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New Freight Farms CMO Shares 4 Reasons Why He Moved From Sportswear To AgTech
After an amazing experience and professional success, James felt that he needed a change: a new challenge, a new industry, a new way to make an impact
Former Senior Director Global Marketing at Reebok shares his reasons for joining Freight Farms C-Suite
James Woolard spent the last 14 years at Reebok, heading up everything from regional Sports Marketing and Brand to Global Marketing for the brand’s Running and Style units. After an amazing experience and professional success, James felt that he needed a change: a new challenge, a new industry, a new way to make an impact. His search brought him to the world of AgTech and Freight Farms, where he saw the huge potential of both the company and the industry and knew it was just what he had been looking for. Today, James shares the four big reasons why he was so drawn to the AgTech industry, and how he believes his previous experience will help propel Freight Farms forward.
In the past, I have always resisted “building a social presence” as a result of a (very British) suspicion of people’s real motives and my own laziness in maintaining it. In truth, the former reason is an easy cover story for the latter. However, in this case, my aversion to online social platforms has been overruled by a greater feeling that I want to share: Gratitude.
I am grateful for the experiences I have had, the people I have been fortunate enough to meet, and excited by all the opportunities in the future. However, most recently I am grateful for the opportunity to become the Chief Marketing Officer of Freight Farms. There were several small reasons to make the switch–but they all scaffold up to four somewhat big reasons:
Creating a Simple Solution for a Complex Problem
A pioneer of indoor agriculture and a leader in hydroponic container farming, Freight Farms has a suite of products and technology that can revolutionize access to hyper-local fresh grown produce. Our products reflect a level of complex design and engineering on which far cleverer people than me tirelessly work; yet the solution we are creating is incredibly simple — A 2.5-acre smart farm in a 40ft freight container that can go anywhere in the world to provide food security. With already over 300 of our farms around the world, we are building a tech-connected network of farmers who are simultaneously solving food access issues in their own communities and building a new global food system–all powered by Freight Farms technology.
1 in 6 people in the world relies on food imports to feed them daily. This number is set to reach 3 in 6 by 2050.
9 counties–mostly in California–are responsible for most of the food supply within the U.S. Any disruption (fires, drought, etc) can be catastrophic to the whole system.
In the U.S., 19 million people currently live in food deserts with limited access to healthy and nutritious fresh foods.
2. Leveraging Cross-Category Experience
In addition, I am incredibly grateful to my former colleagues at Reebok and Adidas. I was lucky enough to have a robust education in the UK Sports industry and be part of and learn from an amazing Adidas leadership team. I was fortunate enough to come to the US, understand firsthand the dynamics of a global business, and meet a diverse range of interesting people. And I got to set up my family in Boston.
Now it is time to apply this experience to Freight Farms. Why the move from sports to Agtech you might ask? Yes, I needed the change and new challenge. And yes I would be lying if I said I targeted Agtech but sometimes you find what you need without realizing it. I am still a sports fan at heart — and when I first walked into the offices I walked into a locker room full of energy and talent. I was intrigued and hooked early on. I met Jon — who a decade earlier had looked at a Freight container and thought “why can’t I put a farm in there and build a business helping people anywhere in the world access fresh, hyper-local food”; I met a team of people (young, purposeful, talented ones) like Caroline, our Director of Marketing and Community Relations, with huge potential and authenticity who wanted to learn and grow; I met a new CEO in Rick and CTO in Jake with pedigree and passion; I saw a set of investors led by Ospraie Management and Spark Capital backing this all with capital.
3. Driving Profits for Company & Customers
At Freight Farms, I saw the impact I personally could have on the business. We have a thriving community of customers who have been essential in building Freight Farms’ success. The stories are inspiring, and I am eager to apply my experience to help Freight Farmers achieve their own individual success with the best possible support from our company. At the end of the day, we can’t be shy about saying “people need to make money”, because that’s the only way our mission to build a global infrastructure of local farms can succeed. I am here to embrace this and say ‘how can we create a return on investment for every stakeholder’? This is how we will grow.
4. Saying ‘No’ to Greenwashing and ‘Yes’ to Tech for Good
I am conscious of the perceived need to be on trend with “sustainability”, of the danger of falling into buzzwords and jargon that are of the moment. There is a business model and story myriad people are chasing. This is all happening parallel to a degradation of our trust in technology; as a society, we recognize it’s time to direct it towards something good. With three girls under 12 (all over using screens in Covid times), I see the benefits and dangers. We all see the power of the big brands and how algorithms are driving division. I believe people want to see positive expressions of technology beyond driving up their 401k. Combined, these two factors unlock our greatest brand strength in 2021: we already do leverage technology and data to create a truly sustainable product. There’s no need to spin, exaggerate, or greenwash. We can carry on doing exactly what we are doing with confidence that we’re creating the kind of positive impact the world needs.
That’s what is most exciting about entering the ‘Agtech’ industry: the moniker actually means something — the former (Agriculture) consistently driving change throughout history, and the latter (tech) acting as the most rapid accelerator of that change in my lifetime. It’s exhilarating, and I can’t wait to see how far we can take it.
Learn more about Freight Farms.
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Empowering anyone to grow food anywhere. Freight Farms makes local food accessible in any climate with the Greenery™ container farm.
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USA - MICHIGAN: Indoor Agriculture Receives $100,000 Grant From MDARD
The indoor agriculture program is a new major brought to NMU which focuses on hands-on learning of indoor agriculture, sustainable farming practices, urban farming models, environmental infrastructure systems, helping solve the global food crisis, and more
NMU’s new indoor agriculture program recently received a $100,000 grant on Feb. 12 from Michigan’s Department of Agriculture and Rural Development to help offset the costs for a self-contained growing center.
According to MDARD’s page, the grants are to help “promote the sustainability of land-based industries and support infrastructure that benefits rural communities”.
MDARD received over 139 proposals, totaling over $11 million. The program only accepted 20 proposals, which totaled to roughly $1.7 million. This included NMU’s proposal for a self-contained growing center.
The indoor agriculture program is a new major brought to NMU which focuses on hands-on learning of indoor agriculture, sustainable farming practices, urban farming models, environmental infrastructure systems, helping solve the global food crisis, and more.
Last fall was the first semester that the program took off.
“One of the biggest challenges of growing a program is finding space, and even though there is some available around campus, and in the Jacobetti Center in particular, it still costs a lot of money to retrofit that space and make it usable for the intended purpose.” Evan Lucas, assistant professor of technology and occupational sciences, said. “We targeted this grant specifically to help alleviate the cost impact of adding space for our labs.”
Lucas went on by saying that the program submitted the idea of purchasing one to two shipping containers to enhance the curriculum. The shipping containers, depending on size and capability would be used to add growing space and diversity the type of growing space.
The program hopes that with the grant money they will be able to grow, and in turn create more space for students to work. Sarah Cormier, a junior in the indoor agriculture program, has exciting hopes for the grant money.
“I’d hope it’d encourage others to look into the program and think about food production differently,” said Cormier. “We are limited in our labs with the number of seedlings we can tend to, but with more systems we would be able to monitor more plants simultaneously.”
In turn, having more space means having room for more students. After quick shutdowns and pack-up times, last semester was hard for the program. However, Cormier felt that the experience this semester has been more straightforward.
With the COVID-19 pandemic, the program had to cut back on the amount of students able to register. This left many students on waiting lists, unable to participate in the brand new program.
“We were unfortunately not able to open up more than we did without sacrificing the hands-on aspect of growing, which we weren’t really willing to do as that kind of defeats the main purpose,” Lucas stated.
However, Lucas was quick to say how integral Kim Smith Kolosa, another assistant professor of technology and occupational sciences, was to the program.
“She has done an amazing job taking this program from literally non-existent to exceptional in no time, and we couldn’t ask for anything better at this time,” Lucas said.
TAGS: grant, indoor agriculture, news
These Stacked Shipping Containers Are Actually High-Tech Farms
A major perk of the Planty Cube system is that it can be set up in multiple environments, such as restaurants, hotels and apartments
FEB 2, 2020
For green thumb owners looking to take their plant parenting skills to the next level, allow us to introduce you to the Planty Cube, a smart vertical farming system developed by Seoul-based agricultural startup n.thing.
The hydroponic setup is based on “internet of things” technology and is comprised of a network of capsules that enables farmers to cultivate “high quality vegetables in a fully controlled environment, ensuring production over tens of times higher than ordinary farmland per unit area, CES explains. The higher crop yields are directly linked to Planty Cube’s ability to support year-round growing.
In pursuit of n.thing’s mission to turn everyone into a farmer, Planty Cube is off to a running start as the winner of CES 2020 Best of Innovation Awards. The intricate system resembles a shipping container but upon closer inspection is actually multiple shelves of planters, or pickcells, that house seeds.
