Welcome to iGrow News, Your Source for the World of Indoor Vertical Farming
A Primer On Vertical Farming As The Industry Gains Steam
Nearly $1.9 billion of global venture capital was invested in indoor farming in 2020, nearly tripling investment in 2019. And just this week, New York-based vertical farming startup Bowery Farming raised $300 million in its latest funding round, valuing the company at $2.3 billion.
Rich Alternman
May 28, 2021
The modern concept of vertical farming was put forth in 1999 by Columbia University microbiologist Dickson Despommier, who along with his students, came up with a design of a skyscraper farm that could feed 50,000 people.
Since then, vertical farming has become a multi-billion-dollar industry. And it’s growing rapidly.
According to PitchBook data, nearly $1.9 billion of global venture capital was invested in indoor farming in 2020, nearly tripling investment in 2019. And just this week, New York-based vertical farming startup Bowery Farming raised $300 million in its latest funding round, valuing the company at $2.3 billion.
Vertical farming growth may be accelerating at the ideal time, as concerns about population growth and climate change push the food industry to innovate to meet tomorrow’s challenges.
By 2050, around 68% of the world population is expected to live in urban areas, and this growth will lead to an increased demand for food. The use of vertical farming could play a role in preparing for such a challenge. At the same time, it could help restore forests depleted by commercialized agriculture and curb planet-warming emissions caused by farming and transportation. Agriculture and forestry alone account for about a quarter of the world’s greenhouse gases.
What is it?
Vertical farming is the practice of growing crops in vertically stacked layers as opposed to a single level, like a field or greenhouse.
Through the artificial control of temperature, light, humidity, and gases, food can be produced indoors in a way that optimizes plant growth and soilless farming techniques such as hydroponics, aquaponics, and aeroponics. The benefits of which are reliable, environmentally friendly, year-round crop production, significantly reduced water usage (by some estimates up to 95% less), efficient land use, and less exposure to chemicals and disease.
Among its downsides, vertical farms are costly to set up and operate and are too dependent on technologies that have yet to reach full maturity. Further, with its heavy reliance on electricity for lighting and climate control, it uses more energy than traditional farming methods and contributes to greenhouse gas emissions.
With that, the sector continues to innovate. And with vertical farming merely in its infancy, it’s reasonable to expect big things in the coming decades.
Investors certainly think so.
In fact, the global vertical farming market is projected to reach $12.77 billion by 2026, growing at a CAGR of 24.6%, according to Allied Market Research.
Some recent examples of vertical farming going mainstream include:
Newark, N.J.-based AeroFarms planning to double its product offering at Whole Foods and, for Amazon Fresh, expanding from one to five distribution centers, increasing availability throughout the New York metropolitan area.
Albertsons Cos. rolling out indoor-farmed produce from Bowery Farming to 275 Acme and Safeway stores in the Northeast and Mid-Atlantic.
The Kroger Co. rolling out produce from vertical farm 80 Acres Farms to more than 300 stores in Ohio, Indiana and Kentucky.
Giant Eagle introducing more packaged greens products from vertical- and robotic-farming specialist Fifth Season to supermarkets in Pennsylvania and Ohio.
Cost barriers
While investors and environmentalists alike are excited by the prospects of vertical farms, the cost barriers are significant, around 20% to 30% higher than traditional farms.
With that, investors may not be able to live up to the hype they’ve created around the industry, and see their bubble burst before they have a chance to prove themselves, said IDTechEx analyst Michael Dent, in a Bloomberg News article. “If people are expecting world-changing progress and they don’t see it in the first two or three years — and what they see is high-quality salad — there’s a chance they might pull out their investment on the field and move on to the next thing.”
Bowery Farming Lettuce Now In 275 Acme, Safeway Stores
The company now serves almost 800 grocery stores and major e-commerce platforms after this partnership with Albertsons Cos. Inc.
By AMY SOWDER
03/23/2021
New York City-based vertical grower Bowery Farming has placed its products in 275 Safeway and Acme stores in the Northeast and Mid-Atlantic.
The company now serves almost 800 grocery stores and major e-commerce platforms after this partnership with Albertsons Cos. Inc., which oversees the Acme and Safeway banners, according to a news release.
“Whether our customers shop with us in store or through our websites and apps, they expect to find fresh and sustainable produce for delicious meals at home,” Ricardo Dimarzio, produce sales manager of Albertsons’ Mid-Atlantic division, said in the release. “We’re proud to offer Bowery Farming’s innovative and sustainable produce to help meet customer demand for high-quality local indoor-grown greens and herbs.”
*700% growth is only for brick-and-mortar store sales
Bowery builds high-tech indoor farms close to the cities it serves. BoweryOS, its proprietary operating system, uses sensors, vision systems, machine learning and automation to monitor and control the variables in crop growth.
Every new farm the company builds benefits from the collective knowledge of the operating system, improving the entire network of farms.
Bowery’s greens and herbs grow in completely controlled environments year-round, independent of weather and seasonality.
“We’re proud to partner with Albertsons Cos. to bring millions of shoppers our local, wildly delicious protected produce and meet unprecedented demand for our growing category, which we believe is the next frontier of agriculture,” Katie Seawell, Bowery’s chief commercial officer, said in the release.
Five of Bowery’s most popular stock-keeping units are now available in 164 Acme stores (Pennsylvania, New Jersey, New York, Connecticut, Delaware and Maryland) and 111 Safeway stores (Maryland, Virginia and Washington, D.C.).
The initial five products are baby butter lettuce, crispy leaf, spring blend, kale blend and basil.
Bowery has seen nearly 700% growth in sales since January 2020 with brick-and-mortar grocery retailers, and more than quadrupled its sales with e-commerce platforms, including Amazon, according to the release.
