floor. Only this will teach you what it takes to manage the equipment, crops and technology. “The best growers have started in the greenhouse. Hydro-experts will get nowhere with their college degree alone,” Joe states. For that reason, AmHydro offers grower seminars and even possesses a commercial greenhouse where growers can work in order to gain experience. “Some growers don’t think that they need it as they rely on technology, but my experience is exactly the opposite.”
Fake promises
Joe observes similar trends as in the 1980s when certain technologies were promoted as ‘the farming of the future’. People talked about automatic farming, in which no farmer would be needed, new techniques and new lightings. All things we hear today were said back then. What happened afterward, according to Joe, was that some techniques turned out disappointing. Millions of dollars invested were lost, leading to the industry losing its credibility.
“As a result, investors only valid projects that already have a positive cash flow, as they have become more cautious. Some growers struggled to get funding, even though they had a viable business model. In a certain way, negative events have closed off some appetite for investments in CEA, which is a shame. It is a good investment in general, but every time we see a less than a reputable company or a technology that fails, it holds the industry back.”
Misconception
Related to that, Joe says that vertical farming still has to overcome a somewhat negative public image. “The traditional consumer, at least in the USA, have an image of farmers working on the land using sustainable methods. Now, being a conventional farmer using hydroponics I know that it is a sustainable and safe way to produce food, but there’s a public perception of automatization, as robotic food. Some people even call it “Frankenfood”. In my opinion, the more we can promote CEA as what it is, sustainable growing techniques, people will be more accepting and investors will invest more easily”.
Joe strongly senses that the vertical farming industry needs more skilled farmers and growers to meet the demand. “A lot of my work is actually training people. We want to help especially young people, new to the industry, by giving them skills, experience and knowledge. I have been blessed to have mentors when I was young and I try my best to pass that knowledge as this will help the industry along. That’s one of the reasons why we now see some consultancy firms who see economic opportunities. Sharing technology is the only way in which the industry will grow,” says Joe.
“Despite the diversity amongst growers that I meet in over 66 countries, all growers face similar problems. Funny tech flitches, pipes that break and spray water all over the greenhouse, or water pumps that break down. It doesn’t matter whether it’s a technologically advanced greenhouse or a small low-tech one. It kind of goes across the board,” says Joe laughing.
For more information:
AmHydro
Joe Swartz, Vice president and Lead horticulturalist
joe@amhydro.com
www.amhydro.com
Author: Rebekka Boekhout
© VerticalFarmDaily.com
SmartHectar And AgTech Insight Announce Corporate Innovation and Implementation Services With The Launch Of Enable Latin America
SmartHectar and Enpact work with corporates to help identify and prioritize technology needs, bring potential solutions from startups, facilitate “innovation challenge” programs, and refine products
November 5, 2020
SmartHectar And AgTech Insight Announce Corporate Innovation and Implementation Services With The Launch Of Enable Latin America
Driving innovation throughout the Ag and food ecosystems can be a challenge which is why SmartHectar, AgTech Insight, and Enpact are working together to lead Latin American corporates through industry modernization challenges. With the launch of Enable Latin America, AgTech Insight is bringing their innovation implementation services to the table to further the success of these programs and provide corporates with the technical and tactical support required when integrating technology.
SmartHectar and Enpact work with corporates to help identify and prioritize technology needs, bring potential solutions from startups, facilitate “innovation challenge” programs, and refine products. AgTech Insight will further support stakeholders by providing additional services to fully commercialize and integrate the solution. As the corporate innovation program wraps up, AgTech Insight works with the AgriFood organization to understand user needs and company culture to develop and implement an action plan. They can manage field trials, and once proven, provide localization, go to market support, and training to scale those solutions throughout the operations to achieve full impact.
“It is exciting to be collaborating with the incredible work SmartHectar and Enpact do! By offering another level of support to their programs, we are able to complete the idea-to-commercialization loop and help both corporates and innovators see measurable success in their efforts” Says Aaron Magenheim, CEO of AgTech Insight.
As the new project kicked off, Matthias Schmidt, CEO of SmartHectar and Marcelino Turati Gomez talked with Aaron Magenheim, and Gonzalo Perez, MD at Arpegio Ventures to share with us some of their perspectives and insights. Read it here.
SmartHectar and Enpact have been successfully running Enable Southeast Asia and Enable West Africa programs which foster collaboration between corporates and startups in the region to drive innovation in AgriFood and water technology. Agriculture has always been at the core of the Latin American economy and especially in the last few years, we have seen an increase in digital trends and technological innovation taking hold in the sector. The new approach which Enables Latin America brings to the region will speed up adoption and return on investment to corporates, startups, and the ecosystem as a whole.