Each pickcell is connected to the modular system, which is comprised of sensors that track each plant’s health and progress, adjusts humidity and temperatures in response to unexpected environmental changes, and also allows farmers to tend to their crops remotely via a smartphone. In the place of soil, the produce is grown via a nutrient that the system delivers to each plant. The system’s enclosed design prevents pests from infiltrating the crops. Not ready for an entire farm? Planty Cube has a solution for such an agricultural conundrum: It allows growers to choose how many units they start with, leaving them with the option of adding additional units as they see fit.
A major perk of the Planty Cube system is that it can be set up in multiple environments, such as restaurants, hotels and apartments. Its sustainable build helps to decrease environmental impact, further eliminating even more of the obstacles presented by traditional farming methods.
Kenya Foy
CONTRIBUTOR
Kenya is a Dallas-based freelance entertainment and lifestyle writer who devotes most of her free time to traveling, gardening, playing piano, and reading way too many advice columns.
These 2 Companies Are Putting Big Money Into Hawaii’s Agricultural Future. Will Their Bets Pay Off?
A pair of companies backed by a billionaire and a pension fund are trying to revitalize fallow farmland in the state
A pair of companies backed by a billionaire and a pension fund are trying to revitalize fallow farmland in the state.
02-15-21
On Lanai, where shreds of black plastic in the soil are the last vestiges of the island’s defunct pineapple fields, a sliver of long-abandoned farmland is getting an encore — and a reinvention.
In six high-tech greenhouses, a futuristic vision of food-growing is underway — one in which nutrient density and flavor are automated.
It doesn’t matter that the red dirt below the greenhouse is eroded or peppered with plastic that once served as Dole pineapple plantation’s weed control. In fact, the hydroponic tomatoes and leafy greens grown here by Sensei Ag don’t depend on soil at all.
The ag-tech company founded by Larry Ellison, the Oracle founder who owns nearly all of Lanai’s acreage, and Dr. David Agus, a physician, and medical researcher, is pioneering tools to produce affordable food in places like Lanai that — despite its history as an agricultural plantation — lack traditional farming essentials like water and fertile soil.
In doing so, the company is redeploying a scrap of neglected farmland into active agriculture in an attempt to buck an unsettling trend: Hawaii imports more than 85% of its food.
Hawaii has tens of thousands of acres of fallow former sugar and pineapple plantation lands. There are many reasons why this land isn’t being used for farming — inadequate infrastructure, soil erosion, the sky-high price of agricultural real estate. All of these challenges and more make growing food on old plantation acreage unaffordable for most farming operations.
Putting more of this stagnant acreage into food production, however, is a worthwhile goal, experts say, because it could help the state wean itself off of a reliance on the cargo ships and planes that deliver food supplies to the islands.
“When you bring up Hawaii to anyone anywhere on earth, what they think of is paradise on earth,” said Vincent Mina, president of the Maui Farmers Union United. “But what paradise do you know of that brings in 85% of its food?”
State Efforts Have Fallen Short
Re-fashioning former sugar and pineapple plantations into viable food farms is what the Hawaii Agribusiness Development Corp. was designed to do.
However, a scathing state audit in January said that the 25-year-old state agency has so far failed its mission because “the economic void created when plantations ceased production remains mostly unfilled.”
Larry Jefts, one of the state’s largest produce producers, recently expanded his farm footprint with access to ADC lands in Central Oahu that had lain fallow since Del Monte stopped pineapple production nearly two decades ago.
The problem, according to Jefts, is not that the ADC is inert. It’s the state’s poor land use policy that has allowed some farmland to be developed, as well as society’s lack of commitment to local agriculture.
“The problem is there’s no will here,” Jefts said. “Good farm ground is coming out to go into solar energy farms because the people who own it can make more money in solar. If they charged that much money to the farmers, the farmers would fail and imported foods would take over.”
Yet while Jefts is farming on a portion of the 1,200-acre Whitmore Project — land left vacant by Del Monte in 2004 and then acquired by the ADC for local agriculture in 2012 — hundreds of acres attached to the project remain fallow almost 10 years later.
That’s in part due to the time-intensive, bureaucratic process of securing money, permits, and contracts to build and repair the infrastructure required to make more of the acreage farmable, said Sen. Donovan Dela Cruz, a champion of the project.
It’s one thing to acquire the land, he said. But it’s another challenge entirely to ready it for farmers who need water, roads, electricity for refrigeration, and food safety-compliant facilities in order to make their businesses financially viable.
“With our state, there’s so many good intentions but just no money to put through to implementation,” said Kirsten Oleson, associate professor of ecological economics at the University of Hawaii College of Tropical Agriculture and Human Resources.
“If we’re serious about doubling production of food that is grown and eaten here, it would take some time to rethink policy and some pretty large and potentially risky investment that the state’s coffers don’t have.”
While state efforts flounder, a pair of new agriculture companies backed by a billionaire and a pension fund are stepping in with lofty goals to revitalize fallow farmland with diversified agriculture operations that aim to help Hawaii wean itself off of imported foods.
A Billionaire’s Bid To Boost Food Security
On Lanai, Sensei Ag is sidestepping many of the traditional high-yield farming requirements: lots of land, lots of water, lots of hard manual labor.
Although the company’s two-acre greenhouse farm is just a scrap of the 20,000 farmed acres that earned Lanai the moniker of the world’s largest pineapple plantation, yields from hydroponics can be far greater than those from conventional soil farming.
Sensei Ag CEO Sonia Lo projects the company will harvest 500,000 pounds of food for statewide consumption in 2021, including Swiss chard, basil, tomatoes, cucumber and eggplant.
“What we’re doing is we’re competing against the likes of Organic Girl that’s coming in from California or Earthbound Farms,” Lo said. “It’s pretty straightforward given that our stuff is a day old or two days old by the time it gets on a shelf as opposed to two weeks or three weeks old.”
Hydroponic growing is capital-intensive, however. Sensei Ag’s approach benefits from the fact that it’s bankrolled by Ellison, one of the richest people in the world.
Lo declined to reveal the amount of financial investment it took for the Lanai pilot project to achieve its inaugural harvest last October, but she acknowledged the role of Ellison’s wealth.
Yet while the cost to build a state-of-the-art greenhouse is out-of-reach for most farmers, indoor farming offers growers a chance to capture significant long-term financial savings since producing food this way requires significantly less land and water than traditional outdoor farming.
According to Lo, Sensei Farms Lanai requires about 10% of the amount of water it would take to produce a similar harvest in the dirt.
With this in mind, Sensei Ag’s mission includes efforts to make greenhouse farming more accessible. The company is aggregating risk assessment data in hopes that it will encourage banks to finance indoor growing mechanisms such as greenhouses and vertical farms. The company is also writing a playbook for people who want to build a successful indoor farm business, Lo said.
The rise of this kind of high-tech, high-yield farming could be a key to making Hawaii-farmed foods more competitive, according to Jesse Cooke, vice president of investments and analytics at the Ulupono Initiative.
“Using a hydroponic system, you could guarantee that every week you would have the same amount of quantity and the same quality (of produce) — and that’s what you need to sell to a large grocer,” Cooke said. “A lot of outdoor operations can’t guarantee that because they’re at the whim of nature itself.”
Brian Miyamoto, executive director of the Hawaii Farm Bureau Federation, agrees that indoor farming could be a game-changer — if Hawaii farmers can figure out how to raise enough capital to build the infrastructure without sabotaging future profits.
“We can grow a lot of things here in Hawaii as far as food products,” Miyamoto said. “What we struggle with is doing it competitively — that’s why we import so much.”
Hawaii can’t rely on billionaires to make the upfront investment in high-tech indoor farming, Oleson said. Rather, the state needs to follow in the footsteps of other countries that enacted public policies to encourage this kind of agriculture.
In places like Israel and the Netherlands, high-tech greenhouses are important food production tools, Oleson said.
Beyond policy and economics, Oleson said there are aesthetic and cultural considerations associated with scaling up indoor farming in the islands.
“You’re not looking across rolling green landscapes, you’re looking at lands with big infrastructure on it so there’s sometimes social pushback,” Oleson said. “I’m not a Native Hawaiian, but I would be very curious to know the response of the local community to that kind of agriculture because it’s very divorced from the earth.”
Will Mahi Pono’s ‘Serious Amount Of Money’ Pay Off?
On Maui, a partnership between a California farm management company and a Canadian pension fund is producing food on fallow land resulting from the 2016 closure of the state’s last sugar grower.
Since Mahi Pono bought 41,000 acres of Hawaiian Commercial & Sugar Co.’s former sugar cane fields in 2019, the company has begun growing some of Hawaii’s top food imports — potatoes and onions — in hopes of winning over some of that market share.
Mahi Pono’s mission to produce foods that Hawaii imports heavily and that are agriculturally possible to grow here is a smart one, according to Oleson. But she said it could be difficult for the company to compete with the price point for potatoes and onions imported from the mainland.
It might also prove hard to convince consumers to pay more for locally grown potatoes and onions as opposed to more perishable produce.