To sustain this growth and meet demand for its produce, Bowery is building its largest and most technologically advanced farm yet in Bethlehem, Pa., which will further automate the growing process from seed to store and expand its reach throughout the East Coast.
The company also has two commercial farms in Kearny, N.J., and Nottingham, Md.
PODCAST: Controlled Environmental Agriculture
Controlled Environmental Agriculture promises to be cleaner and greener. It’s focussed on technology and it’s essentially about bringing food production closer to the point of consumption. We examine the potential and the pitfalls
Future Tense
with Antony Funnell
Vertical farming is a bit of a buzz term. Despite the hype, it’s an important part of a growing approach to food production known as Controlled Environmental Agriculture.
Controlled Environmental Agriculture promises to be cleaner and greener. It’s focussed on technology and it’s essentially about bringing food production closer to the point of consumption.
We examine the potential and the pitfalls.
Original broadcast on November 3, 2019
Duration: 29min 38sec
Broadcast: Sun 13 Sep 2020, 10:30am
Guests
Dr. Asaf Tzachor – Lead Researcher for Food Security, Centre for the Study of Existential Risk, Cambridge University
Viraj Puri – CEO and co-founder, Gotham Greens
Jeffrey Landau – Director of Business Development, Agritecture
Dr. Paul Gauthier – Senior Agricultural Scientist, Bowery Farming
Dr. Pasi Vainikka – CEO, Solar Foods
Credits
Presenter Antony Funnell
Producer Karin Zsivanovits
Further Information
FREE WEBINAR: Food Safety Opportunities & Challenges Unique To Controlled Environment Agriculture - September 9, 2020
Join the CEA Food Safety Coalition and its panel of food safety experts from Bowery Farming, BrightFarms, Plenty & Planted Detroit - for our next Indoor Ag-Conversation
Join the CEA Food Safety Coalition and its panel of food
Safety Experts From
Bowery Farming, BrightFarms, Plenty & Planted Detroit
for our next Indoor Ag-Conversation:
RESERVE YOUR FREE SPOT!
MODERATOR:
Marni Karlin, CEA Food Safety Coalition Executive Director
PANELISTS:
Chris Livingston, General Counsel, Bowery Farming
Jackie Hawkins, Senior Manager of Food Safety, BrightFarms
Isabel Chamberlain, Senior Manager of Food Safety, Plenty
Simon Yevzelman, Director of Operations, Planted Detroit
DURING THIS 60-MINUTE SESSION, YOU'LL:
Learn about food safety opportunities and challenges specific to CEA leafy greens production - including areas such as system design and recirculating water
Hear from food safety experts from CEA leafy greens producers representing a variety of production practices, sizes, and geographies
Gain an understanding into the role of technology in CEA food safety
Learn why consumers and retailers should care - and the work the Coalition is doing to develop a CEA-specific food safety addendum
LEARN MORE
SPECIAL THANKS TO OUR INDOOR AG-CON 2020
EXHIBITORS, SPONSORS, MEDIA ALLIES &
INDUSTRY PARTNERS
Indoor Ag-Con, 950 Scales Road, Building #200, Suwanee, GA 30024, United States
IDTechEx Identifies Innovative Companies Changing The Face of Vertical Farming
Vertical farming, the practice of growing crops indoors under tightly controlled conditions, is continuing to expand rapidly
Sep 02, 2020
BOSTON, Sept. 2, 2020,/PRNewswire/ -- Vertical farming, the practice of growing crops indoors under tightly controlled conditions, is continuing to expand rapidly. By using LED lighting tailored to the exact needs of the crop, alongside advanced hydroponic growing systems, and growing crops in vertically stacked trays, vertical farms can achieve yields hundreds of times higher than the same area of traditional farmland.
Investors and entrepreneurs alike are excited about the potential of vertical farming to revolutionize the global food system and some vertical farming companies have raised dizzying amounts of money. Plenty, a San Francisco-based start-up, and the most well-funded vertical farm, has raised $401 million in funding, with backers including SoftBank, Alphabet Chairman Eric Schmidt, and Amazon CEO Jeff Bezos. Fellow US start-ups AeroFarms and Bowery Farming are not far behind, with $238 million and $167.5 million in funding, respectively.
While there has been much attention on these companies and their exploits, there are dozens of other companies in the industry developing their own approaches to vertical farming. Here, we explore some of the most innovative vertical farming start-ups, based on the recent IDTechEx report, "Vertical Farming 2020-2030".
Freight Farms
Freight Farms is a Boston-based vertical farming company that manufactures "container farms", vertical farming systems installed into 40' mobile containers. Alongside its container farms, Freight Farms provides the farmhand software, a hydroponic farm management, and automation platform that also connects users with other Freight Farms customers. Container farms have many advantages - they are easy to transport, compact, and relatively cheap to set up in comparison to other vertical farming systems. Container farms are often turnkey systems, too, meaning that they require much less experience and expertise to operate than either a factory-scale vertical farm or indeed a traditional farm.
Freight Farms recently released its most advanced container farming system, the Greenery, which it believes is the most advanced container farming system in the world. The Greenery is a turnkey system that uses an array of sensors to continuously monitor the growing conditions inside the farm, with the farmhand software automatically making adjustments and planning watering cycles in order to provide the optimum environment for growing crops and allowing users to control their Greenery remotely from a smartphone.
80 Acres – Collaboration, Food Experience
Despite their potential, many vertical farming start-ups have struggled over the years with the labor costs and power requirements for running a high-tech indoor farm. This has often forced producers to sell their crops at a much higher price than conventionally farmed leafy greens. Additionally, many founders of vertical farming companies have little experience in the food industry and can struggle with the day-to-day realities of running a food production industry.