Contact
AgTech Insight - Aaron Magenheim, CEO
+1-855-410-2030
Matthias Schmidt-Rex (CEO SmartHectar Innovation)
+49 151 42414237
MSU Awarded Grant To Expand Career Education Opportunities In Food, Agriculture, And Natural Resources Fields
This three year effort will support urban Michigan students and teachers through the development of food, agriculture, and natural resources curricula and five Jr. MANRRS chapters
Lindsay Mensch - September 1, 2020
This three-year effort will support urban Michigan students and teachers through the development of food, agriculture, and natural resources curricula and five Jr. MANRRS chapters.
Michigan State University was awarded $280,997 from the National Institute of Food and Agriculture at USDA to strengthen food, agriculture, and natural resources career pathways for students in urban Michigan.
The project, “Collaborative Approaches to Building Food, Agriculture, Natural Resources, and Human Sciences Content and Career Learning in Urban Michigan,” will focus on developing food, agriculture, and human sciences curricula with school science teachers in cities like Detroit, Flint, Lansing, and Saginaw.
The project team includes Dr. Buddy McKendree, Dr. Aaron McKim, Dr. Jennifer Hodbod, Dr. Quentin Tyler, and Dr. Mike Everett from MSU. Dr. Antomia Farrell from the National Society of MANRRS (Minorities in Agriculture, Natural Resources and Related Sciences) and Dr. Orlenthea McGowan from Langston University are also collaborators on the project.
Dr. Buddy McKendree
“In Michigan, some of our most populated areas do not have any school-based agricultural education. This proposal was really a way for us to reconsider how we can get that content and career learning in areas that don’t have school-based agricultural education,” says lead investigator Buddy McKendree, Assistant Professor in the Department of Community Sustainability.
“We have to prepare our future leaders in the agriculture industry,” says Antomia Farrell, National President of MANRRS.
The curricula developed through this collaboration will be designed in accordance with Next Generation Science Standards, with the ultimate goal of increasing student, teacher, and administrator interest in establishing formal school-based agricultural education programs.
Orlenthea McGowan, Professor at Langston University, will support teachers to integrate these curricula in their classrooms through a one-week immersive teacher training.
The Agriculture, Food, and Natural Resources Education program in MSU’s Department of Community Sustainability has always focused on K-12 education and career development. Expanding existing agriculture, food, and natural resources career pipelines through the lens of diversity, equity, and inclusion is a critical next step for the work.
Dr. Quentin Tyler
“This is a culmination of multiple things we’ve been working on,” says Quentin Tyler, Associate Dean and Director for Diversity, Equity and Inclusion in the College of Agriculture and Natural Resources (CANR). “This effort not only focuses on recruitment but also retention.”
In Tyler’s role in CANR, he is responsible for increasing student diversity and recruiting and retaining students. This project will support that effort as more pre-college students in Michigan will access career learning opportunities in the food, agriculture, and natural resources fields.
Working with the National Society of MANRRS is integral to diversifying and strengthening this career pipeline. There is a strong MANRRS chapter at MSU, but there are currently no registered Jr. MANRRS chapters in the state of Michigan. One outcome of this project is to develop five Jr. MANRRS chapters in urban Michigan schools over the next three years.
Farrell says, “I think representation is very important: to see that there are BIPOC communities who have been through these particular careers, and from an educational standpoint, to know that they can do the same thing that we’re doing today.”
Dr. Antomia Farrell
“Within MANRRS what we’re really looking at is developing a cohesive structure for our Jr. MANRRS program” shares Farrell. “We focus on developing a pipeline approach as early as 7th grade to bring awareness of the agriculture, natural resources, and related sciences industry.”
This new initiative is building on past and current efforts in coordinating a Jr. MANRRS presence in the state of Michigan by the MSU MANRRS chapter and advisors Stephanie Chau, Dr. Eunice Foster, and Phillip Seaborn.
The national and statewide perspectives involved in this work make this project particularly exciting. The team hopes that this collaborative approach can be replicated in future efforts.
Tyler notes, “This effort is a collaboration between an 1862 institution, an 1890 institution, and a nonprofit, so to me, it’s a model showing different ways we can work together across organizations and across universities.”
Ultimately, this project will help meet the growing demand to fill jobs in the agriculture, food, and human sciences fields. Educating young adults about where food comes from and how to sustainably manage natural resources is a critical entry point for these careers.
McKendree sums up the significance of the project well.
“Agriculture, food, and natural resources are intertwined in our lives,” he says. “Everybody eats, everybody interacts with the environment. It’s relevant for everyone.”
This project is one of six recently awarded Secondary Education, Two-Year Postsecondary Education, and Agriculture in the K-12 Classroom Challenge (SPECA) grants. The SPECA program seeks to promote, strengthen, and foster linkages between secondary, two-year postsecondary, and higher education programs to encourage more young Americans to pursue and complete a baccalaureate or higher degree in food, agriculture, natural resources, and human science disciplines.
Learn more about the project in NIFA’s Current Research Information System.