“Potatoes and onions can sit on a boat and the quality doesn’t decline quite as fast, but all of us know what happens when you buy a box of spinach from Costco and if you don’t eat it that night it turns to slime,” Oleson said. “So the concern is growing foods locally where the freshness really matters.”
But Mahi Pono is growing more than just root vegetables. The company planted over a half million avocado and breadfruit trees, as well as rows of trees to shelter crops from the wind. The company plans to plant its 1 millionth tree by the end of June, according to community relations director Tiare Lawrence.
The company is also growing produce ranging from tangelos and finger limes to broccoli and eggplants, and it’s leasing affordable land and water to small farmers for an annual fee of $150 per acre.
Ultimately, Mahi Pono’s staple crops will be citrus, papaya, macadamia nuts, and coffee, Lawrence said.
And while the company is exporting papayas to Canada, and eventually plans to export coffee, macadamia nuts, and citrus to markets outside the state, the majority of the food produced by Mahi Pono will feed Hawaii’s people, Lawrence said.
“I personally think these lands can be brought into production,” Lawrence said. “We’ve seen it across Hawaii where farmers have been able to take former sugar and pineapple lands and turn it into a thriving farm and I refuse to entertain doomsday scenarios.”
But the farm enterprise faces many challenges.
With an average wind speed of 30 miles per hour in the Central Maui plains, there are erosion issues, as well as crop damage from pests, deer, and pigs.
“We really can’t plant a field unless we fence it in, so that adds to our costs,” Lawrence said.
There’s also the problem of the former plantation’s aging, outdated infrastructure.
“Mahi Pono has spent a serious amount of money in updating the irrigation systems and making repairs to wells,” Lawrence said.
If Mahi Pono can surmount these challenges and find success, Cooke of Ulupono said the operation will be an example to follow.
“If they can get it up and running, that could be one of the hugest transformations that Hawaii has seen, especially going towards local food for local consumption,” Cooke said. “The worry is that it doesn’t work and somehow the land gets zoned residential and a housing development goes up.”
“Hawaii Grown” is funded in part by grants from the Ulupono Fund at the Hawaii Community Foundation, the Marisla Fund at the Hawaii Community Foundation, and the Frost Family Foundation.
Brittany Lyte is a reporter for Civil Beat. You can reach her by email at blyte@civilbeat.org or follow on Twitter at @blyte
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Vertical Farming At A Crossroads As Pandemic Shifts Focus To Fresh Produce
Getting the right business model to balance resource usage with socio-economic conditions is crucial to capturing new markets. Speakers will discuss the issues at the forthcoming Agri-TechE event on Thursday 25th February 2021
15-02-2021
Getting the right business model to balance resource usage with socio-economic conditions is crucial to capturing new markets. Speakers will discuss the issues at the forthcoming Agri-TechE event on Thursday 25th February 2021.
Although growing crops all year round with Controlled Environment Agriculture (CEA) has been proposed as a method to localize food production and increase resilience against extreme climate events, the efficiency and limitations of this strategy need to be evaluated for each location. Research by Luuk Graamans of Wageningen University & Research, a speaker at the upcoming Agri-TechE event on CEA, has revealed that integration with urban energy infrastructure can make vertical farms more viable.
“The pandemic has shifted the conversation to the global connectivity of countries, where people started questioning the sustainability and resilience of the international food network,” comments Luuk. “The big question is should countries or large cities (mainly) rely on imports to feed their citizens?
His research around the modeling of vertical farms shows that these systems are able to achieve higher resource use efficiencies, compared to more traditional food production, except for electricity. So, the vertical farm needs to offer additional benefits to off-set this increased energy use. One example his team has investigated is whether vertical farms could also provide heat.
“We investigated if vertical farms could provide not just food for people living in densely populated areas and also heat their homes using waste heat. We found that CEA can contribute to stabilizing the increasingly complex energy grid.”
This balance between complex factors both within the growing environment and the wider socio-economic conditions means that the rapidly growing CEA industry is beginning to diversify with different business models emerging.
Jack Farmer is CSO at LettUs Grow, the company has just launched its Drop & GrowTM growing units, which offer a complete farming solution, in a shipping container. He says that everyone in the vertical farming space is going to hit a crossroads, “Vertical farming, with its focus on higher value and higher density crops, is effectively a subset of the broader horticultural sector. All the players in the vertical farming space are facing a choice – to scale vertically and try to capture as much value in that specific space, or to diversify and take their technology expertise broader.”
LettUs Grow is focused on being the leading technology provider in containerized farming. Jack continues: “Drop & Grow:24, is primarily focused on people entering the horticultural space, and we expect it to be one of the most productive, ethical, and easy to use container farms on the market. This year is looking really exciting – supermarkets are investing to ensure a sustainable source of food production in the UK, which is what CEA provides. We’re also seeing a growth in ‘experiential’ food and retail and that’s also where we see our Drop & Grow container farm fitting in.”
Kate Hofman, CEO, GrowUp agrees, the company launched the UK’s first commercial-scale vertical farm in 2014. She comments: “It will be really interesting to see how the foodservice world recovers after lockdown – the rough numbers are that supermarket trade was up at least 11% in the last year – so retail still looks like a really good direction to go in. If we want to have an impact on the food system in the UK and change it for the better, we’re committed to partnering with those big retailers to help them deliver on their sustainability and values-driven goals.
“Our focus is very much as a salad grower that grows a fantastic product that everyone will want to buy. And we’re focusing on bringing down the cost of sustainable food, which means doing it at a big enough scale to gain the economies of production that are needed to be able to sell at everyday prices.”
The economics are an important part of the discussion. Recent investment in the sector has come from the Middle East, and other locations, where abundant solar power and scarce resources are driving interest in CEA. Luuk’s research has revealed a number of scenarios where CEA has a strong business case.
However, for the UK, CEA should be seen as a continuum from glasshouses to vertical farming. “Greenhouses can incorporate the technologies from vertical farms to increase climate control and to enhance their performance under specific climates.” Luuk continues.
It is this aspect that is grabbing the attention of conventional fresh produce growers in open field and covered crop production.
James Green is Director of Agriculture at G’s, one of Europe’s leading fresh produce growers. He explains: “There’s a balance in all of these systems between energy costs for lighting, energy costs for cooling, costs of nutrient supply, and then transportation and the supply and demand. At the end of the day, sunshine is pretty cheap and it comes up every day…
“I think a blended approach, where you’re getting as much benefit as you can from nature but you’re supplementing it and controlling the growth conditions, is what we are aiming for, rather than the fully artificially lit ‘vertical farming’.”
Luuk, Jack and Kate are to join a discussion with conventional vegetable producers, vertical farmers and technology providers at the Agri-TechE event “Controlled Environment Agriculture is growing up” 25th February 2021.
Find out more: agri-tech-e.co.uk/upcoming-events/
Agri-TechE is a business-focused membership organization, supporting the growth of a world-leading network of innovative farmers, producers, scientists, technologists, and entrepreneurs who share a vision of increasing the productivity, profitability, and sustainability of agriculture.
Together we aim to help turn challenges into business opportunities and facilitate mutually beneficial collaboration.
Agri-TechE
Why I Moved From California To Kansas To Grow Leafy Greens In All Seasons
Brad Fourby runs Leafy Green Farms LLC, a hydroponic shipping container farm in Pittsburg.
By Brad Fourby
January 9, 2021
The Kansas Reflector welcomes opinion pieces from writers who share our goal of widening the conversation about how public policies affect the day-to-day lives of people throughout our state. Brad Fourby runs Leafy Green Farms LLC, a hydroponic shipping container farm in Pittsburg.
Google Maps says the distance between Sacramento, California, and Pittsburg, Kansas, is 1,842 miles.
This year has been tough, with COVID shutdowns, a heart attack, bypass surgery, and the loss of a loved one. All of this slowed me down but did not stop me from leaving California and starting a year-round container farm that will provide Pittsburg with fresh leafy vegetables like lettuces, basils, and arugula.
Good nutrition starts with what is on your plate. Knowing where your food comes from and how it was grown is becoming more important to everyone.
While living in downtown Sacramento, I started Innovative Farms. I would build and help consult with others interested in aquaponics, growing fish and plants together in small places. Small towns have to wait and pay higher prices for food that has been grown and transported from California, China, Argentina, and other countries. The produce is picked early so that it may ripen in transit on ships or trucks while being treated with chemicals along the way.
Through this work, I met longtime Pittsburg residents Rob and Sara Morris, owners of Energy Group Consultants. They told me that Pittsburg and Crawford County were considered a food desert — like much of the Midwest, grocers in Crawford County import their food, while producers export what they grow, such as corn and soybeans.
I would visit the city a few times a year and got to know some of the people and businesses. I loved the vibe of the place.
Rob and Sara and I discussed increasing the farm-to-table opportunities in Pittsburg. We talked about container farming, using repurposed shipping containers that have been outfitted with computer-controlled vertical hydroponics. This highly efficient method requires no pesticides or herbicides to grow vegetables that can be harvested weekly regardless of the climate.