80 Acres is an Ohio-based vertical farming start-up aiming to overcome these challenges by constructing the world's first fully automated indoor farm. The company was founded in November 2015 by Tisha Livingston and Mike Zelkind, who between them have over 50 years' experience in the food industry. Collaboration is also important to 80 Acres. The company believes that vertical farming is a very multidisciplinary field, requiring collaboration between partners who are experts in their own discipline. Signify (formerly Philips Lighting) developed the LEDs used in the facility and Dutch greenhouse automation company Priva developed the control and fertigation systems, with 80 Acres using its experience in food to bring the system together and integrate the technology.
The company currently operates a 75,000 square foot facility in Hamilton, a suburb of Cincinnati, which is set to expand to 150,000 square feet in summer 2020 following a $40 million investment from Virgo Investment Group. When completed, 80 Acres claims this facility will be the world's first fully automated indoor farm. The farm will be automated from seeding to growing to harvesting, using robotics, artificial intelligence, data analytics, and around-the-clock monitoring sensors and control systems to optimize every aspect of growing produce indoors.
Jones Food Company
Jones Food Company is a British vertical farming start-up that operates Europe's largest vertical farm out of a warehouse in Scunthorpe, UK. It was founded in 2016 by James Lloyd-Jones and Paul Challinor, who wanted to build the largest vertical farming facility that they could in order to help overcome some of the operational problems plaguing the industry and bring vertical farming to the mainstream. After visiting several vertical farms in Japan, they decide that the only way to make vertical farming a success is to focus on scale and automation.
Jones Food Company focuses on maximizing automation and robotics in their facility to minimize operating costs, with its facility being modeled on a car factory, with the growing process resembling a production line - over the 25-day growing period, plants move from one end of the facility to another. Much of the work is done by machines, helping to reduce labor costs. Harvesting is carried out by bespoke machines and the heavy lifting is performed by a robot called Frank. This focus on automation means that only six employees are required to operate the Scunthorpe facility.
Jones Food Company has partnered with UK online grocery company Ocado, which currently owns about 70% of the business. Through this partnership, Jones Food Company is aiming to set up vertical farms next to Ocado's grocery depots, meaning that fresh produce could be delivered to shoppers within an hour of being picked.
Infarm
Infarm is a Berlin-based start-up that sells modular, hydroponic vertical farms for growing leafy greens and herbs in supermarkets, schools, and offices. A single two-square meter unit can grow 8,000 plants in a year, with the company claiming its farms use 95% less water than soil-based farms, take up 99.5% less space, use zero chemical pesticides, need 90% less transportation, and use 75% less fertilizer.
Infarm has partnered with several major supermarkets across Europe, where it has currently deployed over 500 farms in stores and distribution centers. The company is also beginning to expand in the USA, having recently partnered with Kroger to trial its indoor farms in two QFC stores in Seattle. In the UK, it has partnered with supermarket chain Marks & Spencer, which is trialing in-store urban farming in seven locations in London, growing Italian basil, Greek basil, Bordeaux basil, mint, mountain coriander, thyme, and curly parsley.
The company's business model is based around an "agriculture-as-a-service" model. The modular farms remain the property of Infarm, which receives income per harvested plant. Infarm then coordinates with clients such as retailers and takes care of the farm including installation, cultivation, harvesting, and maintenance. Aside from the regular visits by service personnel to plant new plants, the farms are controlled remotely. This modular, data-driven, and distributed approach — a combination of big data, IoT, and cloud analytics — sets Infarm apart from competitors. From a price point, Infarm is attractive for supermarkets, which get a better product at the same price. In addition, the plants, especially herbs, are harvested fresh, preserving color, smell, flavor, and nutrients.
For more information about the vertical farming industry and the innovative companies operating within the space, please see the recent IDTechEx report, "Vertical Farming 2020-2030", www.IDTechEx.com/VertFarm or for the full portfolio of related research available from IDTechEx please visit www.IDTechEx.com/Research.
IDTechEx guides your strategic business decisions through its Research, Consultancy, and Event products, helping you profit from emerging technologies. For more information on IDTechEx Research and Consultancy, contact research@IDTechEx.com or visit www.IDTechEx.com.
Whole Foods Embarks on Expansion in Multiple Markets
Along with this multi-tiered launch comes several initiatives targeting the fresh produce department
Thursday, Aug. 13th, 2020
by Chandler James
UNITED STATES - Some major R-E-S-P-E-C-T is in order as organic and natural retail behemoth Whole Foods Market is rolling out multiple new stores in competitive markets across the country. This news comes to light following the grocer’s dark store concept implemented in strategic locations, leaving us to wonder what else Whole Foods has up its sleeve. Along with this multi-tiered launch comes several initiatives targeting the fresh produce department.
On Friday, July 17, Whole Foods opened its 14th location in New York City, according to a press release. The 60,245 square-foot store in Manhattan is part of a 5.4 million-square-foot Hudson Yards development. This location brings added value to the market, namely because of an expanded produce department with selections from more than 15 local growers, including mint and chives from Square Roots, salad kits from Gotham Greens, and grown-in-store mushrooms from Smallhold.
Whole Foods Market is rolling out multiple new stores in competitive markets across the country
A new location also opened up in Castle Rock, Colorado, on Monday, June 29, in a 43,000 square-foot facility. This store also places an emphasis on fresh produce, offering fruits and vegetables including selections from 10 local growers. Entering the same market as one of Whole Foods’ recent dark store openings, we at ANUK are curious to see how the expansion plays out.
As if these influential openings aren’t enough, the retailer also unveiled a new 47,000 square-foot store in Harbor East, Maryland; a 46,000 square-foot store in Washington, DC, partnering with greenhouse growers like Gotham Greens and Bowery Farms; a 35,000 square-foot store in East Austin, Texas, offering fresh produce selections from 75 local growers; and a 44,000 square-foot store in Huntington Beach, California, with fresh produce selections from 50 local growers.
With Whole Foods Market on such an aggressive growth trajectory, keep checking in with us at AndNowUKnow.
Tags: Retail Whole Foods Retailer Grocer Organic Natural Fresh New Store New Stores Facilities Expansion Expands Growth Markets Footprint Dark Store Dark Stores
Coronavirus May Lead To More Indoor-Grown Produce Coming To Your Local Supermarkets
Supermarket chain Albertsons and San Francisco-based indoor vertical farm startup Plenty said this week that Plenty will supply its indoor-grown baby kale and other produce eventually to more than 430 stores across California beyond select Albertsons-owned Safeway and other stores in the Bay Area that currently, stock Plenty produce
Aug 13, 2020
Andria Cheng Senior Contributor Retail
I cover retail, from fashion to grocery, and its dance with technology
The coronavirus pandemic has disrupted traditional U.S. food and agriculture supply chain and proven to lend a potential growth opportunity for plant-based meat companies like Beyond Meat and Impossible Foods. It also may translate to your seeing more produce from indoor vertical farms in the so-called AgTech space.
Supermarket chain Albertsons and San Francisco-based indoor vertical farm startup Plenty said this week that Plenty will supply its indoor-grown baby kale and other produce eventually to more than 430 stores across California beyond select Albertsons-owned Safeway and other stores in the Bay Area that currently, stock Plenty produce.
The startup, which is backed by investors including Softbank, Amazon AMZN 0.0% CEO Jeff Bezos and Google GOOGL +0.6%’s former CEO Eric Schmidt, has raised more than $400 million as of Jan. 1, according to PitchBook. That puts it in the unicorn club of startups with valuation exceeding $1 billion.
When fresh produce demand soared at the start of the pandemic, the companies said Plenty was able to boost production to supply more produce to relieve store shortages.
“When COVID hit, that severely shocked the food chain and distribution centers were closed,” Matt Barnard, Plenty CEO, said on financial network CNBC Wednesday. “There were instances when Plenty was the only thing on the shelf. We were able to prove the extreme reliability of our farms and short food chain with our local farms.”
Like its rivals including AeroFarms and Bowery Farming, these indoor farms make part of the growing crop of AgTech companies that often have some sort of environmental sustainability pitch and tout the use of data science and other technology to increase crop yield and make different parts of agriculture more efficient and traceable. Plenty, for instance, said its vertical indoor farm uses less than 1% of land and 5% of water compared to traditional farming.
In another sign of growing interest in the space, Oracle ORCL -0.3% Co-founder Larry Ellison and physician Dr. David Agus in July formed Sensei Holdings that also includes an indoor-farm AgTech unit.
Investors also look to be taking a growing interest in the space, especially against the uncertain impact of the pandemic and how it may upend the global food supply chain.
AgTech venture capital investment totaled $2.2 billion in the first two quarters of this year, after a record 2019 when $2.7 billion in total was raised, according to a study by Pitchbook and VC firm Finistere Ventures, which also invests in Plenty. This is in sharp contrast to Pitchbook data showing VC funding in the battered-retail sector having slumped by more than half this year.
In the so-called food-tech category, $4.8 billion already has been raised the first six months of this year, compared to $7 billion in total last year, the research shows. Most of the funding for both the food and agriculture tech spaces this year came in the second quarter when Covid-19 escalated to become a global crisis.
As consumers increased online orders, that translated to delivery companies Deliveroo, DoorDash and Instacart rounding out the top four startups, along with plant-based meat company Impossible Foods, in getting most VC funding in the first half of this year, according to the study. A case in point, for publicly-traded Uber UBER -1.2%, Uber Eats-led delivery business has beat its mainstay ride-sharing bookings.
After the pandemic idled or shut meat plants and caused spikes in prices, Beyond Meat, which went public last year, said in May it would introduce “heavier discounting against animal protein.” Company CEO Ethan Brown said then meat supply disruptions gave Beyond “an opportunity for consumers to be aware of a different model.”
The pandemic continues to sow its disruptive effect across different sectors of the economy.
Related on Forbes: As coronavirus batters retailers, mall owner Simon Property sees an opportunity in bankrupt chains
Related on Forbes: Uber’s biggest business is officially no longer ride sharing
Lead photo: With coronavirus having disrupted food supply chain, that may provide more growth opportunities for ... [+] LIGHTROCKET VIA GETTY IMAGES
A Brief Insight Into Thailand’s Vertical Farming Sector
"There’s quite a big difference between Thailand and other Asian countries in terms of the advancements in vertical farming technology and business”, Siriwat Sakhonwasee says
by Dr. Siriwat Sakhonwasee
"There’s quite a big difference between Thailand and other Asian countries in terms of the advancements in vertical farming technology and business”, Siriwat Sakhonwasee says. After obtaining his Ph.D. on plant biology from the University of California Davis in 2009, Sakhonwasee is now a lecturer and researcher in the faculty of agricultural production at Maejo University, Chiang Mai, Thailand.
Sakhonwasee's university lab research on seed production of petunia under LED lights
Increase of interest
“When I started doing research on vertical farming about 10 years ago, people in Thailand thought that I was pursuing a useless hobby. However, in other Asian countries such as Japan, Korea and Taiwan, vertical farming was already a serious business concept. Today, vertical farming is becoming a new trend where a number of companies are interested to place their bet on. The concept of vertical farming in Thailand receives a lot of influence from Japanese technology. This is why most people use the word “Plant factory”, a jargon, originated from Japan to describe vertical farming.” Last month, Thailand’s Board of Investment (BOI) announced that it officially will support investments on Plant Factories by reducing the tax burden on businesses involved with this technology. Sakhonwasee continues: “I see this as a good sign for vertical farming in Thailand as the same thing happened in Japan a decade ago.