My previous experience with aquaponics reminded me of Freight Farms, a Boston farm manufacturer with a great track record of successful farms worldwide. Their farm design was expandable, and vegetables could grow in any weather condition.
I came up with the outline of a business plan. With three farms, my goal was to begin year-round harvests this winter in Pittsburg and support the farm-to-table lifestyle.
I began making phone calls to the city. Compared to the regulation and tax heavy California, Kansas felt welcoming to new business. I heard the term “agri-tourism,” and the idea of new agricultural developments directly helping the area was exciting for many people I spoke with.
The city planners loved the idea of a new business that supported other existing businesses like restaurants, grocers, and the farmers market community, many of them hurt by the COVID shutdowns.
Working with Pittsburg State University’s Small Business Development Center, I created a final business plan. Equity Bank signed on to assist with the Small Business Administration loan process.
So far it has been a real team effort. We really picked up steam after a call with Mike Green, Equity Bank’s small business banker. Turns out he grew up on a farm and instantly recognized the value the business would be to the entire area. We talked about how freshly picked non-chemically treated vegetables actually taste. The difference is night and day.
After that call I knew for sure Pittsburg would be the home of Leafy Green Farms.
The Kansas Healthy Food Initiative then stepped in and awarded the business $15,000 to assist with operating and equipment expenses. This kind of support was a real boost for everyone. KHFI and our farm goals are very much aligned.
It turned out that everyone agreed: Every Kansan should have access to healthy, affordable food.
The idea of more fresh food being produced in Pittsburg was something Live Well Crawford County director Brad Stroud told me he has been very supportive of. Joining their network has been a very positive experience.
We hope that by adding farms that are unique to the area that grows specialty crops, more people will visit the city and frequent some of the supporting businesses. We will take input from chefs and the community palate, and restaurants in the area will be able to offer menu items that their counterparts in large cities have no chance of offering. Our list of available herbs, roots, and vegetables is long and our variety is huge, with Firecracker Leaf Lettuce, Sylvesta Butterhead, and even Wasabi Arugula.
Sacramento County has around 1.5 million people, Crawford County 38,000. Many of my California friends and family are watching my move with great anticipation. When someone asks “Why Kansas?” my answer has remained the same since the beginning: Kansas is open for business.
Through its opinion section, the Kansas Reflector works to amplify the voices of people who are affected by public policies or excluded from public debate. Find information, including how to submit your own commentary, here.
Lead photo: A Freight Farms container on its way to a destination. (Submitted by Leafy Green Farms to Kansas Reflector)
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Bringing The Future To life In Abu Dhabi
A cluster of shipping containers in a city centre is about the last place you’d expect to find salad growing. Yet for the past year, vertical farming startup Madar Farms has been using this site in Masdar City, Abu Dhabi, to grow leafy green vegetables using 95 per cent less water than traditional agriculture
Amid the deserts of Abu Dhabi, a new wave of entrepreneurs and innovators are sowing the seeds of a more sustainable future.
A cluster of shipping containers in a city centre is about the last place you’d expect to find salad growing. Yet for the past year, vertical farming startup Madar Farms has been using this site in Masdar City, Abu Dhabi, to grow leafy green vegetables using 95 per cent less water than traditional agriculture.
Madar Farms is one of a number of agtech startups benefitting from a package of incentives from the Abu Dhabi Investment Office (ADIO) aimed at spurring the development of innovative solutions for sustainable desert farming. The partnership is part of ADIO’s $545 million Innovation Programme dedicated to supporting companies in high-growth areas.
“Abu Dhabi is pressing ahead with our mission to ‘turn the desert green’,” explained H.E. Dr. Tariq Bin Hendi, Director General of ADIO, in November 2020. “We have created an environment where innovative ideas can flourish and the companies we partnered with earlier this year are already propelling the growth of Abu Dhabi’s 24,000 farms.”
The pandemic has made food supply a critical concern across the entire world, combined with the effects of population growth and climate change, which are stretching the capacity of less efficient traditional farming methods. Abu Dhabi’s pioneering efforts to drive agricultural innovation have been gathering pace and look set to produce cutting-edge solutions addressing food security challenges.
Beyond work supporting the application of novel agricultural technologies, Abu Dhabi is also investing in foundational research and development to tackle this growing problem.
In December, the emirate’s recently created Advanced Technology Research Council [ATRC], responsible for defining Abu Dhabi’s R&D strategy and establishing the emirate and the wider UAE as a desired home for advanced technology talent, announced a four-year competition with a $15 million prize for food security research. Launched through ATRC’s project management arm, ASPIRE, in partnership with the XPRIZE Foundation, the award will support the development of environmentally-friendly protein alternatives with the aim to "feed the next billion".
Global Challenges, Local Solutions
Food security is far from the only global challenge on the emirate’s R&D menu. In November 2020, the ATRC announced the launch of the Technology Innovation Institute (TII), created to support applied research on the key priorities of quantum research, autonomous robotics, cryptography, advanced materials, digital security, directed energy and secure systems.
“The technologies under development at TII are not randomly selected,” explains the centre’s secretary general Faisal Al Bannai. “This research will complement fields that are of national importance. Quantum technologies and cryptography are crucial for protecting critical infrastructure, for example, while directed energy research has use-cases in healthcare. But beyond this, the technologies and research of TII will have global impact.”
Future research directions will be developed by the ATRC’s ASPIRE pillar, in collaboration with stakeholders from across a diverse range of industry sectors.
“ASPIRE defines the problem, sets milestones, and monitors the progress of the projects,” Al Bannai says. “It will also make impactful decisions related to the selection of research partners and the allocation of funding, to ensure that their R&D priorities align with Abu Dhabi and the UAE's broader development goals.”
Nurturing Next-Generation Talent
To address these challenges, ATRC’s first initiative is a talent development programme, NexTech, which has begun the recruitment of 125 local researchers, who will work across 31 projects in collaboration with 23 world-leading research centres.
Alongside universities and research institutes from across the US, the UK, Europe and South America, these partners include Abu Dhabi’s own Khalifa University, and Mohamed bin Zayed University of Artificial Intelligence, the world’s first graduate-level institute focused on artificial intelligence.
“Our aim is to up skill the researchers by allowing them to work across various disciplines in collaboration with world-renowned experts,” Al Bannai says.
Beyond academic collaborators, TII is also working with a number of industry partners, such as hyperloop technology company, Virgin Hyperloop. Such industry collaborations, Al Bannai points out, are essential to ensuring that TII research directly tackles relevant problems and has a smooth path to commercial impact in order to fuel job creation across the UAE.
“By engaging with top global talent, universities and research institutions and industry players, TII connects an intellectual community,” he says. “This reinforces Abu Dhabi and the UAE’s status as a global hub for innovation and contributes to the broader development of the knowledge-based economy.”
USA - ALASKA: Big Grants & New Ideas
VH Hydroponics has modular growing systems, cabinets, and shipping containers for scalable vertical farming to meet the needs of anyone
Customized Vertical Farming
VH Hydroponics has modular growing systems, cabinets, and shipping containers for scalable vertical farming to meet the needs of anyone - individuals, organizations, communities, hotels, and schools - who want fresh, healthy choices and food security.
Multiple Delicious Options
Micro-Grant Scoping Pre-Application
Due February 15th
$1.8 million dollars in Mico-Grants for Food Security are available in 2021.
Full details at the State of Alaska Department of Natural Resources Division of Agriculture
The first step is to submit the Pre-Scoping Application by the February 15th deadline.
US - NEW MEXICO: ‘Farm in a Box’ Coming To Grants
The Farm in a Box operates inside a 40-foot shipping container, shown here in Moffat County, Colo. A similar one will be set up at New Mexico State University branch campus in Grants. (Courtesy of Tri-State Generation and Transmission)
ALBUQUERQUE, N.M. — Fresh, locally produced vegetables will soon sprout from hydroponic beds in an enclosed, converted shipping container parked at New Mexico State University’s branch campus in Grants.
The 40-foot “Farm in a Box” will provide hands-on education and workforce training for local students and others interested in studying the emerging science of “indoor agriculture” as a new, potentially sustainable, enterprise that could offer fresh economic development opportunities and job creation in an area hard hit by the transition from fossil fuels to renewable energy.
NMSU, the Tri-State Generation and Transmission Association, and the National Electric Power Research Institute (EPRI) are collaborating on the project.
It’s one of several initiatives under development with local, state, and federal backing to diversify economic activity in Cibola, McKinley, and San Juan counties, where coal-fired power plants and associated mining have provided a financial mainstay for workers and communities for decades.
Both Cibola and McKinley counties are reeling from last year’s shutdown of the coal-fired Escalante Generating Station near Grants, plus the closure of Marathon Petroleum’s oil refinery in Gallup, which together eliminated hundreds of stable, high-paying jobs in those northwestern communities.
Unemployment hit 10.8% in Cibola County in December and 10.2% in McKinley County, according to the state Department of Workforce Solutions. That compares to an 8.2% average statewide unemployment rate.
To ease the impact of Escalante’s closure and assist in transitioning local communities, Tri-State provided $5 million in grants in January to four local economic development organizations. It is also now sponsoring the Farm in a Box initiative, providing $250,000 to set up and equip the high-tech container unit that houses the indoor agricultural operation, with forthcoming grants for NMSU faculty and student assistants to work on the project.
“We realize that closing such coal facilities as the Escalante plant that have traditionally employed significant workforces creates very difficult challenges for local communities to replace those jobs,” Tri-State spokesman Mark Stutz said. “Our goal is to find opportunities in support of economic development with new technologies when we can.”
Tri-State permanently closed the 253-megawatt Escalante power plant in Pruitt last summer as part of the association’s long-term plan to completely withdraw from coal generation over the next decade. It laid off about two-thirds of the plant’s 107 employees, Stutz said.
TriState also plans to close a much larger, 1.3-gigawatt coal facility in Craig, a municipality in Moffat County, Colorado, where the company sponsored another Farm in a Box project that EPRI set up last November.
“We don’t want to just walk away from these communities that we’ve been a part of for decades,” Stutz said.
High tech
EPRI has set up similar Farm in a Box projects in 13 states, said its principal technical leader Frank Sharp, project manager for the institute’s indoor agriculture-and-lighting research efforts.
It’s part of an emerging concept of indoor farming for urban areas and isolated rural communities where food could be grown year-round right where it’s consumed. It could lead to huge energy and water savings through efficient, high-tech growing processes, contributing to carbon reduction by using electricity rather than fossil fuels in agricultural operations and by eliminating long-haul transport of produce to market.
For economically stressed communities such as Cibola and McKinley counties, it could be scaled beyond shipping containers to retrofit under-used or abandoned buildings and to construct new facilities, such as greenhouses, on empty plots, Sharp said.
“It all translates into community impact, job creation, and beneficial use of electricity,” Sharp told the Journal. “Vacated buildings with the infrastructure already in place can be retrofitted, with opportunities to also build new facilities.”
Electric Power Research Institute principal technical leader Frank Sharp, left, with Tri-State Generation and Transmission Association CEO Duane Highley, inside the Farm in a Box agricultural container that was set up in Moffat County, Colo., last November. (Courtesy of Tri-State Generation and Transmission)
Research needed
Research is still needed to maximize efficiency and production, measure benefits, make contained farming systems profitable, and train the workforce. That’s where NMSU comes in, said Jay Lillywhite, agricultural economics professor and co-director of NMSU’s center of Excellence in Sustainable Food and Agricultural Systems.
NMSU faculty and students will study the entire container system, which includes vertical, hanging plastic enclosures to grow crops connected to a closed-loop plumbing system to recycle all water. Researchers will monitor all energy and water use, plant productivity, the impact of red and blue LED lighting spectrums on plant growth, and the economics of the whole operation, Lillywhite said.
“We’ll record everything and transmit all the data wirelessly to EPRI,” Lillywhite said. “It needs to be profitable. Indoor agriculture has had mixed reviews in terms of profitability, so we’ll look at a model that makes sense for New Mexico and the Southwest.”
Other applications
Opportunities extend into many disciplines beyond agriculture, including electrical engineering focused on energy efficiency and renewable generation as alternative systems, such as solar panels, are added to indoor operations, said Rolando A. Flores, dean of NMSU’s College of Agriculture, Consumer, and Environmental Sciences.
“The project has excellent potential to address social, environmental, and economic facets of sustainability, and become a resource-efficiency model for urban agriculture, provided that renewable energy can be incorporated from the beginning,” he said.
State Rep. Patricia Lundstrom, D-Grants, said indoor agriculture can offer significant opportunities alongside other initiatives to diversify the local economy.
Lundstrom sponsored legislation last year that now allows counties with coal plants that are closing to set up special economic districts with bonding and taxing authorities to invest in infrastructure, business recruitment, and retention to create jobs and promote economic development.
That led to the launch in December of the McKinley County Electric Generating Facility Economic District, which is focused on converting the Escalante site in Pruitt into a new industrial zone to recruit more businesses to the area.
“Value-added agriculture is one of the opportunities we can work to develop there with help from the partners on this project,” Lundstrom said. “It can have a significant impact as we work to recruit new, sustainable industry to the local community.”
VIDEO: Kentucky Greenhouse Company AppHarvest Goes Public On Nasdaq As It Prepares To Grow
AppHarvest has estimated it will generate net revenue of $21 million in 2021. The company is expected to produce 45 million pounds of tomatoes annually. AppHarvest employs 300 Eastern Kentuckians
FEBRUARY 03, 2021
AppHarvest has estimated it will generate net revenue of $21 million in 2021.
The company is expected to produce 45 million pounds of tomatoes annually. AppHarvest employs 300 Eastern Kentuckians.
David Wicks, Nasdaq’s vice president of new listings, said he was “incredibly proud to be your partner and look forward to supporting your innovation as a NASDAQ listing company” in a video message Monday.
Founder and CEO Jonathan Webb eats an AppHarvest tomato in a video message displayed in Times Square on Monday.
Two weeks ago, AppHarvest shipped its first bundle of tomatoes from its flagship location in Morehead.
“All this noise that is happening around us — listing on the Nasdaq and being shown in Times Square, selling our tomatoes to the largest grocers in the U.S. — all that is resonating back on the ground inside of our facility where our employees are feeling the positive impact of the work we’re all doing together,” Webb said.
The beefsteak tomatoes are selling out at grocers around the country.
“We can’t grow fast enough,” he said. “Our tomatoes are hitting store shelves and flying off the store shelves. It’s not just Kentucky, it’s everywhere from Indiana, all the way down to Florida.”
Webb said the company’s job now is to build faster and grow more vegetables to get on store shelves.
The company continues to look throughout Eastern Kentucky for building sites, Webb said, but there are challenges.
“We just have to find a place to build,” he said. “We have the capital. We want to build there, but building on these reclaimed coal mine sites are incredibly challenging and very expensive to try to make work. We would love to be there.”
The first greenhouse was originally planned for Pikeville, but AppHarvest said the site, a reclaimed strip mine, was not feasible for construction. After about two years of delays, AppHarvest announced its decision to relocate to a 350-acre parcel about two miles off I-64 near the Sharkey community of Rowan County.
Webb said they continue to invest in Pike County with a container farm at Shelby Valley High School. AppHarvest has two other farms at schools in Rowan and Breathitt counties.
The company aims to have 12 facilities growing and supplying fruits and vegetables by 2025. AppHarvest already announced a Berea facility to grow leafy greens and a Richmond facility to grow vine crops.
“One massive impact of 12 facilities is we’re going to have hundreds of millions of pounds of fresh fruits and vegetables pouring out of our region,” Webb said. “Not only the economic benefits of that, but the health benefits are tremendous. We’re in a situation where not many companies can say they feel incredibly proud of the product they produce and we do that.”
The first AppHarvest tomatoes will be in grocery stores by Wednesday, Jan. 20, 2021.
Photos: COURTESY OF APPHARVEST
Liz Moomey is a Reporter for America Corps member covering Eastern Kentucky for the Lexington Herald-Leader. She is based in Pikeville.
Could Controlled Environment Agriculture Change The Face Of American Farming?
One of the projects AppHarvest was involved with was retrofitting a 40-foot shipping container into a hydroponic production system that operates with a 5-gallon closed-loop irrigation system and LED lights for students to grow food
Exclusives From Urban Ag News
January 25, 2021
David Kuack, UrbanAgNews
Ramel Bradley thinks so. The community director at AppHarvest is talking to students and communities across the country about the benefits of locally-grown food and the agtech used to produce it.
Growing up in Brooklyn, N.Y., Ramel “Smooth” Bradley aspired to become a professional basketball player like some of the kids that came before him. NBA Hall of Famers Michael Jordan and Bernhard King were two of his role models.
“These great legends inspired my love for the game of basketball,” Bradley said. “As I got older my talents began to increase and I became one of the top prospects in the city. I attended Manhattan Park West High School in New York City and then transferred to the Pendleton School at IMG Academy in Bradenton, Fla., where I was a member of the first basketball team in school history.”
At IMG Bradley was recruited by multiple college coaches including those from the University of Kentucky.
“What brought me to Kentucky was my love for the game of basketball,” he said. “While at UK, I became the starting point guard, captain, and fan favorite of the Wildcats. I earned my degree and then played professional basketball in multiple countries including Croatia, France, Turkey, and Israel.”
More important than basketball
In 2016 while visiting his family in New York, Bradley discovered his grandmother was having some health issues.
“I decided to stop playing the game I love for something that I love much more–my family and my community,” he said. “When I was 10-years old and falling in love with the game of basketball, my grandmother started a mission in Clinton Hill, Brooklyn, focused solely on feeding the hungry. She started the mission in her kitchen out of the need to feed people who were hungry to provide them with some hope and encouragement.”