More demandIn terms of Thailand, now there are many more research projects regarding vertical farming than five years ago. “I sometimes have to review research proposals for funding agencies and I can easily tell that nowadays research projects, involving vertical farming concepts, are more frequently submitted”, Sakhonwasee notes. This means that researchers in Thailand will have more chances to explore the science behind the concept of vertical farming. He continues: “Hopefully, this will lead to the development of innovative techniques that are suitable for the country. From a global perspective, people are integrating much more sophisticated technology into vertical farming, such as IoT and AI. The concept is not just growing a plant on the shelves using artificial light anymore. It is about collecting the data and constantly improving the vertical farming system.”
Dr. Siriwat Sakhonwasee
“One thing I see as a clear improvement is the business model of vertical farming. More diverse business models are applied such as a decentralized model by Infarm, harvest on demand by Farmers Cut.” For Thailand, 3 prominent vertical farming startup companies also use a different business model to sell their produce, namely, Wangree Fresh which uses a subscription model to sell their vegetables, NoBitter which is using online channels to engage with its customers and LED Farm which uses a retail hypermarket channel to sell its produce through.
Current industry struggles“I think that making people understand the value of a vertical farming product, is a common problem for vertical farming worldwide. Recently, Irvin Fain founder of Bowery used the word “post-organic” to explain the value of their fresh produce. This is such a good way to describe produce from vertical farming that is pesticide-free and very clean so customers do not need to wash before eat.” Sakhonwasee adds: “My colleague recently spoke with Mr. Chingchai Konthansakul founder of LED Farm of Thailand. He has an interesting way of thinking regarding vertical farming produce. He explained that he will never compare vegetables from his vertical farm with traditional farming fresh produce. Instead, he shows off his fresh produce as a novel product. This helped LED Farm to design a proper marketing strategy for consumers who were always skeptical about the safety of fresh produce.”
Mr. Chingchai Konthansakul, founder of LED Farm
Future vision
“In Thailand, I believe that vertical farming will never completely replace traditional farming, in terms of feeding the population. We are blessed with great natural resources that are suitable for almost every aspect of agriculture. But, vertical farming might play a big role in the production of premium produce for high-end consumers. However, to achieve this concept a certification process must be established, like organic produce. I think we will see more diversity in the application of vertical farming systems such as speed breeding and production of medicinal substances from herbs or genetically modified plants.
In other Asian countries, vertical farming will probably play a more prominent role in terms of food production. For example, a small country like Singapore just set a 30 by 30 goal last year. This was done to support the local food production to meet 30% in demand of the Singaporean population by the year 2030. In this case, the cultivation area is a big issue and vertical farming is expected to play a significant role in Singaporean food production. Other examples are countries in the Middle East where the majority of land is desert and not arable. Again, vertical farming can overcome this limitation and could provide food security for these countries.”
For more information:
Dr. Siriwat Sakhonwasee, assistant professor
tongscpl@yahoo.com
Publication date: Wed 12 Aug 2020
Author: Rebekka Boekhout
© HortiDaily.com
Bowery Farming Wants To Make Lettuce Safe, Smart And Tasty
Grown indoors, lettuces, greens and herbs are non-GMO, free from pesticides “and grown with complete transparency,” says Katie Seawell, Chief Marketing Officer
August 12, 2020
For decades, consumers have been on a quest for cleaner, safer produce — and agricultural methods that are good for both the palate and the planet.
Bowery Farming, the New York-based indoor farming start-up, thinks it’s mastered the recipe, especially given increasing safety concerns.
Grown indoors, lettuces, greens, and herbs are non-GMO, free from pesticides “and grown with complete transparency,” says Katie Seawell, Chief Marketing Officer. “We are deeply committed to increasing access to high-quality delicious food. We’re going to build an enduring brand — we hope a generational brand — that emotionally connects with consumers.”
Its main selling point? “Our produce tastes better, too, and that means a lot to our core audience.”
At present, the vast majority of produce isn’t branded, “and highly commoditized, not unlike coffee used to be,” she says. “I spent 15 years at Starbucks before joining Bowery a year ago, and I see a lot of similarities. Starbucks is a very mission-driven company, and so is Bowery. We are committed to disrupting the food-supply vision. And through technology, we want people to think differently about how we grow the food we eat.”
Currently, Bowery is selling its products in retail chains such as Walmart, Giant, and Whole Foods Market. It’s also available on Amazon Fresh and believes e-commerce will be one of its biggest sources of growth. “It’s a great cross-section of retailers, and part of our goal-to democratize access to our produce.”
Seawell says it is preparing ads set to break later this year, based on consumer research that uncovered ongoing concerns about widespread lettuce recalls for problems like E. coli and Cyclospora infections.
Mustache is the ad agency, and it also worked with Red Antler for a brand refresh and a new website.
Seawell says the pandemic has also intensified interest in safer, healthier foods. It’s also accelerated awareness of America’s gaping inequalities and inefficiencies in the food system.
So far, Bowery has two farms in Kearny, New Jersey, and the a outside of Baltimore. With its modular technology, it hopes to expand soon. Providing fresh food for underserved communities is also part of its mission, which translates into partnerships with nonprofits, including DC Central Kitchen and Table to Table.
Correction: An earlier version of this story misspelled CMO Paula Seawell’s name, as well as the location of two of its farms. They are in Kearny, New Jersey.