“I studied in the College of Agriculture, Food and Environment at the University of Kentucky because of the seed that was planted in me by my family. My interest in agriculture came from the leadership that my grandmother and family displayed in serving the community. I could see the difference on people’s faces when they were fed a meal and they received encouraging words regardless of their circumstances or where they came from.”
Healthy food is a solution
When Bradley stopped playing basketball he became involved again with his grandmother’s mission.
“We restarted the neighborhood pantry and I started to learn a lot more about the community in regards to food deserts, preventable diseases and the number of Americans dying from these diseases,” he said. “My grandmother is blind now and going to dialysis three times a week. It is one of the most devastating things for her to go through and for my family and I to have to witness. I also have friends and family who suffer from obesity. I never realized the level of access I was provided as a professional athlete to not only training and conditioning and living a healthy lifestyle, but also having access to healthy, nutritious food.
“When I came back home and got to see firsthand that family, friends and community members were suffering from preventable diseases, I made the decision to dedicate my life to feeding the people in my community. Healthy food is a solution to a lot of problems.”
While Bradley believes having access to food can have a major impact on improving the lives of Americans, it is the type of food that is even more important.
“One of the things that drives me is the health and nutritional well-being of our urban community members–the longevity of life,” he said. “A lot of the food that we are exposed to in our communities is processed and it’s just not good for us. If we can get people to eat healthier food, how many lives do we prolong and how many family members can lead happier lives?”
The CDC reported that only one in 10 Americans consumes enough fruits and vegetables. Cost has been cited as a possible barrier to higher fruit and vegetable consumption, especially for low-income households.
“There are a lot of people who are hungry in the world and need to receive food,” Bradley said. “The COVID-19 pandemic has amplified the food insecurity issue. If we’re not growing our own food, who is growing our food? Much of the produce consumed in America is imported. The U.S. imported more than 60% of fresh tomatoes in 2019, according to the U.S. Department of Agriculture.
“If the borders are closed where is that food going to come from? It is crucial that we grow our own food, which will help increase food security, whether it is controlled environment agriculture or open-field agriculture. We’re going to need a lot more food production and we’re going to need a lot more local food production.
Bradley said family and friends recently celebrated his grandmother’s mission by supporting New York City’s largest assistance organizations by giving out 1 million food boxes during the COVID-19 pandemic.
“Every week we feed families in the community in cooperation with a number of community organizations, including Change Food, Food Bank NY, City Harvest, and the Campaign for Hunger,” he said. “All of these organizations have really stepped up in Brooklyn and N.Y. City to deliver nutritious food to community members.”
Reaching out to local communities
In 2016 after retiring from professional basketball, Bradley received a phone call from his good friend and University of Kentucky classmate Jonathan Webb.
“We had a real-life conversation about the lack of economic mobility in our communities, me in Brooklyn and Jonathan in Pikeville, Ky.,” Bradley said. “He knew that I was feeding community members trying to help them overcome preventable diseases. Jonathan told me about his vision of growing vegetables using controlled environment agriculture and being able to feed 70 percent of the Eastern seaboard through a central location in eastern Kentucky in Appalachia.
“That was the birth of our partnership and what brought me back to Kentucky, for us to start AppHarvest. We recently opened the doors to a 60-acre state-of-the-art greenhouse facility in Morehead, Ky.”
Bradley, who is community director at AppHarvest, works with both company employees as well as doing community outreach.
“Since I’ve trained extensively in controlled environment agriculture facilities, I’m able to provide a knowledge transfer to those coming into our company learning about this new industry and providing encouragement to our employees,” he said. That is what I do from an internal standpoint.
“Externally, I go out and share the AppHarvest story with students and community groups around the state and across the country to get them excited about agtech programs. When I joined Jonathan’s vision of making Appalachia an agtech hub one of the first things I did was to create an agtech program that we implemented in eastern Kentucky.”
One of the projects AppHarvest was involved with was retrofitting a 40-foot shipping container into a hydroponic production system that operates with a 5-gallon closed-loop irrigation system and LED lights for students to grow food.
“I helped develop the curriculum which teaches the students about plant science, the local food system, the food supply chain, how to build their own local food system and entrepreneurship,” Bradley said. “We have engaged hundreds of students from elementary to high school showing them a new way to grow food.
“We recently partnered with the Save the Children organization where we made over 1,600 grow kits for students to take home and learn about hydroponic growing. The students grow their own lettuce and we provide them with recipes that they can use to cook with their parents while they’re home during the pandemic.”
AppHarvest is also partnering with five universities in Kentucky. The goal is to work closely with them to develop programming and research and development with their students.
“What we are doing at AppHarvest is not being taught at most universities or high schools,” Bradley said. “We have been working with the governor of Kentucky who has put together an agtech task force which I am a part of. We want to continue developing partnerships with universities as well as community organizations throughout the state.
“We have broken ground on a second tomato greenhouse facility and a third facility for the production of leafy greens. We are very adamant about redefining agriculture and making the biggest impact we can possibly make.”
Inspiring future ag leaders
Through Bradley’s role as one of the founding members of AppHarvest, he has transitioned from professional athlete to becoming a Black farmer and community and youth leader.
“It is only right that I use this platform and use this responsibility to provide more access and more opportunity to future Black ag leaders,” he said. “Less than 2 percent of American farmers are African-Americans. By doing the work I’m doing I can hopefully inspire folks that look like me to take advantage of the new opportunities in this growing community.”
Bradley has been talking with leading youth agricultural organizations, including 4-H, FFA and Jr. MANRRS, to implement multicultural programs to develop future ag industry leaders.
“I’m also looking to work closely with historically black colleges and universities (HBCU),” he said. “I’ll start in Kentucky and then hopefully be able to provide access and opportunity to students at HBCU schools throughout the nation. That is another way we can make the ag community more diverse.
“Barriers are being broken by the work that I’m doing. I’m looking to inspire the people who I would like to see get involved in this industry. I am the modern farmer and this is how their future could look.”
For more: AppHarvest, info@appharvest.com; https://www.appharvest.com.
This article is property of Urban Ag News and was written by David Kuack, a freelance technical writer in Fort Worth, Texas.
Hydroponic Indoor Farm Plans To Be Among First Tenants In Downtown Piqua's Zolo Building
It was strategically placed in front of the Zollinger's building, a 40,000-square-foot former grocery warehouse planned as a mixed-use development with 16 loft-style residential units, a roof deck, community market/kitchen incubator and co-working space.
By John Bush – Senior Reporter, Dayton Business Journal
A unique farming business has set up shop in downtown Piqua, and if all goes to plan the concept will be among the first tenants in an historic building being redeveloped in the city core.
Fifth Season Farm, founded by brother-sister duo Britt Decker and Laura Jackson, launched a hydroponic indoor farm inside a shipping container along Main Street. It was strategically placed in front of the Zollinger's building, a 40,000-square-foot former grocery warehouse planned as a mixed-use development with 16 loft-style residential units, a roof deck, community market/kitchen incubator and co-working space.
While the farm has been operating there for months, the long-term intention is to occupy space inside the the century-old building, which will be renamed the "Zolo." Chris Schmiesing, Piqua's community and economic development director, said the community market concept fits well with Fifth Season's business, and would be a welcome addition to the building.
"Part of the Zolo concept is the community market space, where local growers and producers can come and put their product on the shelves and begin to grow their business," Schmiesing said. "We're really excited to have Fifth Season Farm in there because we think it really represents the kind of innovative, entrepreneurial activity we want to see more of."
Unlike some traditional farms, Fifth Season does not use pesticides or herbicides, and utilizes non-GMO seeds. Powerful LEDs create a specific light recipe for each plant, allowing control over size and shape. There is no dirt, meaning the crops are free of bugs. The hydroponic system uses 90% less water by recycling the nutrient rich infused water in a loop system. Since it is weather controlled, temperature, relative humidity and CO2 levels remain constant all year.
"It is a complete, self-contained unit," Decker said. "The products also have a much longer shelf life because they are harvested to order."
Fifth Season currently grows about half-a-dozen varieties of lettuce, as well as specialty greens such as Swiss chard and kale. Decker said they are also growing small root vegetables such as radishes.
Currently, Fifth Season offers delivery through its website. Orders can be delivered up to five miles from its farm location, where customers can also come to pick up their products. Fifth Season produce can also be found on the Miami County Locally Grown Virtual Market. Decker said they are in discussions with local grocery stores, restaurants and gyms to carry their product as well.
When their space in the Zolo building is ready, Decker said they plan to open a marketplace and pickup location inside. He added the entire reason they placed the farm in that location was to be ready for when the redevelopment project is complete.
In June 2020, the Piqua Planning Commission unanimously approved a zoning change that allows for residential use within the building. The rezoning was a big administrative hurdle the project needed to cross, but the project still needs to be fully financed. The project missed out on the latest round of Ohio Historic Preservation Tax Credits, though Schmiesing said additional funding sources are being finalized.