How Leafy Greens Growers Have Turned Food Safety Challenges Into Opportunities
Growing lettuce and other leafy greens in a controlled environment presents its own set of challenges and opportunities
July 30, 2020
Editor’s Note: This article is the second of a three-part series on food safety concerns in the production of leafy greens in a controlled environment.
Click here to check out Part One of the series, which covered the formation of the CEA Food Safety Coalition.
Growing lettuce and other leafy greens in a controlled environment presents its own set of challenges and opportunities. During United Fresh Live in June, Marni Karlin, Executive Director of the CEA Food Safety Coalition, moderated a discussion that outlined how indoor growers who make food safety a priority, rather than dismissing it as a problem unique to field-grown crops, can inadvertently create market opportunities for themselves. The panel featured growers of all types (greenhouses, vertical farms, and warehouses) and sizes. Here are a few insights from the discussion.
Don’t Overlook Irrigation and Growing Media
Jackie Hawkins, Senior Manager of Food Safety at BrightFarms, says irrigation water is likely potable if it comes from municipalities or wells. However, it can still be contaminated, so don’t assume it’s clean and forsake the necessary testing.“Test your incoming water, treat it if necessary, and test it again,” Hawkins says.
Growing media, as well, may not seem like a concern because many leafy greens producers are not growing in soil. “But the seeds might have been grown in media, so it’s important to do routine monitoring of your media as it comes into the greenhouse,” Hawkins says.
From Data Comes Solutions
Michael DeChellis, Co-Founder of Livingston Greens, a small indoor farm in Montana, says it’s critical for greenhouse producers to compile the data they’re able to collect from growing in a controlled environment to create a plan for developing a safer product.“
For small farms, working with other growers in the CEA Food Safety Coalition is a great opportunity,” DeChellis says. “Our members share data, and this culture of collaboration can help us identify ways to overcome challenges.”
For example, DeChellis cites a mold issue at Livingston Greens, which he addressed by using temperature and humidity data to highlight the problem area and the conditions that caused the problem.
Consider Design Upgrades
Simon Yevzelman, Managing Partner and Leader of Biosecurity at Planted Detroit, a vertical farm in the Motor City, says his company saw the concerns of food safety looming, so it opted to temporarily suspend production so it could enhance its production systems with food safety as a guiding principle.“
Thanks to those efforts, we are now in an expansion mode,” Yevzelman says.
Full Company Responsibility
Oscar Camacho, President of Superior Food Safety, a California-based consulting company, says any greenhouse production system should be designed to optimize best food safety practices.“
The system needs to work across the entire company,” Camacho says. “This means communication from one end of the production line to the other is critical.
Retailers and Consumers Care
Chris Livingston, General Counsel at Bowery Farming, a vertical farming company in New York, says the CEA Food Safety Coalition is currently developing a standard specific to controlled-environment production that addresses unique challenges such as water management and infrastructure.“
Our goal is to have a seal that members can use to show their customers they are complying with standards unique to our industry,” Livingston says. “We are also developing a research agenda based on food safety topics.”
Stay tuned for Part 3 of this series, which will focus on how the coronavirus pandemic added value to CEA-grown leafy greens.
NY’s Bowery Farming Rebrands With New Logo, Packaging
The new packaging will ship to retailers by the end of July and will focus on the taste, type of produce and where each product was grown, according to a news release.“
July 21, 2020
New York, N.Y. based Bowery Farming releases a new logo, package design, and website. (Photo and logo courtesy Bowery Farming; graphic by Amy Sowder). New York, N.Y. based Bowery Farming is redesigning its brand with a new logo, website design, and product packaging.
The new packaging will ship to retailers by the end of July and will focus on the taste, type of produce and where each product was grown, according to a news release.“
This strategy aligns with our commitment to growing flavorful food with a purpose and adds a level of transparency to the supply chain,” Katie Seawell, chief marketing officer, said in the release.
An updated logo and website will offer cleaner, more straightforward communication supporting the indoor grower’s social impact story.
The website will have a recipe section, an enhanced store finder and information on Bowery Farming’s vision, mission, and local community partnerships.
Related news:Indoor growers discuss food safety concerns Bowery Farming introduces crispy leaf lettuce Video: How indoor, vertical Bowery Farming is faring during COVID-19
Related Topics: Northeast (U.S.) New York New York City Greenhouse Packaging Salad MixGreens Marketing Greens
Pricey Greens From Indoor Farms Are Thriving In The Covid Era
By Saturday, March 14, even before Mayor Bill de Blasio announced the shutdown of all in-restaurant dining in New York City the next night, Viraj Puri, chief executive officer of the Brooklyn, N.Y.-based indoor urban farming company Gotham Greens
Deena Shanker Bookmark
Published: June 19, 2020, 4:30 PM
Updated: June 20, 2020, 6:35 PM
(Bloomberg Businessweek)
By Saturday, March 14, even before Mayor Bill de Blasio announced the shutdown of all in-restaurant dining in New York City the next night, Viraj Puri, chief executive officer of the Brooklyn, N.Y.-based indoor urban farming company Gotham Greens
Read more at https://www.bloombergquint.com/businessweek/novel-farming-sees-massive-jump-in-demand-amid-coronavirus
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Sustaining The Future of Indoor Vertical Farming With Microgrids
While indoor agriculture has steadily gained traction in recent years as the world seeks alternative ways to feed growing populations, the uncertainty of today’s global pandemic has accelerated a rethinking of the way we obtain our food
June 15, 2020, By Guest Post
Schneider Electric’s Don Wingate discusses how microgrids can help the indoor vertical farming movement realize its full potential.