Gamble Associates, a Massachusetts-based urban design and planning firm, is taking the lead on the Zolo project. Gamble Associates Principal David Gamble previously said the interior build-out will take between nine and 10 months to complete once it gets started.
Assuming everything aligns, Gamble said this project will create a "critical mass" that could have ripple effects throughout the city of Piqua.
"Piqua, in my mind, has reached an inflection point," he said in July 2020. "While there may not be a lot of transformation to date, there's been a lot of good planning and the city has very good leadership. Piqua is due for that next phase of growth. We like working here, and we're excited about this opportunity and what it can do for the city."
The Business Of Vertical Farming: What It Is And What It Isn’t
It’s definitely the future of agriculture but it’s also an opportunity for people to choose where they fit in and where they can make their most meaningful and important contribution
“Vertical farming is a tremendous opportunity,” says Glenn Behrman, founder and President of CEA Advisors, consultants and advisors to the global vertical farming industry and a 50-year veteran of the horticulture industry. It’s definitely the future of agriculture but it’s also an opportunity for people to choose where they fit in and where they can make their most meaningful and important contribution”.
Over the years, CEA Advisors has provided services for the development of indoor farming projects locally and internationally. They’ve worked on projects for growers, investors, universities, schools, food processors, vertical farm developers, pharmaceutical manufacturers and government agencies.
Fundraising business model
According to Glenn, many people enter the market without really doing their homework. They want to be in vertical farming, but they don’t know that there are many different industry entry points that are available that can really satisfy their interests. No questions are asked, no networking is done, and they do not drill down to a deeper level to see where their interest really is.
“Today, I see that many are only motivated with raising money but funding is not a business model. If money is your main motivation, you’re probably going to fail. There’s too much of a focus on raising money and not enough focus on making money. I believe a business should be cash flow positive, but we also need to be innovating and improving, not marketing concept systems to investors. New growers should first consider where they can make a difference in the market," says Glenn.
‘Go out there and start networking’
This highlights another big issue with vertical farming. According to Glenn, people don’t realize the relationship between the start-up vertical farmer and end-user, which is unbelievably important but fragile at the same time. A new farm cannot expect for institutional buyers to place orders just because they exist. When wanting to sell to retailers, Glenn says that it’s very unlikely for them to switch suppliers after being in business with them for many years. “Many growers overestimate their marketing capabilities because they don’t think the whole operational process out. The same problem with receivables, make sure you put away enough money to finance your receivables."
Glenn advises starting growers to first get involved with vertical farming by doing a lot of research. “Meaning, not only on the internet but go out there and talk to growers, visit farms, talk to produce buyers, restaurants and other end-users and get to know the industry. Get out in the field, visit trade shows, they’re thought-provoking, get active and do some networking. I also advise people to become a part of farming, grow things at home and get a better idea of what it’s all about. Then start focusing on the systems, machinery and equipment. But remember all growers need to look at the end result: the product.
Finding a balance
Every component, says Glenn, from seeds to sales involves many different processes. Every single process, every single link in the chain has room for improvement. “There are discussions about achieving a maximum yield in a sustainable manner. What isn’t realized is that maximum yield doesn’t only mean how much basil is grown in a specific time period, but it also dictates how less input should generate more output. Costs that are not controlled can render the most innovative system completely unsustainable.
It’s like an Excel spreadsheet, says Glenn. “Take every variable that goes into growing a crop, then continue to tweak, improve and change. At some point growers need to come up with the optimum result.” Glenn says that some might have the right component but not be in balance. Therefore, growers need to be always aware of all processes and keep them in balance. Too much light, too little light, wrong PH, bad air circulation, wrong fertilizer mix, high labor costs, wrong crop, humidity too high or too low? All need to be in balance to achieve success.
Don’t be afraid to ask
Glenn has more than 50 years of industry experience with a broad view of the market. “I don’t let myself get stuck in a corner, because I’m not afraid to ask when I don’t know or I’m not sure. During my early career in the foliage business, I asked a million questions, I watched how things were done, I took advice, I was like a sponge soaking up knowledge from those that came before me. Although I’ve been laser-focused on Vertical Farming for the past ten years, my attitude about acquiring knowledge hasn’t changed. Be curious and ask a lot of questions!"
“Nowadays, I see a lack of curiosity and a lot of over-confidence. Vertical farming needs to be taken one step at a time, meaning you cannot graduate college on the first day of high school, it’s a journey. Going into business is a risk and then there are more risks every day. Growers need to evaluate where they want to be in this equation. Nobody today promotes their vertical farming project as an R&D opportunity, but rather as the game-changing food supply of the future. The truth is with a technology that is constantly evolving, every single vertical farm operating today is still a work in progress."
In addition to consulting and advising vertical farming CEA Advisors designs and builds custom Growtainers. “Each build is always interesting and challenging as they’re always built for a specific unique use and objective,” Glenn states. “I don’t believe that one size fits all in container farming and I don’t believe that plants were meant to grow sideways.
However, it is obvious that technology is constantly evolving and improving and each Growtainer must always provide what the end-user needs, whether it is for research or food production etc. Every unit must always be optimized. But Growtainers are technology-based and the end-user is always the most important part of the equation. And whether production takes place in a Growtainer or a Vertical Farm, it is always about balance.
For more information:
CEA Advisors LLC
Glenn Behrman, Founder and President
gb@cea-advisors.com
www.cea-advisors.com
Author: Rebekka Boekhout
© VerticalFarmDaily.com
Join Us For Global G.A.P. World Consultation Tour - Focused On Controlled Environment Agriculture (CEA)
Join the upcoming virtual meeting on January 25, 2021 13:00-14:30 EST
The GLOBAL G.A.P. World Consultation Tour goes into its second round! Join the upcoming virtual meeting on January 25, 2021 13:00-14:30 EST in collaboration with the Farm Tech Society. Together, we aim to deliver an impactful standard in line with producers’ practices. The unique challenges presented by vertical farming or produce grown in controlled environments will be addressed to ensure an appropriate user experience.
High-tech monitoring and control systems in commercial controlled environment agriculture farms and their supply chains enable the opportunity to capture automated measurements, support assessment and analyze a wide range of variables including water to energy to inputs, reducing costs and adding value for individual farms and across the industry. The ultimate goal of the partnership is the development and implementation of an impactful standard and certification process.
Participants will meet the expert working group behind the standard revision, and will have the opportunity to join the ongoing discussion and process.
About FTS:
The Farm Tech Society (FTS) is an international non-profit industry association that unites and supports the Controlled Environment Agriculture (CEA) industry, seeking to strengthen the sector through the development and implementation of resilient and future proof methods and technologies for indoor growing. The FarmTech Society is enlisted in the EU Transparency Register with #469686733585-87
About GLOBAL G.A.P.:
GLOBAL G.A.P. is a leading global certification program whose mission is to bring farmers and retailers together to produce and market safe food, to protect scarce resources, and to build a sustainable future.
Join the FarmTech Society in 2021
The Farm Tech Society (FTS) is an international non-profit industry association that unites and supports the Controlled Environment Agriculture (CEA) industry, seeking to strengthen the sector through the development and implementation of resilient and future proof methods and technologies for indoor growing. We look forward to continuing to grow and drive #CEA4CriticalChallenges with members like you.
US: KENTUCKY: Breathitt Students Join AgTech Farming, Will Feed The Community
The retrofitted shipping container will serve as a hands-on agricultural classroom for students at Breathitt High School, allowing them to grow and provide fresh leafy greens to their classmates and those in need in and around Jackson
By Steve Rogers
January 15, 2021
JACKSON, Ky. (WTVQ) — AppHarvest and the United States Department of Agriculture announced the expansion of the company’s educational high-tech container farm
program for Eastern Kentucky high school students, unveiling a new container farm unit at Breathitt High School in Jackson.
The program demonstrates the company’s ongoing commitment to fostering interest in high-tech farming, as it seeks to create America’s AgTech capital from within Appalachia.
The retrofitted shipping container will serve as a hands-on agricultural classroom for students at Breathitt High School, allowing them to grow and provide fresh leafy greens to their classmates and those in need in and around Jackson.
The U.S. Department of Agriculture provided the majority of funding for the unit through its Community Facilities grants program.
The educational container farm’s arrival was formally celebrated Friday, Jan. 15, with U.S. Department of Agriculture Rural Development State Director Hilda Legg and Appalachian Regional Commission Federal Co-Chairman Tim Thomas among those attending.
Attendees toured the container farm and learned about its high-tech tools.
“This amazing project will not only put fresh vegetables on the table, but, more importantly, it will teach tomorrow’s agribusiness leaders — and do all of that right here in Eastern Kentucky,” Legg said. “This public-private partnership is exactly what we need more of, and I’m proud to have been a part of it.”