Don Wingate, vice president of utility and microgrid solutions at Schneider Electric
While indoor agriculture has steadily gained traction in recent years as the world seeks alternative ways to feed growing populations, the uncertainty of today’s global pandemic has accelerated a rethinking of the way we obtain our food. In the last few months, modern supply chains experienced volatility like never before and it wasn’t long before we started to see the impact beyond medical gear and personal protective equipment and began to affect food production. According to the Institute of Supply Chain Management, 75% of companies reported some kind of supply chain disruption due to COVID-19.
Indoor vertical farming is emerging as an alternative to conventional farming because it both requires lower land-use and introduces the opportunity to bring agricultural production closer to consumers — shortening supply chains and increasing footprint productivity. This is especially important during times of turmoil, which is broader than the current pandemic as weather events and changing climate patterns continue to put constant strain on traditional farming practices. In addition to shortening supply chains, indoor farming has many other advantages in comparison to traditional agriculture such as using zero pesticides, employing 95% less water, and reducing food waste. Health benefits also include fresher food, increased urban availability, and pollution reduction.
Despite the major advantages, there is one looming barrier to mainstream adoption: the process is very energy-intensive.
Solving for the energy intensity problem
Vertical farming presents a unique opportunity to grow food on already developed land and increase domestic food production, but the energy demand required to power these facilities is much higher than other methods of food production. In fact, we’ve identified indoor agriculture as one of the four major drivers that will increase electricity consumption in the next decade, along with electric vehicles, data centers and the electrification of heat. This is why more of today’s modern farming companies are turning to microgrids as a possible solution to ease their energy challenges.
Although most of today’s facilities are not equipped to meet the electricity needs of an indoor agriculture operation, microgrids can provide dynamic energy management and the resources required to support maximum productivity, sustainability, and energy efficiency. They can provide localized power generation and utilize renewable distributed energy resources to help deliver power and reach clean energy goals, while also allowing users more control and reliability. Additionally, microgrids can capture and repurpose CO2 emissions to help in crop production.
Moreover, microgrids provide resilience from unexpected outages that could result in a loss in production. A key advantage of vertical farms is their ability to allow crops to grow year-round, and communities rely on their ability to deliver on this promise. Microgrids not only have several clean energy benefits, but they also increase business continuity that maximizes output. Given their ability to operate either in conjunction with or as an island from the utility grid, they can keep the farm producing even when the grid goes down.
The case for investment: Securing an affordable solution
Building and operating a vertical farm requires various technologies that can translate to high startup cost and design complex processes. At the same time, it is more expensive to maintain a vertical farming operation than traditional field farming. Microgrids offer a compelling value proposition, but they’re inherently complex machines and not many companies have the upfront capital or in-house expertise needed to make the investment. Fortunately, innovative business models such as energy-as-a-service (EaaS) help provide price certainty and make the investment attainable.
For example, a modern farming company, Bowery Farming, created a facility wherein crop production is 100 times more efficient than traditional farmland. This generated a need for a greater need for reliable, efficient power. Thus, the company made the decision to integrate a hybrid microgrid system that would feature a rooftop solar array, natural gas generator, and a lithium-ion battery energy storage system through an EaaS business model. Through EaaS, Bowery Farming saved upfront capital that can be used toward additional operational investments.
By 2050, the world’s population is expected to grow by another 2 billion people, and feeding it will be a major challenge. According to the projections of the Food and Agriculture Organization, we have to increase overall food production by 70% by this timeline. Coupled with new concerns that have surfaced as a result of today’s global pandemic and unstable weather, vertical farming will play a key role in future food production and institutions will take notice. However, the technology that will help ease some of the industry’s ongoing energy challenges will be just as important to aid the transition.
Don Wingate is the VP of utility and microgrid solutions at Schneider Electric.
Bowery Farming Debuts New Lettuce Variety
Bowery Farming, per a press release, announced its newest leafy greens launch, Bowery Crispy Leaf Lettuce (Crispy Leaf). A reinvigorated version of iceberg lettuce that is refreshing and simple, Crispy Leaf boasts a bold color and satisfying crunch
Posted by Chris Manning | June 3, 2020 | Produce Grower
Bowery Farming, per a press release, announced its newest leafy greens launch, Bowery Crispy Leaf Lettuce (Crispy Leaf). A reinvigorated version of iceberg lettuce that is refreshing and simple, Crispy Leaf boasts a bold color and satisfying crunch. The much-anticipated product, which goes from harvest to shelf in just a few days, will be available in the produce aisle at over 250 grocery stores and specialty markets in the Tri-State area and Mid-Atlantic region beginning in June 2020. Crispy Leaf will also be available through Bowery’s online partners, including Amazon Fresh, Peapod and Hungryroot.
"With unparalleled flavor and crunch in every bite, we're confident that Crispy Leaf has the potential to disrupt the traditional iceberg market," said Carmela Cugini, EVP of Sales, Bowery Farming. “Crispy Leaf is one of the most in-demand leafy greens from Bowery based on current retailer orders. We've had to ramp up production to meet retail demand,” continued Cugini. “Early feedback from buyers indicates Crispy Leaf is poised to change the way consumers interact with lettuce by introducing a completely new sensory experience to the category."
Crispy Leaf is grown locally at Bowery’s commercial farms in Kearny, New Jersey, and White Marsh, Maryland, and has zero pesticides. The mild and versatile green is the ideal base for salads and grain bowls and serves well as a culinary garnish.
IDTechEx: How to Succeed in Vertical Farming
Vertical farming is an emerging technique within agriculture that involves growing crops indoors under controlled environmental conditions
NEWS PROVIDED BY IDTechEx
May 26, 2020
BOSTON, May 26, 2020,/PRNewswire/ -- Vertical farming is an emerging technique within agriculture that involves growing crops indoors under controlled environmental conditions. By carefully tailoring the environment to the exact requirements of the crop, such as through using LED lighting to produce the exact light spectrum needed for optimal photosynthesis, it is possible to obtain yields hundreds of times higher than traditional agriculture.
Vertical farms can be set up almost anywhere, making it possible to grow crops in the middle of populous urban centers, meaning that it is possible for crops to reach consumers within minutes of harvest. This contrasts with traditional agriculture, where fresh produce can take weeks to reach consumers, losing the freshness, and increasing contamination risk along the way. The recent IDTechEx report, "Vertical Farming: 2020-2030" explores the technologies and markets around the fast-growing vertical farming industry.
Vertical farms use artificial lighting and carefully controlled climates to grow crops at far higher yields than conventional agriculture. Source: Intelligent Growth Solutions (PRNewsfoto/IDTechEx)
Vertical farming has been the subject of a lot of hype in recent years, with supporters claiming it could revolutionize food production. Industry advocates, such as Columbia University Professor Dickson Despommier, have presented visions of a future world where fresh food is grown inside skyscrapers to feed giant, high-tech metropolises (for further visions of the cities of the future, see the IDTechEx report, "Smart City Opportunities: Infrastructure, Systems, Materials 2019-2029"). Investors are also feeling the hype, with vertical farming start-ups raising over a billion dollars in investment in the last five years alone.
However, despite this optimism, the industry does face some major challenges and the sector has more than its fair share of bankruptcies. PodPonics, once the most well-funded vertical farming company in the world, and FarmedHere, which once operated what remains the largest vertical farm ever built, both went bankrupt. David Rosenberg, Chief Executive of New Jersey-based vertical farming outfit AeroFarms, recently said he wouldn't be surprised if 90% of the players in the industry went out of business within the next three years.
Broadly, many vertical farms struggle for the same reasons. As well as costing a lot of money to set up, vertical farms can be very expensive to run, largely because they require continuously running artificial lighting and climate controls. This is compounded by high labor costs and logistical difficulties that often get more difficult as the vertical farm gets larger. This all makes it very difficult to compete on price with produce grown on conventional farms, which typically have razor-thin profit margins.
Because of these challenges, vertical farmers generally only grow crops where the whole of the plant can be consumed, in order to maximize space efficiency and avoid wasting energy on growing inedible stems and leaves. Therefore, almost all vertical farmers are restricted to growing herbs and leafy greens. These are still a large market but fall somewhere short of the lofty claims made by some supporters of the industry.
It is certainly possible to run a successful vertical farming business, as fast-growing players such as Bowery Farming and InFarm will attest to, however, it requires a carefully planned out strategy and consideration of all the variables and trade-offs involved in vertical farming, in addition to a fair amount of investor capital.
The keys to success in vertical farming are outlined in the recent IDTechEx report, "Vertical Farming: 2020-2030". The report discusses several factors that can contribute to the success or failure of a vertical farm, including:
Whether or not to automate. Automation can significantly reduce labor costs while streamlining the logistical processes. However, investing in advanced automation equipment can lead to extremely high start-up costs.
Choice of crops. Should vertical farming try to branch out beyond leafy greens, or should it corner the market it has? What about higher-value crops inaccessible to conventional agriculture?
How large is too large? Larger centralized facilities could lead to economies of scale but could also face spiraling logistical difficulties. However, smaller localized facilities may face much higher start-up costs relative to the output capacity.
The importance of location: is a city center location really the best place to set up a vertical farm?
The need for experience in the food industry. Crops are living organisms and are not always predictable. Despite this, there is a relative lack of food and agriculture experience in the vertical farming sector.
For more information on this report, please visit www.IDTechEx.com/vertfarm or for the full portfolio of Food & AgTech research available from IDTechEx please visit www.IDTechEx.com/research/agtech.
IDTechEx guides your strategic business decisions through its Research, Consultancy and Event products, helping you profit from emerging technologies. For more information on IDTechEx Research and Consultancy, contact research@IDTechEx.com or visit www.IDTechEx.com.
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SOURCE IDTechEx
Bowery Farming Hires Rachel Alkon As First Head of Comms
The indoor farm startup says it is seeing a surge in demand amid COVID-19
May 12, 2020, by Diana Bradley
NEW YORK
Whole Foods Market alum Rachel Alkon has joined indoor farming startup Bowery Farming as its first head of communications.
Alkon started at Bowery last week, reporting to CMO Katie Seawell.
The technology-focused company operates indoor farms in New Jersey and Baltimore. Alkon is responsible for building the brand narrative, external storytelling, media relations, community impact and public affairs.
“The company is now at a point where we want to define the narrative and do some more external storytelling,” said Alkon. “The time was right to bring on a comms head.”
Bowery Farming has received communications support from AOR Derris and Gillian Small PR. It is planning to continue to work with both agencies.
Bowery uses zero pesticides, 95% less water, and its farms are 100 times more productive “on the same footprint of land than traditional agriculture,” according to Alkon. Its produce is available at select Whole Foods and Foragers stores and is featured on the menus of Tom Colicchio’s New York restaurants, Craft and Temple Court. Based in New York City, the company has raised more than $170 million from investors including GV, General Catalyst, GGV Capital, First Round Capital, Temasek, and Almanac.
Bowery Farming’s business has more than doubled with some online distributors, and is up between 25% and 50% in stores, Axios reported last month. Indoor farms, which grow produce in warehouses with tightly controlled climate and light conditions, are seeing a surge in demand amid COVID-19 because “people are more concerned about who is handling their food, where it's coming from, how many stops did it have before hitting the shelves," Irving Fain, co-founder, and CEO of Bowery Farming, told Axios.
Alkon worked at Whole Foods Market for two years before she left the role of principal of global policy and public affairs in April. Alkon was also the director of corporate communications at Brunswick.
By Diana Bradley | PR Week | May 12, 2020