The container farm is 2,880 cubic feet, weighs 7.5 tons and includes space to grow up to 4,608 seedlings and 8,800 mature plants all at once using 440 vertical crop columns. The container’s unique design utilizes cutting-edge LED lighting and closed-loop irrigation systems to allow students to grow far more than traditional open-field agriculture.
For instance, they can grow up to 940 full heads of lettuce, or 1,570 miniature heads, per week, as part of a single crop.
“We are excited to partner with the USDA and AppHarvest to bring a new container farm to our students and community members of Breathitt County,” said Breathitt County Schools Superintendent Phillip Watts. “Our goal is to teach the students how to grow fresh vegetables and support the local food supply. The inspiration, excitement and innovation that AppHarvest brings to Eastern Kentucky is a blessing for our region.”
Breathitt High School Agriculture Educator Taylor Masters teaches more than 200 students, who will utilize the container farm as part of their studies. “Our students will now be able to work hands-on yearround and the food they grow will help our community in addressing food deserts,” she said.
The Breathitt County container farm joins AppHarvest’s inaugural container farm serving Pike County’s Shelby Valley High School students and its second unit at Rowan County Senior High School.
All three containers are part of AppHarvest’s high school AgTech program, which provides Kentucky students with hands-on experience growing leafy greens and other nutritious foods in a high-tech environment.
Leafy greens from the inaugural Shelby Valley High School program have fed the surrounding community through a backpack program and donations to a food pantry.
A similar food distribution program is planned for the Breathitt County container farm.
AppHarvest is an applied technology company building some of the world’s largest indoor farms in Appalachia. The company combines conventional agricultural techniques with cutting-edge technology and is addressing key issues including improving access for all to nutritious food, farming more sustainably, building a home-grown food supply, and increasing investment in Appalachia.
The company’s 60-acre Morehead, Ky. facility is among the largest indoor farms in the U.S.
The Farm of The Future Could Be Hiding Inside This Shipping Container
It's called The Cube and could bring farming to urban environments
It's Called The Cube And Could Bring Farming To Urban Environments
As we head into 2021 facing a number of dire existential threats -- pandemics and climate change to name a few -- one of humanity's encroaching issues is population rise.
How on earth (literally) are we going to feed all these people?
Traditional farming methods could be problematic in the long term. It's not just an issue of space but a problem of sustainability. We're currently damaging our environment with current farming techniques -- and eradicating existing species and their habitats to the point where many are calling it the sixth extinction event.
In short, we have some problems to solve. Part of the solution could be found inside this 40-foot refrigerated shipping container.
They call it The Cube: A modular smart farm, designed to be built in urban spaces in pretty much any configuration you like.
The containers can be stacked vertically or horizontally, with potentially dozens or even hundreds of Cubes fitting together to make one giant farming system, capable of cultivating and growing tonnes of produce. The hope is to bring sustainable, efficient, year-round farming to spaces that can't traditionally support agriculture.
"The human populations are growing quite fast," explains Seungsoo Han, the COO at N.thing, "and we need to come up with some kind of very efficient solution that can actually support that fast-growing population, also at the same time, we shouldn't actually damage the environment that that population lives in."
At the heart of the Cube, the farm is an automated operating system known as Cube OS. The system takes in data from sensors inside each farm, measuring readings like humidity, ph levels in the water, temperature, carbon dioxide -- everything that's needed to grow a healthy plant. And each of these variables can be tweaked and optimized, depending on the plants you're growing.
N.Thing has already partnered with Korea's largest supermarket chain to supply greens and, last year, it rolled out a farm in the United Arab Emirates, where summer temperatures regularly climb over 100. Next, N.Thing plans to expand into other territories like Singapore and Qatar.
2020’s Indoor Farm Venture Capital Bonanza
"The industry raised US$565mm in 2020. This figure excludes several notable rounds where the amounts raised were not publicly disclosed," says Nicola Kerslake, CEO of Contain
In the face of a dismal year, indoor agriculture saw record fundraising from venture capital and other private investors in 2020. "The industry raised US$565mm in 2020. This figure excludes several notable rounds where the amounts raised were not publicly disclosed," says Nicola Kerslake, CEO of Contain.
"New Jersey-based vertical farmer AeroFarms was one of four recipients of funding from the Abu Dhabi Investment Office for its Dubai farm. Late in the year, automated vertical farmer 80 Acres raised a round from British bank Barclays. Elsewhere, at-home kit provider Back to the Roots added a prominent Saudi sustainable ag supporter to its existing investor list for an October 2020 round. Even without these rounds, 2020’s total was up nearly 50% on 2019 and represents a record for the industry, besting 2017’s US$391mm," states Nicola.
According to Nicola, vertical and greenhouse farms again represented the bulk of funding, thanks to large rounds from majors such as Bright Farms (US$100mm), Gotham Greens (US$87mm), InFarm (US$170mm), and Plenty Ag (US$140mm). Outside of this, a notable trend was that industry suppliers are now beginning to interest investors. For instance, greenhouse computer vision tech provider iUNU raised a $7mm round led by frequent agriculture investors S2G Ventures and Ceres Partners. Contain Inc, the fintech platform that I lead, has itself been a part of this trend, raising a funding round from the US and European investors at the tail end of 2020.
"This resurgence can be traced to several factors. Most important is the lure of all manner of sustainable agriculture in a world where everyone seemed to become food-obsessed during lockdowns. Increasing industry participation from large produce buyers has also played a part, as they’re seen as an indication of the industry’s viability by venture capital investors," Nicola adds.
In addition, venture capital funds are typically thematic investors, and COVID rendered several of these themes obsolete and encouraged venture capitalists to pivot to new ones. "For example, some parts of the ultra-hot sharing economy theme that spawned companies like Uber suddenly look less alluring when consumers are loath to share space. Meanwhile, themes around health and wellness became far more attractive, benefiting adjacent industries such as indoor agriculture," Nicola affirms.
"Going forward, venture capital funds still have plenty of dry powder for investment, after a healthy fundraising environment for them in 2020", says Nicola. Industry researcher PitchBook says that funds raised by venture capital firms rose by nearly a quarter over 2019 levels.[1] The year’s strong IPO (stock market listing) market helped, with tech favourites like AirBNB and DoorDash going public. Indoor agriculture remains a minority sport for investors, 2020’s record haul represents less than that raised in the year by stock trading app Robinhood alone. Nicola adds: "Given this, it’s perfectly possible that we may see another record-breaking year for indoor agriculture in 2021."
For more information:
Contain
nicola@contain.ag
www.contain.ag
5 Jan 2021
Author: ebekka Boekhout
© VRerticalFarmDaily.com
Abandoned Spaces And Automation: What To Expect For Indoor Farming in 2021
Controlled-environment agriculture — also simply known as indoor farming — had a big year both in terms of activity and investment dollars
Controlled-environment agriculture — also simply known as indoor farming — had a big year both in terms of activity and investment dollars. While once we might have questioned the sector’s economic viability and ability to actually feed a growing global population, a lot of those doubts have diminished and indoor ag in its many forms now has an important role in our future food system.
What that role is, however, will continue to evolve over time. Here are a few thoughts on how that will happen over the next 12 months.
More automation.
Automation isn’t new to controlled-environment agriculture, but its presence as a part of indoor farming operations has increased over the last several months and will continue to in the next year.
In the context of controlled-environment farming, automation can refer to any kind of technology that removes manual human labor from the growing process. In some cases that includes robots that plant and harvest greens or move trays of produce around the farm. More often, though, automation refers to software that can calculate the optimal environmental temperature for each plant, know when plants need to be fed and harvested, and handle many other calculations that would otherwise require a person to have horticultural and technological (hardware and software) expertise.
Moving into 2021, we’ll definitely see a few more robots buzzing around the indoor farm. But the bulk of automation will be about software.
More grocery store partnerships.
Many large-scale indoor farms started out selling their leafy green wares to restaurants and hotels. The pandemic, of course, put a hold on that in 2020, and controlled-environment agriculture operations had to look elsewhere for customers.
Enter the grocery store. From container farms at local markets to Kalera’s partnership with Publix stores across the U.S., more indoor farming companies are growing their greens either onsite at grocery stores or within throwing distance of them.
This could in turn help bring the cost of greens grown on high-tech farms down, since the shipping and distribution steps will be less resource intensive in many cases and nonexistent in others.
More underutilized space.
One of my favorite stories from 2020 was this one, about a company called Wilder Fields that turned an abandoned Target store in south Chicago into a massive indoor farm.
Many companies are constructing their own facilities from the ground up, while others stick to smaller scale container farms that are a bit more mobile. Finding existing space, such as an abandoned big box retailer, seems a logical middle ground, and one we’ll likely see more of as companies work to lower costs and keep their environmental footprint down.
Predictions pieces, of course, are always a bit of a crapshoot, and even if the above forecasts turn out to be true, they’ll be but a smattering of the activity that will happen for controlled-environment ag in 2021.
FILED UNDER: AG TECH BUSINESS OF FOOD DELIVERY & COMMERCE FEATURED FOODTECH